Ink & Key The Portfolio of Mike Andersen
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Š Michael Andersen 2011 All rights reserved No part of this book may be used or reproduced in any manner without written permission from the author, except in the context of reviews. Every reasonable attempt has been made to identify owners of copyright. Errors or omissions will be corrected in subsequent editions. Written, designed, photographed and produced by: Michael Andersen Academy of Art University 79 New Montgomery Street, San Francisco, CA 94105 Department Director Phil Hamlett
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Table of Contents Ink & Key
Violation America The Universal Declaration of Human Rights
7
The New Sound 22 Re-branding Capitol Records Mixing Ink Silk Screen Posters
44
Burn Piano Island Experimental Typography Poster
52
Charles & Ray The Eames Paint Collection
60
Heritage A Skin Care Line For Ducati
70
Remark The Desire Issue
80
Polly’s Perch A Birdhouse for 826 Valencia
104
Fallen Blossoms Akira Kurosawa’s Forgotten Heroes
112
Ration A Thesis Project
130
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Violation America The Universal Declaration of Human Rights
UNITED NATIONS
Project
01/10
Client
The United Nations
Date
Fall, 2009
Instructor
Roland Young
Course
Design Outside the Box
Category
Print, Digital
Typography
Helvetica Neue
Deliverable
Poster Series, Website
Key Words
Brief
Outcome
Poster Design Swiss Human Rights America
In this class we were asked to create a new campaign or product for an existing brand or organization. We could choose to cover any topic we wanted, however we were highly encouraged to find something that we believed to be important and that needed addressing.
The outcome for this project was a set of very simple yet powerful posters. They were designed to be read instantly, and to get the viewer to stop and wonder what this campaign is all about. These posters utilize bold colors and strong simple typography on a strict grid. Each poster depicts a different violation of the Universal Declaration of Human Rights that occurs in the United States on a daily basis. A website was also created to go along with this project where a viewer could go to learn more about Human Rights, as well as view the different posters.
Design Objectives Here in America we often site human rights violations as a reason for sanctions or trying to force our views on other countries. However, every day in the United States human rights are being violated. This project is a hypothetical poster series that would be released by the United Nations that aims to remind Americans that we should worry about our own country once in a while before trying to police the world.
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Charles & Ray
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Violation America
Project
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Violation America
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Violation America
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Violation America
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Violation America
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The work of Michael Andersen
The New Sound Re-branding Capitol Records
capitolrecords
Project
02/10
Client
Capitol Records
Date
Spring, 2009
Instructor
Hunter Wimmer
Course
Nature of Identity
Category
Branding, Print, Digital
Typography
Chalet, Univers
Deliverable
Visual Identity System
Key Words
Brief
Outcome
Branding Logo Community Music
The assignment for this project was to first find a brand that we considered to be defunct or in need of a refreshing, and then to rebrand it. Our task was to not only create the visual identity system for our brand, but also choose what extensions it would express itself in.
The outcome for this project was a re-branding of Capitol Records. Through this project I looked at how the idea of how we sell music is outdated. This re-branding looked at creating a community around music again. It explored how music brings people together and how that can be used as a business model, focusing more on live concerts, merchandise, and creating a music sharing site.
Design Objectives The design objectives of this project were to learn how to rebrand a company and create a strong visual identity. There was also a second objective which was to learn how to take that identity and turn it into a new business plan of how the company can change in the future.
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Charles & Ray
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The New Sound
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The New Sound
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The New Sound
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capitolrecords
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The New Sound
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The New Sound
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Mixing Ink Silk Screen Posters
Project
03/10
Client Personal
Date
Spring, 2010
Instructor
Carrie Anne Plank
Course
Silk screen 1
Category
Print Making
Deliverable Posters
Key Words
Brief
Outcome
Silk screen Ink Illustration Amsterdam Switzerland
These posters were completed for my silk screen class. The first poster Amsterdam was suppose to be a 6 color print. The second, Luftballons was suppose to be a 10 color print.
My end result for this class were these two prints, Amsterdam and Luftballons. They were inspired by a trip in the summer of 2008 to Europe. The separations for the silk screens were all hand drawn, and the posters were also hand printed..
Design Objectives The objectives for these projects was to learn the silk screening process and to create different prints of different levels of complexity.
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Mixing Ink
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Mixing Ink
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Charles & Ray
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Burn Piano Island Experimental Typography Poster
Project
04/10
Client
The Blood Brothers
Date
Fall, 2009
Instructor
Jay Wilkinson
Course
Experimental Typography
Category
Print, Typography
Typography
Univers
Deliverable Poster
Key Words
Brief
Outcome
Experimental Music Typography Fire
The assignment for this project was to create an experimental typographic poster for a song from a band of our choosing. We were to use a light projector and transparencies to create the poster.
The outcome of this project was a poster for the band the Blood Brothers. Using a light projector, inks, transparencies and cut outs I was able to achieve a poster that captures the feeling of their music. Their music is powerful, loud and intense. I aimed to create a poster in this similar style.
Design Objectives The objective of this project was to see what kind of fun vibrant and exciting poster you could create without using too much Photoshop.
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Burn Piano Island
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Burn Piano Island
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Charles & Ray
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Charles & Ray The Eames Paint Collection
CHARLES & RAY
Project
05/10
Client
Charles & Ray
Date
Fall, 2009
Instructor
Tom McNulty
Course
Package Design 2
Category
Packaging
Typography
Neutraface Slab
Deliverable
Paint Can Line
Key Words
Brief
Outcome
Eames Mid-Century Fun Furniture
This project was to concept and design a paint line for an existing company, or to create one for a famous designer or architect.
For this project I wanted to channel the success and quality of the Eames designs into the paint world by offering a line of high quality beautiful paints for the discerning customer. In creating my design I was heavily inspired directly from the work of Charles and Ray Eames. Some examples that ended up really standing out were the balls from their hang it all and the patterns from their fabric designs. In the end, I established a series of paint cans that were fun, yet also true to the spirit of the Eames.
Paint
Design Objectives The objective of this project was to learn how to create compelling design, and then apply it to a three dimensional surface.
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Heritage A Skin Care Line for Ducati
Project
06/10
Client Ducati
Date
Spring, 2010
Instructor
Tom McNulty
Course
Package Design 3
Category
Packaging
Typography
Bickham Script Pro, Univers
Deliverable
Skin Care Line and Display
Key Words
Brief
Outcome
Motorcycles Sophisticated Classic Performance
The assignment for this project was to choose an existing brand that does not have a skin care line, and to create one for it. Our assignment was to create a full skin care line and an in-store display.
For this project I decided to work with the Italian motorcycle company Ducati. They seemed like the kind of brand that would create, and could benefit from creating a sophisticated and upscale skin care line for their high end clients. I crafted my design around the history and heritage of the company and used their classic colors of white and red for the bottles and display. For the design of the display and badges on the bottles I looked back and found one of their old gas tank badges, and modified it into what you see here.
Design Objectives The design objectives for this project was to create and carry a branding identity across a full skin care line as well as to create a display for those products for in the store.
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Heritage
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Charles & Ray
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Remark The Desire Issue
Remark
Project
07/10
Client Remark
Date
Fall, 2010
Instructor
David Hake
Course
Connecting the Dots
Category
Print, Digital
Typography
King Caslon, Carousel
Deliverable
Magazine, Website
Key Words
Brief
Outcome
Desire Want Things Cool
This class was a magazine design class. Our goal, was to choose a subject and to do great deals of research on it, collecting articles and eventually turning all that information into a magazine.
The end result of my research was a magazine that I designed. It focused on what we as people and consumers want, and how we are influenced in terms of what we want. It is a visually exploration through food, products, art and sex. Why do we want the things that we want? What is cool? Does sex really sell? Inside this magazine you can find the answers. Strong imagery and playful typography help communicate these ideas without getting in the way and give the end user a product that they will find themselves desiring.
Design Objectives For this project, our object was to learn how to do thorough research into a subject, and from that research create a beautiful and compelling magazine. For my subject I chose to research communication. After a good deal of exploring the subject I became interested in how we communicate desire. I was interested in how desire was communicated through both the media and on an individual level.
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Remark
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Remark
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Polly’s Perch A Birdhouse for 826 Valencia
Project
08/10
Client
826 Valencia
Date
Fall, 2009
Instructor
Tom McNulty
Course
Package Design 2
Category
Packaging
Deliverable Birdhouse
Key Words
Brief
Outcome
Birdhouse Yarrrrr! Pirates Sculpture Fun
The assignment for this project was to create a birdhouse out of reclaimed materials for an existing company or organization.
The end outcome of this project was a sculptural birdhouse for the organization 826 Valencia. 826 Valencia is a non-profit organization that offers tutoring services for children after school with reading and writing. When it was formed it took up a space that required a commercial business. In order to fulfill this they created a pirate store. The pirate store has grown in popularity and now supports the tutoring labs entirely, as well as helps the children get excited about reading and writing. This product was created to be sold at auction to raise money for 826 Valencia.
Design Objectives The objective of this project was to learn how to design with form in three dimensions.
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Fallen Blossoms Akira Kurosawa’s Forgotten Heroes
Project
09/10
Client
Fallen Blossoms
Date
Fall 2008
Instructor
Troy Adlers
Course
Integrated Communication
Category
Branding, Print, Packaging
Typography
Univers
Deliverable
Film Festival Collateral
Key Words
Brief
Outcome
Samurai Kurosawa Japanese Film
For this class we were to create a hypothetical film festival and then design all that would go along with it. This included a logo, posters, DVDs, schedules a catalog and gifts.
The end outcome of this project was a vibrant and emotional film festival. Akira Kurosawa made most of his movies in black and white, but when he got his hands on color film he went all out and really explored the possibilities. When I designed this project I kept that in mind. I wanted to capture the dark yet hopeful and optimistic feelings of his movies by using strong contrasting lights, darks and colors.
Design Objectives The objectives of this assignment was to create a brand across multiple deliverables, all while capturing the essence and style of your director.
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Ration A Thesis Project
Project
10/10
Client Ration
Date
Spring 2011
Instructor
Phil Hamlet, Tom Sieu
Course
Thesis
Category
Branding, Print, Digital
Typography
Futura
Deliverable
Book, Posters, Website Video, Packaging.
Key Words
Brief
Outcome
Climate Change Branding Community Thesis
The thesis project is our final project in graduate school. This is the culmination of our degree and education at the Academy of Art. Our brief is to choose a topic we care about, research it thoroughly and then create a piece of design that is meaningful as well as beautiful.
For my thesis I imagined a future where we did not do enough to stop climate change. The every day items we take for granted, yet that are necessary to our survival, such as food and water, energy, and access to materials are running out. To cope with these disasters, a company called Ration has been created to control and distribute our remaining vital goods, as well as to help the public learn how to cope with and fight climate change.
Design Objectives The objectives of our thesis can be whatever we would like it to be, as long as it is approved by our committee of course. I decided for my thesis to focus on climate change, and to try and create an emotional connection between the public and the realities of the dangers that come with climate change.
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Thank You To All the People Who Supported Me
Thank you so much everyone I would not be here today without the love and support of all my friends and family. I want to especially thank Lindsay K Saito for putting up with me through all of this and being so amazing. I also want to thank my family for all their help, love and support as well. I want to also thank my friends, especially Kristin, Jenny, Elizabeth, and Nick, as well as everyone else for all the great times and helpful feedback. Finally I would like to thank all of my great teachers for their help and guidance over the last four years.
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Ink & Key
Š Michael Andersen 2011 All rights reserved Paper: Finch 100lb Printer: Giant Horse Binder: The Key Typography: Stag, Univers Equipment: Adobe Indesign, Illustrator and Photoshop. Camera: Canon 7d Portfolio size: A4
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