Branding Your Event

BRANDING

YOUR EVENT

With A Logo

Your child wants a cool logo to brand their event. You agree but don’t want to go overboard.

That’s the beauty of branding and logos, you can take it as far as you want or just sprinkle it into your Bar or Bat Mitzvah event.

What does branding mean? Branding is creating a completely immersive event experience for your guests. It sets the tone for the type of celebration your guests should expect and starts the moment your guests receive a save the date or invitation until they step into their car once the event ends or even until they receive their “thank you” note.

Credit: Print Station NY; Party Swag Designs

Branding

Good branding for your child’s Bar or Bat Mitzvah happens when everything looks and feels like it fits together and it represents both the guest of honor and his or her family.

You can start incorporating the logo or theme as early on as your save the date announcements or invitations. If you do not want the whole invitation to be all about the theme, how about incorporating the color scheme into the invite?

Your child is a sports fan. Does that mean your entire room needs to be covered in basketballs? Not at all! Or it absolutely can be! Anything goes...

The place cards and/or place card table is another perfect way to incorporate your logo. When your guests walk in they will instantly know the theme of

Branding

your child’s party. You can carry that through on the centerpieces too with your child’s name or initials branded into each one. You can also put the logo into lights on the back wall or even on the dance floor.

Your child wants pink everywhere. Think pink napkins, socks, chair covers and balloons. Even better- how about balloons shaped as the logo? You would be amazed what balloon places can do these days!

What else can I do to incorporate the logo? Your menu cards can have the logo implemented on it, your logo can go on cookies, candy bars and even cocktails can be named for your Bar/Bat Mitzvah teen. A fun way to end the night is to send your guests off with a treat. Giant pretzels or an individual make your own s’mores bag can be sealed with a logo sticker.

Top to bottom: (1) Mister Promotion; (2) Denyer DeZignz; (3-4) MitzvahLogos.com

Branding

Favors and giveaways are an easy way to carry on the logo. Many popular items are sweatshirts, water bottles, hats or even handheld personalized fans. If your child likes the dance club theme, think of incorporating the logo onto pillows which can be used on the kids chairs or couches.

Whatever you choose, make sure your child is part of the discussion. After all, this is their big day and the branding is all about them!