CREATIVE COUNSEL Is it Social Media Worthy?

ANDREA BITELY MRA Vice President, Communications and Marketing

Over the last few editions of the Michigan Retailer magazine, I’ve walked you through how to pick which platforms to utilize, how to stage photos, and find your voice on social media (and recommended you reach out to the MRA team for more tips and tricks!).

Now, how do you know what to share on social media and when to share it?

Small business owners should use social media as a tool to connect with their audience, build brand awareness, and promote their products or services. Here are some ideas for what small business owners should post on social media:

Product or service promotions: Share photos, videos, or testimonials of your products or services to create buzz and encourage potential customers to make a purchase.

Behind-the-scenes content: Give your audience a glimpse into your daily operations, the process of creating your products, or a day in the life of your business.

Customer stories: Share stories or testimonials from happy customers to show the value of your products or services and build trust with potential customers.

Industry news or trends: Show you’re knowledgeable and upto-date.

Inspirational quotes or memes: Share motivational quotes or memes that align with your brand values and connect with your audience.

Educational content: Share educational content such as howto guides, tips and tricks, or tutorials related to your products or services.

Employee spotlights: Showcase your team members and highlight their skills, interests, and contributions to your business.

Contests or giveaways: Encourage engagement and grow your audience by running a social media contest or giveaway.

Remember to always keep your brand voice and values in mind when creating content for social media. You want to make sure that everything you post is aligned with your brand and will resonate with your target audience.

The Michigan Jewelers Association was founded by Max Jennings of St. Clair, in 1905, and is believed to be the first state jewelers association to be organized. That same year, the first annual convention and trade show were held. The convention and trade show continued until 2003.

The Michigan Jewelers Association became a division of MRA in November 1956.

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