She’s the Real Deal Sarah Hairtson-Berkley ON KEEPING HER BALLET DREAMS ALIVE AFTER NEARLY
40
years
Sarah Cox,
Rustic Grains co-founder, maker and supermom SHARES HER INSPIRING JOURNEY AND WHERE SHE’S HEADED NEXT
West Coast meets Midwest MAKE MOJAVE EAST YOUR NEXT EVENT DESTINATION
WINTER 2022 | ISSUE 01
REALTOR KELLY GIBBS SELLS CINCY
Dedicated to the
w o m e n of Cincinnati
table of contents 01
MEET THE MAMAS
03
LETTER FROM THE EDITOR
05
HEY MAMAS
24
LEADING LADY
33
NONPROFIT SPOTLIGHT
37
MISS INDEPENDENT
42
THE MAMAS BEHIND THE MAGAZINE
Faith Through Fire, Rustic Grains
Sarah's Second Act, Cincinnati Ballet
Mojave East, Kelly Sells Cincy
01 MIDWEST MAMA STAFF
meet the mamas
ANDREA TARTER Editor + Founder
MARISSA ABERNATHY Content Creator + Podcast Producer
SARAH POLO Content Creator
KARA TUCKERMAN Designer
meet our influencers @KAITSKRAVINGS
Food + Community
SHELBIE TODD Social Coordinator
MACKENZIE FRANK Branding Photographer
HAZEL JONES BEAUTY Makeup Artist + Beauty Consultant
@SEEMOLLYBLOG
Lifestyle + Fashion
@OHHAPPYROBERTSONS
@DDOTTS
Family + Kids
Family +DIY
03 MIDWEST MAMA STAFF
letter from the editor Hello Midwest Mama Readers! I am Andrea, editor of The Midwest Mama and owner of Borrowed Time Creative. I am also a mom, a wife, a sister, daughter, friend and most importantly, I am a woman. Midwest Mama defines“ MAMA” as: a strong, powerful woman regardless of whether she has children or not. The characteristics of a mother are universal, and they translate into our work, our communities and our families. I don’t have to tell you that being an entrepreneur of a small business is hard. But owning your own business or having a career while also juggling relationships, motherhood, side hustles and home life is demanding, stressful and doesn’t always get the props it truly deserves. I created this curated publication to highlight women in business and small businesses that are owned by women. My goal was to create a stunning magazine that empowers women to tackle any obstacle and achieve their goals; regardless of age, race and situation. But this isn’t just any publication, mind you! We worked HOURS photographing, styling, designing, interviewing and writing stories about our featured ladies. We know that as you read through our first edition, you’ll see and feel how truly incredible these women are, inside and out. I have yet to meet any person who has achieved a perfect balance of work and life. If you know of one, please tell me how they do it! For me, it is a daily thing on my “to do list.” But with the help of my family and my team, I am getting better at it each day. So cliché, but it DOES take a village. And not just with children. It takes a village to be successful, feel strong and achieve happiness in your everyday life. Within these pages you’ll find our businesswomen teaching fitness, owning boutiques to styling events (and each other!) In each edition we’ll highlight one non-profit partner that’s changing the game for our local community. I encourage you to read these stories, learn from them and let them empower you to take risks!
You can also find additional curated content about our Midwest Mamas on our website, social media platforms, and launching later this winter, our official Midwest Mama Podcast. I have loved getting to know each of these women. Knowing that they are going through some of the same things I am, right here in our own city, makes me feel part of something so much bigger. I am proud that Cincinnati is full of women who embody the characteristics of what it is to be a Mother. They work incredibly hard every single day to do what they love. We set out to create a publication, but in return we created a village.
Andrea Tarter EDITOR + FOUNDER
05 HEY MAMA
hello, beautiful Talk about feeling beautiful! Hair by Dre’s, Dre Whitson, is in the business of giving you fabulous hair and outstanding service. This mama never stops learning new tricks of the trade, attending countless continuing education courses from some of Aveda’s most renowned global artists. Her skills are impressive, to say the least. Dre decided to open her own salon in 2015, and has been working in the industry for nearly 15 years. After graduating from The Aveda Institute, and working for other salon owners, her drive and love of providing that magical guest experience led Dre to open her own business. She provides haircuts, custom coloring, styling and waxing services and also specializes in Pravana hair color and Uberliss Keratin (formaldehyde free!). Choosing a hairdresser can be extremely challenging. Dre tells us, “It’s not only about a hairdo; but rather finding someone who fits your style and budget. Someone who understands and gives you what you want, all while providing that listening ear!” Dre prides herself on being easy to talk to as she effortlessly clips and colors her way to making you feel like a million bucks! She’s constantly striving to exceed those expectations and, because of this, her clients are satisfied and loyal! Think it’s about time for a new do, or just down on your hairstylist luck? (Trust us, we’ve been there.) It might be time to pay Dre a visit in her Kenwood Studio!
Dre Whitson @hairbydre_llc hairbydre.glossgenius.com
photography MKF Photography | wardrobe Annabelle Arthur Boutique styling Borrowed Time Creative | beauty Hazel Jones Beauty
GET A FULL BODY
@b3mariemont barre3.com 513. 271.0612 7449 Wooster Pike Cincinnati, OH 45227
B a lwaonrckeodu t COMBINING
strength conditioning cardio mindfulness
THAT WILL LEAVE YOU FEELING BALANCED IN BODY AND EMPOWERED FROM WITHIN.
07 HEY MAMA
color me chic Bold, chic and fun! These are the words Ashley
So, who inspires Ashley? Her
Felthaus, Owner of Annabelle Arthur Boutique, brings to life through her small business every day. Inspired by her love of fashion and people, Annabelle Arthur Boutique offers a vibrant and stylish take on both clothing and accessories, handmade embroidery items and much more. And they’re easy to find; shop online, at local pop-up shops and markets around Greater Cincinnati.
mom! “She has always shown unconditional support to me and encouraged me to follow my dreams. She has been such an integral part of helping me to grow my business and has always been my right-hand woman. Thank you, mom! I love you!”
Ashley made her lifelong dream a reality in 2020 when she launched her business. Annabelle Arthur Boutique aims at “inspiring confidence while providing chic and trendy items at an affordable price.” And as a mother of four kids, she allows the craziness of life to inspire her ever changing wardrobe.
This year Ashley is doubling down to continuing growing her brand by curating more beautiful and unique clothing and accessories, plus trendy embroidery designs. She’s also planning to pop-up at many local markets; so don’t miss her!
Ashley Felthaus @annabellearthurboutique annabellearthur.com
08 HEY MAMA
pop it like it’s hot Let’s face it, balloons are ALWAYS a good idea! And we’re not talking about a dozen balloons on a string; we’re talking gorgeous, custom luxury balloon displays by Basic Bee Balloons. Ashley Blanton’s imagination has no limits when it comes to adding balloons for any occasion. Just feast your eyes on these luscious, festive creations! Whether you’re one, 16 or 99 years old, Basic Bee Balloons will bring a smile to your face. Ashley has designed stunning balloon displays for all sorts of events, from weddings and parties to corporate events and grand openings, the list goes on and on. If you have an idea for a balloon display, Ashley is as crafty as they come and her creations are just as joyful and creative as she is. When we asked what she LOVES about herself, she said “The compassion I have for others and my drive to make the world a better place; one day, one smile, and one balloon at a time.” So be sure to book Basic Bee Balloons to make your next event really pop!
Ashley Blanton @basicbeeballoons photography MKF Photography | styling Borrowed Time Creative beauty Hazel Jones Beauty
Mention "Midwest Mama" and receive a special price on your next catering event! 10% off $150 or more 15% off $300 or more 20% off $450 or more https://www.dickeys.com /locations/Ohio/Mason 513.404.3953 9540 Mason Montgomery Rd Mason, OH 45040
MICHAEL ALFORD
CINCINNATI SUBURBAN HOMES
@cincinnatisuburbanhomes
513.503.9309 movingmilford.com
Coldwell Banker Realty 125 Main St. Milford, OH 45150
10 HEY MAMA
Logan Hines @mitchellssalonanddayspa mitchellssalon.com PHOTO CRED: KORTNEE KATE PHOTOGRAPHY
a beautiful legacy What started out as a dream to open a salon and spa, became not simply a reality, but rather a rich family history of successful businesswomen. Mitchell’s Salon and Day Spa has been thriving and setting new standards for the entire industry since the 80’s. Logan Mitchell Hines is the salon owner and proud daughter of Mitchell’s founder, Deborah Schmidt. Running Mitchell’s and carrying on her mother’s legacy is something Logan holds near and dear to her heart. “Assuming the role of owner after my mom’s passing was a journey that has been beautiful, emotional and overwhelming [for me] in a fulfilling way.” Logan manages the business with a mindful spirit to always honor her mother, while also growing and enhancing the brand. Why is Logan proud to be a woman? “Women are personable, heartfelt, but strong. We’re a special breed!” We couldn’t have said it better, Logan! Her staff is bursting with talented, brilliant, artistic, funny and inspiring women of all ages! Mitchell’s has a lengthy list of services to make you feel beautiful. From hair to nails to face to body, they really do it all. With four convenient locations across Greater Cincinnati, Mitchell’s Salon & Day Spa consistently offers a luxurious experience for all things hair, skin and nails.
11 HEY MAMA
get that dance body, baby Can we talk about AKT Fitness? If you’re tired of that boring old elliptical, check out AKT’s facilities in Mason and Liberty Tonwship where you will dance and burn the calories away! AKT provides a full body, high-intensity workout experience that’s unique and most importantly, fun! Owner, Amanda Davis, wanted to create a space where anyone can come and find a network of supportive individuals, who are ready to sweat away those daily stressors that catch up with all of us. AKT Fitness offers group classes including dance, bands, tone and circuit; personal training; small group nutrition; and personalized fitness coaching. Growing up, Amanda was a competitive gymnast. Since then she’s always known she wanted to have a profession in the fitness and wellness space. “I am very passionate about helping people feel their best!” Today, she’s nurturing a culture where people are empowered to tackle anything and are surrounded by safe and uplifting voices. Amanda doesn’t settle for average. She’s one of the most determined individuals we’ve met! She opened her business in the midst of a pandemic and she tells us, “Owning your own business is hard, but I will never give up. I give 110% every day because I believe in what I am doing and I have an amazing team that relies on me to be 110% for them!” We definitely have a girl crush on you, Amanda! Ready to focus on your fitness? Try AKT’s free intro class and get your body moving!
Amanda Davis @theaktmason @theakt.liberty theakt.com
photography MKF Photography styling Borrowed Time Creative
12 HEY MAMA
un e o baby got b c Alexus Hight @hutch.baby hutchbaby.com
You won’t be able to resist dressing your favorite tiny humans in the most stylish, eco-friendly clothes you’re sure to find at Hutch Baby in Over-the-Rhine. Alexus Hight opened Hutch Baby in 2018 and the shop boasts trendy, upscale clothing for infants to size 16Y. She was inspired by her daughter, Navi, to open a store where she could offer a fabulous shopping experience, connect with her customers, share insights on fabrics and clothing details, and even host interactive events with kids. Hutch Baby was hit hard by the pandemic. Alexus shared with us the obstacles she had to overcome including riots and having to shut down the store. She’s proud (and rightly so!) to have survived these challenges and is excited to bounce back into a new year of business growth. When we asked Alexus about who in her life empowers her, she talked about being thankful for her sister, Mallory. “She challe-nges me to do better in every way possible. She uplifts me and helps me become a better person by being there for me mentally, physically, emotionally, and spiritually. She’s there to cheer me on no matter how big or small my accomplishments are.” We love a good sister/sister bond! Visit Alexus at Hutch Baby Tuesday through Saturday and tell her we said hi!
photography MKF Photography | wardrobe Annabelle Arthur Boutique | styling Borrowed Time Creative props The Marigold Collective | beauty Hazel Jones Beauty
13 HEY MAMA
creativity in bloom We love the name and the goods! The Marigold Collective creates breathtaking stationary, custom signage and goods, and provides branding services. Founder, Taylor Speed, is a designer who got her start in college when she began a side hustle making wedding invitations for family and friends. A few years later in 2020, she officially launched her business and is thrilled to have found her real passion. The Marigold Collective serves as a multifaceted design studio that not only creates custom/semi-custom stationary, signage, and select goods, but also offers creative branding services. Taylor guides clients through a personalized strategy session and then works alongside them to create a brand that represents and celebrates each business. And if that wasn’t enough, she also curates a seasonal collection of eclectic must-have goods for purchase on her site.
photography MKF Photography | styling Borrowed Time Creative beauty Hazel Jones Beauty
Taylor is putting her passion to work creating fresh and authentic designs for her clients, and she says that she’s proud to be a woman because of “the support and guidance that’s selflessly offered in just about any situation life puts you in. There’s always someone to step up and be there for you.” Amen, Taylor! We are thrilled to be in this community and circle of women-owned businesses with you! Keep your eyes on Taylor and The Marigold Collective! This year she’s planning to expand her following and product lines! We can’t wait to see what she has in store!
Taylor Speed @_themarigoldcollective marigold-collective.com
@locoba_platform
LOCOBA SOCIAL HOUSE
is now open
for dine-in coffee, cocktails, draft beer, food and retail beer carryout.
platformbeer.com/lacoba 513.481.2337 LOCOBA 1201 Main St Cincinnati, OH 45202
Liz Geil @valleyfilmco valleyfilmco.com
no
rin
g your s
y r to
15 HEY MAMA
ho
“I wish we had that on video!” We’ve definitely said that. Valley Film Co takes filming to a new level with their personal, intimate, breathtaking videos. Liz, and her husband Sean, are the power duo that created Valley Film Co. Liz told us, “There are so many stories over the course of time that have gone untold, but deserved to be told. Giving people, and businesses the opportunity to have that story told is exactly what inspired me to start Valley Film Co.” Valley handles everything from video and photo content for small businesses to weddings and lifestyle films. Browse their website and social media to see the countless, stunning projects they’ve completed. We’re not crying… you’re crying! We were really moved by what Liz said about being a woman. “The duality of being a woman is what inspires me the most and makes me so proud to be a woman. That we are capable of being so strong and powerful while also being so gentle at the same time. That we can take charge and guide, while also opening doors for others along our way. The fact that we can be all of that at once, all while keeping the world running!” Mic drop. If you’re looking to capture your next special moment, Valley Film Co. can help honor your story.
16 HEY MAMA
she’s your home girl Molly Thoms, (rhymes with homes!) loves connecting people and selling houses; and the two definitely go hand in hand. Molly is passionate about helping people find their next dream home and she knows this region like the back of her hand. Whether you’re brand new to the area or a Cincinnati native, Molly can walk you through neighborhoods, school districts and price per square foot to help you narrow your search and find the perfect home. After going through the real estate investment process herself, she decided she wanted to help others make the most of their homebuying experience as well. She even shares her talents by being a Certified Mentor with eXp Realty in addition to her general agent activities. As a self-proclaimed “etenal optimist,” Molly has set a bold goal for 2022; to help 50 clients buy or sell their homes. She definitely has the right attitude to power through and achieve results. Molly embodies an empowering spirit and when we asked about who inspires her she shared, “My mother passed away when I was 12, but she taught me to live every day authentically and to make a difference.” She walks this out in her personal and professional life daily and we have no doubt she’s going to crush her goals for the new year! If you’re looking for an agent that has firsthand experience, get in touch with Molly at eXp Reality.
Molly Thoms @growwithmolly513 growwithmolly@gmail.com
photography MKF Photography styling Borrowed Time Creative
LOCAL PROPANE PROVIDER PROUDLY SUPPORTS MIDWEST MAMA
ferrellgas.com 513.575.1400 jeffcourtney@ferrellgas.com 6066 Branch Hill Guinea Pike Milford, Ohio 45150
18 HEY MAMA
poppin' tags We love finding those essential, versatile clothing pieces that are clutch for a good wardrobe. Pieces that you can dress up or dress down. You know the ones we’re talking about. Trendy Tags Boutique specializes in just that; women’s clothing and accessories, to make you feel confident and beautiful. Amy Broermann created Trendy Tags Boutique because she’s passionate about not only fashion, but also the shopping experience. Having such fond memories of shopping trips with her mom and sister, Amy wanted to bring the same joy to others. Trendy Tags Boutique is an online pop-up shop offering unique, comfortable, classy and trendy clothing for women on the go. Amy also showcases her items at local markets and in home parties.
photography MKF Photography | wardrobe Trendy Tags Boutique styling Borrowed Time Creative | beauty Hazel Jones Beauty
This year, Amy is working to expand her brand awareness and collaborate with social influencers. We are delighted that you’re one of our Midwest Mama’s, Amy, and we are cheering you on all the way! Need to snag some new pieces? Running low on accessories? Visit Amy at Trendy Tags Boutique!
Amy Broermann @trendytagsboutique trendytagsboutique.com
19 HEY MAMA
put a bow on it Surely you’ve heard, scrunchies are back! And we are totally here for it! Bardot Bow Gallery has – not only – the most gorgeous handmade scrunchies; but also scarves, headbands, barrettes, bows and other one-of-a-kind hair accessories. Emily Mayer opened her business in 2018 after spending ten years in corporate America. “I always knew I’d someday own my own business. I love creating things for other people, especially when it helps to boost their confidence.”
Emily sells her accessories on Etsy, at local markets, and she also sells small batches wholesale. She uses high quality materials for all her creations and we literally cannot pick a favorite; every design is lovely and unique. As Emily moves into 2022, she’s challenging herself to find more ways to practice sustainability in both design and production. AND (we are SO psyched about this one) she is planning to open a bridal division scheduled to launch this spring! Emily beautifully stated, “Owning authentic feminism means finding a balance between power and surrender. It's a gift that requires nurturing; but when you find that balance, it is life-altering in all aspects.” What a fabulous woman to have in our circle! Thank you for inspiring us and fancifying us, Emily!
photography MKF Photography | styling Borrowed Time Creative
Amy Broermann @trendytagsboutique trendytagsboutique.com
20 HEY MAMA
bringing vision to life Meet Madison Grace Co. Madison is a Visual Communications Designer serving everyone from bosses to brides. She helps you discover your vision and bring it to life. “Let’s be honest, if I didn’t share my creativity, I would be bursting at the seams!” Madison thrives in creating things and is at her best when she’s able to use her talents to bring joy to others. In her own words, Madison Grace Co. “offers products and services to help women connect their vision and visuals. For brides this includes designing a collective suite and 'day-of' items to bring cohesion for their day.” This can look like handmade invitations, venue illustrations, custom paintings and much more. For businesses, Madison helps clarify vision, strategy and communication through creative branding, website and visual graphics. Confident and attentive, Madison mindfully works to curate your vision down to the tiniest details. When we asked Madison if she had any advice for someone wanting to start their own business she told us, “There will always be plenty of other women doing great things around you. But that doesn't mean there can't be room for you. Find your unique selling point, the YOU and run with it. At the end of the day there is only one you.” It’s pretty clear that design is Madison’s love language so if you’re in the market for branding services, invitation suites, web design or vision strategy, she wants to tell your story.
photography MKF Photography | wardrobe Annabelle Arthur Boutique styling Borrowed Time Creative | beauty Hazel Jones Beauty
Madison Trejo @madisongrace.co madisongraceco.com
21 HEY MAMA
picture this. MKF Photo is not your everyday, run of the mill photographer! Mackenzie Frank is an artist who uniquely and beautifully captures joy, individu-ality and style with grace and finesse. Her work is to be showcased and cherished for years upon years and her customers do just that. Mackenzie opened her business just over five and a half years ago to “fill the creative void Ihad and do something I loved every day…I also wanted the freedom to work when I wanted and with who I wanted.” With a killer work ethic and goal oriented personality, Mackenzie touts her mama as “…the strongest person I know… She’s always cheered me on with whatever I do and has supported me with photography since it started… a hobby in 2010!” Mackenzie wears many hats as a photographer. “I make people look and feel their best…a day maker and a slight therapist.” The moment she arrives to a shoot, you know she’s honored and committed to capturing these once in a lifetime moments from beginning to end. It’s safe to say Mackenzie is a woman with an appetite for success who doesn’t shy away from grit and hard work. She is proud to be a womanbecause of “Our amazing ability to multitask and [being] capable of essentially everything.” Who wouldn’t want this girl in their corner or at their wedding?!
Mackenzie Frank @mkf.photo mkfphoto.com
unique handmade jewelry our mission is to highlight your beauty
MAVI DESIGNS @mavijoyas
www.mavilover.shop
625 Madison Ave, Covington, KY 41011
@lemacaronlibertycenter
www.lemacaron-us.com/cincinnati
513.755.5400
7529 Bales Street Liberty Township Butler County OH
24 LEADING LADY: RUSTIC GRAINS
faith
through
fire
Embracing a winding way through faith Lead Writer | Andrea Tarter, Editor + Founder Copy Editor | Marissa Abernathy, Content Creator + Podcast Producer & Sarah Polo, Content Creator
Sarah Cox, co-founder of Rustic Grains sat down with me to talk about their calamitous yet unexpectedly fruitful past, how it compares to their present lives, and their thrilling plans for the future. As owners of an online and pop up retail store and custom woodworking company, Sarah, and her husband Daniel, inspire us with their industrious attitude and unwavering faith. As I sat down to begin the interview, Sarah prompted the conversation by saying that everything happens for a reason. And she really believes that. Not only do you see their faith shine through the company branding and logo, but you actually FEEL it in conversation. Let me backtrack for a second… I met Sarah and Daniel of Rustic Grains (RG) years ago on my first trip to a vintage market (a little foreshadowing…hint, hint). If you’ve never been to a market, let me set the stage… imagine…hundreds of creative makers, boutiques and local shops all in one place! Stroll for hours sipping on lattes and roaming from vendor to vendor finding unique home decor, statement fashion pieces and creative handmade goods. If you’ve never been it's a definite add for your 2022 to do list! When I saw Rustic Grains at the market, I remember being blown away by their unique, antique red trailer. It screamed, “come inside and see these rustic treasures!” As an antique shopper, I obviously obliged. From that day on, I continued to look for Rustic Grains at each market I attended. There was something about this company and this family that stuck with me, but I had no idea how steeped in perseverance and faith their story truly is.
2016
a business is born In 2016, the Cox family (Sarah, Daniel and at the time, two little boys) moved to a new home and completely revamped their style. Sarah told me, “I wanted everything new. You know when you just get to that point? Daniel started building furniture and home decor, and we realized he was really good at it!” So good, that at their housewarming party of sorts, a friend actually bought a piece of furniture right out of their living room THAT NIGHT! Fast forward one month, and Rustic Grains’ first listing on Facebook Marketplace featuring Daniel’s handiwork, got 1,500 inquiries! Things only picked up steam from there, as they continued to flourish at their first pop-up store, selling out of every single item. They continued to build their brand at shows and markets, and even began offering not only custom furniture and decor, but also DIY workshops and home stylings.
2017
workin’ hard for the money In just a few months' time, Rustic Grains was a full-blown business and things were moving fast. Sarah recalls everything being a blur. “We just worked and worked nonstop. We would work together in our bedroom for hours and hours after coming home from our full time jobs.” They grew so quickly that towards the end of 2017, Daniel was able to quit his job to focus solely on the company. If you know anything about being a freelancer or owning your own business, you understand just how impressive that is!
2018
growing business, growing family Amidst a growing business and full time job, Sarah (and Daniel!) were longing to expand their family. In 2018 Sarah gave birth to the chunkiest, spunkiest, little girl I have ever met, Nolia. “Nolia was papoosed at every single show,” Sarah explained. “I would literally breastfeed behind the booth after helping Daniel set up, run the shop during market, and then help tear down.” Umm….can you say superwoman? As life continued full speed ahead, the family got to the point where they were just tired. “Working full time and a side business, totaling to 80-100 hours a week, plus two boys, and a brand new babe, we needed to make a change.” The shop needed a supplement; Sarah began to expand the brand, bringing more unique items to offer and sell. (If you check out their site, you will see what we’re talking about! So much cute stuff.) It was in 2018 that the famous red trailer I was talking about earlier, made its first appearance. Sarah and Daniel host a weekly (Tuesday) trailer sale to this day, online and occasionally in person. This unique shopping experience is one of the MANY things that makes RG so special. It not only encouraged an increase of sales and returning customers, but also paved the way for safe shopping during the pandemic.
2019 tragedy strikes
By the end of 2019, RG had participated and traveled to ten different shows to sell their unique goods. “The ride of shows is rocky and unpredictable.” Sarah explained. “We just really needed a break, even more than we realized.” So on a chilly, October morning, Sarah walked into the office of her day job, finally ready to deliver her two weeks notice. As they have with everything, they prayed about this decision and felt it was the right time for her to quit and pursue RG full time. But as Woody Allen says, “If you want to make God laugh, tell him about your plans.” October 24, 2019, the Cox family lost their home AND shop to a fire. “Everything felt so out of control. We have no home. We couldn’t supply clothes for our children. Daniel did not have a place to work. All of our inventory had been destroyed.” The fire changed their entire perspective. Sarah began to cry. “We needed to make a change and this was God's way of forcing us to make that change. So many good things came from that fire.” I honestly don’t know how she does it. Seeing the good through the bad like that. We were doing the interview virtually, otherwise I would have totally given her a hug at this point.
loaves and fishes Just two weeks later, RG went to the Holiday Market at Duke Energy Center in Cincinnati. “I can’t even explain it, Andrea.” Sarah said. “We lost everything. Not just in our home, but all of our inventory, materials, everything. We couldn’t do our current custom orders or sales, but we had already decided to go [to the market.]” That weekend, thousands of people visited the Cox family after hearing about the fire. As she continued with the story, the hairs on my arms began to stand up.“We were running out of inventory and Daniel would panic! I would just say, ‘go check in the trailer one more time!’ And he would come back with all of these extra items. Like, where was this stuff coming from?!” she laughed. Listening to Sarah, all I could think about was how much this reminded me of the Bible story where Jesus fed the 5,000 with just five fish and five loaves of bread. Sarah and Daniel felt God’s intense provision that day, and it was then and there they knew this was the right path. This was their purpose. “It gave us so much confidence. We can actually do this!” Sarah exclaimed. “We were a family that had just lost everything, but we made the most money we have ever made in a single show.” This amazing, supportive community carried the Rustic Grains family when they truly needed it and helped make a way for the brand and family to thrive.
2020-2021 from the ground up
Sarah was officially able to leave her full time job in 2020, right in the middle of a pandemic (you go girl!). And Daniel started construction on their new house while they moved their family into her parents’ property. They started working out of an enclosed trailer (ya, with no heat or air conditioning) for a full year, thus the famous Tuesday Trailer Sales were born! During the pandemic, Sarah would schedule safe, individual shopping times for customers to come and browse their famous red trailer. “Shows come and go, but the Tuesday Trailer Sales supported our family and still does today.” In 2021, they were able to hire their very first, full time employee, plus additional hands for shows! Take it from a small business owner, that is HUGE. When you own your own small business, you wear all the hats and do all the things. Once you are able to finally hire help, it’s a massive accomplishment and relief. While nurturing the business and growing team, they were also building their home. But to provide their family with their own space in the meantime, Sarah and Daniel renovated an old camper into the cutest, little, tiny house! Can they do everything? Yes. Finally in September of 2021, the Cox family: Daniel, Sarah, Crosley, Alden and Nolia, moved into their beautiful new home; two full years after the fire. I asked Sarah what they say to people when asked about a five year plan. “It truly is whatever God calls us to do. His calling will make us more successful than us making a plan. We are walking through open doors and taking one step at a time!”
2022
faith of a mustard seed Well, behind that next door is something very special and very exciting. I can personally vouch for this, as my team and I are helping with this AMAZING new project. Remember that foreshadowing I mentioned? Well here it is. Drum Roll Please! This spring, Rustic Grains will be launching their VERY OWN curated market, taking place entirely indoors on the Eastside of Greater Cincinnati. I could hear the excitement and giddiness in her voice as Sarah explained the vision for what they are calling The Mustard Seed Market. “The most important aspect of this market is that we want it to be a community and family oriented event.” When I asked her what inspired the family to name the event Mustard Seed Market, Sarah replied: “If you have faith as small as a mustard seed, you can say to this mountain, move.” She went on to explain, “This verse (Matthew 17:20) is so important to us, because in our five years of business, we have had many trials and tribulations that God has truly seen us through. He constantly reminds us that it just takes a mustard seed-like faith; and to trust in him in all things, big or small. He teaches us to put our faith entirely in God's power rather than in our abilities. Even the smallest amount of faith, as long as it is genuine faith, can make the impossible happen.” The excitement and passion for this project was evident as Sarah concluded, “These vendors are our family. And we want to make something really special for customers, guests, vendors; whoever wants to be a part of it!” The Mustard Seed Market will host two events in 2022, their Springtime Market and a Holiday Market in the Fall. You will NOT want to miss this shopping event. Be sureto follow RG on social media and check out their new website to be the first to know when tickets and vendor applications are available! “So after all of this; the fire, the business, babies, the market... who is Sarah?” I asked. “Ha! I'm still learning that! Over the last five to six years, RG has made me lose myself a little.” (Totally understandable) She went on to explain that growing a successful business and taking care of family and home takes all of her time and effort. “But at the same time, that is me. I am a strong working mom. I am a hardworking mom. And I am a strong entrepreneur.” And that, ladies and gentleman, is why she is our Leading Lady in The Midwest Mama. Visit Rustic Grains at rusticgrains.com and be sure to sign up to hear about upcoming news, markets and sales!
Our mission is to remove transportation barriers for people who are working their way out of poverty. We are proud to be female founded, nestled in Over the Rhine. Consider donating today!
look who's talking! PODCAST COMING WINTER 2022
CHANGING GEARS @changing_gears changing-gears.org 513.357.2004 1995 Central Avenue, Cincinnati, OH 45214
#obsessivelycrafted
" WE ABSOLUTELY LOVE HEN OF THE WOODS. I DEFINITELY HID MY RECENT BOX THOUGH BECAUSE I KNEW SOME PEOPLE IN THE HOUSE EAT A BAG IN ONE SITTING AND I’M TOO SELFISH TO SHARE! "
henofthewoods.com
- SARAH P.
@henofthewoodssnacks
FAMILY-OWNED ALL-NATURAL GLUTEN-FREE
" ABSOLUTELY THE BEST CHIPS ON THE MARKET."
LOCAL
- STEPHANIE N.
NON-GMO
33 NON-PROFIT SPOTLIGHT
sarah’s second act Lead Writer | Marissa Abernathy, Content Creator + Podcast Producer Copy Editor | Sarah Polo, Content Creator
Sarah Hairston-Berkley spent 16 years dazzling audiences on-stage with the Cincinnati Ballet before rededicating her career to a life-long passion for teaching. Now, as the Cincinnati Ballet’s Academy Director, she’s creating a safe space for young performers to dance AND dream. Sarah was just shy of her third birthday when she stepped into her first dance studio in Charleston, South Carolina. And of course she did, her big sister was already dancing so naturally she wanted to try it too. Then and there she fell in love, and after nearly 40 years, she’s still pursuing her ballet dreams. As a little girl in the 80’s, Sarah’s parents would take her and her sister to New York to see Broadway shows. Listening to her recount her adventures, I can imagine her bright blue eyes gazing up at the city lights; the energy and thrill of experiencing Broadway musicals like Cats, seeping into the soul of a young and impressionable Sarah. Her voice seemed to sparkle when she recalled her time in New York, “I loved the music and the dancing! I just wanted to be a ballerina, or to just be in Cats, really!” After her father passed away from an illness when she was just seven, Sarah and her family moved to Columbia, South Carolina where she became fully immersed in her passion for performance. It was there that she enrolled at Calvert-Brodie School of Dance where her ballet teacher became like a second mother to her. “She was just the most elegant woman in the world, and I had such an incredible relationship with her. It became my life and I was so in love with dancing, with music, and being on stage.” As a teen, Sarah began teaching younger students and also developed a love for instruction. She recalls sitting for hours drawing out what her ballet school would look like. “I always had dreams of being a professional dancer and then owning my own school, but not really knowing how I was going to make it happen.” After graduating high school from the North Carolina School of the Arts, Sarah moved to Boston full of poise and promise. She studied at the Boston Ballet School for a year before being asked to join their Second Company. But a year later, she found herself considering auditions with other companies and one fateful afternoon, she took an open audition for the Cincinnati Ballet. “Back then (2001) Cincinnati Ballet was not really on the map. Honestly, I didn’t even know where Cincinnati was!” she recalled.
Sarah Hairston-Berkley @cincinnatiballet cballet.org
The audition was taught by then (and current) Cincinnati Ballet Artistic Director, Victoria Morgan. Sarah vividly remembers Victoria holding on to her photos after the audition. Just hers. “But she didn’t say a word to me…so I left and went home”. Not 30 minutes later, her door buzzer rings. As the 19-year old Sarah descended the four flights of stairs from her Boston brownstone, she had no idea that right there on her doorstep, Victoria would offer her the job that would shape the rest of her life and career. Sarah took the leap and moved to Cincinnati, thinking she’d be here a few years before moving on. Instead she wound up creating a life here she loved. She worked her way up through the company to become a soloist, then senior soloist and at the age of 30, she was promoted to principal dancer, the highest rank within a professional dance company. “I never thought I would be promoted to principal and when that happened everything changed for me; and since it was later in life I was able to really appreciate it and grasp the responsibility I had.” Sarah never stopped flexing her teaching muscles throughout her dancing career. In 2016, she had recently married and was building a family of her own when the opportunity presented itself for her to shift her career from dancing to teaching. The Academy Director role seemed to come at just the right time, allowing her lifelong dedication to teaching to take center stage. “I was ready for something else, something new in my life where I wasn’t 100% focused on me.”
PHOTO CRED: PETER MUELLER PICTURED: SARAH HAIRSTON BERKELY AND JAMES GILMER
As Academy Director, Sarah’s focus is on creating a healthy environment for young dancers to feel supported and empowered to support each other. “I want my students to feel like this is a safe place and that they are known and cared about.” She’s dedicated to fostering an open-door culture in her role and for Sarah, that transitions into being a mom, both at home and at the ballet. “I never thought anything could replace being a dancer in my heart but becoming a mom truly teaches you to be selfless” she shared. “I tell my students the same as my kids, I love you and I expect the best from you and when you mess up, that’s what I’m here for.” Sarah says she can’t help her students become better dancers if they’re not willing to make mistakes. So she shares hers, and helps them face theirs head on, kind of like, well, a Mom. The Cincinnati Ballet recently moved into a gorgeous new space outside Eden Park in Walnut Hills and, despite a two-year pandemic filled with uncertainty, the academy and company are more vibrant than ever. With high hopes of getting students back on-stage and audiences back in seats, the future feels bright for Sarah Hairston-Berkley and the impact she’ll continue to have on dance in our community. It seems this unintentional Midwest Mama’s second act is just getting underway. Learn more about the Academy, the 2022 Season of the Cincinnati Ballet and how you can support this exceptional and essential arts organization at cballet.org.
donate today 1801 GILBERT AVE CINCINNATI, OH 45202 CBALLET.ORG
PHOTO CRED: PETER MUELLER PICTURED: SARAH HAIRSTON BERKELY AND ZACK GRUBBS
37 MISS INDEPENDENT
photography MKF Photography | styling Borrowed Time Creative
west coast midwest
When you visit Mojave East, for a moment you might just forget you’re in the Midwest. This distinctive and stylish space features its own unique flair inspired by the owner’s Southern California roots. Christina Elsass, along with her co-owner and husband, Ben, opened Mojave East in 2018 after making the decision to turn their love of hosting memorable events (we bet they throw a killer party!) into a full time business venture; and lets just say, this isn’t your local VFW hall! Christina and Ben created Mojave East to be a multi-functional wedding and event venue, as well as a general social gathering space. The gorgeous structure flaunts exposed rafters, polished concrete floors and extra large windows that flood the space with natural light. You’ll even find an airy desert courtyard garden just through the glass walls that seems to transport you to a different time zone. They’ve hosted (in our opinion) some of the most stunning weddings, and some the most entertaining corporate and social events we’ve seen! (Just visit their site and scroll through their swoonworthy gallery). Christina shared that she worked many years for large corporate companies but was inspired to open her own business after often being told she’s a creative and a leader “in a different capacity than the traditional path.” (We love the non-traditional too, Christina!) What makes Christina proud to be a woman? “I automatically have a reason to strive to break barriers and create change; I also have the opportunity to inspire other women to do the same.” We are totally inspired by you and Mojave East. You’re killin’ it, Christina!
Christina Elsass @mojaveeast christina@mojaveeast.com
39 MISS INDEPENDENT
let’s get real (estate) Let’s get real, buying and selling property can be stressful. Then throw in the added complexity of an up market, and it’s enough to make any mama sweat! Having the right agent can make a huge difference. When it comes to selling in Cincinnati, home grown real estate expert Kelly Gibbs of Kelly Sells Cincy nd Comey & Shepherd, says she has the experience and compassion to help people navigate what could be one of the most important decisions they make in their life. Growing up surrounded by people in the industry, Kelly has always had a keen eye for real estate, design and construction. Regardless of how cliché it sounds, she tells us she chose to be a realtor to truly “help people, like really help them.” And that’s exactly what Kelly does each day. “As a realtor, I am able to combine all my passions andmake a difference in other people's lives.” Kelly has been running her full-service real estate business for over a decade helping people buy, sell, and invest in real estate. Her reputation and local real-estate experience allow her to offer clients unique perspective and guidance to help them make informed real estate decisions. She’s there every step of the way, addressing every question and, in her own words, “never backs down from a challenge!” “The housing market has been extremely competitive and fast paced the last few years, it appears that will continue in 2022,” Kelly shared. She’s passionate about keeping up with changing market trends, and even looks outside of her industry for inspiration. “I look to see what other industries are doing and how I can apply that to my business. Sometimes inspiration comes from everyday situations: my kids, talking to a friend, reading a book or blog, listening to a podcast.” She also looks to other local women-owned businesses in the city for inspiration. "There are so many other local female-owned businesses right here in Cincinnati that I find empowering” she said. As women we manage different challenges and Kelly embraces her womanhood saying that she’s “proud to be a woman because women are strong, compassionate, intuitive, and fearless... plus we live longer and have a higher threshold for pain!” In chatting with Kelly, it sounds like she’s the kind of professional that starts off as an agent and winds up being a friend. She shared how much she values the
countless lasting relationships she’s created along the way saying “My client's make a difference in my life too and I am so grateful to know them.” That’s why selling is personal for this full-time realtor, wife and mom. Kelly offered some great insight to anyone wanting to start their own business venture. “Don’t wait for everything to be planned out perfectly, just do it! There’s no such thing as perfect when starting a business and until you take action, all that planning for 'perfect' is only holding you back from making an impact. You will make mistakes and that's ok. Sometimes those mistakes lead us towards our greatest success.” When we asked Kelly about the women in her life that empower her, she told us how very fortunate she feels to have amazing girlfriends in her life that encourage and support her; they support each other. “Seeing other women succeed and thrive empowers me to want to do the same, and I want to provide my support to them as well.” (Well said Kelly, this is literally, exactly what we’re all about at Midwest Mama!) If you are ready to start talking real estate, even if you’re just curious about the market and how things are moving and changing, Kelly is such a great asset to this city! Visit KellySellsCincy.com to learn more.
Kelly Gibbs @kellysellscincy kellysellscincy@gmail.com photography MKF Photography | styling Borrowed Time Creative props The Marigold Collective | beauty Hazel Jones Beauty
MARISSA Nonprofit Specialist
ANDREA Founder + Director
SARAH Content Creator
KARA Designer
42 THE MAMAS BEHIND THE MAGAZINE
isn't she lovely There has been such a feeling of nostalgia as our team has dreamed, developed and executed the first edition of The Midwest Mama. This is a work of art. And we are proud to have created something that is beautiful; that you can touch and and share.
SHELBIE Social Coordinator
As we explored the idea of Midwest Mama, we were inspired to make something that – in today’s society – seems a luxury. As most media is now on a screen, we were committed to creating a tangible product; something special and less ordinary. We wanted to showcase the women in print with quality photography, gorgeous page layouts, and creative storytelling. This project was a hand on effort with our Borrowed Time Creative team plus over twenty local women in business. Let that sink in.
And just look at this finished product. Midwest Mama is a celebration of hardworking, motivating, unique, won’t take no for an answer, boss, women! We learned a lot through this process! In particular, that all of these local women are already looking to each other for encouragement and support, and all of these women are already offering those things... perhaps without even knowing it. Simply by existing and sharing their talents with the world, they’re contributing to a culture of women inspiring women. Now that is powerful! Borrowed Time Creative is not only the creator of Midwest Mama, but – in case you are not familiar – we’re a team of powerhouse women who specialize in marketing and event solutions. That means event coordination, content creation, branding and consulting services, social media, and digital design. Our experience spans industries from niche businesses to nonprofits, retail, government and the list goes on. We like projects of all sizes and we can take the ball and roll with it, or collaborate with you to get the job done. We are here to empower each other and other women alike, to flourish in their uniqueness. This city is jam packed with ambitious, fabulous women and we are here for it! It has been an honor to meet, learn, photograph, and applaud every woman in our first edition. Thank you for all the love and support you’ve shown us. We cannot wait for our next edition and to continue contributing to a culture where women are praised for being fierce and successful.
@borrowedtimecreative borrowedtimecreative.com
INSPIRED EMPOWERED BEAUTIFUL THAT'S A