International Markets Bureau MARKET INDICATOR REPORT | AUGUST 2013
Inside Spain The Fish and Seafood Trade
Inside Spain The Fish and Seafood Trade
TRADE SUMMARY
INSIDE THIS ISSUE
Spain is an important market for Canadian fish and seafood exporters. According to Euromonitor, Spain has the fifth-largest per capita expenditure on fish and seafood products in the world, at US$309 annually in 2012. Spain is the fourth-largest* importer of fish and seafood in the world, importing C$6.3 billion in 2012. The Spanish market is very diverse, importing fish and seafood products from 150 countries. The country mainly imports fish and seafood from Morocco, followed by Ecuador, Argentina, France and China. Spain’s top fish and seafood imports from all countries in 2012 were: frozen shrimp and prawns; frozen, dried or salted cuttlefish and squid; prepared or preserved tuna/skipjack/bonito; frozen, dried or salted molluscs; and frozen yellowfin tuna.
Trade Summary
2
Canadian Performance
2
By The Numbers
3
Consumption Trends
4
Market Sizes
4
Distribution Channels
6
Top Ten Fish and Seafood Suppliers to Spain, 2012
7
*International rankings are based on 2011 figures, as some countries have not yet reported their data for 2012.
CANADIAN PERFORMANCE Canada exported C$4.3 billion worth of fish and seafood to the world in 2012. Spain was the twenty-second largest recipient of Canadian fish and seafood exports in 2012, at C$11.3 million or 0.2% of the total. Comparatively, Canada’s top three fish and seafood export countries in 2012 were the United States (C$2.6 billion or 60.5%), China (C$460 million or 10.7%) and Japan (C$260 million or 6%). For Canada, fish and seafood represents the fourth-most significant agri-food export sector, or approximately 7% of total agri-food exports to Spain, behind cereal, vegetables, and miscellaneous grain seeds.
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Top Ten Canadian Fish and Seafood Exports to Spain, 2012 Rank 1 2 3 4 5 6 7 8 9 10
Product Fresh or chilled hake, excluding livers and roes Frozen lobsters Frozen lobsters in brine Frozen chum salmon, excluding livers and roes Frozen, dried or salted scallops Heavy salted cod Dried fish, not smoked Fresh or chilled sea fish, excluding livers and roes Frozen rock lobster and sea crawfish Live, fresh or chilled clams
Value (C$) 5,184,763 2,962,777 1,354,340 611,769 501,031 256,803 135,232 107,542 50,793 40,305
CONXEMAR By the Spanish Association of Wholesalers, Importers, Manufacturers and Exporters of Fish Products and Aquaculture October 1-3, 2013 Vigo, Spain www.conxemar.com Seafood Barcelona October 22-24, 2013 Barcelona, Spain www.seafoodbarcelona.com
Source: Statistics Canada, 2013.
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ď‚„ď€ BY THE NUMBERS Top Ten Suppliers of Spanish Fish and Seafood Imports and Top Imported Products in 2012 (Based on Spanish Import Data) Rank
Total Import Value (C$)
Country World
6,254,462,582
Top Product Supplied
Top Product Value (C$)
Frozen shrimp and prawns
927,736,217
1
Morocco
489,268,837
Frozen, salted, dried octopus
135,943,961
2
Ecuador
421,102,978
Prepared/preserved tuna/skipjack/bonito
229,229,324
3
Argentina
406,039,647
Frozen shrimp and prawns
269,050,439
4
France
362,037,590
Fresh/chilled hake
43,876,800
5
China
352,326,753
Frozen shrimp and prawns
95,840,901
6
Portugal
294,057,743
Fresh/chilled turbot
20,924,090
7
United Kingdom
239,588,970
Frozen Norway lobster
28,916,698
8
Namibia
237,406,116
Frozen hake fillets
9
Netherlands
208,366,089
Fresh/chilled codlet fillets
27,375,348
10
Chile
199,931,107
Prepared/preserved mussels
38,783,734
127,497,417
Source: Global Trade Atlas, 2013.
Top Ten Spanish Fish and Seafood Imports from the World, 2012 Rank
Product
Value (C$)
1
Frozen shrimp and prawns
927,736,217
2
Frozen, dried or salted cuttlefish and squid
553,618,062
3
Prepared or preserved tunas/skipjack/bonito
539,551,777
4
Frozen, dried or salted molluscs
316,146,640
5
Frozen yellowfin tuna
265,665,268
6
Frozen, dried or salted octopus
255,384,485
7
Frozen hake fillets
178,250,441
8
Fresh or chilled hake
168,606,130
9
Fresh or chilled fish
128,518,272
10
Fresh or chilled Atlantic and Danube salmon
113,236,624
Source: Global Trade Atlas, 2013.
PAGE 3
CONSUMPTION TRENDS According to Euromonitor, Spaniards eat fish and seafood on a regular basis, often several times a week, and many traditional and celebratory dishes, such as paella, include fish or seafood ingredients. Spain is the second-largest fish and seafood consumer per capita among the member countries of the European Union, behind Portugal, consuming 28.2 kilograms in 2012. Per capita consumption for those over 65 years old is more than double that of those under 50 years old as seniors reduce their meat intake for health reasons. With an aging population, seafood consumption and sales will remain steady. With the continued recession, fresh fish consumption is declining in favour of frozen and processed fish products, which are gaining popularity due to their lower prices. Farmed fish consumption has seen a substantial increase in volume in Spain. However, Spain’s aquaculture production is not sufficient to meet local demand and thus imports are needed. Organic/fair trade seafood makes up just 1% of total fish and seafood consumption. Hake is the most popular type of fish consumed in Spain. Halibut and panga are also seeing a rise in popularity. More expensive fish, such as sole, bream and turbot, have seen consumption decline. Sales of molluscs, cephalopods and crustaceans (octopus, mussels, and oysters, for example), saw a decline of around 5% in 2012, and will continue to struggle as they are considered expensive, premium products. Despite the effects of the economic downturn, Spain remains one of the largest food markets in Europe and has the potential for future growth as highly educated Spanish consumers are oriented towards high-quality products. Furthermore, due to immigration, the Spanish consumer market is becoming more diverse, which will further increase the demand for ethnic and foreign fish and seafood.
MARKET SIZES FRESH Historic/Forecast Fresh Fish and Seafood Volume Sales in Spain by Category in ’000 tonnes Category
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Crustaceans
205.9
212.1
183.6
184.7
179.3
177.3
177.8
180.1
185.4
186.7
Fish
910.2
918.4
855.7
842.0
832.7
825.6
835.8
849.5
856.3
860.3
Molluscs and cephalopods
345.7
356.9
315.3
294.2
289.6
282.5
285.2
288.3
293.2
294.7
Total
1,461.8 1,487.3 1,354.6 1,320.9 1,301.6 1,285.4 1,298.7 1,317.9 1,334.9 1,341.7
Historic/Forecast Fresh Fish and Seafood Volume Sales Per Capita in Spain in kilograms per capita Category Crustaceans Fish Molluscs and cephalopods Total
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
4.5
4.6
4.0
4.0
3.9
3.8
3.9
3.9
4.0
4.1
20.1
20.0
18.6
18.2
18.0
17.9
18.2
18.5
18.7
18.8
7.6
7.8
6.9
6.4
6.3
6.1
6.2
6.3
6.4
6.4
32.3
32.5
29.5
28.6
28.2
27.9
28.2
28.7
29.1
29.3
Source of all: Euromonitor, 2013. Please note: Volume sales for the fresh fish and seafood market include both foodservice and retail sales. Any slight discrepancies in column totals are due to rounding.
PAGE 4
MARKET SIZES (continued) Historic/Forecast Fresh Fish and Seafood Market Growth in Spain by Category (%) Total 2008-2012
CAGR* 2008-2012
Total 2013-2017
CAGR* 2013-2017
-12.9
-3.4
5.3
1.3
-8.5
-2.2
4.2
1.0
Molluscs and cephalopods
-16.2
-4.3
4.3
1.1
Total
-11.0
-2.9
4.4
1.1
Category Crustaceans Fish
PACKAGED Historic/Forecast Packaged Fish and Seafood Retail Sales in Spain by Category in ’000 tonnes Category
2008
Chilled
2009
2010
2011
2012
2013
2014
2015
2016
2017
22.3
23.1
23.1
22.8
22.6
22.4
22.4
22.5
22.6
22.8
Canned/preserved
206.9
212.0
219.9
226.5
232.8
238.4
243.4
247.6
250.8
253.3
Frozen processed
29.4
29.9
30.2
31.0
31.8
32.4
32.9
33.4
33.8
34.0
258.6
265
273.2
280.3
287.2
293.2
298.7
303.5
307.2
310.1
Total
Historic/Forecast Packaged Fish and Seafood Retail Sales Per Capita in Spain in kilograms per capita Category
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Chilled
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
0.5
Canned/preserved
4.6
4.6
4.8
4.9
5.0
5.2
5.3
5.4
5.5
5.5
Frozen processed
0.6
0.7
0.7
0.7
0.7
0.7
0.7
0.7
0.7
0.7
Total
5.7
5.8
6.0
6.1
6.2
6.4
6.5
6.6
6.7
6.7
Historic/Forecast Packaged Fish and Seafood Market Growth in Spain by Category (%) CAGR* 2008-2012
Total 2013-2017
CAGR* 2013-2017
1.3
0.3
1.6
0.4
Canned/preserved
12.5
3.0
6.2
1.5
Frozen processed
8.1
2.0
4.9
1.2
11.1
2.7
5.8
1.4
Category Chilled
Total
Total 2008-2012
Source of all: Euromonitor, 2013. Please note: Any slight discrepancies in column totals are due to rounding. *CAGR = compound annual growth rate.
PAGE 5
DISTRIBUTION CHANNELS Fish and Seafood Market Size in Spain by Distribution Channel (% Volume) 2012 Foodservice 19%
Retail 78%
Institutional 3%
Fish and Seafood Volume Sales in Spain by Distribution Channel (’000 tonnes) Channel Retail Foodservice Institutions Total
2008
2009
2010
2011
2012
1,134.6 289.0 38.2 1,461.8
1,152.5 294.6 40.2 1,487.3
1,053.6 266.6 34.4 1,354.6
1,026.9 260.3 33.7 1,320.9
1,018.5 250.9 32.1 1,301.6
Please note: Any slight discrepancies in column totals are due to rounding.
Fish and Seafood Volume Sales in Spain by Standard and Organic/Fairtrade Claims (’000 tonnes) 1,600.0 1,458.9
1,483.9 1,351.5
1,400.0
1,318.2 1,299.2
1,200.0 1,000.0 Standard
800.0
Organic/Fairtrade
600.0 400.0 200.0 0.0
2.9 2008
3.4 2009
3.1 2010
2.6 2011
2.3 2012
Source of all: Euromonitor, 2013.
PAGE 6
ď‚„ď€ TOP TEN FISH AND SEAFOOD SUPPLIERS TO SPAIN, 2012 All of the figures listed below are in Canadian dollars. 1. Imports from Morocco
2. Imports from Ecuador
Frozen, salted, or dried octopus
$135.9M
Prepared/preserved tuna/skipjack/bonito
$229.2M
Frozen, salted, or dried cuttlefish and squid
$117.1M
Frozen shrimp and prawns
$167.9M
Frozen shrimp and prawns
$35.8M
Frozen tuna/skipjack/bonito fillet
$9.0M
Prepared/preserved anchovies
$34.0M
Prepared/preserved fish
$7.6M
Fresh/chilled fish
$21.9M
Frozen yellowfin tuna except fillets, livers and roes
$2.4M
4. Imports from France
3. Imports from Argentina Frozen shrimp and prawns
$269.1M
Fresh/chilled hake
$43.9M
Frozen, salted, or dried molluscs
$72.6M
Fresh/chilled fish
$34.9M
Frozen hake fillets
$20.5M
Fresh/chilled cuttlefish and squid
$31.3M
Salted anchovies
$10.1M
Frozen yellowfin tuna except fillets, livers and roes
$30.1M
Frozen shrimp and prawns
$19.5M
Frozen hake
$8.3M
5. Imports from China
6. Imports from Portugal
Frozen shrimp and prawns
$95.8M
Fresh/chilled turbot
$20.9M
Frozen, salted or dried cuttlefish and squid
$51.3M
Frozen shrimp and prawns
$17.1M
Frozen cod fillets
$46.0M
Fresh/chilled octopus
$13.4M
Frozen, dried or salted molluscs
$37.5M
Frozen, salted, or dried octopus
$13.0M
Frozen tilapia fillets
$12.3M
Frozen halibut, Greenland turbot except fillets, liver and roes
$10.8M
7. Imports from the United Kingdom
8. Imports from Namibia
Frozen Norway lobster
$28.9M
Frozen hake fillets
$127.5M
Fresh/chilled hake
$23.5M
Frozen fish
$25.2M
Fresh/chilled flatfish except fillets, livers and roes
$22.2M
Fresh/chilled hake
$20.2M
Raw/cooked crab, not frozen
$17.6M
Frozen codlet
$14.8M
Fresh/chilled fish
$17.3M
Frozen hake
$14.5M
10. Imports from Chile
9. Imports from the Netherlands Fresh/chilled codlet fillets
$27.4M
Prepared/preserved mussels
$38.8M
Fresh/chilled sole except fillets, livers and roes
$18.5M
Inedible fish/crustacean flour meal & pellet
$27.5M
Frozen shrimp and prawns
$15.8M
Frozen shrimp and prawns
$26.0M
Fresh/chilled cod
$13.9M
Frozen hake
$24.6M
Prepared/preserved aquatic invertebrates
$10.4M
Frozen, dried, salted molluscs
$16.6M
Source: Global Trade Atlas, 2013.
PAGE 7
The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada (AAFC) assumes no liability for any actions taken based on the information contained herein. Inside Spain: The Fish and Seafood Trade © Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2013). ISSN 1920-6615 AAFC No. 12028E Photo Credits All photographs reproduced in this publication are used by permission of the rights holders. All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada. For additional copies, to request an alternate format, and for all other inquiries regarding this publication, please contact: Agriculture and Agri-Food Canada, Global Analysis Division 1341 Baseline Road, Tower 5, 4th floor Ottawa, ON Canada K1A 0C5 E-mail: infoservice@agr.gc.ca Aussi disponible en français sous le titre : Vue d’ensemble de l’Espagne : Le commerce du poisson et des fruits de mer
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