live freely.
Michelle Pappas
enjoy
the little things
“
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we often rate our days by what we’ve accomplished, applauding ourselves for a workout logged, an errand completed, a task crossed off. But consider grading today on a new curve: Give yourself credit not for doing but simply for being- for taking time to sit alone, listening, daydreaming, creating space to think. Only then can you connect with the most important person in your world: yourself.� - self magazine
Camille has recently picked up a daily yoga routine every morning. David began using natural remedies versus over the counter quick fixes. Matthew began writing all his thoughts down in his new journal to help deal with his anxiety. Chelsea picked up some new books on meditation to help her relax. The world as we know it is changing. All these people mentioned are partaking in a new phenomenon known as Reflection: the new quest for deep meaning and connection to everything around us. With the economy crashing and many things happening around us that we cannot control, this makes us take a step back and remember what is really important to us. We must emerge from our tragedies and begin to enjoy life again. We as customers desire quality over quantity. We know overconsumption is death to our peace and balance.
Reflection
Just breathe.
“Life is what happens when you are busy making other plans� -John Lennon
Justification Inspired by the lifestyle of freelance designers. More and more women are working from home. They also have to run errands and attend business meetings. These are the new women of today. They must be comfortable and effortlessly chic at the same time. They need pieces to transition them from function to function. Clothing needs to meet these standards at different events while still maintaining style and representing our customer. In a new ‘self-branding’ world were consumers need their clothing to adapt to them, not the other way around. To create a unique knitwear brand that’s inspired by the new quest for meaning and soul in a product. Multifunctional garments cater to the woman who desires comfortable pieces she can alter to further represent herself.
thoughts. We become what we t h i n k .
We are shaped by our
When the mind is pure, joy follows like a shadow that never leaves.
-buddha
This is me.
experiential. spiritual. thoughtful and mindful. conscientious. takes her time. modern and timeless. used to have a regular 9-5 job. now a freelance web developer in rural Connecticut. enjoys hiking, yoga, reading spiritual books. trys her hand at the arts. likes to experiment with new things. creative. wants to look effortlessly chic. loves to snack on trail mix. looks forward to her biscotti on sunday mornings with her coffee and newspaper. appreciates handcrafted and unique pieces made by local artists and vendors. wants to connect more with nature. dreams of traveling to India and Instanbul. used to be more plugged in and on the go, but is looking back to enjoy life more. buy less and savor more.
Emma
Emma Wishlist I dream of sunsets in Istanbul. Getting lost in the woods.
Meditation in India.
Life of a freelancer Freelancer: -Versatile work schedule -Must be very motivated
-Strong Self-Brand -Builds broad and strong portfolio -Must be used to uncertainty -Independent -On the go, errand running, meeting with clients
Common Positions: music, journalism, filmmaking, cosmetics, event planning, copywriting, web design, graphic design, web development, illustrating, tour guiding, blogging.
Fabrics & Colors Mountain Berry
1.
2.
3.
Campfire Ash
4.
5.
(4,3) Natural Organic Cotton/Spandex Jersey 60/40 (6) Natural Cotton Sherpa, 10% Polyester (5) 100% Organic Cotton Rib knit, Wide & Fine (2) Stretch Cotton Poplin 97% Cotton 3% Lycra (1) 100% Cashmere
6. Rock
Bambi
Conceptual
Details live freely.
Size: Small 100% Cashmere Dry Clean Only Made in USA Sku: 10038573 $300
Cowl necks create drape and movement. Can be styled different ways. Drawstrings and their placement can change volume and drape dramatically. The customer is the stylist.
.com
Flats
live freely. Drape Crop Pants Cotton/Lycra Poplin xs-xl $250 sku: 22025
Cowl Hood Dress Cotton/Spandex Jersey xs-xl $250 sku: 31025 Simple Drape Top Cotton/Spandex Jersey xs-xl $150 sku: 11045
Flats V Dress Spandex/Jersey xs-xl $80 sku: 30040
live freely.
Comfort Fit Skinny Cut Stretch Cotton Poplin xs-xl $150 sku: 20020
DropTop Cotton Sherpa/Polyester or 100% Cashmere xs-xl $150-$450 sku: 11040, 12020
Flats Bunch Dress Cashmere xs-xl $500 sku: 31035
live freely.
Shorties wide/fine cotton rib knit Sherpa/Polyester xs-xl $75 sku: 21015
Cowl Crop Wide/fine cotton rib knit Sherpa/Polyester xs-xl $95 sku: 11035
Flats Off Shoulder Dress Cashmere xs-xl $550 sku: 33025
live freely.
Scoop Skirt Cotton/Spandex Jersey xs-xl $120 sku: 40025
Draw Shirt Cotton/Spandex Jersey xs-xl $90 sku: 14040
Our Brand Attributes
Benefits
stylish knitwear
work and live without feeling uncomfortable
adaptable
change to your mood or occasion
local knits/dyes
more sustainable clothing that supports your community
not trend-driven
able to wear pieces for longer periods of time
live freely.
Equity more focused at work and on important things be more confident with your appearance clothing that makes a positive impact spend less money on clothing hold more memories and care with each piece of clothing, save money, be more successful in your career.
Retail We started as a small independent shop located in San Francisco in 2009. We have grown to become a major competitor to other transitional knitwear brands across the world. Most of our business comes through our online boutique, FreeFlow.com, but we also sell in upscale boutiques in metropolitan areas. A few of our most notable boutiques we sell in are Azalea, Anik, & Gigi. We are looking to grow and expand to more cities each year.
Ad Campaign live freely.
live freely.
Freeflow also uses google ads and google adwords to grow awareness in our brand.
Meet our bloggers into the gloss
Manrepeller
luxirare
Cupcakes & Cashmere
Bloggers and vloggers are a new emerging group that is extremely innovative in the fashion industry. As part of our advertising campaign, we use real customers to help grow support. A new kind of advertising, these women connect with our customer. They are living the same life. This is who our customers are, and who they aspire to be. Always inspiring, always unique, always true.
Our Promise
It’s our promise to you to always be transparent and socially responsible. We started as a business that cared. We care about you and we care about the environment; how we affect the world around us is one of our core values. Our dyes are made from only natural ingredients, our cotton is always organic and natural. We source all our materials from American manufacturers, which are listed on our website. We keep you informed. Our company model is “cradle-to-cradle,” we produce no waste. All our ‘waste’ is reused and recycled over and over again by our new technologies and innovations. We only use sustainable energy sources. We will always stay this way, because we care. That’s our promise to you.
live freely.
Thank you. Michelle Pappas 937.573.7037 PappasMr@mail.uc.edu