BRAND ST YLE GUIDE
About APCCS
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Logo 6
CONTENTS
Clear space
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Incorrect Usage
8
Colour palette
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Typography 10 Typography Sample
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Photography 12
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REPRESENTATION Where there is a need for constructive feedback to policy and decision makers, we take the lead in bringing together the views of our members in an organised and respectful way.
RESOURCES APCCS facilitates the sharing of best practices across our network of churches, all of which are at different sizes and junctures in their ministry journeys.
RELATIONSHIPS From peer-to-peer small groups to larger meetings featuring by visiting speakers, we organise events to help pastors connect with intentionality. Our focus is to always offer tangible takeaways that help pastors and leaders do church and life better.
BRAND ST YLE GUIDE
The Alliance of Pentecostal & Charismatic Churches of Singapore (APCCS) is a network of churches, Christian organisations and pastors. We were formed in 2018 to support one another relationally in the journey of Christian ministry. Our heart is to serve the local church community, which we do in three ways –
APCCS is, first and foremost, an association that represents and connects people.
SINCERE It follows from our focus on people that our brand personality is primarily that of sincerity. We are sincere and friendly, always looking out to meet the needs of our members, no matter how large or small their requirements.
OUR BRAND PERSONALITY
MODERN With our roots in the Pentecostal and Charismatic expressions of Christianity, we celebrate the Spirit-filled life with vibrance and dynamism. While we consider the lessons of the past, we live in the “now�.
INTELLIGENT Our emotional positioning is connected with competence. Our members span a huge range of ages and congregational maturity, which means that the collective wisdom of the network can be a huge boon to any pastor or leader needing advice.
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1.1
LOGO
Light Background
Dark Background
For the brand to communicate clearly and powerfully, it’s essential the logo is reproduced correctly and consistently. There may be occasions when colour restrictions require the Dark Background or Single Colour versions to be used.
Single Colour
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THE ALLIANCE OF PENTECOSTAL AND CHARISMATIC CHURCHES OF SINGAPORE
BRAND ST YLE GUIDE
1.2
CLEAR SPACE To ensure that the logo is always visible, it requires a certain amount of space around it so it doesn’t clash with nearby elements.
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Do not rotate the logo.
Do not squash or stretch the logo.
1.3
INCORRECT USAGE A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing or distorting in any way — this includes adding text decorations like drop shadows and outlines. Here are a few examples of ways the logo should not be used.
Do not change the colour of any parts of the logo.
Ensure the selected background colour enables the clear legibility of the logo.
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Do not add dropshadows or other styles.
Do not contain the logo in a box.
THE ALLIANCE OF PENTECOSTAL AND CHARISMATIC CHURCHES OF SINGAPORE
BRAND ST YLE GUIDE
2.1
COLOUR PALETTE Colour is an integral part of brand identity. Consistent use of the colour palette not only reinforces the cohesiveness of the brand, but also serves a psychological purpose by communicating a certain feeling or message to your audience.
Cardinal
Pale Taupe
Bright Cerulean
Acajou
White Smoke
RGB 191, 25, 50
RGB 183, 151, 113
RGB 14, 177, 210
RGB 71, 36, 38
RGB 248, 247, 242
CMYK 18, 100, 86, 7
CMYK 29, 38, 60 2
CMYK 73, 8, 13, 0
CMYK 39, 77, 66, 63
CMYK 2, 1, 4, 0
HEX #BF1932
HEX #B79771
HEX #OEB1D2
HEX #472426
HEX #F8F7F2
C O L O U R U S A G E R E C O M M E N D AT I O N ( A P P R O X I M AT E R AT I O) :
40%
30 %
10 % 10 % 10 %
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MON TS E RRAT BOLD - US E D FOR H E A D IN GS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*!? 3.1
TYPOGRAPHY Typography is a powerful brand tool when used consistently. This set of tyepfaces best represent the modern and friendly feel of the brand and should be used across all print and web applications.
BRANDON GROTESQUE MEDIUM - USED FOR SUBHEADINGS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*!? BRANDON GROTESQUE REGUL AR - USED FOR BODY
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*!?
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THE ALLIANCE OF PENTECOSTAL AND CHARISMATIC CHURCHES OF SINGAPORE
BRAND ST YLE GUIDE
Cium labo et ariassuntia vellaccus 3.2
TYPOGRAPHY SAMPLE
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Heading Montserrat Bold
Subheading Brandon Grotesque Medium Body Brandon Grotesque Regular
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PEOPLE
Shots should be simple, direct and show interaction to reflect relationships between people. People should look positive, approachable and natural.
4.1
PHOTOGRAPHY Photography is a powerful tool to create a deeper connection with our audiences. It needs to translate our brand personality and voice. The best photography needs to reflect warmth, relationships and Spirit-filled atmospheres.
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THE ALLIANCE OF PENTECOSTAL AND CHARISMATIC CHURCHES OF SINGAPORE
To provide authenticity, locations should be around Singapore. Church buildings, if not in Singapore, should be abstract and not recognisable.
BRAND ST YLE GUIDE
BACKGROUNDS
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THE ALLIANCE OF PENTECOSTAL AND CHARISMATIC CHURCHES OF SINGAPORE