A C CITY ITY I N TRANSIT TRANS IT GAL A X EXPO OVE OVERVIEW— RVI EW— PAGE PAG E 1
PAGE 2—A CITY IN TRANSI T GAL A X EXPO OVERVIEW
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A CITY I N TRANSIT IT GAL A X EX EXPO PO OVE OVERVIEW— RVIEW— PAGE PAG E 3
A CITY IN TRANSIT MIDSTORY'S MISSION
retain, cultivate, and attract creative storyt y elling and solutions-oriented proj o ects
WHO WAS THERE
WHERE IT WAS
WHAT A WAS THERE?
WHY DID MIDSTORY HOST THE EVENT?
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AT A GL A N CE
1,000+
95%
PEOPLE AT TENDED “A CITY IN TRANSIT ” ON AUG . 3 , 2019
O F AT TENDEES WO U LD RECOMMEND TH IS EVENT TO TH EIR FRIENDS
80+
70+
NO NPROFIT O RGANIZATIO NS & B U SINESSES
MI DSTORY VOLU N TEERS
*PLEASE SEE PAGE 12 FOR COMPLETE EXHIBI TOR LIST
10
6
LO CAL FOOD TRUCKS AND RESTAU RAN TS
LIVE MU SIC PERFO RMAN CES BY LOCAL ARTISTS
A CITY I N TRANSIT GAL A X EX EXPO PO OVE OVERVIEW— RVI EW— PAGE PAG E 5
- MAYO RAL MIDSTORY ADDRESS - INTERACTIVE TRAIN TICKETS - “CO RRIDOR THROUGH TIME” WALK - STU DENT PROJ ECT EXH IBITS & PRESENTATIONS - ARTS COMMI SSION INTERACTIVE OUTDOOR ART - ‘O N THE LINE’ INTERACTIVE PHO NE B OOTHS - 10 - CAR SHOW, ANTIQU E & MO DERN - FIRE & POLICE MEET & GREET WI TH CRUISER AND TRUCK - SPO NSORED P. A . ANNO UNCEMENTS - INSTAGRAM PHOTO CO NTEST & GALLERY - O RIGINAL MI DSTORY PROJ ECT EXHIBITION S
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CORRIDOR THROUGH TIME IMME R SIO N . Im a gi n e ta kin g a t ra i n th rou gh Tole do, f rom th e d ays of th e G rea t Bl a ck Swa m p to th e in d u st ria l e ra to ou r m od e rn u rba n exi ste n ce . Mid stor y ’s “Corridor th rou gh Ti m e” ut ili ze d th e b ridg e corrido r of t h e tra in st at ion , com pl e te w ith o rigi na l To le d o g l a s s pa n e li n g, to c rea te a n i mm e rsive ga lle r y w ith fog, su rro un d sou n d an d o rigin a lly- de si gn e d pan e ls. Th e d e sign wa s m ea n t to re p lic ate th e ex pe ri e n ce of be i n g on a tra i n , m ovi n g for wa rd th rou gh t im e a n d spa ce . T h e de st in a ti on? Mid stor y ’s ga la in th e trai n sta ti on’s con co u rs e , sh owc asi n g o ur brigh t p re se nt a n d fu tu re . P. A . A NNO U NCE ME NT. To re create th e gl oba l fe e li n g o f t rave l a n d con n e c te dn e ss, o n e of Midstor y ’s sum m e r i nte rn s c reate d a “ tra in an n oun ce m e n t” re co rde d i n 8 dif fe re n t la n gu a ge s to we lco m e gu e sts i nto ou r sh a re d vision o f To le d o’s fu tu re .
“EXCELLENT FIRST EVENT; SHOWS SKILL AND DEPTH IN ORGANIZING AND PRESENTING A VARIETY OF TOLEDO’S POTENTIAL!”
CORR I DOR T H R OU G H T I M E
A CITY I N TRANSIT GAL A X EXPO OVERVIEW— PAGE 7
PHOTO CON TE ST. Lea di n g up to t h e eve nt , Mi d stor y h el d an I nsta gra m p h oto conte st u n d er th e th e m e of “A Ci ty i n Tra n sit ,” re cei vi n g ove r 150 ent ri es . Thi s c ul mi nate d i n a ga l le r y o f 10 winn ers’ ima ges m ounted on c a nva s alo n g wi th th e stori e s b ehi n d th e ph o to s . ADAPTIVE REUS E . Whi l e th e brid ge an d co n course a re n o lon ger i n a c t ive use fo r t ranspor tati on, Mi dstor y ai m e d to us e th e spa ces in a way that pays h o ma g e to th ei r ori gi na l fu n c tio n wh i le t ransformi n g th e spa ces as a n in s pirat io n for crea ti ve reu se.
A BOVE . Midstor y ’s “A Corridor through Tim e,” featurin g ima ge pan els, fog, multilin gual P. A . ann oun cem ents, a ph oto contest galler y an d an event sponsor wall.
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ON THE LINE: MESSAGE S FROM TOLEDO A N IN TE R ACT IVE AUD IO EXHI B I T. O n e of th e pre se r ve d o rig i n a l feat ure s o f th e tra in st a tio n is i ts p h on e boo th s, n o lo n g e r h ou sin g ph o n e l in e s bu t re m a in in g j ust th e sa m e . M idstor y bro ugh t th e se boot hs ba ck to life . In th i s in te ra c ti ve ex h ibi t , M idstor y ’s in te rns f rom a ll ove r t h e cou n tr y a n d eve n t h e worl d re co rde d “ voice m a ils” to h om e f rom Tole do. T h ey re f le c te d on t h e ir expe rie n ce o f t h is po st- i n du stri a l, bl oom in g c ity —th e e ph e m e ra l exp e rie n ce s o f a su m m e r spe n t in a p la ce i n th e m id s t o f ch an ge . Atte n de e s cou ld pi ck u p vin t a ge p h on e s to l iste n to th e s e c a ll s h om e , m eanw h ile rea di n g t h e ba ckgrou n d s of ea ch yo un g pe rs o n o n a did a c tic pa n e l m ou n te d ins i d e ea ch b ooth . T h is ex h ibi t w i ll co n ti n u e i ts l ife in d igit a l form , w it h th e re co rdi n gs a n d pan e ls be in g t u rn ed i nto an o nl in e , in te ra c t ive m e d i a p ie ce .
“Hi Mama, just calling from out here in Toledo...”
ON TH E L I N E
A CITY I N TRANSIT GAL A X EXPO OVERVIEW— PAGE 9
STUDENT WORK
A BOVE . Midstor y interns give live presentations of th eir work aim ed toward th e rev italization of our region.
INTE RN SURVEY RESULTS: - IMPRESSION OF TOLEDO IMPROVED BY 75% - 56% INCREASE IN LIKELIHOOD TO SEARCH FOR J OB S IN TOLEDO - 100% RECOMMENDATION OF MIDSTORY ’ S PROGRAM
EXH IBIT IO NS & PRE S ENTAT I O N S . Al l of Mid stor y ’s 2019 su m m e r i n tern s an d H i gh Sch ool T hi nkL a b s t u d en ts worke d o n re sea rch & mu ltim e d ia proj e c t s ove r th e su mm e r, wh i ch ulti m ate ly cu lm in a te d i n th e i r pre se n ta tio n a t t h e ga la x ex p o. Stu d e n t work wa s ex hi bite d o n ea se ls i n on e ex h ibi tion , a n d stu de n ts pre se n te d t h e ir proj ec t s l ive th rou gh o ut t h e ni ght i n a d a rk-ro o m th eate r. A ll of th e i r p roj e c ts we re pa r t of i ni tia t ive s ai m e d towa rd ci ty revit al iza ti on a n d u pli ft . TH E IMPACT. Th ro ugh e n ga g in g w i t h cri ti ca l issue s in t h e To le d o re g i o n , ou r st ud e n ts fe lt a se n se of a g en cy an d com m itm e n t to t h e re g i o n . G LO BA L R E AC H . W h e n ou r s t u d en ts ca m e to Tole do f rom al l ove r th e na t ion , th ey in c reas e d th e rea ch of our Tole do - an d M idwe s t- cen t ri c conte nt by m ore t han 3 0 0 % in a ddi ti on to di ve rsif y i n g ou r rea ch to ci tie s a ll ove r t h e wo rld.
PAGE 110—A 0—A CITY IN TRA TRANSIT NSI T GAL G AL A X EXPO EXP OVERVIEW OVER VER VIEW
91%
OF ATTENDEES FELT MORE HOPEFUL ABOUT TOLEDO’S FUTURE AFTER THE EVENT.
“THIS, I HOPE, IS A START FOR TOLEDO’S GROWTH.”
MIDSTO RY PROJ ECT EXH IBITS S OLUTIONS - OR IENTE D PROJ ECTS & PA RTNERS HI P S . As a t h in kh ub, Mi dstor y e n ga ges i n i n- dept h re sea rch re l ated to key i s s ues fa ci n g our regi on. A m on g t h ese is t h e Wa te r Proj ec t , a h oli stic rev i tal izat io n proj ec t targe tin g th e a l g al bl oo m is sue . Mi dstor y exhi bi te d t h is proj ec t , comp lete wi th li ve l otus p l an t s an d i n tera c ti ve p resentati ons. M id sto r y als o cu rated sp ec ia l exhi bi ts w i th it s co mm u ni ty pa r tn ers. To c ultivate th e consci ou sn e ss a n d p ro per un de rs tan di n g arou n d th e i s s ue, Mi dsto r y conti nu es to embark o n a re search pi lot p roj e c t a n d sh or t f i lm m ed ia t h a t e d uca te th e p ub li c a n d s er ve as o ppor tuni ti es that a tt ra c t in tere sted re sea rch e rs an d i n n ovato rs i n to ou r a rea.
B OOT H S & EXH IB I TS
A CITY I N TRANSIT GAL A X EXPO OVERVIEW— PAGE 11
OT HE R NOTA BLE EXH IBITS - TOLEDO POLICE C RUIS ER A ND F IR E TR U CK - SS OE VIRTUA L RE A LITY EXHIBIT - “U N ITY ” A RTS COMM IS SION INT E RACTIVE ART - 10 R AR E CA R S HOW - TOLEDO DES IGN COLLECTIVE PL A NNIN G EN GAG EME NT - MAYORAL A DDRESS - “ SLEEP IN HE AVE N LY PEACE ” BE D BUI L D
“IT WAS A SPECTACULAR EVENT THAT PROVIDED HOPE FOR THE CITY’S FUTURE AND BROUGHT THE COMMUNITY TOGETHER.”
PAGE 12—A CITY IN TRANSIT GAL A X EXPO OVERVIEW
EVENT PL A NNING -
70 + MIDSTO RY VO LU NTE E RS ZE R O WA ST E 15 SP O N SO R S 5 ME DIA PA RTNE R S S HUT T L E T R A N SPO RTAT IO N EVENT CO NC E PT A N D DES IG N IN T E RACTIVE T IC KE TS S CH E D UL ED PRO G RA M
IN - HO US E . Mi dsto r y be gan pl an n in g th e eve n t in N ove m be r o f 2018 , ta kin g ca re of a lm ost eve r y e l e m e n t in - h o use — f rom de sign co n ce pt , const ru c tio n a n d pa in t in g a n d cra f tin g to p ub lic ity, pa rkin g m ap s, pa r t n e rshi ps, e nvi ron m e n ta l pre ca u ti on s & re cycli n g, e qu ipm e n t re nt al s, a ud io & vide o fe e ds an d ex hi bitor re c ru i tm e n t & o rga ni za t io n . Wit h th e h e lp of ou r col le g e i nte rn s ove r th e su mm e r an d ove r 70 vo lu n te e rs on th e d ay o f, Mid sto r y pu ll e d off i ts f irst m aj or c ityw i de eve n t w it h re l at ive sm ooth n e ss. As a re l at ive ly n ew orga ni za tio n w i th a sm al l core tea m of 4 i n divid ua ls , Mi dstor y i s gra te fu l to h ave i n c re di b le su ppor t f rom it s vol un te e rs a n d co mm u n ity pa r t n e rs.
Ori g i nal con cep t d rawi n g s an d re n derin g s of th e eve nt al on g wi th p h o to s f ro m constru c tion. RIGHT.
Sampl es of in-h ou se - d esi gn e d event material s, such a s eve nt ma p a n d pro gram a s we ll as pu bl i city ma te ri als an d ti cket .
A BOVE .
“IT WAS GREAT! PLEASE CONTINUE TO REVIVE AND FIGHT FOR TOLEDO’S HEALTHY FUTURE!”
PL A N N I NG & LO GI ST I CS
A CITY I N TRANSIT GAL A X EXPO OVERVIEW— PAGE 13
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SPON S OR S & PA RT N ER S
A CITY I N TRANSIT GAL A X EXPO OVERVIEW— PAGE 15
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