FRENCH BASQUE RESTAURANT
TA B L E
of contents
VISUAL STANDARDS & GUIDELINES MANUAL
02 design inspiration 04 logo structure 05 clear space 06 logo do’s & don’ts 08 brand typefaces 10 color me basque
DESIGN inspiration
Los Banos, California (opposite page, bottom photo), where Wool Growers restaurant is located, is a very simple town. It’s a place where you can go drive in open space for miles without seeing another car; you can stop your truck in the middle of the street to chat with your neighbor; and you’re guaranteed to see someone you know at the grocery store. I wanted to keep a simplicity in the design of Wool Growers. I was striving to create a refreshed look while not departing from the nostalgic, welcoming feel that you expect. The old logo was nonexistent, but the same sign has been hanging outside for decades. Regarding the restaurant’s name, I knew I wanted to include a sheep. Wool Growers isn’t just a name, it is literally a place where local farmers stop in after a long day’s work or for a break midday. I felt that I needed to keep the sheep classic, not modern or abstract, in order to appeal to the everyday patron of the restaurant. The scarf around the sheep’s neck is an ode to Basque culture and traditional dress.
02
LOGO structure
The design of the new logo for Wool Growers is centered around the hand drawn sheep head adorned with a traditional Basque scarf. The typeface was selected for its casual, almost hand-done appeal. The structure and spacing of the Wool Growers logo is determined by the uppercase “F” from the subhead and the lowercase “s” from the logotype, both from the typeface Allejo. The logo and logotype can work separately or together, as shown on the facing page. There are many variations which are outlined on page 10 of this manual.
04
R O OM to breathe
Clear Space: Please maintain the proper amount of clear space as outlined on the facing page. The 0.625� spacing rule applies no matter which logo version is being used.
LOGO
variations
PRIMARY LOGO
Each logo variation depicted on this page illustrates appropriate and approved usage. The logo has been designed in a way to allow many variations including a standalone logomark, logotype only and logotype and logomark combination versions.
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LOGOTYPE ONLY, HORIZONTAL
STANDALONE SHEEP
LOGOTYPE ONLY, PRIMARY
SUBHEAD REMOVED
DO NOT EVER
SHEEP AND STANDALONE TYPE
Please do not restructure, manipulate or redesign the primary logo, sheep logomark, or logotype in any way. The approved logo variations have been carefully thought out and provided to maintain the brand of Wool Grower’s restaurant. This page illustrates logo manipulation to be avoided. LOGOTYPE DISTORTION
CENTER OR RIGHT ALIGNED TYPE
UNAPPROVED COLORS
APPROVED
typ e faces
Allejo, Regular Logotype: ALL CAPS / Subhead: lowercase
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 08
Montserrat, Light Signature Typeface
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0
C O L OR me basque
The color palette for Wool Growers restaurant is inspired by both traditional Basque dress and the red, gingham table cloth that has dressed the long wooden tables in the dining room since its opening. Please adhere to the specified color values shown on page 11.
10
Wool Growers Red
Basic Black
Sheep’s Wool
RGB: 205 35 40 CMYK: 0 99 97 0 Hex: cc22229 Pantone: 2035 C
RGB: 0 0 0 CMYK: 0 0 0 100 Hex: 000000 Pantone: 412 U
RGB: 255 255 255 CMYK: 0 0 0 0 Hex: ffffff Pantone: 11-4800
(209) 826-4593 609 H St, Los Banos, CA 93635 Open Tuesday-Sunday 11:30AM–2PM, 4:30–8:30PM
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