P O R T F O L IO ART DIRECTION • GRAPHIC DESIGN • LOGO DESIGN • CREATIVE CONCEPTS
STAT I ON ARY & ID E N T IT Y D E S IG N
L O G O D E S IG N
C O R P O R AT E
Over the years I have worked closely with a wide range of corporate clients on many different types of projects: Advertising, e-detailing, direct mailings, packaging design, brochures, annual reports, brandbooks, websites and also pitch, presentation & conceptual work. However, due confidentiality agreements I am only allowed to show a small glimpse of my activities.
PH ARM A C E U T IC A L C L IE N T S
F I N A N C IA L C L IE N T S
BRAN DB O O K D E V E LO P ME N T
Brand book Lonquex Client: TEVA Europe Art direction & design: Mic Schut
logo do‘s toP 6 There are six ways to use the Lonquex logo correctly (as displayed here on this page). The first logo is the primary logo; the logo that should be used when given the choice. If the background is darker than the logo itself, please use one of the other colour combinations shown here.
THE BRAND
page 06
THE CAMPAIGN
page 22
PosItIonInG Please always try to place the logo in the lower right quadrant. Do not place the logo within a frame; the logo should never be boxed in. Please note: the logo does not always have to be presented in a box like the ones shown here. If the background itself is green, logo number 2 can be used (again, preferably in the lower right quadrant).
stock photo usage & cropping guide
the Brand
Goals & aspirations
page 08
Febrile neutropenia
page 09
The Lonquex brand
page 1 0
Market opportunity
page 1 2
Logo usage
page 1 4
Colour palette
page 1 6
Typography
page 1 8
Data visualisation
page 2 0
01 the Brand The main character of the campaign is the adult figure. Please try to use as much of the adult as possible in the pictures. It was a conscious decision to use pastel colours in the campaign images, as they exude a sense of peace and calm. However, the characters are always placed in a dynamic pose in a natural environment. The dynamic feeling of the photos is extremely important: the flying gesture (giving a sense of freedom) combined with affection and the warmth of family should never be lost by cropping out the man’s face or completely ignoring the arms, for example. The colour palette is based on a lot of greens to link back to nature and to the Lonquex feeling.
a
c d
b
1. ‘The flying man’ The flying gesture is the most important component. Always try to capture the carefree attitude and the affectionate connection with the child. A. Full screen/complete.
Advertisements are not all the same size nor do they all have the same amount of space available for the images. On the right are three campaign images and their ideal cropping areas
Use the complete photo whenever possible. B. Large landscape. Notice how the arm and chest are still part of the picture C. Portrait. The right balance consists of cropping the photo so both the arm and the child remain in the picture. D. Small landscape. Notice how it zooms in on both faces.
02 the campaign
Brandbook Trisenox (2016) Campaign concept: PVWA Client: TEVA Art direction & design: Mic Schut -(currently in development)
BRAN D IN G G U ID E LIN E S
Campaign guidelines Aqtic + Effentora Briefing: PVWA Client: TEVA Design: Mic Schut
Logo design & Style guide Client: Curaรงao Cares Art direction & design: Mic Schut
ANN U A L R E P O R T S
Concept: Mic Schut / Sander van Beusekom Client: Banco di Caribe & Ennia Art direction & design: Mic Schut Two annual reports with presented as one. The visual timeline throughout the report shows the history of each company.
Concept: Mic Schut / Sander van Beusekom Client: Banco di Caribe & Ennia Art direction & design: Mic Schut Two annual reports with presented as one package. The visual timeline throughout the reports show the history of each company.
Concept: Pitch MD Client: Girobank Art direction: Mic Schut Theme: Entrepeneurs & Growth.
Concept: Pitch MD Client: Girobank (2012) Art direction: Mic Schut Photography: Chris Richards
A D V E R T IS IN G
Relax, while we handle it!
Concept & copy: Pitch MD Client: Girobank Photographer: Chris Richards Photoshoot & Art direction: Mic Schut Advertising style 2010-2014
Siguiendo nos meta pa trese Girobank mas serka di bo, ku orguyo nos ta anunsiá e aperture di nos branch nobo den Renaissance Mall na Rif. Un filial nobo mas, stratégikamente situá den un area popular i hopi frekuentá pa tantu habitante komo bishitante di nos isla. Pa tur bo nesesidatnan bankario nos Renaissance branch lo ta habrí…
Komprometé ku bo!
Pa mas informashon: www.girobank.an
Adrès elektróniko: info@gironet.com
Number di telefòn: 433 99 99
Mobile Banking: Bo branch!
Faks: 461 78 61
Tur ora, tur kaminda. Komprometé ku bo!
Pa mas informashon yama: 433 99 99
Faks: 461 78 61
Adrès elektróniko: info@gironet.com
www.girobank.an
Imaginá bo mes: un branch ku ta habrí 24 ora pa dia, 7 dia pa siman. Esaki, awor, ta un realidat. Surpasando tur espektativa, Girobank, un biaha mas ta introdusí un produkto nobo i inovativo. Awor bo por hasi un kantidat di transakshon bankario via di bo selular. E ta un servisio fásil, rápido, sigur i konfiabel. Bishitá un branch di Girobank òf manda bo number di kuenta koriente òf di SuperSavings di Girobank via sms na 9130, pa kuminsá e proseso di registrashon. Pa mas informashon, bishitá www.girobank.an Mobile Banking: Bo propio branch, tur ora... tur kaminda.
Concept & copy: Pitch MD & Chris Richards Client: Lions Club Curaçao Art direction: Mic Schut Campaign “Eyes on the road, hands on the wheel”
Unda di bo ta?
W EU NI
NIEUW van MSD:
Hoe houd je Colitis ulcerosa beter in de hand?
PRADAXA® HEEFT NU EEN SPECIFIEK ANTIDOTUM!1,2
MSD introduceert de maandelijkse Calprotectine-thuistest Met alle (financiële) voordelen vandien. Simponi-gebruikers krijgen de thuistest maandelijks ter beschikking en kunnen de uitslagen met hun behandelaar delen.
WWW.PRADAXA.NL/PRAXBIND
MEER CONTROLE
Meer productinformatie elders in deze uitgave. NL/PRA-151673
Een gevalideerde thuistest waarmee de patiënt zijn (verhoogde) ziekte-activiteit meet. Dit ondersteunt de behandelaar om de behandeling al of niet te (her) starten. Of is er iedere maand juist een lage ziekteactiviteit? Dan is wellicht een drug holiday een idee.
© Boehringer Ingelheim International GmbH. All rights reserved. Referenties: 1. Pradaxa SmPC 2015. 2. Praxbind SmPC 2015.
www.simponi.nl/calprotectine
Concept & copy: PVWA Client: MSD Art direction: Mic Schut Photo manipulation: (added hands, phone and shadow) Mic Schut (Conceptual) Advertising + direct mailing. Introduction of new product.
Concept & copy: PVWA Client: Boehringer Ingelheim Artwork (photo retouch > added start button ) & DTP: Mic Schut Interpretation of international campaign
Concept & copy: PVWA Client: Takeda Art direction & Photo retouch/edit: Mic Schut Localization of campaign + collateral. Dutch interpretation of international concept and imagery original artwork:
eD E TA ILIN G
ART DIRECTION + GRAPHIC DESIGN + UX/UI DESIGN - CONCEPT TO COMPLETION
OTHER
Client: Jawea Frozen Desserts Recipe card design: Mic Schut
Client: Sunsana Bites Packaging / label design: Mic Schut
Concept: Pitch MD & K-Liber Client: K-liber 4 Life Design & Art direction: Mic Schut Album cover/CD/booklet, poster and social media assets
Concept: Pitch MD & K-Liber Client: K-liber 4 Life Design & Art direction: Mic Schut Album cover/CD/booklet, poster and social media assets
APP D E V E L O P ME N T
LogoLicious Your Logo App Ideation / Concept: The Laughing Dutchmen (Olav Laudy & Mic Schut) Logo design / UX/UI / Branding + Google Play store assets & social media content: Mic Schut Copywriting: Mic Schut / Jairo Lobo * Over 75.000 downloads in 3 months
WWW.MICSCHUT.COM TEL: +1-347-922-9935 EMAIL@MICSCHUT.COM