THE CHALLENGe Extend the Crayola brand to its outdoor line of products appealing to the 13-17 year-old consumer, while keeping in line with the brand’s youthful personality and commitment to creativity and innovation.
THE idea Showcase the Crayola Outdoors message of “coloring everywhere� by allowing consumers to literally color the world around them with the use of Mobile GPS.
THE Creative Vision Crayola’s Color Everywhere Application can be downloaded onto any GPS enabled cell phone by text messaging a predetermined dowload number. Once the application is installed, users can chose between different colors to use in their GPS artwork.
THE Creative Vision The application tracks the phone’s location and records its movement through the use of Mobile GPS, allowing people to literally color the world everywhere they go. Later, users can view their GPS artwork on the Color Everywhere Mini-Site utilizing Google Earth’s world view.
THE Results
GPS artwork that literally allows users to color everywhere.
THE Results
From tracking your day-to-day routine...
THE Results
...to sending a message...
THE Results
...to simply expressing your creativity.