Hi there! My name is Michelle and I am a graphic design and illustrator. I always knew that I wanted to enter the art industry from a very young age. To me, the design industry is magical. It is a combination of creativity and practicality. But most importantly, it is how we use our senses to create solutions. I am still learning and will always continue to explore what the world has to offer.
I decided to choose several photos that could showcase my personality. As you can see, I am very blessed to be surrounded by a great group of friends who are just as quirky as myself. I am a total ambivert who loves anything adorable, addicted to colored hair, and a very proud Hufflepuff.
Name Nationality Contact No Email
michellewidjaya777@gmail.com
LANGUAGES
Bahasa Indonesia
INTERNSHIP
SCIENCEWERK
Beginner
English
Native Fluent
CREATIVE FIELDS
Graphic Design
Photo Editing
Illustration
Korean Packaging Design
Visual Merchandising
SOFTWARE SKILLS
Adobe Illustrator Adobe Lightroom
Adobe Photoshop Adobe After Effects
Adobe Indesign
Procreate Sketch Up
JOB EXPERIENCE
PT Hasanayu Putri Jelita
Graphic Designer for Hasanayu Putri Jelita and brands within the company such as ProThera, Mirael, Evershine, Yayasan Hasanayu Pelita Cinta
Freelance Graphic Designer
Art Market Staff & Tenant
Junior Graphic Designer & Illustrator
BAUM
Junior Interior Designer
ORGANIZATION COMITEE &
DKV UPH X UMN IMOVIECCON 2021
Emcee
Mentoring UPH 2018 - 2019
Mentor
2017 - 2022
Bachelor of Visual Communication Design
Universitas Pelita Harapan
2014 - 2016
Diploma of Interior Design
Raffles Design Institute Singapore
Kindergarten - High School
Taman Rama Mahatma Gandhi Denpasar
EDUCATION EXHIBITION
Food Explore 2020
Participant
DKV Lumiere Photography Exhibition
Design Division and Participant
ACHIEVEMENT
D’Star Furniture Competition 2016
Finalist
Flamingo Friends and Mentors Evening
Design Division
HMDKV
Coordinator of Design Division
HMDKV Gala Night
Interior and Decoration Division
HMDKV Elements Outbound
Coordinator of Safety Division
HMDKV Welcoming Party
Design Division
LIGHT Leadership Training
Coordinator of Design Division
Student Tutoring DKV
Tutor
ASKA DKV
Design Division
Seminar Nasional Desain Sosial
Registration Division
“happiness can be found, even in the darkest of times, if one only remembers to turn on the light.”
-ALBUS DUMBLEDORE
AL DENTE
FINAL LOGO
Al dente is a restaurant that specializes in authentic Italian cuisine. This name comes from the term al dente, referring to the ideal consistency of cooked pasta. Italian cuisine focuses on simplicity. Some dishes will only require four ingredients. This project aims to design a pictorial over letter mark logo that represents the restaurant. This type of logo is more dominant in the pictorial side while still based on typography. As you can see, the shape of this logo resembles a ripe tomato. The custom cursive lettering has a consistent stroke and is quite flexible to mimic the texture of cooked spaghetti.
ISFF 2019
FINAL LOGO
The International Street Food Festival 2019 (ISFF 2019) is an annual festival that celebrates diversity in the culinary field. The festival is participated by more than 20 different countries such as Indonesia, Japan, Australia, Brazil, and many more. The keywords used to create this logo are diversity, festive celebration and welcoming. Trying a new type of dish or cuisine is quite intimidating since we don’t know what to expect. This festival is held annually to introduce a wide range of dishes in a friendlier manner. The logo uses a selection of warmer colors to make the logogram more welcoming.
GUALTIN
FINAL LOGO
Gualtin is a brand that provides herbal jelly beverages. The name derives from the abbreviation of ingredients used, namely tea made from guava leaves and mint. This brand targets teen consumers and young adults, both men and women, who love to consume sweet beverages. The logo needs to be dynamic and fun for it to be suitable for the target audience. This logo emphasizes the characteristics of jelly to represent the product and also the friendly nature represented by the lettering. There are splashes added into the logo to balance it out and to give a more refreshing effect.
POKEHUG
FINAL LOGO
Poke Hug is a restaurant that specializes in serving poke bowls. The brand believes that fast food should be fresh and healthy. They are committed to serving fresh seafood, premium sauces and topnotch ingredients in a way that’s fast, convenient, and truly delicious. The keywords used for this logo are fresh, modern and straightforward. The logo uses three colors, teal to represent the ocean, pink and orange to represent tuna and salmon. This emblem logo consists of the two orange and pink, fish-like figures that appear to be hugging the logotype in between them.
AXEL
FINAL LOGO
AXEL is the first gadget brand in Indonesia that serves the millennial gaming community. This brand provides a series of gadgets with superior specifications, while still being in the middle to upper price range. Some of the gadgets sold are gaming smartphones, along with other accessories that can enhance the user experience. The logo consists of 2 parts, namely the AXEL logo and the FUTURE EXPERIENCE tagline. The geometric shape and simplicity are the main inspiration behind the overall design. This vertical logo configuration is used as the brand’s main logo.
FINAL LOGO
INFOTEX is a company that provides a range of Information Technology services designed for business productivity. From expert installation, outsourcing and implementation to Hosted Solutions. The logo is an abstract logo mark represented by the merging of a chameleon as a symbol and circuits as an icon. The keywords used are adaptably taken from the statement that INFOTEX has won awards for the development of user-friendly and adaptable systems and software. The color green is used to represent the chameleon and blue to represent the tech industry.
BKLI
FINAL LOGO
Badan Keamanan Laut Indonesia (BKLI) is Indonesia’s maritime patrol and rescue agency. The non-ministerial government institution was established in 1972. Their duty is to conduct security and safety patrols in the territorial waters of Indonesia and the jurisdiction of Indonesia. BKLI also conduct joint-operations with the National Search and Rescue Agency. This emblem logo uses a few symbolic elements such as an anchor, compass and a ring buoy. The colors symbolize depth, security, stability and trust. Anchor emphasizes the word stability and compass represents a guide that returns us to the right direction.
RON
FINAL LOGO
RON is a logo project for an animator friend of mine named Ronaldo Kilimandu Dinguamah. A lot of people know him by his nickname which is RON. Thus it is also used for this logo. A few keywords that were implemented in this logo are friendly, charismatic and fun. The custom and rounded logotype create the illusion of a smiling face. Two shades of orange and a deeper shade of magenta were selected as they are complementary towards each other. The deeper shade of magenta also symbolizes his professionalism in his work and the two shades of orange represents his charismatic and fun side.
ASA
FINAL LOGO
ASA COSMETICS is an Indonesian cosmetic brand that provides a variety of beauty products that are the perfect essentials for an everyday no-makeup makeup look. The name ASA COSMETICS is a combination of the two names of the company’s inventors, Arunga and Salim. Beauty trends come and go but looking fresh will never get out of style. ASA COSMETICS creates easy and good for the skin beauty products and simply enhancing natural beauty without concealing it. The logo uses curvatures, is quite straight-forward, just like the natural ingredients in the products.
MW
FINAL LOGO
The Wizarding World of Harry Potter has a great impact on how I view the world. As I have mentioned before, the design industry is like magic to me. It is where we combine creativity and practicality while still using our senses to create solutions. This logo is inspired by the sturdy, slab serif logogram used by the ministry of magic. Thus, the more modern version of the M logogram in this logo. Two diamond shapes above the letter M appears to be rising. The diamonds symbolize the design industry which continues to develop and grow. The soft camel-brown color is versatile in both light and darker backgrounds.
GULA KEMBANG
FINAL LOGO
Kembang Gula is an educational hub or center in Ciakar village, Indonesia. The task is to build a place dedicated to educating the children of Ciakar. Thus it is hoped that this education center can be a place for the younger generation, specifically kids to expand their knowledge while still having fun. A few keywords that were used to create this logo are lively, fun and friendly. The logo uses three different colors and it alternates on each letter. The curvatures and marker-like typography show that the area is dedicated to kids. Two dots are placed on top of the letter ‘u’ to give an illusion of a smiling face.
III.BOOK DESIGN
APB
BOOK DESIGN
This project is about designing a book called About Professional Baking (APB). The book is designated towards beginners who want to learn about the baking process, ingredients along with a few recipes. The concept of this book is taken from a scrapbook since it displays the information in a way that is easier to be understood. Before getting into the baking portion, the reader needs to learn about the ingredients. After doing so, there are also explanations behind the science of baking. Lastly, some sweet and savory recipes along with step-by-step instructions on how to make them.
IV.BRANDING
AXEL
GADGET BRAND
The overall visual of this brand is quite minimalistic, with the minimum usage of super graphic elements. These elements will be combined with the brand’s signature colors to give off a futuristic look. The following are a few examples of how the logo is applied to the collateral items, signage, billboard, paper bag, and employee uniform.
LIGHT 4.0
LEADERSHIP EVENT
Leading Through Art (LIGHT) is an annual Leadership Training Camp held by the School of Design & Conservatory of Music faculty in Universitas Pelita Harapan. The event has been going on for the past 5 years and I was given the chance to design the fourth one. The items that needs to be designed and produced were t-shirts, name tags, posters, instagram posts, a banner, enamel pins and certificates.
CCW
INTERNSHIP PROJECT
The following is a project that was done to complete an internship program at Sciencewerk. Clean Cash Wallet is an idea based project that aims to solve world issues by creating a self cleaning wallet that disinfects cash, coins, and cards with just a single click. It is the perfect blend of technology and timeless aesthetics within the user’s hands. The output consists of the overall visual branding, an illustrated product design in vector and various design application.
AL DENTE
RESTAURANT
Al Dente’s overall brand uses the three colors of the Italian flag (green, white and red). The main focus of the restaurant is to serve authentic Italian dishes for all generations. The overall visual style is very rustic or home-like. This ambiance gives off the full-on Italian experience. There is also a mascot named ‘Pomopot’ that is made for the restaurant. Pomopot is a combination of an Italian chef, a tomato and a pot. Its name is taken from the word ‘pomodoro’ which is the Italian translation for tomatoes.
GUALTIN
HERBAL DRINK
It is undeniable that Food and Beverage is a fast-moving industry and this can be seen by the trend of sugary drinks that continue to emerge in Indonesia. However, these types of beverages are quite harmful, health-wise. This phenomenon inspired Gualtin to create a healthier beverage alternative that is visually appealing to the designated target audience. Besides original, the beverage will also come in two other fruity flavours, making it more pallatable for the younger target market demographic.The result of this branding project consists of the overall visual, collateral items, merchandise, packaging, and social media design.
MIRAEL
SUGAR
WAX
Mirael was established in 2013 as a solution to combat dull skin from razors by creating sugar waxing kits and body care products using high quality skincare ingredients. During the first 10 years, the brand was catered towards a younger demographic (teenagers) with more of a cute, playful and bright look. Continuing forward, Mirael decided that it was time for a rebrand on their 10 year anniversary. The goal is to go for a slightly more mature (target audience: young adults - adults) approach and to highlight more on the quality of the products while still giving that dreamy look. This concept was then visualized, resulting in a more timeless logo and typeface choice along with using deeper brand colors. The packaging mechanism and design of each product were also remade with better materials/ molding to give off a more luxurious feel.
V. PACKAGING DESIGN
HPJ
LABEL & DIELINES
Packaging is one of the subcategories of graphic design that has truly piqued my interest since childhood. One way for me to wind down is going to a grocery or drug store and basically, go sightseeing since inspiration can come from literally anywhere. Being physically there enables me to see and feel the different varieties of materials, lay-outing, colors, and typography up until the visual merchandising used by brands.
During my time at HPJ, I had the opportunity to collaborate with various beauty brands such as Mirael, Evershine, ProThera, and many others as their packaging designer. There was a lot of experimenting with the mechanisms of custom-made dielines, labels, screen printing on tubes or bottles, and designing manuals and materials that I’ve learned from overseas and local printing manufacturers.
VI. SOCIAL MEDIA + E-COMMERCE DESIGN
Joining Himpunan Mahasiswa Desain Komunikasi Visual (HMDKV) is one of the most challenging yet fun experiences in my life. As members, we were challenged to adapt to various situations, try out different divisions during events in addition to our permanent position for a year. I was assigned to be the coordinator of the design division and the main task was to manage HMDKV’s Instagram account. The goal of this account is to be more than just an event or holiday reminder. To do that, we decided to always put on a few fun facts in the caption. The colors of these posts also change every 2-3 months.
BEAUTY
VARIOUS BRANDS
In this era, online presence is one of the most crucial aspects of a brand. It can be considered as a bridge that connects brands and their target audience. Nowadays people tend to go online first when finding information about products and services. Any post or advertisement should represent the brand’s identity and deliver engaging content.
VII. ILLUSTRATIONS
POK POK
RECIPE IDEAS
POK POK is an Indonesian based F&B chain that mainly sells a variety of savory snacks. The brand decided to release a frozen version of their fried chicken strips during this pandemic for customers who choose to cook in the comforts of their home. Thus the main goal of this project is to transform a single photo into various dishes by combining it with digital illustration. By doing so, customers can ideas on how to enjoy the chicken strips and this might even inspire them to create something more unique.
FB BATIK INTEGRATION
Nagini is sympathetic and graceful character, but she is imprisoned. Tambal and Ceplok Grompol’s batik motifs are used to describe her personality. The motif is supplemented with objects that represent her personality, such as roses, chains, snakes, and thorns. All of these elements are then encapsuled in snake scale pattern. The combination of objects and batik motifs is combined with darker colors that represent Nagini’s character.
VIII. TYPOGRAPHIC INSTALLATION
PAGAR
TYPE INSTALLATION
This paticular project derives from a literature festival poster called ‘PAGAR’. The event promotes literature from various countries that are done by numerous writers. The letters P, A, G, A & R are divided into smaller chunks. Then these fragments will be given a rubble effect. When visitors see this installation from the front, of course, the impression that will emerge is the robustness and complexity. The solid impression can be seen from the letter structure that almost fills the installation area in height and depth. However, when traced, the path is not difficult to pass because each letter has been cut into small fragments (contradiction figures).
