Michelle Faust and
Zondra Evans Dynamic duo teams up to create a unique experience to create YOUR media and publicity assets in a 3 DAY EXTRAVAGANZA!
From the Editor Legendary Leaders was added to Lemonade Legend Publishing to spotlight the unique individuals creating their own legends and leading the world to a better place. Who we are and where we are going all start with the story of where we were. Legendary Leaders is an exclusive magazine that captures snapshots into the stories and experiences of our featured guests. Stories naturally bring people together and our purpose is to provide platforms from which to share powerful stories of authenticity; to unite, inspire and educate people on a global level. We strive to be the leader in storytelling for growth and impact. Enhance your brand visually and vocally by revealing your story in Legendary Leaders. We spotlight business leaders and entrepreneurs in an exclusive space to leverage the new paradigm of storytelling marketing; our endeavor is to optimize the scope of your brand and unveil you as the authority in your space so you can dominate your industry.
Michelle Faust
Zondra Evans MichelleFaust TELL US ABOUT YOUR COLLABORATION MICHELLE: Zondra has been a role model for me for as long as I have known her. I love working with her and we have joined forces on many smaller events. We each have our own unique talents, teams, and markets; but we share some common goals, purposes, and ideals. A great combination to come together and brainstorm how we could elevate the visibility of our clients and offer a bigger space to showcase them. ZONDRA: The Power of Association is great. If you really want to excel, learn the Power of Collaboration and Brand Extension. You don't have to build everything yourself - alignment is key. I always say I would rather eat 1/8 of a slice of the pie than to never even taste the pie. When Michelle came to me with an idea to team up for a media extravaganza I was all in. Lemonade Legend brings a different angle to print media and creates impact through storytelling. From there the ideas and opportunity blossomed into an incredible 3day event to be held in Dallas quarterly. MICHELLE: I needed professional photos for Legendary Leaders, which is an exclusive magazine highlighting individuals making a difference in the world. Zondra TV has a full studio, makeup artist, and photographer on site. We knew we were on the cusp of an exciting one-of-a-kind event. One that would provide a multilevel platform of exposure created in one location, over 3 days, with the collaboration of the best leaders in print, film, media, and streaming TV to shine a bright light on our people.
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DOES SHARING YOUR STORY MAKE YOU A STRONGER PERSON?
MEET ANGEL TUCCY An Award-Winning Speaker, Radio Host, TV Producer, Best Selling Author & PR Media Specialist. Her clients have been featured on 1000’s of major media publications, television, radio, podcasts, magazines, and stages. Angel is a best-selling author of 13 published books, and she’s been featured in countless others. Her topselling book “ABC’s of Exposure” is the how-to example for creating media exposure in less than 90 days. Who else but Angel to complete this trio of collaborators on this media and publicity adventure. Angel offered assistance at the first event in December of 2021. It was instantly clear that she added so much value to the event. It was an easy ask for her to join us and an easy ask for her to accept. Together, we complement each other to bring the best of our talents and gifts to our clients individually and collectively. We plan on quarterly events to be held at Zondra TV studios in Dallas, TX. We are one fired up team!
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Absolutely. It begins with understanding your story. Putting it down on paper and embracing it makes it far more powerful than carrying it in your head. When you share it, WOW, the impact explodes. You discover your true purpose and why. Because it is your story that forms your value systems and beliefs. It is the core of who you are and what your passions are. It has positive effects on your brand because people do business with those they know, like, and trust. Stories create connections and bonds. It’s authentic and real. Storytelling is the newest trend in marketing. You can be on the cutting edge, ride the wave in front, and trailblaze the new virtual world. Stories are potent. It’s energizing and drives you to be a powerhouse, a dynamo in your industry, and an authority in your space. Most important, you emotionally heal, boost your confidence, and it allows you to leave your imprint on the world. Your story will set you up to be a bestselling author, a speaker on stage, or a guest on a media interview.
WHY IS STREAMING TV AN IMPORTANT COMPONENT TO THIS MEDIA PACKAGE? Streaming TV is a new way to reach your audience with video content that can be monetized in many ways. With streaming, you create multiple revenue streams for your business and give yourself an edge over other businesses that are just now catching onto this trend! Streaming is the future of entertainment. The growth in this industry has been exponential, and it's only getting bigger from here! If you're looking for a way to grow your audience and increase irevenue, streaming might be the answer. Most importantly, it's just so much fun.
WHAT ELSE IS IN YOUR SECRET SAUCE OF MEDIA AND PUBLICITY ? By teaching entrepreneurs, authors, and speakers how to leverage media, or, AKA, “Other People's Audiences” to get their message out into the world. There are an unlimited number of journalists, podcasts hosts, and media opportunities who are looking for stories to share. Someone, somewhere, right now, needs to hear about you. Angel has 12 years’ experience in broadcasting, being published in more than a dozen books, and being featured on 100's of stages and interviews, she teaches the tips and systems to help clients get in front of 100+ stages a year and featured on 1000's of media news journals. What she is most proud of is the community of speakers, authors, and podcasters who come together to lift each other up and celebrate together.
THE POWER AND IMPACT OF MEDIA AND PUBLICITY
WHAT'S IN A NAME? HOW DID YOU COME UP WITH IT? it was the original brainchild of Michelle Faust so it is branded to Lemonade Legend. We put a lot of thought into what this 3-day experience brings to the participants. It's more than an event or boot camp. We toyed with academy but we are doing so much more than teaching. Then it leaped out in front of us like an anxious child saying, "Pick me, pick me!" What we are doing is creating a publicity playbook, something tangible that's easy to access. Participants get all their photos, videos, and media content, custom-created for them in a digital format. Hence the name, Lemonade Legend Publicity Playbook (LLPP).
WHAT IS YOUR FAVORITE QUOTE? "All the World's a Stage" ~ William Shakespeare. It's what LLPP is all about. Virtual stages can be a Zoom call or virtual event. Everytime we post on social media - it's a stage. Live stages aren't just presenting on a platform to an audience. It's networking, one- on- one meetings, focus groups, and chance encounters. And then there is podcasting, radio, and streaming TV. Are you prepared for any stage, anywhere? Your playbook will provide you with everything you need to be seen
WHAT ARE SOME OF YOUR BIGGEST CHALLENGES? Timing and flow. The group has so much fun networking and sharing ideas in the "green room" it can slow down a tight and carefully designed schedule. These 3 days are so packed with filming, content creation, and coaching moments that we need to stay on schedule. But it's so fun to see the connections being made and know valuable relationships are being formed. It's a good problem to have.
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WHAT IS ONE PIECE OF ADVICE YOU WOULD TELL ANYONE STARTING OUT IN THEIR OWN BUSINESS? As Warren Buffet has said, invest in yourself. But do it wisely. There are many programs, seminars, courses, you name it, to educate yourself. Do your due diligence on what you need and where to get the best value. High on our list, of course, is media and publicity. One of our event participants, Susan Kerby, has a great tagline, 'If you shine your light, your people will find you.' We help you shine your light.
WHAT WERE SOME OF THE GREATEST ACHIEVEMENTS THIS TEAM HAS ACCOMPLISHED OVER THE YEARS? The Best Academy of Interactive and Visual Arts honored Zondra with the Communicator Award winner for Best Director. Zondra TV Network is in good company amongst other winners which include Amazon, ESPN Films, Publicis Sapient, Macy’s, PepsiCo Design & Innovation, Forbes Media, and Savvy. Angel is an Award-Winning Speaker, Radio Host, TV Producer, Best Selling Author & PR Media Specialist. Angel was awarded “Most Influential Woman of the Year,” “Best Morning Talk Show” and “Best Talk Show Team” during her decade in broadcasting. Michelle has a long list of sales awards and achievements from 20 years in pharmaceuticals sales. She is a two-time bestselling author and her publishing clients are all bestselling authors as well. Creating Lemonade Legend and seeing its success in a short 3 years is what she considers her greatest accomplishment.
"There are days I wake up in amazement for what God had done for my life. We have created the most dynamic distribution platform, and we have only just begun." ~Zondra Evans
WHO IS YOUR IDEAL MARKET? This is terrific value for anyone wanting to scale up their visibility to grow their business and brand. We believe that it is a must for authors, speakers, and coaches. These industries rely on a high level of exposure to sell their books, get stage bookings, and attract coaching clients. Authors often will stop marketing their books too soon or don't know how to get off to a fast start. Speakers and coaches are in a very crowded space and need to have the means of marketing themselves in a way that shows who they are in a multi-dimensional way. Your message doesn't sell itself. Your topic won't make your book fly off the shelves. People do business with people they know, like, and trust. By watching a TV interview, reading your exclusive magazine that digs a bit deep into character and values, having sizzle reels and short video clips to attract busy people with short attention spans, and a press release gives you national, sometimes international, distribution; you will get attention. The Lemonade Legend Publicity Playbook is packed full of value, giving you content and guidance on how to use it effectively for a year or more. You can't get that anywhere in one place in the span of 72 hours. But it doesn't stop there, because of the connections you make with everyone involved in the event. It is the gift that keeps on giving. We are not only proud of what we've put into this event, but we are also excited! Planning it, attending it, and providing the deliverables feels like getting a massive dose of pixie dust. Because this is how we serve. LEGENDARY LEADERS | 5
" Attract Media & Publicity Using Media Interviews. The easiest way to attract more leads, sell more books and grow your brand is to be interviewed in the media." ~Angel Tuccy
WHAT IS INCLUDED IN THIS 3-DAY EVENT? You’ll leave with all the tools you’ll need to get your book, brand, and message in front of your audience. Some of the features in this one of a kind event are: *TV Interviews *Press Release *Exclusive Magazine *Speaker One Sheet *Sizzle Reel *Digital Ad *Landing Page *Makeup Artist *Photo Shoot *Membership *Community *Complete Playbook
"It was life-changing!! The things you get to do here. You get to be on TV! I mean, you can't miss!" ~ Patsy Saunders
“We walk away with the most amazing things to promote ourselves. The thing you don’t know you are getting when you come is the community you get. The women who support you and pray for you. And, you get the exposure you deserve.” ~Susan Kerby
"Sharing your story creates a personal connection and trust between the presenter and the audience. Therefore, it serves an important role in both your personal and professional life." ~Michelle Faust HOW CAN PEOPLE FIND OUT MORE ABOUT THE LEMONADE LEGEND PUBLICITY PLAYBOOK? Send a message to hello@lemonadelegend.com and let us know you are interested. We will get right back to you.
Special thanks to Jennifer Vavricka, Jenny DeBolt, Marni Ratner, Susan Kerby, and Patsy Saunders for joining us in December and offering their own individual talents to help us make LLPP even better!
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Do you have a book to get into the hands of readers? Do you have a stage to deliver your message? Does your brand rise above the noisy marketplace?
ARE YOU PREPARED? Join us for Lemonade Legend Publicity Playbook where you’ll learn from the experts how to create media and publicity assets that will help your story shine on any stage, anywhere! You’ll walk away with all the tools you’ll need to get your book, brand, and message in front of your audience. Some of the features in this one of a kind event are: • TV Interviews
• Makeup Artist
• Speaker One Sheet
• Community
• Landing Page
• Exclusive Magazine
• Membership
• Digital Ad
• Press Release
• Photo Shoot
• Sizzle Reel
• Complete Playbook
LEMONADE LEGEND PUBLICITY PLAYBOOK April 11, 12 & 13 • Dallas, Texas To ensure you get the attention you deserve, space is limited. Contact hello@lemonadelegend.com for more information or to reserve your seat!
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Share Your Story, Grow Your Brand. Inspire Others.