What's the best way ta stG1r-t the sonver-sG1tion?

There are two routes to take when writing that first sentence.

Route 1: Commonality Opener

This route takes a little research. You may find that you have one or more things in common to help kickstart the relationship. Did you attend the same school? Is there an upcoming conference you' ll both be attending?

Route 2: Credibility Opener

This route will take less research. You are wellversed in your firm's value proposition. Showcase your firm's authority in the space through industry reports or access to your network.

Regardless of which route you start your email with, always give more than you take.

When making your ask, be prepared for all possible answers: yes, no, and not yet. Successful outbound sourcing is a long-game. Very rarely will your email coincide with somebody's perfect time to sell, and move forward with your firm immediately.

Are you asking for an intro call? Offer something else in return. You could offer intros to a potential client, a potential hire, or a potential partn er.

Decide your strongest offer and always lead with value. The best dealmakers find value in every interaction - even initial no's- to be the potential leads that land them the next deal and the next promotion.