Media Kit 2014 Welcome to
! 8 Bring the kids on down!
Dennis Stockton Publisher
Got a car full? Bring em’
10 You hungry? out wile on
Norman Baggs Editor
Food type places to check or around the lake
Michelle Jameson Director of Content
20 Be preparedyou could
Sherrie Jones Advertising Director Scott Rodgers Photographer
ES KINGERY
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Photo cour
Times Staff Graphic Design
things We will go over a few trip but, you live without during your won’t want to.
Fish Tales resturaunt
May | June, 2014
Destination Lanier
3
Sailboats Lanier. Witcatch the breeze recreation h the lake aga during a regatt in summe al and compet at full pool lev a on Lake r. itiv James Kin“Lake levels do e sailors will els, both ben ma gery of the Atlant ke a difference efit this ,” said a Inland Sailing Clu b.
Full pool d ra sports enth ws water usiasts Enthus creases iasm for the ma as By D. Kel ny recrea always see water levels app ley Hudgin tional acti roa m s Sometim to catch our atte ch full pool. Amvities on Lake Lan ong them ier mined win es it is a sailboa ntion. are a few typically inactivities or even an dsurfers planingt gliding through the water that a powerb agile wakeboard across the lake, driven by at sunset, or a gro oat. er turning up a cold win A few of a 360-deg d on a winof deterree spin Kin their inte the most avid ent above the ter day, a pra gery has observ rest hus turbulen Commo and how the cur iasts from each t trail of mo ctical perspectived over the years of these spo re, and a that “lak e. Sailboa ence sail dore James Kinger rent full lake leve rts sha ing “Sailin full lake extends ts have a rela e levels do ma a race. Ten was at the invi y of the Atlanta ls impact their re what first cau tati Inland Sail respective ght to stay at g in general is up our sailing are tively deep dra ke a difference, sport in the years later, he on of a friend who from a. ing ft, from spo Clu rts. b says his is nitely incrit pretty consistentdue to the improv 4 to 6 fee first exp Despite British Virgin Islastill sailing and asked if he wou t or ly. ing easing in numbers Cruisers and wee economy but tho of the mo his travels, Kinger nds, the Floridanot just on Lanier.ld like to join him erilargely due ken se st for Keys and y He has enjo Windsurfer to water ders on the other that race tend While mamemorable times says racing with Bel yed ize. Barrett levels and the about the han munity also ny families enjo he has had on family members the econom d are defisame tim Walker becam the and y on incl rec wat e y.” e Lan tha his interest udes som reational er. ier is still t equ family incl “Lanier e sail one uded a day ipment becam ed in the sport The simplic Key West is home to manyvery experience ing on Lanier, e in com of the early windsurfin d the local mercially them to lear ity of the ear 1980s at Kingery race week as wel competitors who sailors. sailing com g inst ava ly said regular l as the pop “It’s pre n to sail that sam equipment and theruction during a ilable. In 1986, he Some of . vac ular Block ly race in the ideal con around, or tty easy to learn e day. Charles ditions in ation in Hawaii. Island rac or crew thethese individuals how jibe Hawaii allo e and oth ton, and are ir boats in “Windsur , at high speed to turn a windsu er events, wed sailing comeven sought out ” places to sailfing is a sport thais challenging,” rfer at low speed, by boat ma petitions. he said. but learnin t stays inte 4 and way nufacturer Ove May | June s g to rest r to the imp s turn to captain trip ing, becaus years, his rov , 2014 e you can s to the family has e.” always find shared win windsurfin Pacific island of Gua new dsu g “under the Golden m, San Francis rfing vacations that have co Gate Bri included dge with and the Outer Ban the wind carrying ks. He recalls fog in from the
Mechanical Requirements
LAKE
Publication trim size: 10” x 12” with 1/2” margins Bleeds are allowed on 2-page spreads, full-page ads and half-page ads. Bleeds must extend beyond the edge of the page by 0.25”. Keep all text and vital images within the live area, which is 0.25” inside the page. Files must be submitted in CMYK or grayscale, at 300 dpi – we accept PDFs or flattened JPEG, TIFF or EPS files. We cannot be responsible for poor quality reproductions if low-resolution files are provided or if low-resolution images are used to create the file.
Submit Artwork FTP
For files larger than 5MB, please transfer via FTP - Please contact us for the latest info on FTP username and password.
Please limit file size to 5MB or less. We recommend sending PDFs, JPGs or compressed files such as “Stuffed” or “Zipped” files. Please send an email to prepressteam@gainesvilletimes.com
Send CD Rom, DVD or Zip to: Home Magazine - Art Dept. 345 Green Street Gainesville, GA 30501
Media Kit 2014
Mission
Community Outreach
Readers
Distribution
Our mission is to be a leading lifestyle publication in the local communications industry, while giving back to those who consider North Georgia home. By providing relevant and valuable information to enhance our community’s well being, we receive the opportunity to entertain, educate and inspire you – our neighbors.
LAKE: Destination Lanier is a lifestyle magazine meant for all people who call North Georgia their home. It is a family-friendly publication with articles geared to touch all segments of the population. We reach households and businesses in Hall, Jackson and surrounding areas.
Giving back is the heart of LAKE. Over the course of a year, the magazine will sponsor or affiliate with a number of nonprofit organizations. Our support goes beyond that of a traditional publication, often working with charities on an ongoing basis.
In addition to bulk distribution, paid subscriptions and copies at area events, LAKE magazine is direct mailed to all of the residents in the upscale neighborhoods of Château Élan, the Falls of Braselton, Reunion, Harbor Pointe, Sterling on the Lake, Royal Lakes, Deaton Creek and High Pointe.
Advertising Opportunities
LAKE: Destination Lanier advertisers are businesses and non-profit organizations that see the value of partnering with a reputable publication. By advertising with LAKE, our customers have the opportunity to experience a variety of exposures: In the magazine, on the web site, social media and electronic news briefs. The Times offers full-service publishing capabilities that allow in-house logo and advertisement design. We can also help you with many of your marketing concepts.
Magazine
Per Issue Ad Rates
Size
Open Rate
3x Rate
6x Rate
2 Page Spread
$4,000
$3,500
$2,700
Full Page
$2,500
$2,000
$1,800
Half Page
$1,750
$1,250
$1,000
Quarter Page $1,500 $1,000 $800
Please call for Inside Front Cover pricing and special position pages. All advertising subject to the rules, policies and regulations in The Times media kit dated April 2012.
LAKE: Destination Lanier is printed using a Direct To Plate (DTP) process from a Postscript file, which requires strict adherence to the specs listed. Questions regarding artwork submission should be directed to prepressteam@gainesvilletimes.com or call 770-535-6332
Full-Page Ad 9” x 11” 10.5” x 12.5” bleed
1/2 Vertical 4.25” x 11”
1/2 Horizontal 9” x 5.25
1/4 Vertical 4.25” x 5.25”
See back page for mechanical requirements and how to submit artwork.
Artwork /Deadlines
Space Reservation Materials
Jan/Feb Mar/Apr May/Jun Jul/Aug Sept/Oct Nov/Dec
12/11/13 2/3/14 4/8/14 7/9/14 9/9/14 11/7/14 12/12/13 2/6/14 4/10/14 7/11/14 9/11/14 11/11/14
Editorial Departments
On the Cover
This section features inspiring leaders, organizations or messages from right in your area. Read about what is impacting your local community and its people.
Lifestyle
This section is dedicated to all your lifestyle needs. The do’s and don’ts of fashion, travel features and spotlights on local chefs will keep you informed and entertained.
Recreation
This section focuses on local sporting events and recreational activities for you and your family to enjoy in your spare time. Whether it’s a local ball game or a glimpse into the area’s beautiful parks, trails and lakes, LAKE will showcase some of the most exciting things to do around town.
Community
Our Community section includes spotlights on various events and people in North Georgia. With LAKE’s community calendar, all of the exciting local events will be at your fingertips. The calendar focuses on community, culture, sports and recreation.