AUTUMN WINTER COLLECTION 2012
AUTUMN WINTER COLLECTION 2012 Keungzai, is an affordable contemporary luxury label designed to be worn pre, during and post-pregnancy. Keungzai is not only a maternity line but a womenswear line to be worn by style-savvy, fashion forward women, mothers and moms-to-be. Our customer is not defined by age or life-stage but by a common style aesthetic of directional yet timeless appeal. Keungzai’s mission is to indulge the consumer in quality pieces, designed to fit and flatter her shape. Keungzai is proudly made in Britain, supporting local mills where possible and the UK fashion and textiles industry. We use premium materials for a beautifully soft handfeel such as our micro-modal jersey knitted and dyed in the UK, juxtaposed with silk/cotton blends. Keungzai’s edit for AW12 ushers a spotlight on low-key luxe investment pieces that take you through pregnancy and beyond in style. An elegant and serene collection where fluid materials meet ethereal shades, Keungzai AW12 proves there is no need to sacrifice style for the practicality of dull maternity wear. AW12’s key pieces evoke the infinitely delicate and demure feel of the brand. The muted colour palette takes inspiration from the natural world for a truely timeless collection which works for styling bump and beyond.
“..a brand known for its modern take on pregnancy..” Pret a Pregnant
DIPPED BACK HEM SHIRT
ASYMMETRIC LAYERED MATERNITY NURSING TEE
“Pregnant fashionistas will love new online maternity boutique, Keungzai.” Mother & Baby
BELTED DRAPE FRONT TUNIC
LUXE ROUCHED SHOULDER DETAIL MIDI LENGTH DRESS
“Keungzai is a label to watch. Keungzai really is the one-stop-shop for all your maternity fashion needs.“ STYLENEST
ULTRA SOFT DRAPE SIDE DRESS
“Keungzai designer maternity clothes gives pregnant women one more reason to glow.” Coolmompicks
MIDI PRINTED DRESS
“Every maternity wardrobe needs a striking print dress this season.” Pregnancy & Birth
SUPER SOFT MATERNITY LEGGING
RUCHED PEG WOOL MIX TROUSER
LUXE LAYERED POCKET CUPRO SHORT
“Fantastic pieces for expectant mums.” mummypages
DIPPED BACK HEM SHIRT RRP £125
BELTED DRAPE FRONT TUNIC RRP £145
Print / Plain Mid Blue 35% Silk, 65% Cotton / Machine Washable.
Dusky Pink / Duck Egg 93% micromodal, 7% elastane / Machine Washable.
ASYMMETRIC LAYERED MATERNITY NURSING TEE RRP £125
LUXE ROUCHED SHOULDER DETAIL MIDI LENGTH DRESS RRP £185
Stone 95% viscose, 5% elastane / Machine Washable.
Dusky Pink / Duck Egg 93% micromodal, 7% elastane / Machine Washable.
ULTRA SOFT DRAPE DRESS RRP £170
SUPER SOFT MATERNITY LEGGING RRP £55
Mid-Grey / Deep Olive 95% micromodal, 5% elastane / Machine Washable.
Mid-Grey 95% micromodal, 5% elastane / Machine Washable.
MIDI PRINTED DRESS RRP £195
RUCHED PEG WOOL MIX TROUSER RRP £125
Print 35% silk, 65% cotton / Machine Washable.
Navy -
LUXE LAYERED POCKET CUPRO SHORT RRP ÂŁ75 Petrol Blue -
MODELS Alethea Lindsay @ Beautiful Bumps Agency & Natalie Wright
TEAM Photographer / Filmmaker - Odi Caspi Stylist - Fabienne Hebrard Make up & Hair - Alex Jones Director - Michelle Lee Assistant - Jasmine Clift
w w w. ke u n g z a i . c o m