Newly launched UK Healthcare Pavilion offers the Middle East a gateway into the UK Over the last 16 months, travel has been heavily restricted due to the COVID-19 pandemic. However, the UK has come up with an innovative way of still connecting with global audiences. The recently launched ‘UK Healthcare Pavilion’ <http://ukhealthcarepavilion.com> showcases the very best of UK healthcare and life sciences and has been developed to help Middle Eastern audiences learn more about the UK. The platform provides news, insights, and interviews from a variety of key opinion leaders and policy makers, offering their views on topical subjects in the sector and showcasing the strengths the UK has to offer.
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It includes a searchable directory of British companies providing overseas buyers with a simple and intuitive way to identify and engage with UK industry and healthcare organisations. Also listed are the UK’s most prestigious private healthcare providers, highlighting why millions of people each year choose the UK as the place to access world class healthcare treatment. The UK brand is well respected in the region, presenting an opportunity for UK innovators to support the major drivers in the Middle East, such as ageing populations, increased life expectancy, and sedentary lifestyles that lead to an increase in obesity, cancer and diabetes. The virtual site will also support the UK’s physical attendance at Arab Health 2022. Arab Health now features 39 country pavilions, including the United Kingdom.
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Each year the show attracts over 106,500 visitors, generating US$824 million in business. For over 11 years the UK Pavilion has been organised by the Association of British HealthTech Industries (ABHI) – the leading industry association for the health technology sector in the UK. The UK Pavilion is a vibrant hub of activity and the 2022 show is shaping up to be no different. The ABHI UK Pavilion will be located in Hall 2 and alongside the businesses exhibiting there is a busy programme of activity planned to showcase the very best of UK healthcare expertise. This will include live surgical demonstrations and product showcases; activities which always draw sizeable crowds to the pavilion. Simulated operating theatre Taking centre stage within the ABHI UK
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By Paul Benton Managing Director, International, at the Association of British HealthTech Industries
