Chih-Yang Chen Design Portfolio Curriculum Vitae
About National Yunlin University of Science & Technology - Graduate Institute of Industrial Design
Chang Gung University - Department of Industrial Design
Skills - Photoshop / Illustrator - ProE / CATIA / Rhino / Keyshot / Cinema 4D - Microsoft Office / Visual Basic
Profile - +886 937025831 - hydrolysis0705@gmail.com
Experinece BA 2003-2007
Chang Gung University Industrial Design Department
2005
Intership in Design Center of CGU Cooperate with JS Speaker
2006
Contest Coordinator of 2006 Design Cup Participant in 2006 Creative Design Competition in CGU Part-time Job in Glasses Design Company Exhibitioner of YODEX 2007
MA 2008-2010
Graduate School of Industrial Design of NYUST
2008
Participant in 2008 IF Competition Participant in 2008 Reddot Competition Vice Leader of Graduate School of Industrial Design of NYUST
2009
695 Scores of TOEIC Nominated in 3rd Uneec Applied Design Award Internship in CADIP Participant in 2009 IF Competition Part-time Job of CATIA Tutor
Thesis
A Study on Constructing Product Form Feature Generation System and Image Assessment－ A Case Study on the Side View of Automobile
Seminar
A Case Study on Applying Design Knowledge Base on Product Design and Manufacture Applying Design Knowledge Base on Product Form Generation－A Case Study on the Lateral Shape of Car Applying Functional Molded Part to Product Rapid Design－A Case Study on Mouse Design
Work Exp. 2010-Now
Senior Designer in TATUNG Co.
2010
Taiwan Excellence Award
2012
Taiwan Excellence Award
About
Deep Breath Elegant Design Thoughts The whole elegant shape is just like talking about a story of itself which is beautiful and solemn that can upgrade your interior quality when put in the house.The Deep Breath-Elegant series is the best choice for the consumer who posesses extraordinary sense and concerns the arrangment of interior environment. Used to be in the yuppy life? Can’t find the most suitable air purifier for your house? Wanna enjoy fresh but tired of the same type products on the market? Just choose the Elegant series which will be your best choice! Imagine putting the elegant and delicate product into your house and decorate the interior. Everytime when you switch on the machine will be a good experience and it will makes you have a good mood everyday and yield twice the result with half the effort.
Design Features Simple and user-friendly interface which can easily make use of the product whether you are an amatuer or have not used the produt before. The intimate reminder let users know the situation of the product at just a glance that users just have to notice the light indication on the top and know the exactly wind velocity, timer condition, and the ion situation and react quickly in accordance with the state of the machine. Convert the wind inlet into part of the shape which not only blends into the whole style but also considers the functionality and efficiency and make the product at the best blance condition. Feel the air stale inside? Just turn on Deep Breath and it will give you fresh air as soon as possible !
Deep Breath
Deep Breath Steady
Calm down your mind!
STEADY Meaning : firmly held in a particular position and not moving or shaking
Steady, possesses the meaning of stable, fixed, cool, calm that it is the situation you need when you are alone. Put Deep Breath-Steady series in your house and make a perfect balance between product and space and become steady. Product, space, and human interact and match with each other and form the picture of serene.
How does it calm you down? The interface is easy to understand and manipulate and the arrangement of the button is simple and the order from right to left is switch, wind, timer, and ion. The top of the product is flat which is convenient to use whether put on the table or on the floor.
The ratio of black and white blend in the best way. Lower the front decoration panel to not only make the upper hole as the wind inlet but also make the product the most steady condition and becomes different shape when compared with the general air purifier. In the fierce red sea market, the Deep Breath-Steady series makes an unsual blue sea market.
The back of the product is almost black which is different from the general air purifier on the market whick can jump out from the mass products and people will notice Deep Breath-Steady series even though one’s not on purpose. The back space of the compressor makes a slope to not only reduce the heavy feeling of the product but also concern the functionality of the inlet and outlet
Deep Breath
STEADY Firm Stable Fashion Convenient Outstanding
Deep Breath
Vigorous
Design Specialty Multi-layered design which stack the front plaque to make the illusion that the wind inlet is in front of the product. The real inlet is on the both side of machine which is not only the wind inlet but also convenient for users to take off the panel to clean the accessories such as filters inside.
Usage
Clean
Air
Easy
The interface is easy to understand and mani pulate that user can quickly find out how to use. You can know the information like switch, timer, wind through checking the light on the machine. Easy to operate, convenient to use that make you enjoy fresh air so simple!
Eco-Friendly
Eco
The plastic material can be 100% recycled and not only records the Carbon Footprint but also concerns the color ingredients and the finishing mode. Streamline the finishing process to produce in the shortest steps and time to lower the harm to the environment.
Clean / Easy / Eco / Convenient
Deep Breath
SuperDry When it comes to humidity, think about SuperDry
SuperDry
What’s Special? SuperDry is an extreme effective dehumidifier which can dry your home as soon as possible. According to studies, if it’s to humid inside, it’s prone to result in the occurrence of the allergen such as dust mites. By the help of SuperDry to get rid of the allergens, it not only can enhance the longevity of furniture, but also improve the health condition of home members.
Product Usage
Unlike normal dehumidifier, the water tank of SuperDry is in front of the machine to make user take off the tank easily. When the tank is full, there will be aqua blue atmosphere light around the water tank to remind user. SuperDry will shut off automatically while user takes off the tank as the same situation when the machine is falling to not only protect user but also increase the life-span of the humidifier - SuperDry.
Always be there by your side As the technology evolves, things around you has become unfamiliar so that you need a person, affair, thing to be with you all the time. Especially when you are alone, your sensation is more sensitive that any slight change is controled by you. If there is a intimate product stay with you quietly and silently. Observe the signal changing as it is converse with you and listen to you and respond you at the right moment. Water fulls, the atmosphere light shines, smart and simple. Your life is not immutable and frozen as the accompaniment of Superdry which also can increase some colors into your life and make your life flourishing.
SuperDry
Auspicious Cap
福．帽 Market Reasearch - SWOT Analysis of Tatung Rice Cooker
Brand
Popularity
Old brand from Taiwan who posesses deep long history and heritage. “ The Rice cooker” is equal to Tatung in Taiwan.
Tatung Rice Cooker is not famous enough in the Chinese market which will bring less brand effect. Lack of various market approach.
Quality
Innovation
Tatung Rice Cooker can stand for at least 10 years which is strong enough to prove that the quality of the cooker is the best.
The appearance and functionality of Tatung Rice Cooker has lasted for decades.
Praise
Sale Policy
From the survey of the internet platform, most of Taiwanese are satisfied with the usage of the Tatung Rice Cooker.
Strengths
- STP Analysis of Tatung Rice Cooker Tatung Rice Cooker is 50 years old that it’s status is outstanding, but there are too many competitiors in the new market. Start form Positioning to position the competitors and focus on the demand of users. Market Positioning
Market Segmenting
．Positioning brand to decide the market.
．Different demands of potential customer.
．Brand represents additional value.
．Time to use: dinner time or waiting.
．High quality brand image.
．Most various usage at home.
．Public praise to increase consumer loyalty.
．Personal cooker for student or commuter.
Too few sales promotion and advertisement.
Weaknesses Positioning
Opportunities
13
Segmenting
Threats
Tendency
Competition
Provide health food which is in accordance with the healthy diet trend.
Since the cooker industry has been mature for decades, the competition is fierce.
Propaganda
The Titan
Increase the promotion of the Rice Cooker to raise the visibility of the brand.
Famous brands such as Supor, Midea have gotten 87.3% market share in Mainland China.
Market Channel
Power
．Rising of the people's living standards.
Explore the channel to enhance the real and virtual distribution. Construct strong brand with mighty sales channel.
Powerful competition brands have gotten into the market from decades ago and got most of the share.
．Switching of purchasing mind.
Auspicious Cap
Targeting
Market Targeting
．Healthy, safe, artistic, easy to use. ．Blue sea instead of red sea.
Target User Because the cooker will not only be used in the house but could take on the go, the targer user will include different ranges from adolescence (15-21) to adult (29-35). Target user will be defined as people who will bring the lunch box to school or office or people who cook at home. And because the rice is the staple food for the Asains, we’ll add some Chinese elements into the product to show the classic culture of Chinese.
Group 1: Adolescence (15-21)
Group 2: Young Adult (22-28)
Group 3: Adult (29-35)
User Description :
User Description :
User Description :
- Physical and psychological development
- Willing to try new things
- Caring about health
- Closely associated with the teenage years
- Pursuing the fashion trend
- Start to maintain their shape
- Getting mature
- Optimistic about everything
- Have one or more children
- New cognition development level
- Eager to express themselves
- Cook by themselves
- Self discovering stage
- Technology early adopter
- Focus on C/P balance
Product Feature :
Product Feature :
Product Feature :
- Convenient and easy to use
- Something novelty and different
- Healthy
- Multi-function
- Easy to operate
- In house or take out
- Can be used anywhere
- Belonging to yourself
- High class and quality
- Something novelty
- Moderate prize
- Cooking in the office
※Indifferent Marketing : one kind of product fulfills different needs
Design Concept “Auspicious”, which contains the meaning that wishes people lucky and good fortune. The main color of Auspicious Cap is red which represents good fortune in eastern society with anodizing coating to make the product just like a fine work. The lid handle is not only a part of the shape but also can make the lid stand steady when you take the lid off without the dilemma that not knowing where to put the lid. Electroplating button with polish stainless steel increase the quality of the product which is not only easy to use but also can decorate the interior.
Germ-proof handle which is easy to clean and makes you healthy.
Glass lid lets you check the food inside the pot easily.
Anodizing coating makes the product last longer and exhibits high quality.
Metalizing button becomes the highlight of the product and easy to manipulate
Functional lid handle is easy to use and lets the lid stand steadily.
Auspicious Cap
Design Improvements Improving the traditional three people rice cooker ,polish and strengthen every part of the product when keeping the whole image. At the handle part, optimize the traditional two-side handle into the whole round nano germ proof handle which is convenient to lift and look after your health. Replace the stainless steel lid with the tempered glass lid that is not only easy to know the cooking situation but also with the radian of the lid, the drops condense from steam will flow into the outer pot and won’t pollute the food. Abandon the old version inverted cone shape handle and replace with standable handle. When your finish cooking, you won’t have to worry where to put the lid. The stand angle prevents the drops from splashing out. Keep the classic operation way and increase the quality by IMD technique which is easy to manipulate and artistic with the electroplated buttons.
After
Before Hard to lift
Hold tightly
Traditional handle is hard to lift and the gap between the handle and the pot cover that will be very hot and hurt user’s hand while lifting the cooker.
Wraping the cooker with nano silicon germ-proof handle which is easy to lift and keeps family healthy. The handle is easy to clean and makes the cooker sanitary all the time.
Unknown situation
Under control
The stainless cover makes it hard to know the cooking condition and the radian of the cover makes it hard for the condensed drops to flow into outer pot. The result will be over cooked and polluted food.
The material of the cover is tempered glass which not only let users know the food cooking situation but the radian of the lid can guide the drops back into the outer pot so that won’t pollute the food and keept the original flavor of food.
Non-ergonomic
Stand auspiciously
The conventional inverted cone shape is short of functionality and there is no heat insulation between handle and cover which is prone to hurt users. Because there is no space to put the lid, the drops inside will spill out easily.
Functional handle which can be integrated with cover and stand on the table steadily. Because of it’s place angle, the drops inside will stay still and won’t spill outside and keeps the table clean.
Old school
New Style
Old-fashion button switch which doesn’t integrate into the product and becauset it’s just the injection color that can’t set the quality off and not having the high quality boutique feeling, either.
IMD control panel which not only blends with the product but also enhances the quality. Keeping the class control form and demonstrates elegant, boutique style with electroplating.
Auspicious Cap brings you a healthier and promising life !
Auspicious Cap
Design Refinements According to the study before, we can know that users don’t necessarily use the cooker at home, there are other needs that users will bring food to the office or school to eat, just like bring the lunch box. Through collecting relative product and analyze, we discover that the personal cooker on the market just have handle for users to lift and there is no convenient design such as pot body handle to easily move the cooker. There are some products which are accompanied with bag and transfrom into the box bag immediately. Combine the advantages above, we keep the classic pot body handle and cut one part of the handle in accordance witch the shape to maintain the whole feeling. In addition to the handle, we did some research about the carry bag to add the bag design into the next generation product and enhances functionality.
Competitior Product
High Prize Product Assessment :
Target
- Base on the cost, personal should be innovative to increase its additional value - Indirect heating technique, the classic heating way - The inner pot can be take out and become the lunch box - Adding the insulation bag to keep the case warm
Design Discussion : - The need of personal cooker is doubtful, and the cost will be too high - Instead of personal cooker, the development direction will be changed to three people cooker
Traditional
Modern
- “Portable cooker” is the best direction from now on - The construction problem should be solved
Development Guideline : - High cost/performance ratio - Base on the classic cooker mechanism technique, and improve the heating performance - The Indication light color could be different in different situations such as cooking and warm keeping - The position of the outlet hole should be considered because of the effectiveness and air circulation
Low Prize
Concept Proposal Base on the product assessment, design discussion, and development guide, we make some changes of the personal cooker. The most different part is the lift handle which is cut from the pot body handle and still keep the whole shape feeling.
Easy to take out
Functional handle
Hot alertness
Classic function
Anodizing body
Seperated power cord
Auspicious Cap
Classic Treasure Chinese Appliance Fashion Element Analysis
- Chinese red - Bold color - Nature Pattern
Chinese red is still the main color of home appliance design in recent years. Especially in the smallappliance, the most important feature is collocating chinese red with btight metal color.
Except Chinese red, there are more bold colors which are applied to the home appliance product. There are also some nature patterns such as flowers applied to the surface of the home appliances to increase the highlight.
- Plain Euro style - Art Craft - Fine works
Different from the enthusiastic and expressive of Chinese Red, there are more low profile Euro style applied to the small home appliance. Except applying white as the main color which has been the mainstream for a long time, it even exhibits the idea of simple design.
There are more attentions on the delicacy of the kitchen appliance. Make use of high quality material to match the product and display high profile, fine works feeling of the detail. So that the appliance is not just a product but a boutique to decorate the interior.
Classic Treasure
- Classic Rice Cooker Refine
- Ergonomic
There are lots of ergonomic design applied to the household appliance design such as the
- Detail design
lower slide door, 45째 ramp control panel that is easy to use, pushing switch of bread maker, safty design of the soybean milk machine.
The competition of the household appliance market is fierce that every brand not only focuses on the image building but also does lots of hard works on the product details to increase the quality and value.
Design Concept
Functional handle keeps your from heat and you can put rice scoop inside. Glass lid lets you check the food inside the pot easily. Germ-proof handle which is easy to clean and makes you healthy.
Anodizing coating makes the product last longer and exhibits high quality.
Easy to use control panel with indication light makes you understand the state clearly.
Silicon foot which stands steady and easy to keep clean.
Design Specialty
IMD film touch panel with emperature-sense ink which indicates high temperature.
Functional pot cover which keeps you from the dilemma to find where to put the rice spoon.
Classic Treasure
Memory 憜 Market Research Color Image Scale
Design Guideline 7� inch size - Most popular - On-The-Go function - Stereophonic sound
High Prize
- TV output - AOS function
Small Screen
Big Screen
Fierce competition
Low Prize
Memory
Storage device - USB storage transmission - SD card storage expansion - Sim card to read data - Other devices - DC or charged battery
Style - Rectangle base - Slim and light - Well-executed curves - High quality - Detail design
Design Concept Based on the research before, the concept of the 7 inch digital frame is slim, well-executed curve, and multi ple storage devices. The concept is composed by two different texture, high golssy on the front sid -e, matted surface on the back side with metal stand to decorate the whole pro -duct which is also the highlight of the digital frame.
High glossy texture with
Two back speaker hole
Water drop shape haning
the 7” panel makes the
posesses the stereo type
hole gives you other type
best balance.
system sound effect.
of using way.
USB reader device and DC power supply makes it diversified.
Multiple storage device makes you easy to add the space when it’s out of space.
Slim size can fit into every interior design and you can put it anywhere.
Four views frame work
Every got his/her memory, whether it’s good or bad, it’s always in your mind and can’t be easily forgotten. Just use “Memory” to help you record the treasure times and because of the big storage space and storage expansion device, you can put as many memories as you want.
Memory
Intelligent Cooker Lifestyle and home space trend - Trend 01 The rise of the life aesthetic consciousness Focus on personal lifestyle and design aesthetics Spend more to keep life quality and sense Buying smart and bargaining, insist the taste and don’t compromise True consumption and pursue the maximum of consumption benefit
- Trend 02 Diversification of household style Willing to add budget to shape the style of living space Focusing on the detail and every single part Country style, modern style, nordic style
- Trend 03 Focus on the balance of appliance and space Home appliance blends into the style of interior space Integrated furniture into home space The transformation of appliance to furniture
- Trend 04 Intelligence and green technology Green purchase topics such as enegy-saving, eco have become the new motivation of household consumption Focus on humanistic design and intelligent sensation Combine internet with virtuality and reality
- Trend 05 Healthy home appliance The sales of healthy appliance has broken the record Healthy protection has been the point of marketing Mature of the technology such as nano-silver and ion
i-Cooker
Target User Profile
- Age from 25 to 45 - Two adults - One or two children - Double income - Busy in working
Personality
Anticipation
- Middle class - Focus on life taste - Pursuing design sense - Small house scale - Pay attention to health
- Easy to use - Emotional design - C/P balance - Better with intelligence - Less learning process
Design Concept - 01
The whole shape is consisted with round curves that exhibits a soft feeling. The material of the body is frosting metal which enhance the high quality of the cooker. With glass pot cover, you can check the situation of the food insde easily.
Air outlet
Easily grip pot cover lid keeps you from heat and helps you do the cuisine without any effort. You’ll know when the food is done by checking air outlet on the rear side of the cover which color is orange to alert you it’s very hot when cooking.
27
i-Cooker
- Design Detail Frosted body enhances
IMD control not only ex-
the value of the product
hibits high quality but a-
and becomes a lighlight
lso makes users easy to
among others.
operate the cooker.
Functional lid handle k-
Highlight air outlet alerts
eeps you from the heat
you that the cover is hot
when cooking food and
, functioning, and tells y-
easy to take off the lid.
ou don’t touch!
Glass material pot cover which is easy to see through inside.
- Design Specialty
You can use the metal steamer to enhance your
Glass cover
cooking efficiency. When you put the steamer onto the cooker, the glass pot
IMD panel
cover can be used as the steamer cover, too.
Frosted body
- Scenario Simulation
i-Cooker
Design Concept - 02 To emphasize high quality and elegance of the cooker, borrow the idea of pressure cooker and IH cooker and refine the shape and functionality. Decorate the cooker with frosted metal texture to enhance the value of the product. The product is outstandin among the general cooker on the market which consumers can easily notice the product in the mall.
- Design features
Green unlock indication clearly tells you how to release the lid.
Anodized button give t-
IMD control not only ex-
he product a highlight a-
hibits high quality but a-
nd is also possess func-
lso makes users easy to
tion.
operate the cooker.
Frosted texture handle
Standing out color for t-
makes it easy for user to
he air outlet to indicate
take off the lid and put it
it’s hot around the hole.
anywhere as you wish.
- Design dimension
275 mm
317 mm
i-Cooker
368 mm
- Operation Guide Step 1. If you want to do multiple cuisines with the steamer, first just simply push the green button to release the lock which connects the lid and body. Then push the anodizing botton to open the lid and use the frosted handle which is easy to lift to take of the pot cover. This time, watch out the orange color air outlet that indicates hot steam.
Step 2. After you unlock the joint, side open the lid and take off the cover. Because of the shape, you can put it steady anythere, even up side down the lid can still stand steady and the drops inside won’t spill out because of the curve of the inside shape.
Step 3. The step is the last step, you almost have done all of the work to cook multiple cuisine at the same time! Just put the square steamer onto the cooker and they’ll integrate each other well. You can choose just one stack of two stacks that can help you cook different dishes simultaneously without any effort. The lid which has been taken off can be the steamer lid as well, gives you another fun when cooking.
- Scenario Simulation
i-Cooker
Reunion
團圓 Analysis of BBQ activity BBQ
- BBQ is part of the delicacies in Taiwan BBQ activity is always accompanied with reactions between people which can draw people together. At the night market, we can eat delicious foods like BBQ, roast corn. If we have a convenient BBQ tool at home, we can not only eat safely but also bring new enjoyment for food detail-oriented Taiwanese.
- Eat safely and the BBQ tool The best material for the BBQ grill is stainless steel but it’s too expensive for customer to buy. The iron material is less expensive but it rust easily so producer often put the zinc coating to prevent it from rusted. The drawback is that zinc is easy to melt, and it will cause heavy metal poisoning with high temperature, acid and the metal element will melt out.
- Why Hornblende? ．Far-infrared ray heats the food evenly, indirect heating which won’t destroy the flavor of food, capillarity effect to draw the the oil and keep it healthy. ．According to different ingredients, there is still a casting iron grill to add different flavor. ．There are Korean top hornblende and pluton to choose from.
Reunion
Stir fry
Deep fry
Taiwan delicacies
Shallow fry
Cook
Design Concept Lower the height with the side control panel which makes lots of people BBQ together easily. And because of its height, you can store it into the closet without any effort and lots of space. There are two kinds of cooking board according to different ingredient for you to choose from. You can even use two same panel tocook meat, corn, or vegetable.
Operating way
Design Detail You can easily change and clean the cooking board since it’s positioned inside the steel.
The heater is integrated with the control panel which is easy to take apart and clean.
The drip pan with the bottom is another piece and you can clean it by pouring water in.
You can change the cooking board according to the ingredient to cook easily.
The triangle caution light and the firepower light will shine when cooking.
Hollow stainless steel can be take apart from the body to easily clean.
Reunion
Explosion Drawing The framwork of Reunion is very simple and module design that it is easy to manipulate and clean, and it’s even easy to fix when the product is broken. Just replace the broken part with new component, the product can operate again like a new one.
Cook Board
Stainless
Control
Heater
Drip Pan
Base
Accompanied Accessories
With the wrapping flexible fabric, you can easily fasten the product and put it into the closet with ease. Since the flexible fabric is washable, it is easy to keep the whole product clean and hygienic so that it will make you healthy. Because of the low height of the BBQ grill, you can put it anywhere you want, straight or horizontal, it will occupies little space.
Reunion
Cozy Air
Product analyze outline Through ITIS fan production and marketing research, the sales volume of fan in 2011 is about 2.3 million that desk and stand fan are the large amount of the sales in Taiwan. The cooling function of fan has been replaced by air conditioner according to internet studies, so that the main function of fan has transformed into helping circulate air with the air conditioner to save the energy. Consumers have repositioned the role of the fan in daily life. And the most concerned type of fan are “air circulator” and “DC fan”.
Top 5 design trends - Air current circulation - Energy saving and save money - Quiet and lower volume design - Wind level, mode - Convenience of operation
Cozy Air
Design Concept
Operating way
Controller interface
．Well-executed shape with white base which exhibits high quality of the product. ．Imitate remote control storage with the knob control makes it easy to use.
Detail Features
Information Handle
Contronl knob Decorate ring
Rotate knob
Storage
Rise, fall knob
IR transmitter Membrane switch Jog dial
Cozy Air gives you comfortable wind and life !
Cozy Air
Design Refinement Based on the proposal before, there are few features can be refined such as the front decoration ring, base, rise and fall tube. Modify the base curve to make it much smoother and neater, and add some functionality to the front decoration ring to distribute aroma.
Detail Refinement 280 mm
620 mm
You can put essence oil into the space of the front decoration ring to distribute aroma 340 mm
Cozy Air
- Hair Dryer Design Nowadays Situation - Hair Care
˙Younger baldheaded problem ˙Side effect of the baldhead drug ˙Hair growth equals curative effect ˙Infrared light helps hair growth ˙Hairmax Lasercomb for hair care
Product Planning - Target Audience
25 to 35 Years old Willing to spend for themselves Emphasize joyful life experience Love delicate product Pursue life quality and personal enjoyment
- Brand Image
Enchanting appearance Romantic internal character Confident in themselves Charming product line Fashion creator Wisdom about everything
- Product Image
Fashion Techonology Delicate Simple Quality Streamline
Bellavie
Concept Image - 01 Elegant design
- Graceful element - Vivid color - Bright and vital - Mature style - Appealing shape
Brand Pattern
Delicate Design
- Butterfly decoration - Decorative hole - Meaningful icon - Hair dryer element - Enchanting design
- Design detail - Intimate design - Personalization - Exquisite appearance - Lovely
Design Concept - 01
Double ION outlets reinforce the ION function. Silver gray metallic painting increase the quality of the product. The whole shape is consisted of agile curves which add fashion style to the product. The transparent decorative ring create a multi-layered feeling. The texture of the main body is polish with UV coating, and the silver foil stamping logo.
This kind of color combination exhibits an elegant feeling which is suitable for the target audience. It is not just looked good, but also able to protect your hair while drying hair. The double ION outlets match with the ION indicator, when ION works, the ION indicator will shine just like it’s breathing. The breathing light highlight the product and makes the product more elegant and much more outstanding among products in market.
Low speed wind with ION protect your hair
strong breeze dry and shape your hair
Bellavie
ION indicator
Concept Image - 02 Neutralization
Brand Pattern
- Universal design - Male | Female - Functionality - For everyone - Impersnal design
- Butterfly decoration - Decorative hole - Meaningful icon - Hair dryer element - Enchanting design
Product Detail
- Breathing light - Transparent element - Slipproof mat - Thoughtful detail - Fine point aggregation
Concept Image - 02
ION Switch
Ingeniously combine the Bellavie logo image into the rear decorative ring which is both functional and adorning and enhance the quality of the product. There are several intimate designs in this product include the decoration sheet on the handle for users to manipulate the hair dryer easily. Aggregrate the control buttons together to make the product just as one piece.
Slip and scratch proof Some detail design make the product much better and thoughtful for users. When you’re using the hair dryer, these detail won’t let you feel them. But they will help you whenever you need. Just give it a try !
Bellavie
Flow
流
SWOT analysis about Tatung air purifier Strengths
Weankess
- Taiwan brand
- No remarkable segmentation
- Trusted by China consumers
- Deficient product types
- Home appliance producer
- Not well-known in China
Target of the project：
- Possess market assurance
- Possess assurance about the market
．Tatung image ．Product identity ．Powerful sell point
Opportunities
Threats
- New brand is easily to be built
- More and more competitors
- Worsen air quality
- Competitors are filling the market
- More air purifier demand
- International brands are well-known
- Still some space to cut in
- Consumer’s product loyalty
．Unique functionality ．Design Language
Potential consumer
Flow
Physical demand
Psychological demand
． The allergic
． The mysophobia
． Newborn or elderly
． Worry about air pollution
． Home just decorated
． Avian influenza virus
． Outlander
． Early adopter
Design images According to the studies before, the air purifier concept proposal should not only follow the big concept, but also refer to the design image which will be mounted into the concept. After researching the product design trend, the design image words are filtered into five key words which are fluid, simple, clean, homey, and friendly.
- Fluid - Simple - Clean - Homey - Friendly.
Design concept This concept emphasizes the “flow� image of the product, so the top of the design is just like air flowing process. It also indicates the progress of air filtering. The air outlet morphes into the whole shape and hides in the color which will give users a nihilistic feeling.
Best air Take off to replace the filters
Better air
Bad air Flow
Split Air Conditioner Design Policy First start with few image words which are related to the product proposal, and could be the adjectives of the product. After sorting out these key images, try to integrate them into the design language and apply to the shape or detail. Because this is a rapid design project, the proposals should catch the key images accurately.
Design Proposal - 01
Design philosophy : The panel extends out from the base and use simple geometrical shape as design element. The information display zone is decorated with polish semi-transparent acrylic and stretch to the two sides of the panel which exhibits the feeling of delicate and homey.
Indention and silver foil stamping logo
Polish white panel
Semi-transparent black acrylic
Wrap
Design Proposal - 02
Design philosophy : The design method is black base wraping the white panel to increase the variety. The bottom follows the arc of the base and becomes the information display which not only makes user easy to check the condition but also decorate the interior and presents the style of stable and yuppie.
Polish white panel Dark gray logo printing
Semi-transparent black acrylic
Design Proposal - 03
Design philosophy : Follow the image of the flagship series and transform the air inlet into information display. Slim textured frame collocates with polish white and black panel which increase the layer feeling. The whole design expresses modern and unique feeling.
Polish white panel
Slim textured frame
Indention and silver foil stamping logo Semi-transparent black acrylic
Wrap
Smart Connect - Smart plug design
Design Background - Smart Energy Saving Solution – Smart Plug - Smart & Energy Saving - Smart Plug - Visibility evolution of home appliance
- Smart Home Solution - Tatung home appliance+Smart plug+Tatung SEMS system
Competitor Research Features : ．Turn electronics on or off - anywhere ．Operates over Wi-Fi and mobile internet, at home and away ．Put your electronic devices on a scheduleModular system ．You can add additional WeMo Switches easily, any time ．Control as much or as little of your home as you want ．Plugs into any regular 120v wall outlet ．Free WeMo app
i-Connect
Design Concept - 01 Philosophy
- Sleek curves collocate with polish-textured variation - Vivid composite control key indicates functionality
Compound control Serial numbers printing
Indication light Inclined plane design
Dark gray logo printing
Design Concept - 02 Philosophy
- Round and comfortable shape - Textured finishing increases the usability
Textured finishing
Power + Indicator Wifi + Indicator
i-Connect
Green Life - Plant Bottle Design Plant Factory Marketing Condition - The Pacific Ocean Group First fresh market “SOFRE3H” in Taiwan Combine green factory with urban farm Make the “so fresh” meaning stand out The fianl goal is health industry Integrate the plant factory with the green market
- Philips Bio-Plant Supermarket Cooperate with The Colruyt Group stores Mainly sell organic food in the supermarket LED light by Philips No ultraviolet light pollution Low temperature to keep food fresh
SWOT analysis of plant factory Strength
Weakness
- No effect by the weahter
- The cost of setting is high
- Steady prize
- The production is limited
- Could be harvested soon
- Crops cultivation is limited
- Energy-saving LED light
- Few approaches on the market
Target of the project： ．Top of the high pyramid ．Care about the food health ．General group
Opportunities
Threats
- Could be built in urban city
- Fierce competition
- Integrated with restaurant
- Some tech-company has involved
- LED prize has dropped down
- The prize is too high to promote
- No pesticide, no heavy metal
- The “organic food” myth
Green Life
．Promote with restaurant ．Assited by internet sell
Design Concept - Reunion - Image Key Words - Round | Homey | Elegant | Friendly | Warm
This concept is supposed to convey the “home� feeling which everyone loves and can relate to. The whole shape is very smooth and just like a masterpiece. You can put Reunion on your office table and it will stay with you all the time. Feel depressed or fatigue? Just take some time to look at Reunion and the plant, you will become energetic again and overcome everything !
LED Light Normal
Error
No Water Glass
Status Light
Potting Support
Water Tank
Green Life
Design Concept - Lighthouse - Image Key Words - Sleek | Delicate | Layer | Interaction | Funny
“Lighthouse”, just like it’s name, the concept is to light up your life ! The shape is refered to the lighthouse which you can interact with it. You can easily put it anywhere and everywhere with just two or three fingers. It can be separated into two parts, and the lower part is the base and water tank. Just take the upper part with the plants and put it by your side and you will feel the energy of the plant !
The Shape is just resemble the lighthouse and decrease from the base to make the shape varible and vivid. The hole on the top makes it move ealily with two fingers.
Hand held Handle LED Light
Potting
Water Tank
Green Life
Inno Fan
Existing fan analysis
Q Function
A - Wind level improvement
．Double layer fan blade
- Wind range and distance
．Asymmetric fan blade
- Air circulation function
．Bookshelf, essence oil
- Adjucting the humidity - Additional capability
Clean & Storage
Safety
Operation
- Storage way improving
．Foldable storage
- Occupy too much space
．Warm and cool fan
- Remote control storage
．Nano dust-proof
- Disassemble the nets
．Shutters net fan
- Hard to wash fan blade
．Carema shutter like
- Tripped over by the wire
．Magnetic force wire
- Hurt by the blade
．Water-proof
- Motor case broken
．Wind tube
- Foot step, voice, touch
．Roller controller
- Slide or jog dial control
．Remote control poisioning
- Remote control
Inno Fan
Design Concept Image Pithy
- Metal material - Simple design - Elegant curve - Functionality - Stylish
High Quality
Ergonomic
- Fine work - Decoration - Designer sense - Differential - Solid and firm
- Humanistic - Easy to use - Intimate design - Take care of you - Focus on detail
2D Rendering Drawing According to the study before, we decided to focus on the “Clean and Storage” section which will be solved by the three joints type of rise-fall tube. And we applied a quick release device to easily take off the fan net and clean the fan blade simply by the wiper. With the metal fan blade, it possess a heater on the back which can be used in cool days so that you don’t have to store the fan in the closet anymore.
Min
Max
Power
Swing Time
Heat Favorite
Lock
Inno Fan
Design Concept With some modification, here comes the simple, elegant, and useful concept. Simply take off the bar infront of the fan, you can take up and down net apart easily. If you want to clean the blade,you can just mop it which will be always on the position with a wiper. Because of the three joints, it can be desk or stand fan which can be used anywhere.
Product Usage Step 1.
Step 2.
- Push out the bar infront of the fan
- Easily take the fan net apart
- Take off the up and down fan net
- Mop the fan blade with wiper
Inno Fan
Design Improvement Base on the quick release concept, we combine ir withe the fan base proposed before to make it much more elegant and reasonable. In addition to the base modification, we refine the concept of quick release to a much simpler way for people to take off the fan net more easily.
- Design Features ．Soft fan net shape with metal hair line fixd ring ．High quality material and delicate texture ．Exhibits luxury fine work feeling ．Special fan net design ．Quick release to take off the fan net ．Simplify the steps of cleaning the fan
Metal hair line Black acrylic
Transparent blade
Usage Refinement With the new kind of quick release device, you can easily take the fan net off without any effort. The tranditional way to clean the fan is awkward and inefficient that will makes you very tired. Just enjoy the new kind of innovative design and immerse yourself in the comfortable environment !
Step 2. - Rotate and open
Step 1. - Release the lock
Step 3. - Take the net off
Inno Fan
Cool Air - Split type A/C Design Strategy The project focuses on the balance between products and interior environment. Thus we propose lots of concepts to blend into different home style based on the same type of split type air conditioner base. In addition to different style, we still keep the Tatung image as the foundation of product design.
Stylish
- 5S X 1T ．Stylish Simple
．Simple ．Spirit
Spirit
Design Strategy
．Subtle ．Symbol Subtle
．Tatung Image
Symbol
Tatung Image
Design Concept Image Base on the design strategy proposed before, we conclude some concept image which will be followed in the design process. Because this project focuses on the interior arrangement, we didn’t add target users into consideration.
Stylish
- Simple - Spirit possessed - Elegant curve - Balance color - Subtle design
Cool Air
Subtle
- Delicate work - Simbolic - High quality - Attentive - Meticulous
Tatung Image
- Famous brand - Longevity - Intimate design - Focus on detail - Certainty
Design Concept As the “5S plus 1T” mentioned before, we proposed six concepts around the design strategy. Each concept will be applied into different scenario to present it’s specialty and different feelings.
- Black glare type panel reflects your extraordinary taste
- White glare type panel gives user a integrated feeling
- Pithy shape with elegant Logo make the highlight of the A/C
- Neat panel with twinkling Logo design make it outstanding
- Luminescence display makes user read the information easily
- The air inlet quiets down the noise and fits in with the whole shape
- Double layer design, highlights the panel like no other
- White panel with black display, just like a fashion masterpiece
- Silver back panel lights up the whole shape
- Multi-layer design enhances product value
- Luminescence display with sparkling logo exhibit fresh feeling
- Black display with luminescence increases its quality
- Asymmetric design reveals your uniqueness
- Highlight the design with the silver ornament strip
- Black plus white panels increase the vogue feeling
- Black, silver, and white blend together that present a balance feeling
- Vertical display exhibits a new way to read the information
- The silver strip is not only a decoration but a LED display
Cool Air
Copyright @ 2014 Chih-Yang Chen All rights reserved. No parts of this book may be reproduced in any from, except for the inclusion of brief quotations in review, without permission in writing from the author publishing.
61
Copyright
hydrolysis0705@gmail.com +886 937025831