Bought Myth
I into the I believed it, too. We’ve all been taught that you can’t make money selling your book. We’re told “The money is in the funnel, in the courses, in the long lifetime customer value”. That’s true. But what if it was also true that you could make money selling your book? I’ve done exactly what everyone says to do when it comes to using your book to get interviews, build credibility, and attract clients. It’s the reason I strongly encourage my clients to write a book. It is one of the most powerful tools for marketing and exposure. In fact, I wrote the book about it – ABC’s of Exposure. Here is something important I’ve learned about business. Never stop growing. Frequently, we are so busy taking care of business that we are too distracted to be creative, to think of new streams of revenue or take advantage of opportunities right in front of us. There is a business strategy that seems most contradictive, yet, is always effective: Take time away from working in your business to work on your business.
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By Angel Tuccy
This is the breakthrough that happened to me recently as I sat in the car for 30 hours! I was driving from Denver to Orlando, listening to a series of different podcasts, experts, and professionals who were leveraging their assets to scale and automate million dollar businesses. What I learned over the weekend I immediately implemented along with a few key folks. I interrupted my set way of doing things and opened my eyes to the missed opportunity of selling books online. For years I have advocated that I am not in the business of selling books. That’s what booksellers do. I write them, and then leverage them to build my funnel, sell from stages, and continually increase my credibility. As I rode in the little lime green car that we were delivering to our daughter in Florida to replace the old one that had surrendered its last mile, I had a bit of a revelation. There are millions of people already buying books every day, and many of those millions would love to read my book, if they knew about it. Why not partner with the world’s largest online booksellers to
