Pajaro Valley Business and Community Profile by Mike Lyon

PAJARO VALLEY Business & Community Profile

2015 - 2016

Chamber Directory Chamber Awards Farmers of the Year

st Large of ion Select tainers Con Water

Watsonville’s Most Convenient Water Store

Famous for best

gas station coffee

Now Even Better! GASOLINE • DIESEL • PROPANE • FOODMART EASY IN AND OUT EXCELLENT SERVICE

Main Street

American Fuels

175 Main Street at the Entrance to Historic Downtown Watsonville (HWY 129)

e n C t o e t r u D A rive 0 0 5 Watsonville

831-722-3522 â&#x20AC;˘ www.watsonvilegm.com

INSURA N C E A G F O S E ENCY N ALL LI

◉AUTO ◉HOME ◉LIFE ◉COMMERCIAL ◉WORKMEN'S COMP. ◉FARMING INSURANCE ◉RECREATIONAL ◉PET INSURANCE ◉BONDS

FINAnCIAL SERVICES

Lincoln St.

Fre

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Ln les

t o Ce nt e

Blv

1185 FREEDOM BLVD. SUITE 3 WATSONVILLE, CA 95076 831-722-3000 WWW.farmersagent.com/rsuarez1 CA Lic. #DOI OF6944, OH99343

Registered Representative, Farmers Financial Solutions, LLC

Your Farmers Insurance & Financial Services agent helping you meet your challenges head on.

Blvd.

DMV SERVICES AVAILABLE! -Renewals -Vehicle Transfers -No Long Lines -No Appointment Necessary

Freedom

COMING SOON

RAFAEL SUAREZ 1185 Freedom Blvd. Ste: 3

-Retirement -401 K -Investments -IRAs -Variable Life -Annuity

Tel 818-584-0200

30801 Agoura Road, Bldg. 1 Agoura, CA 91301/2054

Member FINRA & SIPC

RAFAEL SUAREZ Insurance Agency, Inc. 831-722-3000 Insurance & Financial Services

SPECIALIZING IN BUSINESS INSURANCE NOW OFFERING •Car Buying Service WE ARE GROWING •Looking for a new career? -Marketing Manager -Insurance Producer -We will train the right person -Send your resume today -Competitive Compensation

Se Habla Español Protect your Bigger Asset...YOU!

Report Claims 24 hours a day. FARMERS CLAIM DEPARTMENT • 1-800-435-7764 Contact us for a FREE quote and a FREE review

RAFAEL SUAREZ

Insurance & Financial Services

AUTO • HOME • LIFE • BUSINESS • VARIABLE PRODUCTS

Table of Contents Things to Do........................................................................10 Chamber Awards...............................................................18 Auto Row............................................................................22 Farmers of the Year...........................................................27

The Pajaro Valley Business Profile is published by

General Manager Amy Bartlett Editor Erik Chalhoub

Advertising Sales: Tina Chavez 831-761-7359 Allison Stenberg 831-761-7326 Adriana Novack 831-761-7356 Melissa Santamaria 831-761-7329 Art, Design and Layout: Mike Lyon

Cover & Interior Photos: Tarmo Hannula Editorial staff

Wine....................................................................................32

The Pajaro Valley Business Profile is published yearly. It is distributed by the Register-Pajaronian, 100 Westridge Drive, Watsonville, CA 95076. ÂŠRegister-Pajaronian 2015. No articles, illustrations, photographs and any other editorial matter or advertisements herein may be reproduced without written permission of copyright owner. Printed in the U.S.A.

Chamber Directory............................................................36

Downtown...........................................................................28 Arts & Culture......................................................................29

Schools................................................................................48 Calendar of Events............................................................52

From The Cover

100 Westridge Drive Watsonville CA 95076

831.761.7300 fax 831.722.8386

www.register-pajaronian.com

Tarmo Hannula, a fifth generation in 1976, Tarmo graduated from UC Santa College, Tarmoâ&#x20AC;&#x2122;s work was noticed by the Californian, was born in the gold rush town Cruz with a BA in Aesthetic Studies. Register-Pajaronian. He was hired in 1997. of Columbia. After moving to Santa Cruz After a wealth of photo classes at Cabrillo

Ave Maria Memorial Chapel Let the Carroll family help you during this difficult time

BEST of

PAJARO VALLEY

COMMUNITY CHOSEN

Best Funeral Home (831) 724-4751 Family

609 Main Street, Watsonville FD 438 Owned Available 24 hours a day Greater things are yet to come, and greater things are still to be done in this City.

upc

United Presbyterian Church of watsonville Robby Olson, Pastor

SAVE THE DATE! MARCH 3-6, 2016

Sunday Worship at 10am 112 E Beach Street parking lot on Trafton

Find more information and listen to sermons online

www.upcwatsonville.org

Community Message W elcome from the Pajaro Valley Chamber of Commerce and Agriculture! Our valley holds some of the richest soil and beautiful land you’ll find anywhere. Between the Redwoods of Mount Madonna to the beaches of Pajaro Dunes, lie thousands of acres of fields which are full of apples, berries, flowers and an abundance of produce. The people who live and work here are proud to call the Pajaro Valley home and the Chamber of Commerce is right here sharing that pride. We are here to connect businesses to customers and create a strong local economy. Business growth doesn’t happen by chance. There are so many places online to do business networking; however, businesses grow with a handshake and the exchange of a business card. It’s

SHAZ LINT Executive Director

Membership Benefits

Pajaro Valley Chamber of Commerce and Agriculture

P. O. Box 1748 * Watsonville, CA 95077 www.pajarovalleychamber.com Phone (831) 724-3900 * Fax (831) 728-5300 Thank you for considering membership in the Pajaro Valley Chamber of Commerce and Agriculture. We think you’ll not only enjoy being part of our Chamber, but will see tangible benefits right away.

For example: You’ll be represented • With local, state governments

and

federal

You’ll receive business referrals You’ll enjoy networking opportunities with other members • Luncheons • Annual Awards Dinner • Business After Hours Mixers • Annual Business Expo

Dedicated to the success of our members by:

• creating a strong local economy • promoting the community • providing networking opportunities • representing business to government

Participate on dynamic committees • Ambassadors (ribbon cuttings, grand openings and special events) • Business and education (Adopt a School Program & Passport To Work) • Tourism and marketing • Government affairs (positions on local and regional issues) • Marketing and communications • Technology task force (advertise cooperatively and inexpensively) • Recognition on our website • Membership directory listing • Website (company listing, links to your website) • Shop local campaign • Sponsorship opportunities at events

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

still the relationship that will make the difference and make you stand above the rest. Do you want to meet the people who can take your business to the next level? The Chamber of Commerce is the only organization that is actively working to improve the business community through various networking opportunities, representing business to government and creating a strong local economy. Research shows that people tend to do business with Chamber members because it shows they are invested in the community. Visit our website for information about becoming a member of the Pajaro Valley Chamber of Commerce and Agriculture at www.PajaroValleyChamber.com.

Weekly Bits and Blogs • Find out what’s happening in the Chamber in a weekly e-mail. As a member, we welcome you to send us your press releases and advertise events your company may be having which we will post on our website as well.

We look forward to welcoming you as a member of the Pajaro Valley Chamber of Commerce and Agriculture. We are going through an exciting time of growth and invite you to take advantage of the great opportunity to grow with us. If you have any questions, please feel free to call the Chamber office at (831) 724-3900.

electric contracting services and supplies

103

Central Electric

EST. 1912

THE SERVICES WE PROVIDE

YEARS

THE MARKETS WE SERVE

✓ New Electrical Systems ✓ Upgrades, Renovations and Expansion ✓ Trouble Shooting, Testing and Repair ✓ Maintenance ✓ Residential Repairs

✓ Commercial ✓ Industrial ✓ Institutional ✓ Health Care ✓ Retail and Hospitality

✓ Emergency Services ✓ Control Wiring

✓ Educational ✓ Residential

✓ Circuit Tracing ✓ Lighting Analysis and Installation ✓ High Voltage Wiring ✓ Infrared Testing ✓ Power Demand Recording ✓ Load Analysis ✓ Ground Resistance Testing

THE AREAS WE SERVE ✓ Santa Cruz County ✓ Monterey County ✓ San Benito County ✓ Southern Santa Clara County

✓ Phase Rotation Testing ✓ Energy Consumption Audit Analysis ✓ Conveyor Systems ✓ Variable Frequency Drives ✓ Free Estimates

(831) 724-6321

430 WALKER STREET WATSONVILLE, CA 95076

www.centralelectriccompany.com

in the Pajaro Valley

Watsonville Strawberry Festival

The Watsonville Strawberry Festival has been a tradition here for more than two decades, and with food, music, games and rides the two-day event typically draws as many as 50,000 people. Visitors in the past have treated themselves to such unconventional strawberry concoctions as strawberry pizza, strawberry nachos and strawberry salsa. The festival takes up several blocks of the downtown area. Parking is free. The 2015 festival is scheduled for Aug. 1 and 2 from 10 a.m. until 7 p.m. www.celebratestrawberries.com

Earth Day/Day of the Child

The annual family-oriented Earth Day/Day of the Child is held in April at Ramsay Park in Watsonville. The free event is designed for all ages and includes supervised jump houses, Earth Day games and prizes, relay races, sack races, a parade, Whiffle Ball, itty-bitty activities, interactive booths, entertainment, and a wealth of hands-on educational activities. Put on by City of Watsonville Public Works and Utilities and Parks and Community Services departments, the four-hour event features live entertainment and bands. Children typically flock to the newly added Public Works Row, a series of six booths designed to bring the public face-to-face with local public works officials and their services that include water quality control, street sweeping, water conservation, engineering, the Watsonville Municipal Airport, engineering personnel and the Watsonville Slough trail system. The booths are designed to include hands-on activities. Typically 4,000 to 5,000 people descend upon the Ramsay Park soccer field for the event at Ramsay Park, 1301 Main St. For information, call 768-3240.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Day on the Farm

• Rocket launching • Games with 4H’ers • Farmbotix robot demos • 3-D ag map printing Food is available for purchase. For information, visit www.aghistoryproject.org or call 724-5898.

Outdoor Day a trove of free activities The Agricultural History Project at the Santa Cruz County Fairgrounds each May offers a glimpse into the past at Day on the Farm. The family oriented event offers loads of hands-on activities and ample demonstrations. The event is at the Santa Cruz County Fairgrounds, 2601 East Lake Ave. in Watsonville. Admission is free. A $2 donation is suggested. Activities include: • Farm animals to see and pet: horses, cows, sheep, rabbits, chickens, goats • Ice cream making the oldfashioned way • Butter churning • Fresh cheese making • Rope making • Hay wagon rides with tractors • Hay rides behind draft horses • Wooden cow milking • Hay cutting from real oats, wheat and barley • Tractor driving • Stilt walking • Old-fashioned hoops • Crafts

The annual Monterey Bay Youth Outdoor Day, a free outdoor activity day, takes place in May at the Santa Cruz County Fairgrounds. About 50 exhibitors are on hand to help youths get acquainted and excited about such activities as water sports, archery, fly fishing, mountain biking, rock climbing, health and safety, conservation, disc golf, kayaking and horseback riding. The event also includes a variety of demonstrations including BMX bikes and skateboard shows Parking, admission, all activities, and all the shows are free. For information, visit www.mbyod.org.

in the Pajaro Valley (cont.) Wander the Wetlands of Watsonville

Ohlone Loop Trail

Trail Head: Park in the back of the West Marine parking lot by trail head – 500 Westridge Drive, Watsonville, CA. Approximate walk: 1.5 miles

Upper Struve Slough Trail

The City of Watsonville’s nature trails provide easy public access to its 800-acre freshwater wetland. More than six miles of paved trails and 29 trail entrances in Watsonville neighborhoods offer opportunities to enjoy the natural beauty of the special wetlands for recreation and relaxation.

Trail Use

City wetland trails are free to use and open every day in every season. Joggers, hikers, cyclists and birders are welcome to access any of the trails. Several trails are wheelchair accessible; Recommended Trail Walks & Entrances

Watsonville Slough Trail

Trail Head: Park at the Wetlands of Watsonville Nature Center – 30 Harkins Slough Road, Watsonville, CA, (831)768-1622. Trail map available outside Nature Center. Trail entrance behind center. Approximate walk: 1.5 miles

Trail Head: Park in Body Zone parking lot by trail head – 1810 Main Street, Watsonville, CA. Approximate walk: 1.5 miles Nearby Areas: Food and shopping center on Main Street. Free Guided Nature Walks offered Sundays through the City Nature Center located in the back of Ramsay Park at 30 Harkins Slough Rd.

Mount Madonna County Park

Santa Clara County’s Mount Madonna County Park, perched on the ridge of the Santa Cruz Mountains, is 3,688 acres dominated by redwood forest. The park is located on Highway 152 (Hecker Pass Highway), east of Watsonville. Activities Visitors may choose from 118 drive-in and walk-in reserveable campsites spread throughout four campgrounds. Each site comes equipped with a barbecue pit, food locker and picnic table. Showers are also available (no coins needed) with a day use or camping fee required, as well as 17 partial hookup RV sites. Activities include archery, fishing equestrian, hiking, historic sites, picnicking and yurt camping. Hikers and equestrians have access to an extensive 14 mile trail system. Mt. Madonna Stables also offers horseback trail rides. Overnight camping is one of the most popular activities at Mt. Madonna. Hours and Fees The park is open year-round from 8 a.m. until sunset. All non-campers must leave

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

the park one half hour after sunset. Vehicle entry fees are collected year-round. The park is located at 7850 Police Line Road. For information, call 408-842-2341.

Birding the Wetlands of Watsonville

Greenhouse tours

Pajaro Valley’s agriculture industry is a thriving one, processing and shipping out everything from artichokes to roses to strawberries to zucchini throughout the United States and the world. Although it is the lifeblood of South Santa Cruz County, it is also a world normally closed to the public. But every June, the annual Monterey Bay Greenhouse Growers Open House sets aside a day when the public can get a glimpse behind the opaque walls of the greenhouses, meet the growers and perhaps take home some of the products. The self-guided tour offers participants a chance to purchase locally grown products, and gives businesses a chance to promote themselves. It also raises money for charities chosen by each grower. Participants can visit businesses that grow and ship several varieties of flowers, native and succulent plants, and produce. Many of the businesses offer informational workshops and refreshments. Some hold contests and games. For information, visit www.montereybayfarmtours.org.

Welcome to the home of one of the most spectacular birding and wildlife venues in North America— the annual Monterey Bay Birding Festival. From soaring golden eagles, effortlessly gliding California condors, bushtits, Townsend’s warblers, scampering snowy plovers, to thousands of sooty shearwaters streaming along the ocean’s surface, few places can match the diversity of species as the Monterey Bay region. September marks the peak of fall migration, with wintering shorebirds arriving en masse, making it the ideal month for a birding festival. Located along the globally important Pacific Flyway, the Wetlands of Watsonville provide a resting stop for birds on their migratory journey. The wetland system of sloughs and their uplands offer breeding and year-round habitat for over 200 species of shorebirds, waterfowl, raptors and songbirds. Birds like the cinnamon teal and the barn swallow travel thousands of miles from Mexico and Central and South America to nest here. For information, visit www.montereybaybirding.org.

Wesley House Four Generations of Caregivers

Open and Deliver 7 Days a week

www.AToolShed.com

210 W. Market Street Salinas, CA 93901 Tel: (831) 424-RENT (7368) 285 W. Beach Street Watsonville, CA 95076 Tel: (831) 722-0334 3700 Soquel Ave Santa Cruz, CA 95062 Tel: (831) 477-7133

2610 San Juan Road Hollister, CA 95023 Tel: (831) 638-1999 95 E. Main Avenue. Morgan Hill, CA 95037 Tel: (408) 779-7368 WE PAY THE SALES TAX ON RENTALS

(800) 286-6574

BERTIE RACKLEY

LUCILLE HANCE-CANN

JANET K. LEON

LYNSEY LEON

A residential care facility for the elderly dedicated to the special care and needs of the elderly since 1962 Family atmosphere â&#x20AC;˘ home cooking, 24 hour supervision Ambulatory and non-ambulatory 121 & 123 La Selva Dr.

922 Brewington Ave.,

La Selva Beach, CA

Watsonville, CA

(831) 685-0646

(831) 761-2220

Lic. #440708908 &

Lic. #445200496

Lic. #440708909 Executive Director: Janet K. Leon Administrator: Lynsey Leon Home Office: (831) 684-1656 Fax: (831) 661-0611

in the Pajaro Valley (cont.) Historic Apple Box Label Mural Project

The City of Watsonville has developed the Historic Label Art Mural Project as part of the City’s Public Art Program. A series of apple box label murals have been installed throughout Watsonville’s downtown area. Some of these murals were completed with city financial support, and others were completed by private individuals without city assistance. The murals are exact replicas of box and crate labels used in the early 1900s to identify the product, shipper or grower, and the area of origin. The Watsonville area, as well as the Pájaro Valley in general, had literally hundreds of labels in use during this time. There are presently 13 completed murals, created by five artists. The Redevelopment and Housing Department is in the process of developing a fullpage, full-color print brochure for the City of Watsonville’s Outdoor Art / Mural Walk program, along with a webbased, virtual walking tour. www.growinwatsonville.com/ Mural%20sample%20pt%20 %202.pdf

MURAL LOCATIONS

1. C A Mission – 451 Main St. (Ace Hardware, back wall facing parking lot) 2. B erry Bowl – 11 Alexander (back wall facing Union St.) 3. O wl Brand – 11 Alexander (back wall facing Union St.) 4. B utterfly – 15 Maple St. (Fox Theater, side wall) 5. S tar Brand – 175 Second St., (Pájaro Valley Cold Storage,

side wall, Walker Street and Riverside Dr.) 6. M ission Bell – 15 East Beach St. (Plaza Vigil, side wall) 7. Dewey – 15 Maple St. (Fox Theater, back wall facing Union St.) 8. Iris – 523-531 Main St. (building side wall, in parking lot) 9. Life Brand – 175 Second St., (Pájaro Valley Cold Storage, side wall, Walker St. and Riverside Dr.) 10. LuckyTrail – 175 Second St., (Pájaro Valley Cold Storage, side wall, Walker Street at Riverside Dr.) 11. White Star – 175 Second St., (Pájaro Valley Cold Storage, side wall, Walker Street and Riverside Dr.) 12. Martinelli’s – 440 Main St. (Taylor’s Office Supply, back wall, parking lot facing Union Street) 13. F.B. PV Apples – 469 Union St. (Golden State Auto Care, alley off of East Lake Ave.) 14. Golondrina – 558 Main St. (facing Fifth Street) 15. Airship Brand – 850 West Beach St. (Apple Growers Ice and Cold Storage)

Sunset State Beach • Sunset State Beach features pine trees, large sand dunes and picnic spots. The beach is 16 miles south of Santa Cruz via Highway One & S an Andreas Road. 201 Sunset Beach Rd. in Watsonville Manresa State Beach • Manresa State Beach features a vast expanse of sea and sand, with surf fishing, surfing, and recreation. 1445 San Andreas Rd. in Watsonville Palm Beach State Park • Palm Beach State Park is a popular day use area located in south Santa Cruz County, where visitors enjoy swimming and fishing. Picnic tables are available in the day use area. 2660 Beach Rd. in Watsonville

Food

Watsonville is known for its Mexican food, with taquerias selling simple tacos, burritos and other basics as good as anything that can be found outside Mexico. The city also boasts several sit-down Mexican restaurants. But those seeking different cuisines need look no further than Watsonville’s borders. Hungry visitors can find Japanese, Chinese and Vietnamese, in addition to pizza places and even two hot dog stands.

Moss Landing

The Watsonville Farmers Market

A short drive through verdant Pajaro Valley farmland is Moss Landing, a quaint fishing village where visitors can nosh on world-class seafood, charter a fishing boat, take a kayak tour through a beautiful wetland system or go whale watching. During commercial crab season in November, visitors can purchase freshly caught Dungeness crab directly from the boat in Moss Landing Harbor. www.mosslandingchamber.com

On Fridays, Watsonville Plaza is transformed into a thriving outdoor market, with dozens of vendors selling produce and a variety of ready-made food. The Watsonville Farmers Market was established in 2000 and has remained a downtown mainstay. After strolling through the party-like atmosphere, visitors can check out downtown Watsonville’s eclectic mix of shops and markets. The Watsonville Farmers Market is open year-round. It is located in Watsonville Plaza along Peck Street. It is held Fridays from 3 until 7 p.m.

Beaches

Just a short drive from Watsonville are some of the best beaches in Santa Cruz County, with wide, open sands stretching out for miles along the coast. The wide, open space allows visitors to stretch out and relax, and offers the illusion of isolation, even when there are numerous visitors. Most of the beaches allow dogs on a leash.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

The Mehl family and staﬀ are deeply appreciative of all the community support we have received for all these years. Please know that we are committed to continue serving our families in the future with the same level of service and care that we have provided for the past 86 years.

Our Family Serving Your Family

222 East Lake Avenue • Watsonville 724-6371

Since 1929

LIC #323

WOODEN NICKEL BAR AND GRILL In Busi ness

Just Like “Cheers”

Since 1 d to Pr 978 oviding Quality Service

Dedicate

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Dinner Served from 5:00 p.m. Monday - Saturday Breakfast & Lunch Daily, 7 Days a Week 181819 Freedom Blvd.

FULL

BAR

Freedom, California Telephone (831) 724-2600

Deltsas Gla

Full Service Glass Shop

AUTO & RESIDENTIAL WORK SCREENS • PLEXIGLASS • INSULATED WINDOWS TUB & SHOWER ENCLOSURES • PATIO DOORS All MIRRORS • TABLE TOPS ally fesion

Pro d Installe

DELTA GLASS

724-6385

1811 FREEDOM BLVD. FREEDOM

Se Habla Español

STATE CONTRACTORS LIC. #678627

1047 Freedom Blvd. Watsonville, CA

John Mullen, CLTC Financial Services Professional CA Ins. Lic. # 0B38439

Mon - Thurs: 10am - 6pm Fri - Sat: 8am - 6pm

1910 Freedom Blvd • Freedom, CA • (831) 319-4427

NMLS #250040

New York Life Insurance Company Licensed Agent 733 Cedar Dr. / P.O. Box 542 Watsonville, CA 95076 Tel. 831-722-2695 Fax 831-722-5461 jfmullen@ft.newyorklife.com www.johnmullen.net

561 Auto Center Drive • Watsonville, Ca 95076 831.840.6113 • Fax 831.427.7555 pybarra@primeres.com

Phil Ybarra • Branch Manager/Senior Loan Officer • NMLS #250040

724-4300 Watsonville 662-8400 Aptos FAX 724-2821

Lic. # 0486405

Serving the Agricultural Community since 1924

Mike Scurich

*Haircuts *Hair Color

Tony Scurich

320 East Lake Ave., Watsonville – 722-3541

*Highlights *Perms *Styling *Up-do’s *Make Up *Waxing *Hair Extensions *Eyelash Extensions

Helping people find great jobs & companies to find excellent talent! Locally owned & operated in Santa Cruz for 26 years. KIM CUCCIA

• OFFICE SERVICES • ACCOUNTING • ELECTRONICS • LIGHT INDUSTRIAL • TEMP • LONG TERM • BENEFITS!

CALL TODAY!

(831) 462-1202

WWW.EXPRESSPROS.COM KIM.CUCCIA@EXPRESSPROS.COM WWW.FACEBOOK.COM/EXPRESSPROSSANTACRUZ 9000 SOQUEL AVE. SUITE 102, SANTA CRUZ, CA 95062

Chamber Awards LIFETIME ACHIEVEMENT Jean and Ed Kelly

ean Kelly, a former teacher and principal at Moreland Notre Dame, and Ed Kelly, “The Voice of Watsonville High School Football” for more than 50 years, and a former basketball coach at Notre Dame Middle School, have a history of serving the community, from completion of the Little League baseball fields at Martin J. Franich Park to involvement with Special Olympics of Santa Cruz. In 1996 they formed the Jean and Ed Kelly Foundation. Organizers have raised more than $2 million for more than 65 Pajaro Valley sports teams, youth clubs, camps and charities. The foundation raises money for scholarships and programs for the arts, athletics and education for young people in Santa Cruz County.

WOMAN OF THE YEAR Nancy Bilicich

ayor of Watsonville, Nancy Bilicich has served the local community since 1987, when she came to the Pajaro Valley Unified School District as the assistant principal at Aptos Junior High School. That was the beginning of a successful career, which includes four years as the principal of Aptos Junior High School and three years as principal of Watsonville High School. Bilicich has been the director of Watsonville/ Aptos Adult Education since 2008. She serves on numerous non-profit boards and is a longtime member of the Watsonville City Council. She is chair of the county Flood Control and Water Conservation District.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

MAN OF THE YEAR Gary Manfre

anfre, who runs Watsonville Coast Produce, is known for his support of several local organizations that serve the city, county, schools, police, cancer support groups, and youth sports. He regularly donates to Second Harvest Food Bank and Pajaro Valley Loaves and Fishes. He has turned Watsonville Coast Produce into a green business, with his entire fleet using biodiesel fuel from a Watsonville company. He also has an extensive recycling program.

“When I was told I was kind of speechless,” he said. “Obviously it’s an honor. There are a lot of people around here who do good things, and to be recognized for that is very special.”

2014 Recipients

ach year the Pajaro Valley Chamber of Commerce and Agriculture recognizes outstanding local businesses and citizens who are making a difference in the community through service and philanthropy. Community

BUSINESS OF THE YEAR California Grill

n mid-October, California Grill donated all of their proceeds for a day of business — a total of $14,442 — split equally between Jacob’s Heart Cancer Resource Center and Dominican Hospital’s KATZ Cancer Resource Center. The donation is a testament to the generosity of owners Ashley Peixoto and her father Dick Peixoto. They have run the restaurant since 2012. Ashley Peixoto uses locally grown produce and locally processed meats, and companies such as Freedom Meat Lockers, Corralitos Market, Gizdich Ranch, Golden Sheaf Bread Company, S. Martinelli & Company and Alfaro and Storrs wineries. She strives to offer healthy meal options at the restaurant.

members nominate the winners. The Executive Committee of the Chamber selects the Lifetime Achievement Award recipient. The awards are presented during a gala in January.

EVENT OF THE YEAR Kidrageous Carnival

ORGANIZATION OF THE YEAR Hospice of Santa Cruz County

ith a staff of physicians, nurses, social workers, chaplains and aides, hospice offers medical, emotional and spiritual care for seriously ill people in the last months and days of their lives, and for their families. The organization was formed 35 years ago and serves some 1,000 patients per year. “We’re thrilled,” said CEO Michael Milward, who accepted the award for the organization, “It recognizes almost 140 employees and 250 volunteers, all of whom are so committed to the medical needs and the spiritual needs of our patients, and their families of course.” The organization runs grief support groups for adults, and in more than 40 schools countywide, in addition to a grief camp for young people who have lost a loved one.

ow in its 15th year, the Kidrageous Carnival is an event designed to support children with cancer. It is put on by Jacob’s Heart Children’s Cancer Support Services. The event features costumes and fun activities. Several food vendors sell cotton candy, nachos, burgers, pizza and other snacks typical of such gatherings. A fun celebration for children and their families, the carnival also honors loved ones. Every activity, every booth, is in honor of a child with cancer,” Butterworth said. ”You might think it’s sad but when you get there are people dressed up in costume, and everyone is there celebrating children with cancer. They are kids and we need to celebrate them and remember them.”

“

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Renee Mello

CHAMBER KEY ELEMENTS FOR ACTION

2015 Chairman of the Board Welcome to Watsonville and the beautiful Pajaro Valley! We are a very diverse, multicultural community with a wide variety of business opportunities. Agriculture and ag-related industry is the primary economic driver in our community, however, in addition to agriculture, many national and world wide companies call Watsonville their home. We have a wide variety of large and small retail, manufacturing, and high tech companies here too. We also boast a wonderful variety of home based businesses. the largest district in the county, and we have a great satellite campus for Cabrillo College here as well.

As an advocate business agriculture, elcomefor to the and Pajaro Valley we work at monitoring local, state and Chamber of Commerce and Federal legislation, and make recommendaAgriculture’s Business Directory. tions to the Board of Directors and governOur ing Chamber includes Watsonville, Pajaro, institutions. Corralitos, La Selva Beach and Larkin Valley. Whether you are looking for ways to improve Our area is home to many internationally or expand your business, start a new one, or known companies such as Martinelli’s, just come to visit the beautiful beaches, Driscoll, Graniterock, Granite Construction wetlands and mountains of the Pajaro Valley, and we West WeChamber are anofagriculture at theMarine. Pajaro Valley based community that is very proud Commerce and Agriculture are ready to of helpthe any way can. Relocation are products wewe are able to shippackets internationally. wellthe as referrals and information In available, additionasto companies that have about our beautiful valley. Do not hesitate to grown their international presence, we are contact us for more information. home to companies that offer specialty items such as Orion Telescope, Fox Racing Shox and Nordic Naturals to name few. These Chairperson of the a Board companies have found the Pajaro Valley to be a great place to grow their business. PAJARO VALLEY CHAMBER The Chamber is also and veryAgriculture proud of its agriof Commerce tourism business. With such treasures as the 44 Brennan Street Agricultural Watsonville, History Museum and Lakeside CA 95076 Organics, people(831)724-3900 will be able to see first-hand how their food gets to their table. There are www.pajarovalleychamber.com also numerous opportunities for people to Mailing address: P.O. Boxexperience 1748 participate in the farm-to-table Watsonville, CA 95077 for themselves. If you are looking for a particular product or service provider, this directory will allow you to do so quickly and easily. If you are interested in opening a business in the area, contact us. Pajaro We will do all we can to help. Valley Chamber We are here to support are local businesses of Commerce Agriculture in all they do. Make it a great day.

Katie Mahan

MEMBERSHIP MEMBER CONNECTIONS TOURISM & AGRICULTURE GOVERNMENT AFFAIRS FINANCE Membership Our major focus is growing and serving the needs of our membership base while providing value added benefits and programs to demonstrate our commitment to local businesses. We are looking to add dynamic business people to expand our committees and develop future leadership of our organization and the community.

Member Connections The continued success of our networking events and mixers are expanding with networking opportunities for our membership. We continue to leverage social media and our website to achieve efficiencies in communicating with our membership. The Ambassador committee continues to innovate in welcoming new and renewing members and promotion of our membership through ribbon cuttings and luncheons.

Tourism/Agriculture We promote our local area and the companies that help bring visitors to us and develop niche tourism in areas of interest to visitors such as agri-tourism and the sister city programs. We provide opportunities for education and enrichment through our Chamber trips.

Government Affairs We strive to be the voice to local government for local business by engaging on the behalf of members and building rapport and relationships with local government. Our membership is informed on issues that could impact their business and we are advocates for them in pursuing their concerns.

Finance The Chamber of Commerce & Agriculture operates on member dues and fundraising events. The ongoing management of our members’ dues receives scrutiny and is protected through safeguards to ensure financial sustainability.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

AKER ROS.

APPLIANCE

“ Your Family Appliance Store”

A NAME YOU CAN TRUST PROUDLY SERVING SOUTH COUNTY FOR OVER 46 YEARS

31 E. Fifth St., Watsonville

* F REE D ELIVERY

Let us help you with your: Nelly Martinez

Interim Rental Coordinator 2601 East Lake Avenue Watsonville, CA 95076 (831) 724-5671

Santa Cruz County Fairgrounds 14th District Agricultural Association

Certified Water & Fire Damage

(831) 722-6152

nelly@santacruzcountyfair.com www.santacruzcountyfair.com

artandsportsprinting@gmail.com Like us on Facebook!

Opportunity to Read

the Library Literacy Program Invites you to become an

Adult Literacy Tutor Today!

ALL YOU NEED TO DO IS • Review our Tutor Orientation Schedule • Keep an in-take appointment • Attend a 2 day training CHANGE A LIFE! SHARE THE WEALTH OF READING CALL 831-768-3410 or visit 275 MAIN STREET Watsonville (next door to the Library)

s ’ e l l i v n tso

Auto Center

‘Auto Row’ — where Ford and Chrysler, Cadillac and Chevrolet dealers are located — houses staple dealerships in Watsonville.

ne dealership in particular, Marty Franich’s Ford and Chrysler, has a history that goes back to 1949. Rocky Franich, the current owner, said his father bought the Ford and Chrysler dealership in 1963 and sold the first car shortly after to Doug Davis, a Watsonville local. Now a fleet dealer, they provide around 50,000 cars to rental companies across the United States as well as selling locally.

“Watsonville Auto Center was one of the earliest in California where auto dealers all moved to one location,” Franich said. “Originally on Arthur Road, the city changed the name to Auto Center Drive about 20 years ago.” Throughout the years, the three dealerships have been joined by the antique service center and now Tractor Supply Co. “The one thing about

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Tractor Supply Co. moving next door is that it is bringing traffic and excitement to the auto center,” Franich said. Overall though, he said the center has deep roots in the community. “Ford and Chrysler have a history of taking care of customers in the community,” he said. “We have a Hispanic staff — all dealers have staff that speaks the language of the people and all the dealerships in Watsonville are

very proud to represent the community.” Franich himself says he goes out of his way to support all the local charities and reviews them twice a month. “We donate to schools, health care, the ag industry and Rotary — we really try to give back to the community that has supported us.” While all dealerships have won awards on customer service, most recently Franich received a 50 year plaque by

Kyle Pease, Mark Wexler, Rocky, Henry Ford III Henry Ford III. “Ford is a friend of mine,” Franich said. “Once I became eligible he wanted to be the one who presented it to me, it was very exciting.” The other dealerships also serve their community in

unique ways. Watsonville Cadillac Buick GMC has a long history of serving the people of Santa Cruz County. Opened in the 1940s as Portola Motors, in August 2002 the name was changed to better

identify the business with the community it serves. A family-owned business, Watsonville Cadillac prides itself on its strong work ethic and keeping employees and customers happy. It is a full service GM dealership with

factory-trained technicians, managers and sales staff. It has won the General Motors Mark of Excellence award eight times. Service Manager Randy Van Winkle emphasized the importance of catering to Pajaro Valley customers. “We try to promote keeping our business local. When people buy locally from us, they are part of our ‘Miles of Smiles’ program. They are treated as our number-one priority. We pick up and deliver their vehicle for annual service. We do what we can to make our customers feel special. They like that friendly touch.” The business often steps up to help the community. One notable donation was a handicap-accessible van to the local hospice. When thieves stole bicycles and tricycles used by special education students at H.A. Hyde Elementary School in Watsonville, the dealership donated funds to replace them. “We care about our community,” Van Winkle said. Chevrolet of Watsonville joined auto row in September 2008. Owner Melvin Cooper said supporting local organizations is of high importance. “They come first,” he said. “We are extremely involved in helping.” An annual custom car show at the dealership raises money for numerous nonprofit organizations. The funds have benefited Jacob’s Heart, Second Harvest Food Bank, the Heritage Foundation, the Ag History Project, Santa Cruz County Sheriff’s Department and other good causes. Sponsorship of golf tournaments and a presence at local events such as the Strawberry Festival, the Pajaro Valley Chamber Business Expo and

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Cinco de Mayo are priorities. Involvement in Rotary and the Chamber of Commerce are also at the top of the list. “We are out in the community,” Cooper said. The business owner also takes pride in his employees, the awards they have won and the expertise they provide customers, whether buying a new or pre-owned vehicle, or seeking repairs. “They go above and beyond the call of duty,” Cooper added.

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2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

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Health Care

Watsonville Community Hospital 75 Nielson St, Watsonville, CA 95076 (831) 724-4741 • Licensed beds: 106 • Physicians: Active: 104; Courtesy: 40 • Accredited by The Joint Commission

Service Highlights • Birthing Center, Neonatal Intensive Care • Cardiac (CCU, Cath Lab) • Cardiopulmonary/ Respiratory • Emergency Department, Advanced Life Support Base Station • GI/Endoscopy Lab • Imaging (CT Scanner, MRI, Nuclear Medicine, Ultrasound) • Industrial/Occupational Medicine • Laboratory • Rehabilitation (OT, PT, Speech) • Senior Services • Surgery (Inpatient/ Outpatient) • Wound Treatment Center (Hyperbaric Medicine)

Specialties • Anesthesiology • Cardiology • Dermatology • Emergency Medicine • Family Practice • Gastroenterology • General Surgery • Geriatrics • Gynecology • Hematology • Infectious Disease • Internal Medicine • Neonatology • Nephrology • Neurology • Obstetrics • Ophthalmology • Oral/Maxillofacial Surgery • Orthopedic Surgery • Otolaryngology • Pain Management • Pathology • Pediatric Dentistry • Pediatrics • Plastic/Reconstructive Surgery • Podiatry • Psychiatry • Pulmonology • Radiology • Rheumatology • Thoracic Surgery • Urology • Vascular Surgery

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Two farmers earn annual honor Marguerite Remde and Chris Banthien share Farmer of the Year award

Need your space? Marguerite Remde

(second from left) was named farmer of the year.

or the first time in its history, the Santa Cruz County Farm Bureau named two people as Farmer of the Year The award is presented annually, normally to a single farmer who has made an impact on the community beyond normal farming duties. This year’s recipients are Marguerite Remde of Belle Farms and Chris Banthien of Valencia Creek Farms, both of whom farm olives and produce artisan olive oil. In the midst of a scorching drought with no end in

Chris Banthien

was also named farmer of the year. sight, their awards are appropriate, since their industry traditionally uses less water than other crops, according to the SCCFB. Remde said olive trees are extremely drought tolerant. “In many parts of Europe there are orchards that are not even irrigated,” she said. Remde and Banthien got the honor at the 98th Annual Meeting held in June at Kitayama Brothers in Watsonville.

Kubota RTV1140CPX The versatile Kubota RTV1140CPX gives you space where you need it most. This go-anywhere, four-seat transport utility vehicle converts to a large-capacity, two-seat cargo hauler in minutes. And with its powerful 24.8 HP Kubota diesel engine and 1,102 lb. capacity hydraulic cargo bed, there’s never a need for compromise. More passengers, more cargo- Kubota’s RTV1140CPX gives you the space you need.

C & N Tractors

496 Salinas Road Watsonville, CA 95076 (831) 722-2733

www.kubota.com

Optional equipment may be shown. ©Kubota Tractor Corporation, 2009

Ceciliaâ&#x20AC;&#x2122;s Jewelry

517 Main St. Watsonville, CA 95076 831-728-9738 Fax 728-3242

Joyeria Fina 14K y Plata Cambio De Cheques Envios De Dinero A Mexico Completo Surtido De Relojes

QUINTERO TIRES

& Wheel Services

NEW AND USED TIRES ALL MAJOR BRANDS

Road Service (831) 763-9646

Computerized Alignment & High Speed Wheel Balanced *BRAKES

26 Porter Dr., Royal Oaks, CA 95076

La Santa Cruz Bakery Gran Variedad Da Pan 716 E. Lake Ave. (831) 722-1386 1416 Freedom Blvd. (831) 722-0370 Watsonville, CA 95076 Pasteles Para Toda Ocasion

The Pajaro Valley Arts Council, known as PVAC, was founded as a nonprofit organization in 1984 in Watsonville. PVAC opened the gallery, located on 37 Sudden St., in 1986, and presents rotating visual art exhibits. The PVAC can be reached at (831) 722-3062 and www.pajarovalleyartscouncil.org.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Open for Business

ith its temperate climate, access to beaches and mountains and a business friendly environment, the Pajaro Valley is a wonderful place to live and work. It’s also a great place to start or

relocate a business. Nationally recognized businesses such as Martinelli’s, Driscoll’s, West Marine and Fox Racing Shox call Watsonville their home. Agriculture and food processing is still a mainstay, but Watsonville’s economy

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

continues to diversify. Nonagricultural manufacturing, design, electronics, fuel and service firms have located their headquarters in Watsonville. Whether requiring a small retail space or large industrial

site, businesses can find the perfect spot right here in the Pajaro Valley. For more information contact the City of Watsonville at (831) 768-3087.

ON LOCATION WITHIN 60 MINUTES

24-HOUr EMErgENCy SErvICE Water Damage Fire Damage Mold remediation More Specialized restoration

WE CAN STOP THE DAMAgE! CT-rESTOrATION.COM / Family Owned Since 1974 111 Dubois Street, Santa Cruz

Wine Industry thrives in unique microclimate

The Santa Cruz Mountain Appellation produces awardwinning wines and there are plenty of opportunities in around Watsonville to taste the product of this southern portion of the region. Rich soil and a microclimate with cooling fog and sunny days produces unique wines. Bounded by the Santa Cruz Mountain range from Half Moon Bay and Woodside in the north, to Mount Madonna and Watsonville in the south, the appellation covers 322,000 acres. Follow the Corralitos Wine Trail to not only sip Chardonnay, Pinot

Noir, Zinfandel and Syrah (to name just a few) but also visit family establishments nestled in lush settings of vineyards, olive groves, flower farms and orchards. Near the Watsonville Municipal Airport on Hangar Way, stop in at Wargin Wines, a family owned boutique winery, to taste some Cal-Italia varietals, such as Montepuciano, Sangiovese and Freisa and the well-known Big & Beautiful blend. Petite Sirah, Pinot Noir, Pinot Gris and more await your palate.

Wineries List Pelican Ranch Winery

Aptos Armitage Wines

105c Post Office Drive 831-708-2874 www.armitagewines.com Thurs. – Fri., 2pm – 7pm Sat: 12-7pm; Sun: 12-6pm

Nicholson Vineyards

2800 Pleasant Valley Road 831-724-7071 www.nicholsonvineyards.com Saturdays, 12-5 pm

Pleasant Valley Vineyards, Inc.  600 Pleasant Valley Road 831-288-0074 www.pvvines.com Open April-September, most Saturdays, 12-5pm

Aromas River Run Winery

65 Rogge Lane (off Hwy 129) 831-726-3112 www.riverrunwines.com By appointment

Capitola Armida Winery

Capitola tasting room 103 Stockton Avenue 831-462-1065 www.armida.com To visit contact tastingroom@armida.com

102 Kennedy Dr. 831-426-6911 www.pelicanranch.com Spring/summer: Fridays, 3-8pm Saturday & Sunday 12-5pm

Corralitos Alfaro Family Vineyards & Winery

420 Hames Road 831-728-5172 www.alfarowine.com Sat. 12 to 5 pm all year; Sundays all summer, June 14 - Sept. 6

550 Hazel Dell Road 831-786-9463 www.windyoaksestate.com Corralitos, open Mon.- Thurs., 2-6pm; Fri.-Sun. 12-7pm

Bargetto Winery

3535 N. Main St. 831-475-2258 ext. 14 www.bargetto.com Open daily 12-5pm

7099 Glen Haven Road 831-465-9294 www.hunterhillwines.com Sat. & Sun., 11 am-4 pm

Poetic Cellars

5000 N. Rodeo Gulch Road 831-462-3478 www.poeticcellars.com Sat., 12-5pm; Sun. 1-5pm

Soquel Vineyards

Windy Oaks Estate Vineyards & Winery

Soquel

Hunter Hill Vineyard & Winery

8063 Glen Haven Road Soquel 831-462-9045 www.soquelvineyards.com Sat. & Sun. 11am-4:30pm

Watsonville Winemakers Studio

Open Saturday 12-5pm 18 Hangar Way, Ste C

Roudon-Smith Winery 18 Hangar Way 831-438-1244 www.roudonsmith.com

Wargin Wines

11 Hangar Way Watsonville 831-531-8108 www.warginwines.com In addition to Saturday Studio hours, also pours Sunday, 12-5pm

MIKAEL WARGIN Wine Maker - Owner

11 Hanger Way Watsonville, CA 95076 831.531.8108 mikael@warginwines.com www.warginwines.com

Evening of Wine and Roses at the Santa P A

V A

COMMUNITY H E A LT H T R U S T

The PVCHT is a nonprofit 501 (C) 3 health care foundation Tax ID # 94-1149702.

Friday

11/6/2015

Crosetti Hall

6:00 - 9:00pm

Cruz County Fairgrounds •Wine and gourmet food tasting •Live and silent auction •Raffle tickets $100.00 for a

“you choose” between a trip to Maui, Cancun or a Whistler Ski Getaway.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Watsonville Municipal Airport

gateway to California’s Central Coast, the Watsonville Municipal Airport is a regional general aviation airport owned and operated by the City of Watsonville. Located within city limits, it is the only airport in Santa Cruz County. The local area supports agri-business operations that produce and distribute fruits, berries and vegetables. Watsonville Municipal Airport supports those businesses by serving as the airport base for

several growers and a major general contractor. There are currently 10 aviation services businesses based at the airport. The airport terminal building includes administrative offices, communications room and lobby area. A restaurant and lounge is located within the terminal building. The airport offers full service aircraft fueling support in addition to a self-service fueling island.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Services include: * Aircraft sales, maintenance and rentals * Helicopter services and scenic tours * Aircraft charter service * Flight Training and Skydiving * Airframe and power plant serving * Refill of bottled oxygen Approximately 300 aircraft are currently based at the airport. The airport also has a large transient aircraft population at various times throughout the year. Volunteers involved with the airport include Civil Air Patrol Squadron 13, Experimental Aircraft Association Chapter 119, Monterey Bay Ninety-Nines and the Watsonville Pilots Association. The airport also serves as host to the popular Watsonville Fly-In.

Advertisers’ Index A Tool Shed.....................................................13 Fernando Lopez, State Farm.......................16 Resetar Barber Shop......................................28 Aldina Real Estate Inc..................................51

Flash Electronics.............................................28 Riverside Auto Stereo...................................47

Allen, Chuck, Properties..............................51 Fruteria Quetzal.............................................28 Santa Cruz County Fairgrounds................21 American Fuels................................................2 Gold’s Gym Watsonville..............................11 Santana’s Carpet & Art and Sports................................................21 Hidalgo Body Shop.......................................28 Upholstery Cleaning.....................................21 Ave Maria Memorial Chapel.........................7 JBS Collision Repair.......................................28 Sassy Fur Pet Grooming...............................47 Baker Bros. Appliance..................................21

John Mullen, New York Life........................17 Scurich Insurance Services...........................17

Bargetto Winery..............................................33 Keller Williams Realty, Chuck Allen.........51

Second Harvest Food Bank.........................21

Bloom Hair Salon...........................................28 Keller Williams Realty, Renee Mello..........17 Soroptimist International.............................16 Bud’s Barbershop..........................................16

La Perla del Pacifico Restaurant.................28 State Farm.......................................................16

Cadillac Buick GMC.......................................3

La Santa Cruz Bakery....................................28 Suarez, Rafael, Insurance Agency.............4-5

C & N Tractors................................................27 LaDonna’s Beauty Supply & Salon...........21

Sutter Health...................................................55

Campos Real Estate.......................................54 Library Literacy Program,

Tax Doctors......................................................28

Capital Financial Realty................................17 Opportunity to Read....................................21

The Chop Shop..............................................17

Carol’s Flowers...............................................47 Lopez, Fernando, State Farm......................16 The Cutting Spot...........................................21 Cecilia’s Jewelry..............................................28 Main Street American Fuels..........................2 Tino’s Plumbing.............................................17 Central Coast Patent Agency Inc...............17

Maricela Velazquez.......................................47 Tony Melo Realtor..........................................56

Central Electric.................................................9 McDonald’s....................................................21 Chop Shop......................................................17

Trejo’s Carnitas...............................................16

Mehl’s Colonial Chapel................................15 United Presbyterian

Chuck Allen Properties................................51 Melo, Tony, Realtor........................................56 Church of Watsonville....................................7 Clean-Tec.........................................................31 Mello, Renee, Keller Williams Realty.........17 Valley Heights................................................25 Coldwell Banker, Campos Real Estate......54 Mullen, John, New York Life.......................17 Velazquez, Maricela......................................47 Color and Stylo...............................................17 Monterey Body Shop....................................28 Vicky’s Produce..............................................47 Community Tree Service..............................17 Never Too Late Coaching, Renee Mello...51

Wargin Wines..................................................33

New York Life Insurance Company..........17

Watsonville Film Festival...............................7

Crop Production Services............................27 Opportunity to Read....................................21

Watsonville Cadillac Buick GMC.................3

Corralitos Market and Sausage Co. Inc....47 Cutting Spot, The..........................................21

Pajaro Valley Lock Shop...............................47 Watsonville Pawn..........................................16

Delta Glass......................................................16 Palo Alto Medical Foundation....................55 Wesley House.................................................13 Doctors on Duty.............................................25 Pedro’s Bicycle Shop.....................................47 Wine and Roses..............................................33 Dragon Auto Repair......................................16 Plaza Jewelers.................................................47 Wooden Nickel Bar and Grill......................15 El Dorado Fashions.......................................28 Primary Residential Mortgage, Inc............17 Ybarra, Phil.....................................................17 El Primo Produce...........................................47 Quintero Tires.................................................28 Youmans, Peggy.............................................17 Evening of Wine and Roses.........................33 Rafael Suarez Insurance Agency...............4-5 Zamora Upholstery.......................................28 Express Employment Professionals...........17 Register-Pajaronian.......................................50 Farmers Insurance........................................4-5 Renee Mello....................................................17 2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Pajaro Valley Chamber Member Directory

Pajaro Valley

CHAMBER MEMBERS

ACCOUNTING, BOOKKEEPING, CPA’S

Bay Area Business Services 708 Almond Dr. Watsonville, CA 95076 831-722-6642 831-768-8204

www.babs2000.com

Hansen’s Bookkeeping and Mobile Notary P.O. Box 1222 Aptos, CA 95001 234-7831 722-2994 www.hansennotarybookkeeping.com Henderson & Company 561 Auto Center Dr. Watsonville, CA 95076 831-728-1434 831-728-3412 Hutchinson & Bloodgood LLP 579 Auto Center Dr. Watsonville, CA 95076 831-724-2441 831-761-2136

www.hbllp.com

Monserrat Tax & Business Center 45 Alta Vista Dr. Watsonville, CA 95076 831-763-2685 831-763-1165

ADVERTISING

MyYP 165 Westridge Drive Watsonville, CA 95076 831-595-3347 707-307-6492

Valley Yellow Pages 1850 N. Gateway Blvd. Fresno, CA 93727 831-685-6888 831-685-3888

www.ValleyYellowPages.colm

AGRICULTURE

Ag Venture Tours P. O. Box 2634 Monterey, CA 93942 831-761-8463 831-761-5461 www.agventuretours.com

Colleen Strawberries, Inc. P. O. Box 1825 Watsonville, CA 95077 831-724-0700 831-724-0705 www.colleenstrawberries.com

Crosetti Lands 211 Silliman Rd. Watsonville, CA 95076 831-840-1563 Lakeside Organic Gardens 577 Judd Rd. Watsonville, CA 95076 831-722-6266

www.lakesideorganic.com

ALARM COMPANIES

Bay Alarm Company 1290 Hammerwood Ave, #D Sunnyvale, CA 94089 831-205-9873 408-549-2285 www.bayalarm.com

www.myYP.com

ANSWERING SERVICES

Santa Cruz Answering Service 311 Soquel Ave. Santa Cruz, CA 95062 831-423-5560 831-458-0812

www.santacruzanswering.com

ANTIQUES

Dusty Treasures Antiques 723 F East Lake Ave. Watsonville, CA 95076 408-422-3896 831-722-8999

www.dustytreasuresantiques.com

APARTMENTS

Rent In Santa Cruz P. O. Box 21 Capitola, CA 95010 831-345-7912 www.rentinsantacruz.com

Stonecreek Apts. 300 Bree Lane Watsonville, CA 95076 831-763-9791

www.livestonecreek.com

ART

Annieglass 310 Harvest Drive Watsonville, CA 95076 831-761-2041 831-761-2049 www.annieglass.com

Monterey Bay Murals 788 Rodriguez St., #30 Watsonville, CA 95076 831-600-5445

www.montereybaymurals.com

ATTORNEYS

Grunsky, Ebey, Farrar & Howell 240 Westgate Dr. Watsonville, CA 95076 831-722-2444 831-722-6153

www.grunskylaw.com

AUTOMOBILE DEALERS

Chevrolet of Watsonville 490 Auto Center Dr. Watsonville, CA 95076 831-722-4122

www.chevroletofwatsonville.com

Marty Franich Ford • Lincoln • Chrysler • Jeep • Dodge 550 Auto Center Dr. Watsonville, CA 95076 831-722-4181 831-724-1853 www.franichford.com

Watsonville Cadillac • Buick • GMC 500 Auto Center Drive Watsonville, CA 95076 831-722-3522 831-722-2959 www.watsonvillegm.com

AUTOMOBILE PARTS, REPAIR & SERVICE

Freedom Body Shop 1701 Freedom Blvd. Freedom, CA 95019 831-724-8053 831-724-4504

www.bodyshopfreedom.com

Russo’s Collision Repair 716 Walker St. Watsonville, CA 95076 831-722-3552 831-722-2075

www.russoscollision.com

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

www.wabcc.com

BAKERIES

Freedom Bakery 125 Hangar Way, #120 Watsonville, CA 95076 831-722-5223 509-275-4825

www.FBandC.com

BANK

Lighthouse Bank 111 Mission St. Santa Cruz, CA 95060 831-600-4000 831-427-2260

www.lighthousebank.net

Mary El Coiffures 604. E. Lake Ave. Watsonville, CA 95076 831-728-3777

BIOFUEL

North Star Biofuels, LLC 860 W. Beach St. Watsonville, CA 95076 831-728-1300

www.northstarbiofuels.com

BOAT DEALERS & MARINE SUPPLIES

West Marine 500 Westridge Dr. Watsonville, CA 95076 831-728-2700 831-768-5253

www.westmarine.com

BUSINESS TECHNOLOGY

Rabobank 1915 Main St. Watsonville, CA 95076 831-768-2668 831-768-2663

Dwyer Services 317 Hames Rd. Watsonville, CA 95076 831-334-4522

Santa Cruz County 595 Auto Center Dr. Watsonville, CA 95076 831-761-7600 831-457-5001

KOA of Santa Cruz 1186 San Andreas Rd. Watsonville, CA 95076 831-722-0551 831-722-0989

www.rabobankamerica.com

www.sccountybank.com

Union Bank of California 655 Main St. Watsonville, CA 95076 831-761-4324 831-722-9370 www.unionbank.com

Wells Fargo Bank 326 Main St. Watsonville, CA 95076 831-724-8684 831-722-1737

www.wellsfargo.com

BEAUTY CONSULTANTS, PRODUCTS & SERVICES Independent Beauty Consultant P. O. Box 437 Moss Landing, CA 95039 831-818-2402

CAMPGOUNDS

www.santacruzkoa.com

CAREER COUNSELORS

Havealife 145 Sir Francis Ct. Capitola, Ca 95010 831-476-4078 831-475-1451

www.havealife.com

CATERING

5 Star Catering 121 Martinelli St. Watsonville, CA 95076 831-728-3090 831-728-2655 www.fivestarcatering.net

Barbara & Company Catering P. O. Box 4155 Santa Cruz, CA 95063 831-426-6051 831-476-8645 www.barbara-company.com

Carmona’s BBQ & Catering 1040 East Lake Ave. Watsonville, CA 95076 831-761-9160 831-761-9154

www.carmonascatering.com

CRUZIO The Internet Store 877 Cedar St., Suite 150 Santa Cruz, CA 95060 831-459-6301 831-460-2839

D’La Colmena, Inc. 129 W. Lake Ave. Watsonville, CA 95076 831-724-4544 831-724-1323

RV’s Computers, Inc. 1921 Main St. Watsonville, CA 95076 831-724-4634 831-722-6233

www.dlacolmenacatering.com

Monterey Bay Caterers 152 W. Lake Ave. Watsonville, CA 95076 831-722-9444 831-722-7697

www.montereybaycaterers.com

CHIROPRACTORS

Pajaro Community Chiropractic 928 E. Lake Ave. Watsonville, CA 95076 831-288-2296

www.pajarocommunitychiropractic.com

CLEANERS

Classic Vapor Cleaners 245 Water St. Santa Cruz, CA 95060 831-423-4646 www.vaporcleaners.biz

CLOTHING - CUSTOM DESIGN

Meg Ryan Design 38 Crow Ave. Watsonville, CA 95076 831-239-9798

www.stylebymeg.com

COACHING/ TRAINING/SPEAKING

Never Too Late Coaching 44 Brennan St. Watsonville, CA 95076 831-840-2479

COMPUTERS, INTERNET, IT

Computer Studios Inc. 2709 Lafayette St. Soquel, CA 95073 831-685-2500 www.computer-studios.com

www.cruzio.com

www.rvscomputers.com

CONSTRUCTION

Barry Swenson Builder 777 North 1st St., 5th Floor San Jose, CA 95112 408-287-0246 408-998-1737

Pajaro Valley Chamber Member Directory

Watsonville Auto Body 107 Airport Blvd. Freedom, CA 95019 831-724-1500

www.barryswensonbuilder.com

CONTRACTORS

Central Electric Company 430 Walker St. Watsonville, CA 95076 831-724-6321 831-724-5108

www.centralelectriccompany.com

Darrel Varni Electric, Inc. 12 Parkwood Dr. Watsonville, CA 95076 831-761-2288 831-761-2285

www.dve-inc.com

Fiorovich Group - CDA 11 Aspen Way Watsonville, CA 95076 831-724-1878 www.fiorovichgroup.com

Graniterock, Inc. 350 Technology Dr. Watsonville, CA 95076 831-768-2000 831-768-2201

www.graniterock.com

Hargis Home Improvements 103 Rogers Ave. 722-6104 www.hargishomeimprovements.com

Pajaro Valley Electric 220 Pine St. Watsonville, CA 95076 831-724-4757 831-724-0324 www.pveinc.com

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Pajaro Valley Chamber Member Directory

Selden & Son P. O. Box 327 Watsonville, CA 95076 831-722-9949 831-722-9360

www.selden-son.com

COPIERS, FAX MACHINES & SUPPLIES

Tri-County Business Systems 855 S. Main St. Salinas, CA 93901 831-758-1474 831-753-0282 www.tcbs-usa.com

CPR Kismet Life Savers 622 Oregon St. Watsonville, CA 95076 800-643-3931

CREDIT UNION

Gerald T. Kondo, D.D.S. 390 S. Green Valley Rd., #2 Watsonville, CA 95076 831-728-1322 831-728-2778

www.kondofamilydentistry.com

DISASTER REPAIR/ RESTORATION

Clean-Tec Restoration 111 Dubois St., Suite C Santa Cruz, CA 95060 831-457-8666

www.ct-restoration.com

Servicemaster of Santa Cruz 2276 Freedom Blvd. Watsonville, CA 95076 831-728-1020 831-728-1900 www.svmsc.com

DISTRIBUTORS

Bay Federal Credit Union 3333 Clares St. Capitola, CA 95010 831-477-8521 831-477-8528

Couch Distributing Co., Inc. P. O. Box 50004 Watsonville, CA 95077 831-724-0649 831-724-1789

Santa Cruz Community Credit Union 324 Front St. Santa Cruz, CA 95060 831-425-7708 831-425-6669

HeatWave Labs, Inc. 195 Aviation Way, Suite 100 Watsonville, CA 95076 831-722-9081 831-722-5491

www.bayfed.com

www.scccu.org

DENTISTS

Arthur Hayashi, D.D.S. 60 Penny Lane, Suite C Watsonville, CA 95076 831-728-2096 831-728-2143

www.watsonvilledentists.com

Dientes Community Dental Clinic 1830 Commercial Way Santa Cruz, CA 95065 831-464-5423 831-464-5416

www.dientes.org

Gallery Dental Care 1053 S. Green Valley Rd. Watsonville, CA 95076 (831) 515-3006

www.couchdistributing.com

www.cathode.com

DRILLING

Maggiora Brothers Drilling, Inc. 595 Airport Blvd. Watsonville, CA 95076 831-724-1338 831-724-3228 www.maggiorabros.com

EGG COMPOST

Glaum Egg Ranch 3100 Valencia Rd. Aptos, CA 95003 831-688-3898 www.glaumeggranch.com

ELDER CARE

Montecito Manor 311 Montecito Ave. Watsonville, CA 95076 831-724-3055

www.gallerydentalcare.com

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Monterey Bay Adult Day Care P. O. Box 2404 Watsonville, CA 95077 831-632-0603

www.montereybayadultdaycare.com

Valley Heights Senior Community 925 Freedom Blvd. Watsonville, CA 95076 831-722-4884 831-722-2276 www.valleyheights.com

EMPLOYMENT AGENCIES & SERVICES

Express Employment Professionals 9000 Soquel Ave., #102 Santa Cruz, CA 95062 831-462-1202 831-462-0557

www.expresspros.com

ENVIRONMENTAL CONSULTING & RESOURCES

Advanced Geoenvironmental, Inc. of Norther 395 Del Monte Center #111 Monterey, CA 93940 800-511-9300 831-394-5979 www.advgeoenv.com

Ecology Action 877 Cedar St. Santa Cruz, CA 95060 831-515-1327 www.ecoact.org

FAIRGROUNDS

Santa Cruz County Fair 2601 E. Lake Ave. Watsonville, CA 95076 831-724-5671 831-761-5827

www.santacruzcountyfair.com

WarpHire, A Service of Nova Management FARMS & RANCHES 1840 41st Avenue, Suite 201 Gizdich Ranch Capitola, CA 95010 55 Peckham Rd. 831-824-6934 Watsonville, CA 95076 www.warphire.com 831-722-1056 831-722-2458

ENTERTAINMENT

Ocean Speedway 8070 Soquel Dr., #120 Aptos, CA 95003 831-662-9466 www.oceanspeedway.com

Santa Cruz & Monterey Bay Railway 11 Alexander Street, Ste H Watsonville, CA 95077 831-331-6535 www.santacruzrailway.com

Santa Cruz County Symphony 307 Church St. Santa Cruz, CA 95060 831-462-0553 831-426-1193 www.santacruzsymphony.org

www.gizdich-ranch.com

Royal Oaks Farms LLC P. O. Box 399 Watsonville, CA 95077 831-722-4113

FEED & FEED SUPPLIES

Corralitos Feed & Pet Supplies 2895 ‘B’ Freedom Blvd. Watsonville, CA 95076 831-722-7884 831-722-7804 www.corralitosfeed.com

FINANCIAL ADVISORS

Monterey Bay Business Loans 784 Northridge Center #1 Salinas, CA 93906-2015 831-595-3347 www.monterey-bay-businessloans.com

FLOOR COVERINGS

www.rainbowcarpetonewatsonville.com

FLORISTS

Flowers By Toshi 1201 Lincoln St. Watsonville, CA 95076 831-722-2431

www.flowersbytoshi.com

FOOD MANUFACTURING, PACKAGING, PROCESSORS, PRODUCTS & SERVICES

Better Brand Foods 256 Kearney St. Watsonville, CA 95076 831-724-7243 831-724-5817

www.betterbrandfoods.com

Del Mar Food Products, Inc. 1720 W. Beach St. Watsonville, CA 95076 831-722-3516 831-722-7690 www.delmarfoods.com

Del Mar Seafoods, Inc. 331 Ford St. Watsonville, CA 95076 831-763-3000 831-763-2444 www.delmarseafoods.com

Mizkan Americas, Inc. 46 Walker St. Watsonville, CA 95076 831-728-2061 831-728-4823

www.mizkan.com

Obi Probiotic Soda 418 Westridge Dr. Watsonville, CA 95076 831-600-6199 www.obisoda.com

S. Martinelli & Co. P. O. Box 1868 Watsonville, CA 95077 831-724-1126 831-724-2910

www.martinellis.com

Superior Foods 275 Westgate Dr. Watsonville, CA 95076 831-728-3691 831-722-0926

www.superiorfoods.com

The V.P.S. Companies, Inc. 310 Walker St. Watsonville, CA 95076 831-724-7551 831-724-4420

www.innfoods.com

Wonderfully Raw Gourmet 9 Hangar Way, Suite 1B Watsonville, CA 95076 831-786-8773 831-786-8993

City of Watsonville P. O. Box 50000 Watsonville, CA 95077 831-768-3010 www.ci.watsonville.ca.us

Kitayama Brothers 481 San Andreas Rd. Watsonville, CA 95076 831-722-2912 831-722-4185

Santa Cruz County Office of Education 400 Encinal St. Santa Cruz, CA 95060 831-466-5600 831-466-5607

Monterey Mushrooms 260 Westgate Dr. Watsonville, CA 95076 831-763-5300 831-763-2300

www.santacruzk12.ca.us

www.kitayamabrothers.com

www.montmush.com

Uyematsu, Inc. 1004 E. Lake Ave. Watsonville, CA 95076 831-724-2200 Greenhouse System USA, Inc. 831-724-1329 512 Casserly Rd. www.mycocoroons.com Watsonville, CA 95076 Watsonville Berry Co-Op 831-722-1188 416 Salinas Rd. FUNERAL HOMES www.systemusa.com Watsonville, CA 95076 Ave Maria Memorial Chapel 831-724-5601 609 Main St. GROCERY STORES 831-761-0237 Watsonville, CA 95077 Grocery Outlet www.berrycoop.com 831-724-4751 1000 Main St. 831-724-4967 www.avemariamemorialchapel.com Watsonville, CA 95076 HEALTH AND WELLNESS 831-728-6506 Arbonne Health and Wellness www.groceryoutlet.com Mehlâ&#x20AC;&#x2122;s Colonial Chapel 130 Downing Dr. 222 E. Lake Ave. Aptos, CA 95003 Safeway, Inc. Watsonville, CA 95076 831-915-7865 5918 Stoneridge Mall Rd. 831-724-6371 www.biggerthanbeautiful.myarPleasanton, CA 94588 bonne.com 831-724-6074 925-467-3807 www.mehlschapel.com 925-467-2791 Asea www.safeway.com 15 Pima St. FURNITURE Watsonville, CA 95076 Baker Bros. Appliance GROWERS, PACKERS 831-539-6138 31 E. Fifth St. 831-319-0321 & SHIPPERS Watsonville, CA 95076 www.livebetter.3minutepeek.com 831-722-6116 California Giant, Inc. 831-722-2778 P. O. Box 1359 Body Zone Health Club Watsonville, CA 95077-1359 1810 Main St. 831-728-1773 GLASS COMPANIES Watsonville, CA 95076 www.calgiant.com Delta National Auto Glass 831-728-1280 1811 Freedom Blvd. 831-728-1222 California Pajarosa Floral Freedom, CA 95019 www.gocyzonehealthclub.com 133 Hughes Rd. 831-724-6385 Watsonville, CA 95076 831-724-0693 Ethnobotanica 831-722-6374 1961 Main St. #239 831-722-1316 GOVERNMENT Watsonville, CA 95076 www.pajarosa.com AMBAG Energy Watch 805-550-6687 445 Reservation Road www.potdeli.org Driscoll Strawberry Marina, CA 93933 Associates, Inc. 831-264-5103 Foxworthy Hypnosis P. O. Box 50045 www.ambag.org 18220 Morro Rd. Watsonville, CA 95077-5045 Prunedale, CA 93907 831-763-5100 831-254-1577 831-761-1090

GREENHOUSE - EQUIPMENT, SALES & SUPPLIES

www.driscolls.com

Pajaro Valley Chamber Member Directory

Rainbow Carpets One 432 Airport Blvd. Watsonville, CA 95076 831-728-5290 831-728-1571

www.foxworthyhypnosis.com

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Pajaro Valley Chamber Member Directory

HEALTHCARE

Accessible Health Care Central Coast 1515 Capitola Rd, Ste M Santa Cruz, CA 95060 831-464-3400

www.accessiblecentralcoast.com

HEATING & AIR CONDITIONING

Airtec Service 175 Aviation Way Watsonville, CA 95076 831-728-2000 831-728-2460

Hardy Quality Air, Inc. 2576 Freedom Blvd. Watsonville, CA 95076 831-722-3242 831-722-3244 www.hardyqualityair.com

HOA & COMMERICAL ASSOCIATION MANAGEMENT

Modern Management P. O. Box 1823 Gilroy, CA 95021 408-465-4655 408-465-4686

www.mmcommunities.com

HOSPITALS

Dominican Hospital 1555 Soquel Dr. Santa Cruz, CA 95065 831-462-7700 831-462-7564

www.dominicanhospital.org

Watsonville Community Hospital 75 Nielson St. Watsonville, CA 95076 831-763-6040 831-728-4758 www.watsonvillehospital.com

HOTELS/MOTELS

Best Western Rose Garden Inn 740 Freedom Blvd. Watsonville, CA 95076 831-724-3367 831-761-1785 www.bestwesternwatsonville.com

Days Inn 59 Hollins Dr. Santa Cruz, CA 95060 831- 588-6561 831-469-4567 www.daysinn.com

Holiday Inn Express Hotel & Suites 1855 Main St. Watsonville, CA 95076 831-728-3600 831-728-9600

www.hiexpress.com

Seacliff Inn, Inc. 7500 Old Dominion Ct. Aptos, CA 95003 831-688-4300 831-685-3603

www.hardyins.com

Farmers Insurance District Office 2425 Porter St. #18 Soquel, CA 95073 831-688-8664 831-515-5041

www.farmers.com

www.seacliffinn.com

Hansen Insurance 800 E. Lake Ave . Watsonville, CA 95076 831-722-9666 831-722-2932

The Hotel Paradox 611 Ocean St. Santa Cruz, CA 95060 831-425-7100 831-425-7101

KBK Insurance Agency 1006 Freedom Blvd. Watsonville, CA 95076 831-724-1085 831-724-1089

www.thehotelparadox.com

INDIVIDUAL MEMBER

Mrs. Ethlyn Miller 366 E. Beach St. Watsonville, CA 95076 831-728-1016 Roger V. Smith 270 Tennyson Palo Alto, CA 94301 650-327-7323

INSURANCE

AAA Northern CA 1195 S. Green Valley Rd. Watsonville, CA 95076 831-768-4557 www.aaa.com

Allanson Insurance Agency 9500 Soquel Dr. Aptos, CA 95003 831-685-0101 831-688-2469

www.allansoninsurance.com

Allstate Insurance 734 E. Lake Ave., Suite 4 Watsonville, CA 95076 831-763-4626 831-763-4635 www.allstate.com

Donald R. Hardy Insurance Agency 500 Plum St. Capitola, CA 95010 831-475-4314 831-465-8596

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

www.kbkinsurance.com

McSherry & Hudson 575 Auto Center Dr. Watsonville, CA 95076 831-724-3841 831-724-7574

www.mcsherryandhudson.com

McSherry, Hudson & Hall 575 Auto Center Dr. Watsonville, CA 95076 831-724-2447 831-724-1896 www.mcsherryhudsonhall.com

New York Life P. O. Box 542 Watsonville, CA 95077 831-722-2695 831-722-5461 www.johnmullen.net

Scurich Insurance 320 E. Lake Ave. Watsonville, CA 95076 831-722-3541 831-722-1997

www.scurichinsurance.com

State Farm Insurance -Gabriela Rubalcaba 4973 Page Mill Dr. San Jose, CA 95111 650-522-0389 www.statefarm.com

State Farm-Fernando Lopez 734 E. Lake Ave, Ste 7 Watsonville, CA 95076 831-722-1500 831-728-1305 www.statefarm.com

Willie Yahiro Insurance 801 E. Lake Ave., #B Watsonville, CA 95076 831-728-1237 831-728-1687

www.willieyahiroinsurance.com

INVESTMENT PLANNING & SERVICES

Edward Jones 717 E. Lake Ave. Watsonville, CA 95076 831-763-0170 888-432-1027

www.edwardjones.com

Edward Jones Investments 563 Auto Center Drive, Ste 101 Watsonville, CA 95076 831-763-0931 866-709-3953 www.edwardjones.com

MassMutual Silicon Valley 1010 Metro Drive #550 San Jose, CA 95110 408-487-1532 408-452-1037

www.massmutual.com

Merrill Lynch 50 W. San Fernando St. 16th Fl. San Jose, CA 95125 408-283-3003 www.ml.com

JANITORIAL SERVICES & SUPPLIES

CK Green Solutions 1215 Water Street Suite B Santa Cruz, CA 95062 831-252-2046 Collins Enterprises 18620 Rea Ct. Aromas, CA 95004 831-761-2762

www.midvalleysupply.biz

JEWELRY

Fatima’s Fine Jewelry 347 Rodriguez St. Watsonville, CA 95076 831-768-1887

LANDSCAPING

K & D Landscapiing P. O. Box 2187 Freedom, CA 95019 831-728-4018 831-728-4018 www.kndlandscaping.com

Rivas Landscaping 34 Miller Ave. Freedom, CA 95019 831-707-7387

MAIL - PACKING, SERVICES & SHIPPING

The UPS Store 1961 Main St. Watsonville, CA 95076 831-728-1919 831-728-1507

www.watsonville-ca-0993. theuspstorelocal.com

MANUFACTURERS

Fox Racing Shox 130 Hangar Way Watsonville, CA 95076 831-768-1100 831-768-9342

www.foxracingshox.com

Head’n Home Hats 125 Aviation Way Watsonville, CA 95076 831-722-3324

www.headnhome.com

Nordic Naturals 111 Jennings Dr. Watsonville, CA 95076 831-724-6200 831-724-6600

www.nordicnaturals.com

SierraTherm 200 Westridge Dr. Watsonville, CA 95076 831-763-0113 831-763-1509

www.sierratherm.com

MARKETING

Coastline Marketing Group 426 Salinas Street Salinas, CA 93901 831-759-2273

www.coastlinemarketinggroup.com

MARTIAL ARTS

Claudio Franca Brazilian Jiu Jitsu 1933 Main St. Watsonville, CA 95076 831-288-0722

www.claudiofrancabjj-watsonville.com

MEDIA SERVICES

Freedom Media Services 87 Meadow Terrace Watsonville, CA 95076 831-768-9690

www.freedommediaservices.com

iHeart Media 903 N. Main Street Salinas, CA 93906 831-796-4170 KION TV 1550 Moffett St. Salinas, CA 93905 831-422-3500

www.kionrightnow.com

KSCO/KOMY 2300 Portola Dr. Santa Cruz, CA 95062 831-475-1080 831-475-2967 www.ksco.com

Mount Wilson FM Broadcasters, Inc. 5 Harris Court, Bldg B Monterey, CA 93940 831-324-0375 831-920-2181 www.mountwilsoninc.com

MEDICAL CENTERS, GROUPS & SERVICES

Coastal Health Partners 108 Green Valley Rd. Watsonville, CA 95076 831-319-4194 831-319-4198

www.mycoastalhealthpartners.com

Physicians Medical Group 100 Enterprise Way Ste: C110 Scotts Valley, CA 95066 831-465-7800

Watsonville Mortgage 128 E. Beach St. Watsonville, CA 95076 831-722-9291 831-722-8625

www.watsonvillemortgage.com

NEWSPAPERS

www.pmgscc.com

www.register-pajaronian.com

Radiology Medical Group of Santa Cruz 108 Green Valley Rd., #B Freedom, CA 95019 831-724-2236 831-724-8440

Santa Cruz Sentinel P. O. Box 271 Monterey, CA 93942 831-423-4242 831-423-1154

www.rmgscc.com

Watsonville Post Acute 525 Auto Center Dr. Watsonville, CA 95076 831-724-7505 831-724-6673

MORTGAGE BROKERAGE & LOANS

Integrity Lending 444 Airport Blvd, Ste 101 Watsonville, CA 95076 831-722-1558 831-722-0992

Integrity_lending@yahoo.com

Primary Residential Mortgage 561 Auto Center Dr. Watsonville, CA 95076 831-840-6113 www.primaryresidentialmortgage.com

Sterling Pacific Financial, Inc. 1205 Freedom Blvd., Ste 2 Watsonville, CA 95076 831-786-1980 831-786-1999 www.sterlpac.com

Sunrise Realty 538 Main St. Watsonville, CA 95076 831-722-6250 831-722-6598

www.sunrisebayloans.com

Pajaro Valley Chamber Member Directory

Mid Valley Supply 220 Airport Blvd., Ste. B Freedom, CA 95019 831-724-6301

www.santacruzsentinel.com

Times Publishing Group 9601 Soquel Dr. Aptos, CA 95003 831-688-7549 831-688-7551 www.tpgonlinedaily.com

NON-PROFIT

Agriculture History Project 2601 E. Lake Ave. Watsonville, CA 95076 831-724-5898 www.aghistoryproject.org

Alpha Theta Chapter of Omega Nu P. O. Box 953 Watsonville, CA 95077 831-334-1773 American Red Cross Santa Cruz Chapter 2960 Soquel Ave. Santa Cruz, CA 95062 831-462-2881 831-464-5483 www.sccredcross.org

Arts Council Santa Cruz County 1070 River St. Santa Cruz, CA 95060 831-475-9600 831-475-9700

www.artscouncilsc.org

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Pajaro Valley Chamber Member Directory

Big Brothers Big Sisters 1500 41st Ave, Ste 250 Capitola, CA 95010 831-464-8691 www.santacruzmentor.org

California Grey Bears 2710 Chanticleer Ave. Santa Cruz, CA 95065 831-479-1055 831-479-8465

www.greybears.org

California Strawberry Commission 180 Westridge Drive Ste: 101 Watsonville, CA 95076 831-724-1301

www.calstrawberry.com

CASA of Santa Cruz County 813 Freedom Blvd. Watsonville, CA 95076 831-761-2956 831-761-2913

www.casaofsantacruz.org

Cathedral of Faith 480 Union St. Watsonville, CA 95076 831-353-6453 408-850-5854 www.cathedraloffaith.org

Community Foundation of Santa Cruz County 7807 Soquel Dr. Aptos, CA 95003 831-477-0800 831-662-2001

www.cfscc.org

Digital NEST 17 Aspen Way Watsonville, CA 95076 831-331-7419

www.digitalnest.org

El Pajaro CDC 23 East Beach St. Ste 209 Watsonville, CA 95076 831-722-1224 831-722-3128

www.elpajarocdc.org

Encompass Community Services 195 Harvey West Blvd. Santa Cruz, CA 95060 831-469-1700 831-425-1905 www.encompasscs.org

Families in Transition of Santa Cruz Co. 406 Main St., Room 326 Watsonville, CA 95076 831-998-0699

Ceiba Public School Foundation www.fitsantacruz.org 260 W. Riverside Dr. Freedom Rotary Club Watsonville, CA 95076 P. O. Box 1156 831-740-8773 Freedom, CA 95019 Central Coast Energy Services 831-726-5120 www.freedomrotaryclub.org P. O. Box 2707 Watsonville, CA 95077 Friends of Santa Cruz 888-728-3637 State Parks 831-728-0535 www.energyservices.org 144 School St. Santa Cruz, CA 95060 Central Coast Water Quality 831-429-1840 Preservation 831-429-6748 www.thatsmypark.org P.O. Box 1049 Watsonville, CA 95077 Girl Scouts of California 831-750-5449 www.ccwqp.org Central Coast 10550 Merritt St. Community Action Board/ Castroville, CA 95012 Alcance 831-633-4877 406 Main St., Ste 207 831-633-4029 www.girlscoutsccc.org Watsonville, CA 95076 831-763-2147 831-724-3447 www.cabinc.org

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Goodwill Industries 470 Main St. Watsonville, CA 95076 831-722-2376

www.goodwill.org

Guadalupe Pregnancy Outreach P. O. Box 398 Watsonville, CA 95077 831-206-8539 Haven of Hope P. O. Box 610 Aptos, CA 95001 831-425-3010

www.havenofhopehomes.org

Hope Services 220 Lincoln St. Santa Cruz, CA 95060 831-421-9900 831-421-9280

www.hopeservices.org

Hospice Caring Project 940 Disc Dr. Scotts Valley, CA 95066 831-430-3000 831-430-9272

www.hospicesantacruz.org

Monte Vista Christian School 2 School Way Watsonville, CA 95076 831-722-8178 831-722-0361 www.mvcs.org

Monterey Bay Aquarium 886 Cannery Row Monterey, CA 93940-108 831-648-4983 831-648-7960

www.montereybayaquarium.com

Monterey Bay Birding Festival 522 California Ave. Santa Cruz, CA 95060 888-909-7829 Mount Madonna School, Inc. 491 Summit Rd. Watsonville, CA 95076 408-847-2717 408-847-5633 www.mountmadonnaschool.org

Pajaro Rescue Mission P. O. Box 1807 Watsonville, CA 95077 831-724-9576

Jacob’s Heart Children’s Cancer Support 2007 Freedom Blvd. Freedom, CA 95019 831-724-9100 831-724-9101

www.teenchallengemb.org

www.jacobsheart.org

www.pajarovalleyartscouncil.org

Janus of Santa Cruz 200 7th Avenue, #150 Santa Cruz,, CA 95062 831-462-1060

Pajaro Valley Association of Realtors 557 Auto Center Dr. Watsonville, CA 95076 831-728-4537 831-728-9417

www.janussc.org

Land Trust of Santa Cruz Co. 617 Water St. Santa Cruz, CA 95060 831-429-6116 831-429-1166

www.landtrustsantacruz.org

Lions Club -Pajaro Valley Host P. O. Box 655 Freedom, CA 95019 831-724-9350 831-724-2727 www.lionsclubs.org

Pajaro Valley Arts Council 37 Sudden St. Watsonville, CA 95076 831-722-3062

www.pvaor.org

Pajaro Valley Community Health Trust 85 Nielson St. Watsonville, CA 95076 831-761-5639 861-763-6084 www.pvhealthtrust.org

Pajaro Valley Federation of Teachers P. O. Box 1222 Watsonville, CA 95077 831-726-6866 831-722-3009

www.pajarovalleyhistory.com

Pajaro Valley Loaves & Fishes 150 Second St. Watsonville, CA 95076 831-722-4144 831-722-5269

www.pvloavesandfishes.org

Pajaro Valley Prevention 335 E. Lake Ave. Watsonville, CA 95076 831-728-6445 831-761-6011 www.pvpsa.org

Pajaro Valley Shelter Services 115 Brennan St. Watsonville, CA 95076 831-728-5649 831-722-6177 www.pvshelter.org

Pajaro Valley Water Management Agency 36 Brennan St. Watsonville, CA 95076 831-722-9292 831-722-3139

www.pvwma.dst.ca.us

Pajaro Valley Youth Soccer Club P. O. Box 3242 Freedom, CA 95019 831-840-9080

www.pvysc.net

Pemako Health Initiative 60 Summit Road Watsonville, CA 95076 408-847-6373

www.pemakohealthinitiative.org

Planned Parenthood Watsonville 398 S. Green Valley Rd. Watsonville, CA 95076 831-724-7525 831-724-7438 www.plannedparenthood.org

Professional Fire Fighters of Watsonville P. O. Box 1413 Watsonville, CA 95077 831-728-6060

www.corey.schaefer@cityofwatsonville.org

Rotary Club of Watsonville P. O. Box 282 Watsonville, CA 95077 831-722-8080 831-722-8269

www.watsonvillerotary.com

Salud Para La Gente 195 Aviation Way, Ste 200 Watsonville, CA 95076 831-728-8250 www.saludparalagente.org

Santa Cruz Children’s Museum of Discovery P. O. Box 1903 Soquel, CA 95073 831-234-4014 www.sccmod.org

Santa Cruz County Medical Society 1975 Soquel Dr., Ste 215 Santa Cruz, CA 95065 831-479-7726 831-479-7223 www.cruzmed.org

Santa Cruz County Regional Transportation 1523 Pacific Ave. Santa Cruz, CA 95060 831-460-3200 831-460-3215 www.sccrtc.org

SCORE 716 Capitola Ave. Ste G Capitola, CA 95010 831-621-3735

www.santacruzcounty.score.org

Second Harvest Food Bank 800 Ohlone Parkway Watsonville, CA 95076 831-722-7110 831-722-0435

Soroptimist International Watsonville P. O. Box 442 Watsonville, CA 95077 www.siwatsonville.org

Sons of Italy - Watsonville P. O. Box 1438 Watsonville, CA 95077 831-535-2808

www.watsonvillesonsofitaly.org

Springfield Grange No. 523 2805 Pleasant Valley Rd. Aptos, CA 95003 831-724-3726 United Way of Santa Cruz County P. O. Box 1458 Capitola, CA 95010 831-479-5466 831-476-5477 www.unitedwaysc.org

Volunteer Centers of Santa Cruz County 1740 17th Ave. Santa Cruz, CA 95062 831-722-6708 831-722-1013 www.scvolunteercenter.org

Watsonville Community Band 720 Oregon St. Watsonville, CA 95076 831-728-2768

www.watsonville-band.org

Watsonville Family YMCA 27 Sudden St. Watsonville, CA 95076 831-728-9622 831-728-3422

www.centralcoastymca.org

Watsonville Film Festival P. O. Box 172 Watsonville, CA 95077 831-331-7419

www.watsonvillefilmfestival.org

Watsonville Fly-In 100 Aviation Way Watsonville, CA 95076 831-763-5600 831-763-5645

www.watsonvilleflyin.org

Watsonville Wetlands Watch 500 Harkins Slough Rd. Watsonville, CA 95076 831-402-9559 www.watsonvillewetlandswatch.org

Watsonville Woman’s Club 12 Brennan St. Watsonville, CA 95076 831-726-2627

Pajaro Valley Chamber Member Directory

Pajaro Valley Historical Association P. O. Box 623 Watsonville, CA 95077 831-722-0305 831-722-5501

www.watsonvillewomensclub.org

Youth NOW Center 124 E. Lake Ave. Watsonville, CA 95076 831-254-4990 www.youthnowcenter.org YWCA of Watsonville 340 E. Beach St. Watsonville, CA 95076 831-724-6078 www.ywca.org

NOTARY

Hansen’s Mobile Notary and Bookkeeping P.O. Box 1222 Aptos, CA 95001 831-234-7831 831-722-2994

www.hansensnotarybookkeeping.com

NURSERIES

Alladin Nursery & Gift Shop 2905 Freedom Blvd. Watsonville, CA 95076 831-724-5785 831-724-6960

www.alladinnursery.com

LA Esquina @ 152 9 Casserly Rd. Watsonville, CA 95076 831-970-3034

www.thefoodbank.org

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Pajaro Valley Chamber Member Directory

OFFICE EQUIPMENT, FURNITURE & SUPPLIES

Staples 1445 Main St. Watsonville, CA 95076 831-763-1943

www.staples.com

Taylor’s Office City P. O. Box 1119 Watsonville, CA 95077 831-724-5681 831-724-0465

www.taylorsofc.com

OIL & GAS - DISTRIBUTORS, MARKETING & OPERATORS

Main Street American Fuels 175 Main St. Watsonville, CA 95076 831-728-9188 831-725-9719 SC Fuels 2075 Alum Rock Ave. San Jose, CA 95116 408-252-7720 408-255-5263 www.coastoil.com Sturdy Oil Company P. O. Box 90 Salinas, CA 93902 831-422-8801 831-724-04761

www.sturdyoil.com

OPTOMETRIST/ OPHTHALMOLOGIST

Sambrailo Packaging P. O. Box 50090 Watsonville, CA 95077 831-724-7581 831-722-7459

www.sambrailo.com

PARTY RENTALS & SUPPLIES M & M Party Rental 1010 Freedom Blvd. Watsonville, CA 95076 831-728-8405 831-728-0721 www.mmpartyrentals.com

PATENT AGENCIES

Central Coast Patent Agency, Inc. #3 Hangar Way Watsonville, CA 95076 831-768-1755 831-768-8550

www.centralcoastpatent.com

PAWN-GOLD BUYING

Watsonville Pawn, Inc. 456 Main St. Watsonville, CA 95076 831-768-7296 831-724-5626

PAYROLL SERVICES

Paychex, Inc. 180 Westridge Dr., #100 Watsonville, CA 95076 831-722-9788 877-866-0714

Coastal Eye Associates 160 Green Valley Rd., Ste 202 Freedom, CA 95019 831-724-1353 831-728-4739

www.paychex.com

Green Valley Optometry 386 S. Green Valley Rd. Watsonville, CA 95076 831-724-1063 831-724-1067

www.walgreens.com

www.coastal-eye-associates.com

www.greenvalleyoptometry.com

PACKAGING MATERIALS

Pacific AgPak 150 Aviation Way, Ste 201 Watsonville, CA 95076 831-722-9495 831-722-9750

PHARMACIES

Walgreen’s 1810 Freedom Blvd. Freedom, CA 95019 831-768-0183

PHYSICIANS & SURGEONS

Dr. Robert Weber 1066 S. Green Valley Rd. Watsonville, CA 95076 831-722-2422

www.montereybayfamilyPhysicians & Surgeons.com

www.pacificagpak.com

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Mar Monte Medical Clinic 846 Freedom Blvd. Watsonville, CA 95076 831-761-7225 831-761-1178

www.marmontemedical.com

Palo Alto Medical Foundation 550 South Green Valley Rd., Watsonville, CA 95076 831-458-5865 Urgent Care 831-458-5860

www.pamf.org/watsonville

PLUMBING SUPPLIES, WHOLESALE

A.L. Lease Co. Inc. 1220 W. Beach St. Watsonville, CA 95076 831-724-1044 831-724-1183

PRINTERS

Pajaro Valley Printing 1827 Freedom Blvd. 831-722-2367 831-722-3696

www.pajarovalleyprinting.com

PRIVATE INVESTIGATOR

Bynum Private Investigations P.O. Box 2053 Aptos, CA 95001 831-809-7117 831-663-2053 www.bynumpi.com

PROFESSIONAL SERVICES

LegalShield Independent Associate, Fiaau Ohmann P. O. Box 584 Aromas, CA 95004 831-206-9401

www.legalshield.com

PROPANE

Kamps Propane 1262 Dupont Ct. Manteca, CA 95336 510-471-7279 510-471-5914

www.kampspropane.com

PROPERTY MANAGEMENT

Bergstrom/Kramer, Inc. 21 Brennan Street, Ste: 16 Watsonville, CA 95076 831-724-2343 831-761-8282 www.burgstromkramer.com Milladin Properties LLC P. O. Box 207 Watsonville, CA 95077 831-722-6000 Oak Tree Property 936 E. Lake Ave. Watsonville, CA 95076 831-722-9922 831-768-9087

Oliver Property Management 723 E. Lake Ave. Watsonville, CA 95076 831-722-4696 831-722-8999 www.oliverpm.com

PacCom Management Services 150 Westridge Dr. Watsonville, CA 95076 831-722-7609 831-722-4629 www.paccom.biz

Statewide Properties 550 Walker St. Watsonville, CA 95076 831-728-5996 831-724-2583

www.statewideprops.com

PUMPKIN PATCH

Jimmy’s Pumpkin Patch 330 Carlton Rd. Watsonville, CA 95076 310-497-1970

REAL ESTATE

Aldina Real Estate, Inc. Property Mgmt. 713 East Lake Ave. Watsonville, CA 95076 831-722-7131 831-722-4601

www.aldinapropertymanagement.com

Stelling KW Commercial Real Estate 1414 Soquel Ave., Ste 100 Santa Cruz, CA 95062 831-359-5500

www.allenpginc.com

www.tomstelling.com

Burgstrom/Kramer, Inc. 21 Brennan St., Ste 16 Watsonville, CA 95076 831-724-2343 831-761-8282

Sunset Properties 261 Beach Rd., Bldg. 2 Watsonville, CA 95076 831-840-5519 831-763-9730

www.burgstromkramer.com

www.pajarodunes4u.com

Coast Business Brokerage 10096 Soquel Dr., Ste 10 Aptos, CA 95003 831-685-8866

Coldwell Banker Campos Real Estate 617 East Lake Ave. Watsonville, CA 95076 831-728-4276 831-728-0251

www.coastbizbrokers.com

David Lyng & Associates, Inc. www.beckycampos.com 55 Penny Lane, Ste 102 Watsonville, CA 95076 Renee Mello & Associates 831-763-6700 44 Brennan St. 831-763-6701 Watsonville, CA 95076 www.davidlyng.com 831-761-3100 831-761-3115 Hamilton-Swift & www.reneemello.com Associates, Inc. 500 Chestnut St., Ste 100 Tony Melo Santa Cruz, CA 95060 713 E. Lake Ave. 831-459-9992 Watsonville, CA 95076 831-459-9998 831-566-9716 www.hamiltonswift.com 831-207-4860 J-E Properties 86 Lynwood Place Watsonville, CA 95076 831-722-1572 KW Commercial Realtor 44 Brennan St. Watsonville, CA 95076 831-818-1069 831-761-8543

www.chuckallen.yourkwagent.com

Oak Tree Property 936 E. Lake Ave. Watsonville, CA 95076 831-722-9922 831-768-9087 Realty World Bay Properties 444 Airport Blvd., Ste 107 Watsonville, CA 95076 831-722-1020 831-722-3030

www.tonymelorealestate.com

RESTAURANTS/CLUBS

Applebee’s Watsonville 1105 S. Green Valley Rd. Watsonville, CA 95076 805-226-2963

www.applebees.com

Bagel Cafe 1830 Main St. Watsonville, CA 95076 831-722-3838 831-722-6640

www.bagelcafebakery.com

Main Street Burgers and Brews 1116 Main St. Watsonville, CA 95076 831-566-0329

California Grill Peixoto LLC. 1970 Freedom Blvd. www.realtyworldbayproperties.com Freedom, CA 95019 831-722-8052

www.californiagrillrestaurant.com

Cassidy’s Pizza

1400 Freedom Blvd. Watsonville, CA 95076 831-724-2271 831-724-6106

1441 Main St. Watsonville, CA 95076 831-728-9192 831-728-9180

www.cassidyspizza.net

www.sushi-garden.com

Crow’s Nest Restaurant 2218 E. Cliff Dr. Santa Cruz, CA 95062 831-476-4560

Taylor Brothers Hot Dogs 336 Union St. Watsonville, CA 95076 831-722-2402

www.crowsnest-santacruz.com

Ella’s @ the Airport 100 Airport Blvd. Watsonville, CA 95076 831-728-3282 Imura Japanese Restaurant 1994-C Main St. Watsonville, CA 95076 831-761-8799 831-761-9432

www.imurasushi.com

Jalisco Restaurant 315 Main St. Watsonville, CA 95076 831-728-9080 831-728-8657

www.jaliscorestaurant.com

Mas Mac, Inc. 717 East Lake Ave. Watsonville, CA 95076 831-761-0671 831-761-0441

www.mcdonalds.com

Red Apple Cafe 589 Auto Center Dr. Watsonville, CA 95076 831-761-9551 831-768-7625 Round Table Pizza 1975 Main St. Watsonville, CA 95076 831-722-2492 831-722-7827 www.roundtable.com

Shadowbrook/Crows Nest Restaurant P. O. Box 65 Capitola, CA 95010 831-475-1222 831-475-7664

Taco Bell 14 Green Valley Road Freedom, CA 95019 831-761-3991

www.tacobell.com

The Villager 1028 E. Lake Ave. Watsonville, CA 95076 831-722-5200

Pajaro Valley Chamber Member Directory

Allen Property Group, Inc. P. O. Box 556 Santa Cruz, CA 95061 831-688-5102 831-688-5102

Wooden Nickel Bar & Grill 1819 Freedom Blvd. Freedom, CA 95019 831-724-2600

RETAIL

Orchard Supply Hardware 1060 S. Green Valley Road Watsonville, CA 95076 831-728-7701 www.osh.com

The True Olive Connection 106 Lincoln St. Santa Cruz, CA 95060 831-458-6457 831-458-6457 www.trueoliveconnection.com

Tractor Supply Company 580 Auto Center Drive Watsonville, CA 95076 831-761-5368

www.tractorsupply.com

Water Street Stereo 125 Hangar Way #140 Watsonville, CA 95076 831-427-1604

www.waterstreetstereo.com

www.shadowbrook-capitola.com

Sushi Garden 2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

Pajaro Valley Chamber Member Directory

SCHOOLS, COLLEGES & EDUCATION

Cabrillo College 6500 Soquel Dr. Aptos, CA 95003 831-479-6100 831-479-6153

www.cabrillo.edu

Giving Tree Academy 46 Arbolado Dr. La Selva Beach, CA 95076 831-722-7811 831-722-8727

www.givingtreeacademy.com

Hearts & Hands Christian Childcare & Preschool 40 Blanca Lane Watsonville, CA 95076 408-748-3500 831-724-0177

www.hhpreschool.com

Monsbey College 6 Hangar Way, Ste B Watsonville, CA 95076 831-786-0531 831-786-0326

www.monsbey.com

Monte Vista Christian School 2 School Way Watsonville, CA 95076 831-722-8178 831-722-0361 www.mvcs.org Mount Madonna School, Inc. 491 Summit Road Watsonville, CA 95076 408-847-2717 408-847-5633 mountmadonnaschool.org Pajaro Valley Unified School District 294 Green Valley Rd. Watsonville, CA 95076 831-786-2100 831-761-6010 www.pvusd.net

SELF STORAGE

SMOKED MEAT SPECIALTIES

Freedom Meat Lockers 160 Hi-Grade Lane Freedom, CA 95019 831-724-4355

www.freedommeatlockers.com

SOLAR ENERGY SERVICES

SolarCity 828 Laine Street, #2 Monterey, CA 93940 707-495-1950 www.solarcity.com

SolarCity 493-A Casserly Road Watsonville, CA 95076 831-539-8399 www.solarcity.com

TELECOMMUNICATIONS

4G Wireless 2002 Freedom Blvd. Freedom, CA 95019 408-829-1281

www.verizonwireless.com

AT&T 401 W. Franklin St. Monterey, CA 93940 831-768-1200 www.att.com

T-Mobile Exclusive Wireless 1897 Main St. Watsonville, CA 95076 831-724-3000 www.exclusivewireless.net

Totlcom, Inc. 65 Hangar Way Watsonville, CA 95076 831-728-5000 831-728-8228 www.totlcom.com

THEATERS

Green Valley Cinemas 1125 S. Green Valley Rd. Watsonville, CA 95076 831-761-8300 831-761-0496

www.greenvalleycinema.com

AAA Mini Storage 50 Westgate Dr. Watsonville, CA 95076 831-724-5150

www.aaaministorageca.com

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

TITLE COMPANIES

Stewart Title 901 Campisi Way, Ste 100 Campbell, CA 95008 408-805-0051

www.stewart.com

TRACTORS & FARM EQUIPMENT

C & N Tractors 496 Salinas Rd. Watsonville, CA 95076 831-722-2733 831-761-8282

WEBSITE DESIGN & DEVELOPMENT

Melody Sharp Web Design 3395 N. Polo Dr. Aptos, CA 95003 831-685-8318

www.melodysharp.com

WINERIES

Alfaro Family Vineyards 420 Hames Rd. Watsonville, CA 95076 831-728-5172 831-761-5563

www.c-ntractor.com

www.alfarowine.com

RDO Equipment 1340 W. Beach St. Watsonville, CA 95076 831-763-2165

Wargin Wines 18 Hangar Way, Ste C Watsonville, CA 95076 831-531-8108

www.rdoequipment.com

TRUCKS - INDUSTRIAL

Southwest Truck Service 50 Pine St. Watsonville, CA 95076 831-724-8514 831-724-0523 www.swtrucking.com

UTILITIES

Pacific Gas & Electric 615 7th St. Santa Cruz, CA 95062 831-479-3059 www.pge.com

VACATION RENTALS

Pajaro Dunes Company 101 Shell Dr. Watsonville, CA 95076 831-728-7400 831-728-7444 www.pajarodunes.com

Pajaro Dunes North Association 101 Shell Dr. Watsonville, CA 95076 831-761-7752 831-761-6285

www.pajarodunesshorebirds.com

VETERINARIANS

Aptos-Creekside Pet Hospital 10404 Soquel Dr. Aptos, CA 95003 831-688-4242 www.aptos-creeksidepets.com

www.warginwines.com

Maricela Velazquez 831-776-9816

(831) 840-0311 (831) 768-9740

VICKY'S Produce

(831) 722-1228

321 Rodriguez St. Watsonville, CA

Pajaro Valley Unified School District Landmark Elementary 235 Ohlone Park Way  (831) 761-7940 www.landmark.pvusd.net

Aptos

Mar Vista Elementary 6860 Soquel Dr. (831) 728-6374 www.marvista.pvusd.net

Rio Del Mar Elementary 819 Pinehurst Dr. (831) 688-2053 www.riodelmar.pvusd.net

Aptos High School 100 Mariner Way (831) 688-6565 www.aptoshs.net

Bradley Elementary 321 Corralitos Road (831) 728-6366 www.bradley.pvusd.net Macquiddy Elementary 330 Martinelli St. (831) 728-6315 www.macquiddy.pvusd.net

Freedom

Freedom Elementary 25 Holly Dr. (831) 728-6260 www.freedom.pvusd.net

Calabasas Elementary 202 Calabasas Road (831) 728-6368 www.calabasas.pvusd.net Mintie White Elementary 515 Palm Ave. (831) 728-6321 www.mintiewhite.pvusd.net

Watsonville Elementary Schools Valencia Elementary 250 Aptos School Road (831) 688-2013 www.valencia.pvusd.net Amesti Elementary 25 Amesti Road (831) 728-6250 www.amesti.pvusd.net Aptos Junior High 1001 Huntington Dr. (831) 688-3234 www.aptosjr.pvusd.net Ann Soldo Elementary 1140 Menasco Drive (831) 786-1310 www.annsoldo.pvusd.net 48

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

H.A. Hyde Elementary 125 Alta Vista Ave.  (831) 728-6243 www.hahyde.pvusd.net Ohlone Elementary 21 Bay Farms Road (831) 728-6977 www.ohlone.pvusd.net Hall District Elementary 300 Sill Road  (831) 728-6371 www.hall.pvusd.net Radcliff Elementary 550 Rodriguez St. (831) 728-6469 www.radcliff.pvusd.net

Starlight Elementary 225 Hammer Dr. (831) 728-6979 www.starlight.pvusd.net Middle Schools

Rolling Hills Middle School 130 Herman Ave. (831) 728-6341 www.rollinghills.pvusd.net

Ceiba College Prep Academy 260 West Riverside Drive (831) 740-8800 www.ceiba.pvusd.net

High Schools

Watsonville Charter School of the Arts 75 Whiting Road (831) 728-8123 www.wcsa.santacruz.k12.ca.us/

Cabrillo College Watsonville

Linscott Charter Pajaro Valley High School 220 Elm St. Cesar Chavez Middle (831) 728-6301 500 Harkins Slough Road 440 Arthur Road www.linscott.pvusd.net (831) 728-8102 (831) 761-7699 www.cesarchavez.pvusd.net www.pvhs.pvusd.net

T E.A. Hall Middle School 201 Brewington Ave. (831) 728-6270 www.eahall.pvusd.net

Lakeview Middle School 2350 E. Lake Ave.   (831) 728-6455 www.lakeview.pvusd.net

Watsonville High School 250 E. Beach St. (831) 728-6390

New School 165 Harkin Slough Road (831) 761-6140 www.newschool.pvusd.net

Alternative and Charter Schools

Alianza Charter 115 Casserly Road (831) 728-6333 www.alianza.pvusd.net

Pajaro Middle School 250 Salinas Road Academic Vocational (831) 728-6238 www.pajaromiddle.pvusd.net Charter Institute 112 Diamond Drive (831) 728-6225 www.avci.pvusd.net

Pacific Coast Charter 294 Green Valley Rd. (831) 786-2180 www.pccs.pvusd.net

Renaissance High School 11 Spring Valley Road (831) 728-6344 www.renaissance.pvusd.net

he Cabrillo College Watsonville Center offers college level and basic preparation classes in general education and career technical (vocational) education. Students can earn an associate’s degree, a certificate or skills for career advancement, or prepare to transfer to a fouryear institution. Financial aid information and academic counseling is available in English and Spanish. Services such as tutoring and help with computer skills are offered as well. The Watsonville Center classrooms are all equipped with “smart” classroom technology. Students have access to fully equipped computer labs.

Accreditation Cabrillo College is accredited by the Western Association of Schools and Colleges, and adheres to the standards of the Accrediting Commission for Community and Junior Colleges, and has been approved by the Board of Governors of the California Community Colleges and the California State Department of Education. The College is also approved by the California Department of Education for the training of veterans under the provisions of the G.I. Bill. The college is a member of the Community College League of California. Designated courses are accepted on a transfer basis by the University of California, the California State University system, and by private four-year colleges and universities.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

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Wil nzo Lombardi laring Arielle Spotswood of Corralitos By TAR Day” at son Qua dealing with the unpleasant odors helps plant begonias Thursday MO HA rry. at the Santa Cruz County Fairgrounds as part of the annual OF THE NNULA are limited, she said, adding that REGISTE flower planting day. Erik Chalhoub/The R-PAJARO Land CENT most of the foul odors are coming NIAN Cruz Bea ch Boa annual WhRAL COAST from Sea decaying rdw — algae and other brig alk are By TAR ht area, a new rec arf to Wharf racThe 42nd Poi a, the MO plant HA Live matter. “It’s a very natural nt OF THE NNUL sold out ord: All 16,000 e has set Wh and then ends Oak, Pleasure REGprocess, A ISTER-PA but unfortunately nea arf in the in 19 openings it does JARONIAN CAPIT heart of r the Capitola Scott McC hours. cause OL an odor New at times.” A the Cap — The village. this yea onv itola Rickard said rac famcity tion on says the ed haspin ers this ille, race directo just got a $383,92 has alsoMan Capitol r is a meet-up from mo ten a maj Ris 5 state mosquito sion of re than year are comingr, speed up fam a beach, designe staortofina surroundiadded the grant tha dunks than 10 40 states ncia ily mem find one water ng garin an effort ttowill bers abil d to den the l boost, be use another Since mosquito s and pat control Zealand, countries includand more ity to mo “It six-acrpopulation in the area.d to fix up Capitol the e site is hs. Uganda Japan, Ethiop ing New cern is just a way re directly. a, Thecial mosquito to alleviat own and ia, Ken dunks release a $600,00 offi s there plan ed by athe ya, finis and confusion “It is the Canada. 0 chemical tab to rest City By TODD into the water to mak about tho e conh GUILD the that red of sam race efin e with abo ore the upisthe rest e six-mil drip irrigation, which is thought to se that e the ,” McC deadly to mosquito Of the At proper be larvae, works dire ofLand sion’sbut ty trails, man along the ut 50 live ban e course crea the start line onville said. efficient, said organizer Dave Schnitter. more gar not den cto harmful ds Ste org to humansveorJes ted a cor r, said. and other The Me animals. “It’s a fun route,” McConv playing berg, pubWATSONVIL A group of volunteers on Thursday, ral systemanizers have June rra nea n lic LE — The Santa long bee dite that allo great exp event that makille said. n ws County Fairgrounds will once again Cruz 26, was at the grounds, trowels in hand, says192 that0s ttered, is cityhom crews wall off shuRickard See WH e, are runners erience not just es for a be in placing the seedlings into soil. wh ichbloom this situ of Wh now ARF ated cleaning but obs The planting up , dead arf has year, with rows of begonias, has pag fishind a switch beh from Road and e A5 a unique ervers as for the become an annual tradition. a towerin shores zinnias k trai the pro of the lake eve well. It on aper conduit bacthe daily g and other flowers adding splashes of l tha is Another t Runner ty The race nt.” planting took place on July 17. for basis, feature but areser color pedestr noves longer and walke Wharf Roa as aable s to the September fair. Municipal begins at the ians and heato A retired teacher, former 4-H member vily useBut thanks to use d rs a boat and San to in ann retrieve bic Wh and dead the the ta Bay d fish ongoing ual yclists arf and Cruz “We don drought, their lifelong Corralitos resident, 37th along the nue move alo Wharf to Wh ’t from the Ave numbers Stephanie Bulich anticip . due to thebetwee itself will be drastically reduced. While coast thro threads it way into the n arf race atelake ng East said she attends the fair every year. the mansion ugh the fact that public past years have seen upwards waters are now “Our imp oncethe Santa of 10,000 Seventh Cliff Drive near betoo we are donwill “I’m giving back to the community,” able toseedlings shallow to accommodate Avenue being planted, that number has been go around roveme nts will boat. e,”a Jes Tarmo she said of her reason for helping in 2009. one Hannula/R berg said ena The shores reduced ofble to 7,000. with the the pubhave egister-Pa . The pro side of the jaronian mansion thelake lic to wal What’s ject file more, the plants will be watered via nsIde also call and rest .” k orin s turn Please for towid Page 4 Please turn to Page 7 ening pat The pro g a large fou •Annie’s hways said. Wh ject will take ntain. ile two to thre •Arts an Mailbox complet actual groundw e years, A5 e a general ork •Editoria •Calen d Leisure plan and will take about Jesberg da B7 olloW environmen a yea •Movies l •Classifie r us tal review r to A4 A2 d will •O •Comics bitua SeeBENGTSON By SAMANTHA A2 B4 RISPIN ea faceboo eath ther , page vendors came to showcase •Police ries k.com/p •Crosswo er actually Of the Land A8 ajaronia A3 Reports B3 their goods on El Camino going going pretty well. I’m mocha, cappuccino with rd n •Sport to start recruiting more caramel Partly clo s A3 Real. B3 @regpa vendors in the next week or so vanilla, and hazelnut and •Weathe udy GREENFIELD — South j and tea. “I think this is the first that B1 r Tonigh way we can grow this.” Monterey County Farmers time “I’ve we’ve had it after being A8 youtube Friday t will be cloudy. Muniga said the Farmers children noticed that in Markets are underway as of inactive .com/ will be sun I’ve seen before, for two years,” register said Ton Market has a lot of support it’s July 5. Clothing vendors, Michael ny. igh pajaroni help them boost Muniga, Chamber from the City an Friday t’s low: 55 produce of Greenfield. immune system and up their vendors, ’s high: food of Commerce director. “For Greenfield Details vendors and green product the first Police officers and energy throughout just more on page 71 time in two years, it’s explorers the day so A8. provided security they’re well nutrified,” said for the event. Zaragoza. Vendors for the event The Farmers Market also ranged from clothing vendors, showcased different types of to snow cone vendors, to solar solar lights from motorcycles, lights, restaurant vendors to dogs and fire hydrants to and tea/coffee and green red peppers. Patrons could product vendors. One such also get vendor was Cecilio Zaragoza, differenttheir fill of beans and assortments of nuts. an independent Ganolife South County Farmers representative. Markets are every Saturday Ganolife is a tea and coffee from product that contains more are 8 a.m. to 1 p.m. If you interested in a booth call than 150 anti-oxidants, 200 Michael Muniga at the City of photo nutrients Greenfield Police Explorers pose for and has anti- Greenfield. The market a picture. The explorers helped tumor will effects. It comes in run until Aug. with gate security for the Farmers Market on July 5. Samantha different 30. flavors like latte, Bengtson/The land

Update

Wharf to

Wharf ha

s record s

ellout

Grant give Mansion s Rispin a respite Drou ght dampens fairgrounds flower planting Volunteers needed for next event

E - EDITION www.register-pa- ONLINE @ jaronian.com

Keynote speaker encourages political involvement

By TODD GUILD

Of the Land

WATSONVILLE — Pajaro Valley berry farmer John E. Eiskamp was named Farmer of the Year Thursday, June 26, at the Santa Cruz County Farm Bureau’s 97th annual Meeting and Dinner. Eiskamp currently serves on the Santa Cruz Farm Bureau, and is past president of the organization. He was born in Palo Alto in 1960, but moved to Indiana as a young boy. He spent summers in Watsonville where he worked for both his grandfathers’ farms. That experience would later inspire him to enter a life of farming.

He serves on the Ad Hoc Funding Committee for the Pajaro Valley Water Management Agency and is active in local water issues. He was also advocate in the fight to defeat Measure an T. Eiskamp launched J.E. Farms in 1988, and grows raspberries and blackberries. “It’s very nice to be recognized by your peers,” he said of the award. Eiskamp made a brief statement which he talked of his lifelong career, in but Please turn to Page 6

August 2014

Eiskamp named SCFB Farmer of the Year

/pajaronian

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

South County Farmers Markets return

to Greenfield

/regpaj

John E. Eiskamp smiles as he receives one of a pile of proclamations after he was named Farmer of the year. Todd Guild/The Land

Inside ... Cancer survivor granted wish Orchard given reprieve Challenging competition SVF welcomes new CEO Worlds of color

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CALENDAR OF EVENTS January

Pajaro Valley Chamber of Commerce and Agriculture Annual Awards Dinner Jan. 23, 2016, 5:30 p.m. Santa Cruz County Fairgrounds 2601 E. Lake Ave., Watsonville

Gala night honors those who have given back to the community.

April

Earth Day/Day of the Child

April 24, 2016, Noon-4 p.m. Ramsay Park, 1301 Main St. Watsonville

Free admission. Children’s activities, information booths, low cost food, games, prizes, entertainment. More information call 831-768-3107.

June

PAPAS Father’s Day Event (TBA) 19 West Lake Avenue, Watsonville

Celebrating fathers and honoring families. Live music and performances, fatherhood awards, food, raffle prizes and more.

July

February

Pajaro Valley Business Expo

Pajaro Valley Quilt Association Quilt Show

Feb. 27-28, 2016, Saturday 10 a.m. – 5 p.m., Sunday, 10 a.m. – 4 p.m. Santa Cruz County Fairgrounds, 2601 E. Lake Ave., Watsonville

April 21, 2016, 4 p.m. – 7 p.m. Santa Cruz County Fairgrounds, 2601 E. Lake Ave., Watsonville

The public is invited to visit the booths of Chamber member businesses to win prizes, play games, try new products and enjoy other activities. Always informative and fun!

Spirit of Watsonville Parade

July 4, 2 p.m. Downtown Main Street, Watsonville

A Watsonville favorite! Attended by thousands, the parade celebrates the region and country. Get your spot early!

May

See hundreds of quilts on display. Featured artist for this year’s show is Therese May. May has been chosen to exhibit her works at the Smithsonian Institution in Washington and at the Louvre in Paris.

March Relay For Life (TBA)

Cinco de Mayo Celebration  Downtown Plaza and Main Street, Watsonville

Watsonville Film Festival March 3-6, 2016

Weekend long event offers independent films and discussions with directors. It’s an exciting opportunity to see films out of the mainstream and relevant to our region’s culture and people. Visit watsonvillefilmfestival.org for update.

Every year in honor of Cinco de Mayo, people gather in downtown Watsonville to enjoy live music, food and a magic show to commemorate the Mexican army’s victory over French forces at the Battle of Puebla on May 5, 1862. Main Street is closed to traffic between Beach Street and Second Street to allow for a large stage with music and other entertainment in the street. The plaza is filled with food vendors, games and a bounce house for children.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

This fundraiser for the American Cancer Society brings the community together to fight cancer by providing funds for research and services — all while having fun!

Obon Festival (TBA) Watsonville Buddhist Temple 423 Bridge St.

Features traditional Japanese dances, food, fun, Watsonville Taiko.

August

Watsonville Strawberry Festival Aug. 1-2, 2015, 10 a.m. to 7 p.m. Watsonville City Plaza Main, Peck and Union streets.

Come celebrate the stars of Watsonville — luscious, beautiful strawberries. Enjoy world-class entertainment; eating contests, a carnival, arts and crafts and every kind of strawberry treat imaginable. Vendor booths. Free admission. Historic downtown Watsonville. Around the City Plaza on Main, Peck and Union streets.

September (cont.)

Santa Cruz County Fair & Horse Show

Sept. 16-20, 2015 Santa Cruz County Fairgrounds, 2601 E. Lake Ave., Watsonville

The 2015 theme is Country Nights and Carnival Lights.

December

Dec. 6, 2015, 5 p.m.

Holiday Tree Lighting City Plaza

Ongoing

September

Monterey Bay Birding Festival Sept. 24-26, 2015

Wings over Watsonville Fly-in

Sept. 5, 2015, 8 a.m. to 6 p.m. Watsonville Municipal Airport, 100 Aviation Way

Fun, family oriented and free. Friday night kids’ movie. Food, aerial demonstrations, Young Eagles flights. Intro training flights. Historic and antique aircraft. People’s choice awards.

Celebración del Día de la Independencia/Mexican Independence Day

Sept. 13, 2015  Downtown Plaza and Main Street, Watsonville

A celebration of Mexico’s Independence Day, Sept. 16, is scheduled the Sunday before. Come enjoy the beautiful culture and color of Watsonville as thousands gather for food, dancing and music.

The Monterey Bay area is one of the best spots for bird watching and folks travel from around the world to attend this three-day event that includes workshops, research presentations, field trips, water adventures and, of course, bird watching! Visit montereybaybirding.org to learn more.

Farmer’s Market Pajaro Valley Certified Farmer’s Market  Every Friday, 3 p.m.-7 p.m.  Downtown Watsonville Union and Peck streets.

October Burrito Bash

Saturday, Oct. 3, 2015, 10 a.m. to 5 p.m. Santa Cruz County Fairgrounds, 2601 E. Lake Ave., Watsonville

A day of fun for the entire family with burritos, brews, activities, arts and craft booths. Jalapeno eating contest. Live music. For more information, visit Burritobash.com.

November

Agricultural History Project Second Saturday on the Farm Santa Cruz County Fairgrounds 2601 E. Lake Ave., Watsonville

Open Second Saturday of each month, 11 a.m.-3 p.m., or call to visit by appt. only. Fun activities for children the second Saturday of each month. Visit aghistoryproject.org for details or call for an Appointment 831-724-5898

Kidrageous at the Watsonville Plaza Sept. 20, 2015, Noon to 5 p.m. City Plaza in historic downtown Watsonville.

The annual Kidrageous Carnival celebrates and honors children with cancer. At this Jacob’s Heart’s event, all of the booths, activities, food and “Kidrageous” characters represent the favorite things of local children with cancer. Family fun for everyone.

Veteran’s Day Parade

Nov. 11, 2015, 10:15 a.m. Downtown Watsonville Main and E. Beach streets

Event calendar compiled July, 15, 2015. Event dates and times are subject to change.

2015-2016 PAJARO VALLEY BUSINESS & COMMUNITY PROFILE

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