Unraveling the Secrets behind Popularity of Michiko Koshino If you want to know the secrets behind finely designed costumes of Michiko Koshino, the brand which carved a niche for itself in fashionable clothing, you will have to meet the lady fashion designer Michiko Koshino. Born in 1943, the Japanese fashion designer completed his graduation from Bunka Fashion College in Japan in 1974. Fashion designing might be in her mind from her childhood, as her mother was also a fashion designer. However, the college honed her skills. She moved to London to pursue her passion for fashion. She was highly impressed by London’s club fashion, sports and dance culture. She also withdrew inspirations from music of 1980s and 90s. Her love for London’s culture and music has found reflections in her designing work.
Koshino’s notable designing work: Sportswear designing: She designed uniforms and embedded logos for many sports clubs in London. During this time, her launched collection was a great example of mixing club and sportswear designs, which could appeal to any fashion loving person. MotorKing (1987): This is a wonderful collection of menswear. Reputed personalities like Moby and David Bowie geared up in the costumes from this collection. Q Tee: A line of clothing for women, which became highly popular because of its urban street wear influence.
Fashion accessories: She included fashion accessories in her offerings and made available high quality fashion products to people. Her collection of fashion accessories included underwear, cosmetics, eyewear, and various other items. Denim designer jeans in Japanese style: She offered wide variety of high quality jeans designed in Japanese style and made from rarely available Yen Denim. This established her as a Denim Designer. Her ability to combine Japanese style with London’s culture received high appreciation from all sections of London’s society. Main collection (2000-2001): Koshino offered many new designs with this collection. 100’s Line: The collection was inspired by Japanese work wear. This simply establishes how Koshino can make ordinary things popular. Koshino’s love for people and their culture has helped her to design costumes according to choice of different types of men and women. Being influenced by London’s club and dance culture, her costumes are more suitable for special occasions such as celebrations, and events. Use of high quality fabrics makes Michiko Koshino a preferred brand among the streetwise to the elite. Many celebrities have already displayed their glamorous presence in Michiko Koshino costumes; a few names include ‘All Saints’, "the Prodigy,” Placebo, Natalie Imbruglia, the Spice girls, and Talvin Singh. For more visits: www.michikokoshino.co.uk/women.html