Targeted Outreach Can Increase Deal Flow by 10x

outreach, you will see your close rate improve.

Thematic sourcing does not mean sacrificing the number of opportunities in your deal pipeline. In fact, the opposite is true. If you have a more effective sourcing method, you can cover more companies at the top of your funnel.

Thematic Outreach Requires a Deal Sourcing Platform

If the results are so dramatic, why aren’t more dealmakers looking to thematic sourcing to boost deal flow? Many firms have not invested in the right tools to accomplish this kind of customized outreach.

Without the ability to search by industry (“Industrials”), by business model (“Manufacturing”) and by keyword (“Cryogenic equipment”) all in one place, BD teams cannot map campaigns effectively. You need to find these companies before you can reach out to their executives, and you cannot find these companies without a deal sourcing platform like Grata.

There’s a new way of sourcing called deep search that incorporates industry and keyword search in the Grata platform. This deep search capability has driven a new form of BD outreach that incorporates sales teams’ secrets about how to pitch.

Leaders in investment banking are already approaching outreach this way. “By utilizing marketing and deal outreach email campaigns with targeted contacts and highly tailored messaging, we experience open rates in the 40%-50% range and click rates in the 10%-20% range,” says Patrick Nolan, president at investment bank Nolan & Associates. “We have shifted away from a mass marketing approach to our communications by coupling Grata’s data with industry-specific messaging that provides value to our network of business owners.” //