Lemonade Legend Magazine – Special Edition - Issue 4

Page 22

On a mission to

Empower, Equip and Inspire

1 Million People to Hire Themselves! By Lisa Williams

Have you ever taken that class that made you ask, “What am I meant to be when I grow up?” Me neither! If you are like most, you accidentally landed in your career, hopefully found relative success and fulfillment but never considered another profession again. You may have thought about new things but the golden handcuffs of Corporate America hold you back. I understand and was in your shoes not too long ago! I was blessed to land in the career of recruiting and absolutely loved it for many years. Did you ever stay at a job two years longer than you should have? That was me! After over two decades of market ups and downs I found my learning curve had waned and I was feeling less joy in my day to day life of match making. The politics of corporate life got more complex. I had 19 bosses in 23 years. More importantly, the clients I was serving seemed to also be asking, “is this all I am meant to do?” It seemed the people asking for my help actually wanted “to be” something new. I started to evaluate a lot of different industries and businesses. I considered a few franchises, spiritual counseling, went to a variety of networking groups and started working on my own self development. Who knew there was so much amazing free content out there to absorb and learn?! One of the opportunities I said yes to allowed me the chance to start a side gig in financial education. Something I’d always been passionate about and I fell in love with it. I was suddenly learning something new every day, and started dreaming again. I realized that really what I had been searching for was not another JOB but a business. I took a leap of faith and decided to “hire myself!” Lisa Williams Co is on a mission to empower, equip and inspire 1 Million people to hire themselves! I have taken the skills I mastered in Corporate America and have shifted to helping others find their true passion and business pursuits. 21

I believe we all do better in life when we serve others and find the purpose we are meant to fulfill. We offer several programs and are constantly adding more valuable content. Perfect Side Gigs was my original program I created that takes people on a journey of what it takes to be a business builder. We explore your greater purpose, your why, your strengths and fears and help you create a business plan. We focus a lot on the mental toughness needed to have your own business. We are currently partnering with 8 business pursuits that all offer a home based business in a box that our clients evaluate and make an educated decision on if that business may suit them. I’ll touch briefly on the criteria I use when partnering with a company. In order to represent their brand, I need to believe in what they offer the consumer. All of the companies I select have a product or service that is in demand in the market and somewhat recession proof. I’m a recruiter first and foremost and always have supply and demand drilled into my brain. They are all companies I am currently drawing an income from myself or benefiting from the product or service they offer. One of my greatest passions is financial education. Our “Journey to Financial Wellness” program is a really popular. The financial services vertical in general is an area I’ve recruited in my whole career. It’s the oldest and sorry, I have to say it, most stuck up industry in the world but also the most lucrative business in the world in a time where the demand is at the highest and supply is at the lowest. That gets me excited as a recruiter! At the core of every business we represent will always be financial education. Financial wellness is paramount to success in any business. It’s important to understand how money works, where you are today and what your end goal is.


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