Table of
Content
About Reveuse About Reveuse
Coorporate Logo 2
Color & Typography
Logo Philosophy
4
Logo Element
5
Logo Clearspace & Minimum Size
6
Logo Variations
7
Logo Rules
Color Palette
10
Misuses Logo
14
Color Variations
11
Logo Placement
17
Typography
12
About Reveuse
ABOUT REVEUSE
We are a brand that strives to care for and maintain healthy skin. Our product is a body scrub cube made from natural ingredients that are safe for the skin. This scrub is packaged in a cube form to make it easier to use according to a single-use dose. Many scrub products use chemicals and microbeads. Microbeads themselves are very dangerous for both the environment and humans. We want to solve the problem by using natural ingredients to make it safer and healthier for the body and the environment and also create products that can increase women's confidence in their
Brand Guidelines
02
Coorporate Logo COORPORATE LOGO
LOGO PHILOSOPHY | LOGO ELEMENT | LOGO CLEARSPACE & MINIMUM SIZE | LOGO VARIATIONS
Logo Philosophy
The
campaign
logo
is
made
from
COORPORATE LOGO
the
campaign tagline itself, supported by a visual hashtag that shows the campaign, as well as a logogram of Reveuse. The words “Better You Is Coming� are made thicker and bold to emphasize for women to be a better version of her.
Brand Guidelines
04
Logo Elements
The campaign logo consists of 2 elements:
COORPORATE LOGO
LOGOGRAM
1. Reveuse logogram 2. Campaign tagline All elements are in standard format and proportion CAMPAIGN TAGLINE
05
Brand Guidelines
Logo Clearspace & Minimum Size
COORPORATE LOGO
The minimum spaced used is proportional to the X-height as of the text. Clearspace is defined so that the logo display is not disturbed by other objects around the logo.
The minimum size of the logo is 0,3 Ă— 8 cm which is used in some online media that has a
0,3 CM
field of no more than 1080pt such as instagram post and instagram stories.
8 CM
There is no rule for the maximum size as long as we pay attention to the proportions of the logo and free space.
Brand Guidelines
06
Logo Variations
COORPORATE LOGO
In addition to the main logo, there are elongated logo variation that can be used under certain conditions to adjust the layout and design area.
07
Brand Guidelines
Logo Variations
COORPORATE LOGO
In addition to the main logo, there are elongated logo variation that can be used under certain conditions to adjust the layout and design area.
Brand Guidelines
08
Color Typography COLOR & TYPOGRAPHY COLOR PALET TE | COLOR VARIATIONS | TYPOGRAPHY
Color Palette The Reveuse logo will use the monochromatic color theory of a pink color scheme which will
COLOR & TYPOGRAPHY
Brand
be varied with shades and tints. Pink symbolizes femininity, friendly, and calm. DDA099
CF7970
C25448
A04035
783028
50201B
DDA099
E1ACA6
E6BAB5
EBC8C4
F5E3E1
FAF1F0
Logo
DDA099
Brand Guidelines
CF7970
10
Color Variations
COLOR & TYPOGRAPHY
There are several color variations used to match the background color, so that the logo remains clear.
11
Brand Guidelines
Typography
COLOR & TYPOGRAPHY
Using a sans-serif font of Reveuse, namely Heebo Black and Heebo Regular. This sans serif
typeface
is
free
for
commercial
approved.
HEEBO-BLACK
HEEBO-REGULAR
HEEBO-BLACK
Brand Guidelines
HEEBO-REGULAR
12
Logo Rules LOGO RULES MISUSES LOGO | LOGO PLACEMENT
Misuses Logo
LOGO RULES
It is not allowed to distort or modify the shape of the logo in any way, the logo must be taken from the sheet of production material.
It is not allowed to flip or changing the location of the logo outside the provisions.
Brand Guidelines
14
Misuses Logo
LOGO RULES
It is not allowed to change or reposition the logo under any circumstances.
It is not allowed to change the font type on the logo under any circumstances.
15
Brand Guidelines
Misuses Logo
LOGO RULES
It is not allowed to rotating or changing the location of the logo
It is not allowed to add an outline to the logo. This causes the
outside the provisions and must stand horizontally and vertically
identity to lose consistency and obscure the meaning of the
according to the established logo identity rules.
message that has been assigned.
It is not allowed to add a line around the identity or limit it with
It is not allowed to put or position the logo on a strong colored
graphic elements such as lines or other elements. Because it will
background under any circumstances.
reduce the character of the form of identity and appearance.
Brand Guidelines
16
Logo Placement
INSTAGRAM FEED
17
INSTAGRAM STORY
LOGO RULES
INSTAGRAM ADS FEEDS
INSTAGRAM STORY ADS
Brand Guidelines
Logo Placement
FACEBOOK POST
Brand Guidelines
LOGO RULES
WEBSITE
18
Logo Placement
LOGO RULES
BRAND GUIDELINES BOOK Size: 4,5 × 9 cm Materials: Ivory doff
19
Brand Guidelines
Logo Placement
LOGO RULES
ARE YOU READY TO LOVE YOUR SKIN?
THANKS CARD Size: 4,5 × 9 cm Materials: Ivory doff
Brand Guidelines
ARE YOU READY TO LOVE YOUR SKIN?
REMINDER
REMINDER
PREPARE FOR SELF CARE .
PREPA RE FOR SE LF CARE .
GOT IT!
GOT IT!
STICKER Size: 10 × 14 cm Materials: Vinyl glossy
20