my enduring campaign by Miguel

MY ENDURING CAMPAIGN

MIGUEL RIEBMAN

This book is dedicated to my parents, my brother and my friends. Without their push, I wouldnâ&#x20AC;&#x2122;t be at this great point in my life. Iâ&#x20AC;&#x2122;m thankful to have them in my life and to be where I am.

MY ENDURING CAMPAIGN

TABLE OF CONTENTS

M Y E N D U R I N G C A M PA I G N is a connected series of determined operations

of systematic efforts designed to bring about a particular result.

01 WEARABILITY WITH STYLE

affordable - trendy - american - C L A S S I C

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

Class | Identity 2 Year | 2011 Instructor Tom McNulty Name | Re-designed Brand Identity Photography | Carlos Moscat

AEO

rebranding A M E R I C A N EAGLE O UTFI TTERS

B R I E F American Eagle Outffiters is an American clothing and accessories retailer

based in Pittsburgh, Pennsylvania. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman’s Menswear. The Silvermans sold their ownership interests in 1991. This all American brand targets 5- to 25-year-old males and females, with 900+ retail locations in the U.S. and Canada and an online store. C O N C E P T American Eagle Outffiters is a well known brand for teenagers and

young adults in the United States market. The identity of the brand is an eagle and the name of the brand, so I decided to update the logo adding clean and simple typography in a way that enhances, but at the same time it does not corrupt the brand. This redesign gives a more fresh and modern feeling, but at the same time it gives you the feeling of all american classic.

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

AEO

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

AEO

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

AEO

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

AEO

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

AEO

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

AEO

02 BRINGING THE COLD DOWN SOUTH

R E F R E S H I N G - Q U I R K Y - C U LT U R E - C L A S S I C

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

0 2

POLAR BEER

PO L ar beer design

B R I E F Polar is a Venezuelan corporation, that started as a brewery founded in 1941

by Lorenzo Alejandro Mendoza Fleury in Antímano, Caracas. It is the largest and best known brewery in Venezuela, but has since long diversified to an array of industries, mostly related to food processing and packaging, also covering markets abroad. C O N C E P T I decided to reinvent this brand for the American market with a time-

less and classic style that gives a great representation of Venezuela and it’s appealing to the American market. The Logo we are going to keep it classic but with 1 color and it will change depending of the style of beer that you get

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

0 2

POLAR BEER

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

0 2

POLAR BEER

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

0 2

POLAR BEER

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

0 2

POLAR BEER

03 BEHIND THE LIFESTYLE

T I M E L E S S - G E N E R AT I O N - P R E P P Y - C L E A N

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

Class | Typography 4 Year | 2013 Instructor Lian Ng Name: Book Design Photography: Carlos Moscat & Bruce Weber

RALPH LAUREN BOOK

Ra L PH L AU R E N FAShion book

B R I E F Fashion Designer Ralph Lauren has become the epitome of classic fashion.

With product lines such as Polo/Ralph Lauren for Men, Ralph Lauren for Women, Double RL, Ralph Lauren Home, and even Ralph Lauren paint, it makes us wonder who the man behind the label really is.Â Polo has become a brand with unmatched recognition in the marketplace, offering the best of menswear, womenswear, childrenswear and home design. Poloâ&#x20AC;&#x2122;s design excellence works in concert with its disciplined business approach, and these two traits together have allowed the Company to set the standard for the industry. C O N C E P T Being this one my favorite brands, lifestyle and Ralph Lauren being an

inspiration as a designer, I created this book that show and talk about the brand, the man and the lifetyle of this corporation. I wanted to keep the classic and timeless style and design of the brand by including simple and elegant typography, beautiful photography that shows what Ralph Lauren is all about.

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

RALPH LAUREN BOOK

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

RALPH LAUREN BOOK

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

RALPH LAUREN BOOK

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

RALPH LAUREN BOOK

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

04 FIRSTCLASS SAVOIR FAIRE

EUROPEAN - UNIQUE - MEMORABLE - BOLD

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

Class | Identity 2 Year | 2011 Instructor Tom McNulty Name: Airline Brand Identity Photography: Miguel Riebman

VOYAGE

VOYAG E A I R L I N E S

B R I E F This Airline was created this same year in Lyon, France. One of the biggest

business associates in the French nation, Miguel Riebman, decided that it was time to create an extravagant airline that can travel to every part of the world. This airline haves new airplanes, excellent staff and its very costumer friendly. The difference between this airline with the other ones is that this airline is completely first class and elite. Two rows on the airplane itâ&#x20AC;&#x2122;s assigned by a flight attendant, so you can make your experience more complete. There is first class and elite first class in this airline that makes this unique flying experience the best one. Being a French airline, we provide really good food from our country by our on board team of professional chefs. Because this is a new airline, we are trying to get a new style of design that is modern and classic at the same time. C O N C E P T For this project I wanted to create an original and new airline and iden-

tity that represents the country of france and also that represents what is to be in an all first class airline. The inspiration of this logo was the Louvre Museum in Paris. The amazing architecture is what inspired it all.

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

VOYAGE

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

VOYAGE

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

this is an awesome airline that is only for awesome people. this is really expensive if you are an average American. This is for people that have an income of 80.000 a year minimum. If you have less of that, try American Airlines or something in your budget. Sorry if you think im rude.

Departure Arrival

ping, keep on dancing till I canâ&#x20AC;&#x2122;t take it take it take no more, never felt like felt

let it happen, keep on

,mdnv,mdnvz.x,vz.,n,mvz,.xn.z,xcmzxm

like this before, come and get me get me on the

mz.xcmz.xvnvcmvdfjlasdkflj

floor, dj what you what you waiting for.

ldksjfskldjflksdjfls sdlfjkksjdflksdjflsfkjlfsjdl sldkfjsdkljflsdkjfls djflpqwieufiosdjvweoinvowen dkjfslkdjflskdjflksdjflsdjflsdkfjsldjflsdfjlsdjflsdjflsjdlfksdjflsjdfldjflsjflsfjlsjdflseijoja;sl

VOYAGE

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

VOYAGE

05 VISUAL MUSIC EXPERIENCE

B O L D - different - I N D i - s M O O T H

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

Class | Graphic Design 2 Year | 2011 Instructor Andrew Johnson Name: Album Design Photography: Miguel Riebman

DELOREAN

EN DL E SS SUN SE T BY D E LO REAN

B R I E F A long the white sands of Barcelona, a community of music makers com-

bined forces and created a very interesting group called Dealorean. This group is a combination of house music with organic and pop sounds with a unique twist that gives this group a very original sound. C O N C E P T One of the songs of the album is called â&#x20AC;&#x153;Endless Sunsetâ&#x20AC;? and that was

the inspiration of the creation of this Album art. I gives a great representation and combination of what organic and electronic is all about.

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

DELOREAN

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

DELOREAN

06 A TASTE OF CULTURE

A DV E N T U R E - N E W - E XOT I C - M O D E R N

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

Class | Graphic Design 3 Year | 2011 Instructor Bob Slote Name: Travel Website Photography: Miguel Riebman & El Nacional

CARACAS TRAVEL SITE

GE T TO K N OW C A R AC AS

B R I E F Officially known as “Santiago de Leon de Caracas,” Caracas is both the

capital and largest city of Venezuela, with a metro-area population of more than 3 million. Located in the middle of the country’s Caribbean coastal region, the city is set in the Caracas Valley of the coastal mountain range, and is separated by the sea by those mountains. Caracas sits at relatively high altitude, with few points in the city below 2,500 feet. The city is one of South America’s most cosmopolitan cities, yet also one of its most violent. C O N C E P T No trip to Caracas would be complete without stopping in a good

restaurant, so I created a website and a mobile app that teaches you and let you know where you can find great touristic spots and amazing restaurants. With an original and minimal design, both site and app gives you a friendly way to get to know the city of Caracas.

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

CARACAS TRAVEL SITE

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

CARACAS TRAVEL SITE

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

CARACAS TRAVEL SITE

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

CARACAS TRAVEL SITE

07 QUE SAVOUREUX LE BRIE

CLASSIC - DELICIOUS - FRENCH - HOMEMADE

Class | Package Design 2 Year | 2011 Instructor Christine George Name: Brie Cheese Design Photography: Miguel Riebman

LE FROMAGE

L E TS E AT SO M E C H E E SE

B R I E F This company was founded 100 years ago in Lyon, France. This company

started small in the heart on Lyon, making everything handcrafted, but growing every year. In The 1940â&#x20AC;&#x2122;s the company was known in all France and in the 1990â&#x20AC;&#x2122;s it became known worldwide for one of the best Cheese Company and this year that it turns 100 the company wants to reinvent their packaging style for something modern with a classic to be forever timeless. These cheese products are for people that know and appreciate good cheese. C O N C E P T I created this original brand to give a taste of classic old french brie.

With a french title that says cheese and the warm and classic colors, it gives Le Fromage a classic, timeless and warm look.

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

LE FROMAGE

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

LE FROMAGE

08 ALL ABOUT ATTRACTION

E D U C AT I V E - S C I E N C E - M I N I M A L - C L E A N

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

Class | Typography 3 Year | 2012 Instructor Carolina De Bartolo Name: Book Design Photography: Miguel Riebman

MAGNETIC EARTH

MAG N E TI C E A RT H

B R I E F The Earth’s magnetic field (also known as the geomagnetic field) is the mag-

netic field that extends from the Earth’s inner core to where it meets the solar wind, a stream of energetic particles emanating from the Sun. This is a science book about the Earth’s magnetic field. It’s all about scientific facts that teaches you about the magnetism of the earth and how every year it changes just a little bit more to something different. C O N C E P T I wanted to create a book that It’s all about the reading experience and

the infographics, so I decided to go very minimal and clean in the designs with just two colors so that the typography and the infographics would be the main focus in this book design.

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

MAGNETIC EARTH

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

MAGNETIC EARTH

100

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

101

MAGNETIC EARTH

102

09 THE ROAD MORE TRAVELED

CLASSIC - DELICIOUS - FRENCH - HOMEMADE

103

104

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

Class | Visual Systems 2 Year | 2012 Instructor Tom Sue Name: Awareness Campaign Photography: John West

105

CYKED

CYKE D : A new biking experience

B R I E F The City and County of San Francisco is a national leader in bicycle rid-

ership, innovative cycling infrastruc- ture, greenhouse gas reductions and active living. Bicycling is only 3.5% (75,000 bike trips per day) of trips per day and has lots of room to expand The city wants to get up to 20% of trips taken to be by bicycle everyday in 2020. C O N C E P T Cyked is an idea of promoting more bicycling in San Francisco to re-

duce traffic in the city and have a better future for the environment. Creating bibycle parking structures, a mobile app and a website to get to know the routes to take and giving great safety tips, it will take this city to the next level of bicycling and will give people the chance to bike more.

106

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

107

CYKED

108

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

109

CYKED

110

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

111

CYKED

112

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

113

CYKED

114

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

PARKING STRUCTURE REDESIGN

115

The parking structure was inspired from a bicycle frame. Three triangles make up the frame so triangles were used to create the frame of the new cyked parking structure.

Want to create a parking structure or want to learn more? cyked.com

SUPPLYING SAFETY EDUCATION

CYKED

We encourage safer riding in San Francisco. A requirement of the annual Bike the Bay cycling race and leisure ride will be that every rider wear a helmet.

To learn these tips or share some of your knowledge. cyked.com

116

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

PROVIDING EFFICIENT ROUTES

Cyked has gathered much data and is providing a user the ability to find routes based on their preferences. They can identify routes that are more safe, are faster routes, are scenic routes, or are routes based upon the least amount of incline.

117

Access this system through the Cyked app, website, or Kiosk. cyked.com

CYKED

118

10 POSTERFOLIO

119

120

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

MARTIN SOLVEIG

I'm just trying to get away This is what my sister said I can just leave it to fate Don't get any closer babe There is nothing about us I 'm n o t a d v e n t u ro u s . Should I go or should I stay I 'd ra t h e r g e t a w a y. Go t a p l a n t o a v o i d t h e f i g h t . I t a k e y o u t o t h e B a ro n i f t h a t 's a l ri g h t . Ta k e a f e w s t e p s a n d check the moves A n d I 'd ra t h e r g e t a w a y f ro m y o u , f ro m y o u I 'd ra t h e r g e t a w a y f ro m y o u , f ro m y o u . I j u s t w a n t t o g e t a w a y f ro m y o u

121

POSTERS

122

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

E N DLE S S S U NS E T S

123

POSTERS

124

11 LOGOFOLIO

125

126

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

127

LOGOS

128

T H E A L L U R I N G C A M PA I G N M I G U E L R I E B M A N D E S I G N P O R T F O L I O

129

LOGOS

130

I want to give thanks to the many people who guided me, helped me and pushed me to the place where I am today. My gratitude towards all of you is immeasurable. First and foremost thank you to my mom; Isabel, my dad; Orlando, and my brother; AndrĂŠs for supporting my every career move and help me achieve my goals in life. possible without the amazing knowledge of this instructors. Thanks to my dear friends Carlos Moscat and Luisa Bethancourt for their great support, wisdom and ability to help me relax when it gets tough sometimes and thanks to my professors Mary Scott, Christine George, Tom Sieu, Tom McNulty and Bob Slote; the years of work that lead up to this portfolio would not have been possible without them.

Phone | 754 281 5585 Email | miguelriebman@gmail.com Site | miguelriebman.com

Typeface: Gotham Paperstock: Matte

School | Academy of Art University Course | Senior Portfolio Instructor | Mary Scott

COPYRIGHT | @ 2013 Mig u el Rie bm a n No pa rt of t h i s p u blication can b e reproduce d without ex p re ss e d p ermission f rom Migue l Rie bm a n.