2018PORTFOLIO
COMMUNICATOR. CREATIVE. EQUESTRIAN.
2018PORTFOLIO Mikaela Coston, Assoc. AIA
MIKAELA COSTON
PAGE 1 OF 28
2018PORTFOLIO
BRANDING CLIENT FSB Architects and Engineers TOOLS Wordpress | InDesign | Illustrator | Photoshop
PAGE 1 OF 32
MIKAELA COSTON
2018PORTFOLIO The fully responsive website was a collaborative effort between Marketing, the Director of Communications, FSB Executive Management and a 3rd party vendor www.fsb-ae.com
Led re-branding efforts for brochure and proposal templates and published design standards via company branding guide
MIKAELA COSTON
PAGE 1 OF 32
2018PORTFOLIO
BRANDING RESPONSIBILITIES Serve as the point-person for developing, implementing and executing marketing initiatives and activities. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, proposals (RFPs, RFQs, SF330s), interviews, white papers, corporate memberships and sponsorships. Produces informational materials for communication media to reach maximum number of customers and prospects. Strategic planning, design and development of targeted, specific SME articles and white papers that generates business. CLIENT SCOPE Architectural Consulting TOOLS Wordpress | InDesign | Illustrator | Photoshop Business card design, letterhead and embroidered polo shirts were created for SCOPE Architectural Consulting using InDesign, Illustrator and Photoshop.
PAGE 4 OF 28
MIKAELA COSTON
2018PORTFOLIO
Before
Created SCOPE’s new website using wordpress that infuses the firm’s new branding. This effort included writing new content, procuring photography, designing icons and implementing SEO strategies. The website is regularly updated with new project pages, images and white papers based on SEO and website analytics. www.scopeac.com
“As principal of an architectural and engineering firm, I have had the opportunity to work with Mikaela Coston for a number of years while she held the position of marketing director. Mikaela is a very talented individual with a can do attitude and great people skills. Through the efficient management of her marketing team, she was able to keep up with a demanding schedule of preparing proposals, interview presentations, marketing displays and special events. With her background in architecture, Mikaela is a talented designer, critical thinker and creative problem solver. I really appreciated her strong graphic skills that enhanced every project leaving our office.” FRED SCHMIDT, FAIA, LEED AP FSB | PRINCIPAL
Worked with vendors to design new company polo shirts
MIKAELA COSTON
PAGE 5 OF 28
2018PORTFOLIO
BROCHURES CLIENT FSB Architects and Engineers TOOLS InDesign | Illustrator | Photoshop
Custom designed brochures were created in InDesign for each of FSB’s 7 markets. (Corporate, Aviation, Civic, Native American, Higher Education & Pre-K, Technology & Infrastructure and Federal) PAGE 6 OF 28
MIKAELA COSTON
2018PORTFOLIO Headlines, taglines and full-bleed images are at the center of the new brochure design
Eye-catching infographics created using illustrator replaced traditional charts depicting the scale and scope of aviation work completed at FSB MIKAELA COSTON
PAGE 7 OF 28
2018PORTFOLIO
BROCHURES RESPONSIBILITIES Oversee the preparation and coordination of all trade show Implemented bold activities and meaningful for seven regional design creative trade shows solutions and in three the national trade of form shows. new brochures This includes thatbudget management, delivered long-term, advertising, impactful social media, on-site coordination and ROI of all show impressions. activities. CLIENT GH2 Gralla Equine Architects TOOLS InDesign | Photoshop
PAGE 8 OF 28
MIKAELA COSTON
2018PORTFOLIO A newly designed layout, fresh content and image selection highlighted GH2’s best equine projects
“It is my pleasure to write this recommendation for Mikaela. Her work ethic is outstanding, and she is absolutely devoted to accomplishing the tasks she is given. Mikaela has an outstanding degree of professionalism. She is very familiar with the inner workings of the architectural profession and is extremely proficient at marketing architectural services. “ STAN W. GRALLA, ARCHITECT STAN.GRALLA@GMAIL.COM
MIKAELA COSTON
PAGE 9 OF 28
2018PORTFOLIO
PROPOSALS Proven success creating winning proposals for RFPs, RFQs, CAP 255/254, SF330’s and PPT presentations in support of more than $25M revenue goal .
Familiar with creating custom proposal templates, generating content including copy write and graphics, as well as strategic positioning and establishing win-themes
CLIENT FSB Architects and Engineers TOOLS InDesign | Illustrator | Photoshop | Deltek Vision | Laminator | Binding Machine
As a hands-on leader I have spearheaded numerous proposal submissions, managed teams, coordinated sub-consultant information and performed extensive color and QA/QC reviews
PAGE 10 OF 28
MIKAELA COSTON
2018PORTFOLIO Experienced in designing captivating proposals requesting CAP 255 and 254 forms
SF330’s are coordinated and designed using both InDesign and Word (for sub-consultants)
MIKAELA COSTON
PAGE 11 OF 28
2018PORTFOLIO
All printing and binding for proposals is completed in-house Created as a customizable proposal template in conjunction with the firm’s re-branding effort
Resumes and project pages were created cross referencing data stored in Deltek Vision PAGE 12 OF 28
MIKAELA COSTON
2018PORTFOLIO
“I met with Christina Hoehn (Chief Operations Officer of Edmond Public Schools) today and she said your RFQ submission for the Edmond Tennis courts was well thought out, coherent and beautiful!” SCOTT OGLESBY · RA, LEED AP, NCARB FSB | PROJECT ARCHITECT
Ensure that all proposals, qualification packages, presentations, and general marketing materials portray FSB’s brand through producing best-inclass, and competitive marketing material.
Collaborative effort with the Native American Principal to create a unique proposal layout that would respond and resonate with FSB’s Native American clientele MIKAELA COSTON
PAGE 13 OF 28
2018PORTFOLIO
PRESENTATIONS RESPONSIBILITIES Have a direct leadership role on strategic pursuits, leading teams through the capture, proposal development, and interview preparation processes, clearly communicating and regulating roles, responsibilities, assignments, and deadlines with team members. Conduct mock interview sessions with Principals, internal and external team members to practice and then provide specific, actionable feedback. Presentations are edited in real-time during these collaborative sessions. CLIENT FSB Architects and Engineers TOOLS Power Point | Illustrator | Photoshop
Custom hand-drawn graphics
Strategic positioning of the interview presentation is based on extensive research of the client, their goals and project requirements
“I wanted to say, that was a great presentation you prepared in a very short time frame. I am impressed with your diligence and quality of work. When this project is brought home it should have your name on it.� RANDY NORMAN HESMAN GROUP, LLC.
PAGE 14 OF 28
MIKAELA COSTON
2018PORTFOLIO Winning PPT submission for AIA Fellowship
Winning PPT presentation that promoted a feature vs. benefit strategy for a $250M contract by Naval Facilities Engineering Command (NAVFAC) Washington MIKAELA COSTON
PAGE 15 OF 28
2018PORTFOLIO
MISC. MARKETING COLLATERALCOLLATERAL RESPONSIBILITIES Oversee the preparation and coordination of all trade Ensure thatshow all proposals, activitiesqualification for seven packages, presentations, regional and general trade marketing shows and materials three national portray FSB’s brand producing trade-in-class best shows. This , andincludes competitive budget marketing material. management, advertising, social media, TOOLS on-site coordination and ROI of all show InDesign activities. | Illustrator | Photoshop | Lightroom
Placemat design that accompanied winning PPT presentation
PAGE 16 OF 28
MIKAELA COSTON
2018PORTFOLIO
Responsible for the photo and design of the ad below
Art directed and oversaw the copy right on tri-fold handouts for FSB’s Pre-K market
Flyers created in Illustrator for directories and other magazine publications
Custom pushcards created using InDesign and Photoshop and printed in-house
MIKAELA COSTON
PAGE 17 OF 28
2018PORTFOLIO
TRADE SHOWS RESPONSIBILITIES Schedule and coordinate all annual major marketing conferences and trade shows including booth arrangements, hotel and travel arrangements, giveaways, etc. This includes budget management, advertising, social media, on-site coordination and ROI of all show activities.
Produce unique custom-branded booth graphics, messaging, signage, and interactive displays that showcase specific firm services with maximum visibility
All banners were created and printed in-house. TOOLS InDesign | Photoshop
“Mikaela was a great addition to my creative team in the marketing department. She was a great asset in the fast-paced A/E industry. With the ability to make sound decisions with little direction on the complex submittals, she was able to lead proposal and interview teams with ease and keep everyone on track for tight deadlines and always with a smile. She constantly researches and keeps a breast of design trends to keep ahead of the competition. Her marketing materials were always fresh and a step above the previous. It was nice to have a collaborative partner to dream with and sound out crazy design directions.� MICHELLE CORONA-ALLEN FORMER FSB DIRECTOR OF COMMUNICATIONS
Presented at the 2014 American Horse Council Annual Meeting and National Issues Forum in Washington, DC
PAGE 18 OF 28
MIKAELA COSTON
2018PORTFOLIO
MIKAELA COSTON
PAGE 19 OF 28
2018PORTFOLIO
TRADE SHOWS “As her co-worker at FSB for the past two years, I witnessed her creative problem-solving, tireless work ethic, and willingness to do whatever was required to develop extremely creative, individualized marketing packets that uniquely introduced potential clients to FSB. As a colleague, Mikaela was incredibly generous with her time and expertise, which includes everything from wonderful hand sketching and marker skills to an expert-level knowledge of InDesign, Illustrator, and Photoshop. Beyond that her humor and good nature made tough deadlines easier on her team.�
Custom blinkie lapel pins
National Business Aviation Association (NBAA) Convention & Exhibition
DENNIS GLOVER FSB | PRINCIPAL & PROJECT MANAGER
Presented at the 2015 SAME Conference
PAGE 20 OF 28
MIKAELA COSTON
2018PORTFOLIO
Local Oklahoma Career Fair
American Association of Airport Executives (AAAE) Conference
Corporate Market LED back-lit trade show display
MIKAELA COSTON
PAGE 21 OF 28
2018PORTFOLIO
POSTERS In 2008, the University of Kentucky College of Design launched “River Cities,” a multi-year design and development project that proposes to address the problems of economic decline and job loss in Kentucky “river cities” by partnering with local municipalities, developers and business to develop transformative projects. CLIENT US Department of Energy Kentucky Research Consortium on Energy and Environment University of Kentucky Center for Applied Energy Research TOOLS Illustrator | Photoshop
Presented at an organized Department of Energy (DOE) meeting in Paducah, KY PAGE 22 OF 28
MIKAELA COSTON
2018PORTFOLIO
MIKAELA COSTON
PAGE 23 OF 28
2018PORTFOLIO
RENDERINGS
PAGE 24 OF 28
MIKAELA COSTON
2018PORTFOLIO
Modeled and rendered out projects using Revit and Photoshop for PR and media opportunities
MIKAELA COSTON
PAGE 25 OF 28
2018PORTFOLIO
PAGE 26 OF 28
MIKAELA COSTON
2018PORTFOLIO
Each and every day after work and on the weekends you will find me at the barn in Mint Hill riding my Irish Sport Horse Shazam nicknamed Zammy. He has been with me through undergraduate, graduate school, my first job and 3 state moves. We have traveled to over 13 states and you can find us competing in national eventing competitions. I go to work, so he can have a better life (and eat more twizzlers.)
MIKAELA COSTON
PAGE 27 OF 28
2018PORTFOLIO
CONTACT E-MAIL mikaela.coston@gmail.com LINKEDIN https://www.linkedin.com/in/mikaela-coston/
PAGE 28 OF 28
MIKAELA COSTON