LIVING LIFE ON A
brand BOOK
Every day, youth are bombarded with mixed messages about drugs and alcohol–that they’re cool and that everybody who’s cool is doing them. We believe that it’s time for a new social norm–one that empowers youth to find what they truly love to do–activities that inspire them to turn their back on drugs and alcohol, to establish their true identities, and to influence their peers to live a drug-free life.
IT’S TIME TO LIVE LIFE ON A NATURAL HIGH
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MY HIGH IS ARTIFICIAL
fired up passionate engaged turned on tuned in dreaming doing
MY HIGH IS NATURAL
LIT TIPSY BUZZED NUMB KICK BACK STONED WASTED
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by finding my natural high, i COncentrate more on
what i love doing,
and less on what i Think would make me feel cooler. it makes me feel
good about myself. —amanda, student, kern county, ca
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We are living life on a natural high We do what we love. We use our bodies and our minds. We’re artists. We’re athletes. We’re musicians. We’re adrenaline junkies. We take action. We accomplish great things. We’re thinkers. We’re dreamers. We’re doers.
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TO LIVE MY NATURAL HIGH
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LAIRD HAMILTON | SURFING LEGEND
LAUREN CONRAD | AUTHOR, DESIGNER
TRAVIS PASTRANA | Motocross
CASSADEE POPE | SINGER
CHAD BUTLER | SWITCHFOOT DRUMMER
TERRY KENNEDY | PRO SKATER
We work with Natural High to use our influence for good, spreading a message that we truly believe in and actively demonstrating that not everybody is doing drugs. We choose a natural high because it beats a ny artificial high and we want OTHERS to do the same. No exceptions.
WE ARE a communit y, sparking change SWITCHFOOT | ROCK BAND
LISA LESLIE | WNBA ALL-STAR
PAUL RODRIGUEZ, JR. | SKATEBOARDER, X-GAMES GOLD MEDALIST
TIMMY CURRAN | SURFER, SONGWRITER
ANNA RAWSON | PRO GOLFER MIKE CONLEY, JR. | NBA PLAYER 12 | LIVING LIFE ON A NATURAL HIGH
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Together with our community of youth, celebrities, role models, educators, and parents,
WE’RE DOING AMAZING THINGS
16,000 EDUCATORS in the network across the U.S., and growing…
6,000,000 YOUTH engage in the program annually, and growing…
83% OF EDUCATORS
80,000 PEOPLE
85% OF YOUTH
ALL 50 STATES
report a change in their students’ perception about drugs and alcohol after going through the program
participating in the program have reported that having a natural high will help fight the temptation to use drugs or alcohol
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have pledged to live naturally high, and growing...
use the video
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the natural high message is strong and real! observations of my students confirmed what a grEat tool it is.
some students sang the songs, others agreed out loud with statements made in the video, and some made gestures showing their agreement, but most of all they listened intently! —tanya, school social worker, wauconda high school, IL
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WHY WE EXIST
OUR PURPOSE
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We help youth discover, amplify, and pursue their natural high so that they have a reason to say no to an artificial high. A natural high is an activity, art form, or sport that you love to do and makes you feel good‌ inside and out. Everyone has a natural high.
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WHAT WE ARE COMMITTED TO We provide the tangible tools and programs that help youth discover, amplify, and pursue their natural high.
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OUR PROMISE
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WHAT WE BELIEVE IN WE ARE COMMITTED We work tirelessly to help youth discover, amplify, and pursue their natural highs because we know that it’s better than any artificial high. Everyone has one. No exceptions.
WE ARE DIRECT
OUR PRINCIPLES
Every day youth are bombarded with messages of all kinds. To cut through them, we don’t sugarcoat the issues nor do we make light of them, and we never talk down to anybody. We are candid so that we can reach youth before they get hooked on drugs.
WE ARE COLLABORATIVE We work with youth, educators, and parents to create networks of support for each person pursuing their individual natural high. We enlist celebrities and youth as our messengers because we know their voices have incredible impact with other youth across the country.
WE ARE INVOLVED We meet youth where they’re at, speak their language, and relate to them in authentic and relevant ways.
WE ARE OPTIMISTIC We believe that a true natural high has the power to help people live a drug-free and healthy life and we communicate this message in a positive and relevant way.
WE ARE FUN While we take what we do very seriously, we have fun and pursue our own natural highs every day.
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WHO WE SERVE Youth We serve youth, first and foremost. We start working with them in 5th grade, showing them that their natural high is the best alternative to artificial highs. We ignite their passion so they can live full and healthy lives and encourage others to find their natural high, too.
Educators In collaboration with the Natural High videos and curriculum, educators are ambassadors of the Natural High message and are essential in generating the initial discussion about the consequences of drugs and the benefits of natural highs so that youth can advocate this lifestyle outside of the classroom.
PARENTS Parents play an incredibly important role in helping encourage their children to pursue their natural high. We supply them with the information and tools they need to be the most effective.
OUR PEOPLE
THE COMMUNITY Natural High is a 501(c)3 nonprofit organization and relies on the generosity of individuals, corporations, and foundations to help change the culture and spread a message that it’s cool to say yes to a natural high and no to drugs.
EVERYONE ELSE We strive to maintain communication with everyone we serve and regularly communicate metrics and impact to donors and corporate partners, so they are aware that their support is hard at work and improving the lives of youth nationwide.
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WHAT WE PROVIDE
OUR PRODUCTS & PROGRAMS
we create TOOLS, DEVELOP PROGRAMS, AND FOSTER COMMUNITies TO MEET YOUTH WHERE THEY’RE AT IN SCHOOLS Through educators in the Education Network and through the Natural High Curriculum made available free-of-charge to all schools in the U.S.
ONLINE Through NaturalHigh.org, the Natural High Blog, the Natural High Pledge Campaign, and social media platforms.
In the Community Through merchandise and outreach events like Vans Warped Tour, assemblies, and the Natural High Contest.
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WHERE WE’RE GOING for youth, by youth Moving forward, our goal is to create a platform that allows youth to become truly vested in Natural High so that they can make it theirs, champion it, and share it with their peers. We know that’s the best way to help all youth–no matter where they live or what they love–experience the tremendous power and joy of living life on a natural high.
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OUR PASSION
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WE ARE
9404 Genesee Avenue, Suite 210 La Jolla, CA 92037 phone 858.551.7006 fax 858.551.1855 naturalhigh.org Š Copyright 2013 Natural High