THE
CONCEPT PITCH PRODUCED BY Tap 4 Zero
20 Sep. 2018
G N I N RU N D ROP
KEEP ER TH E W A T CLEAN!!
2
WE’LL TALK ABOUT... 1.
Our Design Goal
2.
The Design Process
3.
KFC of Design Jam
4.
The 2nd Iteration
5.
The Demo of our game
3
1.
THE DESIGN GOAL Defining the problem
4
4,000
plastic water bottles
are used every second & Less than
11%
of Canada's plastics get recycled.
5
BOTTLED WATER takes
2,000 times more energy to produce and transport than TAP WATER.
6
“
An Awareness Campaign to educate newcomers in Metro Vancouver area about the high quality of tap water.
7
“
In an effort to align with Zero Waste 2040 vision of Vancouver city.
8
2.
THE DESIGN PROCESS Our Pipeline
9
OUR DESIGN PROCESS Develop
Ideation
Prototype The solution
Brainstorm & Analyze
Collect
Testing
the information
User feedbacks
Define
Improve
The problem
next iteration
10
3.
the DESIGN JAM Our 1st Prototype
11
THE WATERBABY & LOGO
12
OUR INSTALLATION at DESIGN JAM 13
Place your screenshot here
OUR INSTALLATION at DESIGN JAM 14
KFC of the DESIGN JAM
KEEP
FIX
▧ Our problematic
▧ The communication of our problematic
▧ The water baby’s flow ▧ The Installation idea
▧ Our process (user testing) ▧ Developing more our target audience 15
CHANGE ▧ The medium ▧ Presentation
▧ New characters (more colorful, memorable)
4.
THE 2nd ITERATION Reframing the problem
16
“
How can we Increase brand reach & awareness to effectively communicate the information with our target audiences?
17
WHO are the target audiences?
18
INTERNATIONAL STUDENT XIAOMING WANG ▧ Male, 22 ▧ An International Student from China ▧ Hobbies：
FRUSTRATIONS: ➔ Has no idea that tap water in Vancouver is drinkable. ➔ Spends money on bottled water.
19
INTERNATIONAL STUDENT XIAOMING WANG ▧ Male, 22 ▧ An International Student from China ▧ Hobbies：
FRUSTRATIONS: ➔ Has no idea that tap water in Vancouver is drinkable. ➔ Spends money on bottled water.
20
GOVERNMENT OFFICIAL AMANDA ▧ ▧ ▧ ▧
Female, 32 PR of City of Vancouver Environmentally conscious Hobbies:
FRUSTRATION: ➔ Has difficulties to promote the city’s Zero
Waste 2040 vision
through digital platforms.
21
IDEATION
22
BRAINSTORMING
INCENTIVES & CHANNELS
THE MESSAGE
23
BEHAVIOR CHANGE
THE TOUCH POINTS
AIRPORT
TOURIST
PUBLIC
SPOT
INSTITUTIONS
24
THE STORYBOARD
25
THE BIG IDEAS
ICONIC CHARACTERS
GAMIFICATION
26
ACCESSIBILITY
DEVELOPMENT
&
TESTING
27
THE SECOND PROTOTYPE
28
USER TESTING FEEDBACK ▧ photo
▧ People felt reluctant to scan the QR code. ▧ They didn’t understand where enemies came from. ▧ They didn’t know what this game had to do with Vancouver. ▧ They couldn’t see how to interact with the characters.
29
5.
RUNNING DROP The demo of our game
30
THE PUBLIC WIFI CONNECTION PAGE
31
G N I N RU N D ROP
KEEP ER TH E W A T CLEAN!! Place your screenshot here
32
33
34
35
36
We’ve learnt that... ▧ Do not fall in love with your idea too early. ▧ Let the users inform the design. ▧ Iteration process is the key to improve the prototype design.
37
Thanks! Any questions?
38