Strategic Marketing Team
OUR GOAL
50+
Sinéad Copeland
Dr Patrick Cosgrove
Elaine Crowley
Deputy Director/ Programme Marketing Manager
Student Recruitment Officer
Marketing Executive
The ultimate goal of the Programme Marketing Division is to recruit students and present MIC and its programme offering in a positive light by way of an overarching image and brand.
We are responsible for:
Programmes
• • • •
Undergraduate; Postgraduate; Alternative Pathway; And Continuing Professional Development programmes.
100+ 20+ School Visits
We develop multi-layered campaigns using marketing tools including: Print, Radio & Outdoor Advertising
Social Media
Digital Platforms
Career Fairs
Direct Mail
attended annually
WE PRODUCE:
WE ORGANISE:
WE PROMOTE:
WE PLACE:
WE PROVIDE:
Programme promotional material including prospectuses & flyers
Open Days & Taster Days
MIC at Career Fairs
Editorial & advertorial features in local & national press
Marketing intelligence to inform new programme development
Promotional videos for undergraduate & postgraduate programmes
Postgraduate Information Sessions
School visits
Press ads
Advice & coordination on individual programme campaigns
Student testimonial videos
Virtual recruitment events
Online events
Social media ads
Via direct mail-outs
Radio, billboard & cinema ads
Virtual platforms
Click here to Arrange a Meeting!
Marketing Analytics
Recruitment Events
Upcoming Student Recruitment Event: MIC Virtual Open Day – 27 October
Public Relations
3,000+ Attendees at on-campus Open Days
www.mic.ie