Key Parameters For Planning A Successful Magento E-Commerce Store
Creating a Magento store is easier said than done. Not only would you need the best developer to use the features of the platform to your advantage, but proper planning is equally important. You would need to give a lot of time to analyze the business and understand its requirements before framing a plan. Correspondingly, you need to have professional help ready for strategic consultation and later, the implementation of this plan. Planning a successful Magento e-commerce store is a complex process which involves consideration of some key parameters at every stage. Let’s have a look at these parameters: Strategic Parameters The initial phase of the project is that of ideation when the entire objectives and resources of the business have to be considered before beginning with actual planning: •Defining the target audience: As a merchant, you must be well aware of the target audience of your business so that you can design your website to entice them to buy what you are offering. •Selecting the platform version/edition: The next important step is to evaluate the features of various platform versions/editions and choose the one that fulfills your needs. For instance, you can opt for Magento 2 development if you want one-step checkout on your website. •Deciding the site structure: Following this, you have to decide the site structure depending upon your business modalities. The requirements of a multi-store website would differ from a simple e-commerce website. Similarly, you may need a multi-language and/or multi-currency store for international business.
•Securing the domain name: Choosing a relevant name that replicates your business objective is the next part of the plan. Once done, you need to secure a domain name by getting it registered. •Creating a product framework: Organizing your product catalog comes next. This is done by structuring a product framework by putting the products in the appropriate categories. Design Parameters Now that you are ready with the basics, the next thing to be considered is the e-commerce design. This is the stage when you hire Magento developers to put the strategic plan into action. A professionally-designed store is capable of getting user attention and driving conversions. Here, you can opt for a ready theme or get a custom design for specific requirements. Expert developers ensure responsiveness for the store’s themes so that it can get higher search ranking and reach customers across a variety of devices. Development Parameters After the design part is done, development follows next. This is a significant stage as it determines the kind of shopping experience that the store delivers. •Managing the Products and Categories: As you have already planned the site structure according to your products, now you have to organize them during the development phase. They have to be defined and categorized according to their characteristics. Simple, virtual, configurable, downloadable, grouped, and bundled are the categories that Magento divides the products into. Another thing to bear in mind is the media to be used for featuring the products, such as multiple images, videos, pdf brochures, etc. •Integrating Shipping And Payment Gateways: Shipping and payment are integral elements of e-commerce shopping. Therefore, shipping module and payment gateway integration make the next important parameters of Magento store development. Free shipping, flat rate, and dynamic rates are the main shipping methods that can be integrated. Default payment options include PayPal, bank transfer, credit card, COD, and more. You can choose the options that work best for your business model. •Managing The CMS Pages And Blog: The next step while planning an online store involves creation and management of content. For instance, including a blog involves installation of blog extension or integration of Magento with WordPress CMS. •Providing Tools For Marketing And Promotions: Magento offers a wide array of marketing tools such as tiered pricing, discounts, product reviews, product comparison, related products, and more, that can be incorporated into the store. The development phase includes choosing and providing the relevant marketing and promotional tools for your website. •Integrating Other Features And Functionalities: There may be some special features and functionalities that you may want your business website to have. With Magento, you can avail integration of a variety of third-party systems such as POS, CRM, and ERP depending upon the requirement of your business. Hosting Parameters
Finally, as you are done with the design and development part, the next step encompasses selecting the right hosting partner for your store. The main points to keep in mind while finalizing Magento cloud hosting service provider is the security, support, type of servers, and type of hosting they offer. While planning a Magento store is a long-drawn process, its success greatly depends upon having the right partner to put this plan into action. At Magento India, we are a reputed Magento development agency that offers a complete range of services required to create and run e-commerce stores effectively. Contact us and avail comprehensive services at an affordable cost.
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