Miguel’s Mobile Market Miguel Olivares SVA GI 2018
Can you imagine your local 7-Eleven being your only food option for miles?
Our product is a new way for food scarce communities to improve their nutrition and the environment.
Local farms
Package-free
Eco-friendly
Your city block
Market size
23.5 million
Americans live in food deserts1.
1. Based on NYCEDC estimates 2. Food is Power Org.
1.3 million
New Yorkers are food insecure
750,000
New Yorkers live in food deserts2
Dona
Maria
Senior Citizen in Bronx.
Mother of three in Sunset Park.
Bulk
Menu
Produce
We weigh and tare your
Buy or bring 4 of our branded
We fill it with however
empty containers.
jars and get %10 off your order
much you want.
Pay and go home happy. : )
How we bring the cost down for our customers
LB Bulk Goods
No Real-estate
Zero food-waste
Carry higher margins
Less start-up cost and rent
Customers buy what they need
LB
1 yr projected sales
Business model prototype
$ 7,000-25,000 per month
1 yr Net income -0.6% 2 yr Net income -0.8%
$ 3,500-5,000 per month
3 yr Net income -1.0% $ 400-600 per motnh
4 yr Net income 1.2% 5 yr Net income 3.4%
* More detail in index
10 yrs + of expertise
Skills in Design
Product development
Key partners
s Summer 2018
Summer 2019
Kickstarter for vendor tricycle
Private and Partner funding
Fall 2018 Synthesize insights and business model
s Summer 2018
Summer 2019
$6,000
$60,000 - Total $100,000
Fall 2018 $40,000
Thank you!
Appendix