WINTER 2022 | BOOK IT
The Delamar’s main lobby is a mix of modern, rustic, and locally crafted décor.
Traverse City Hot Spot
Rebranded Delamar hotel improves on its bay views and cozy amenities
W
hen it’s cold and gray outside this season, cozy up and enjoy Grand Traverse Bay views or lounge in an outdoor pool at the rebranded Delamar Traverse City. It’s the hottest new hotel in town, and you can swim outdoors in an 80-degree heated pool illuminated by colored lights, with steam gently rolling off the water. Music, limited igloos for outdoor dining, outdoor bar service, and resort amenities add to the ambience. The former four-story West Bay Beach 76
property, situated on the north side of Front Street just east of the downtown shopping district, continues to update its 173 guest rooms as part of an ongoing, multimillion-dollar renovation project. Its new owners, Greenwich Hospitality Group, turned their focus to renovating public spaces first, including the lobby and pool areas, the Artisan Waterfront Restaurant, event and meeting spaces, and outdoor spaces along the bay, according to General Manager Brandon Sheldon. He joined the Delamar last summer after working nine seasons at Mackinac Island’s
Mission Point Resort, where he was GM for his last three years. “We wanted to take a fantastic blueprint and fantastic location and turn it into a destination,” he says. “The team emphasizes the guest experience.” Complimentary guest amenities include a welcome glass of local sparkling wine, valet parking, concierge services, and airport and downtown shuttle service. “The welcome was one of the most important pieces we did,” Sheldon adds. “It’s that arrival experience for guests.” The hotel has kept its outdoor pool
PHOTOS COURTESY OF DELAMAR TRAVERSE CITY
By Marla R. Miller
MICHIGAN BLUE
076.AA.BookIt.Winter.22.indd 76
12/1/21 10:13 AM
