Branding Guidelines
contents Introduction G-Star Signature Color Variations Clear Space Typefaces Print Components Web Campaign Tv Spot
G-Star Raw Denim From its conception in 1989, G-Star has been known for its innovative an cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation and product development, has led to a strong following worldwide. The rough, rudimentary, and raw characteristics of the brand allows G-Star to maintain its distinct and unorthodox style. “Just the Product� has always been G-Star’s philosophy and market approach. The development of innovative products like Raw Denim in 1996, G-Star has broadened its concept to include a newer, edgier image, appealing to all styles, trends and ages, while keeping the product in the purest form. Authentic details and functional attributes give the collection a strong sense of identity.
This is a detailed book on how to properly use the G-Star Raw marque. It contains directions on how to use our logo, colors, and typefaces.
This is the new G-Star Raw Marque. It contains a distinct twill pattern, it has been incorprated to represent what G-Star is all about, which is their Denim. The G-Star Raw type was chosen to have a stylish feel with a serif typeface.
Primary Color R_240
C_5
G_244
M_2
B_244
Y_2 K_0
One Color Positive R_255 G_255 B_255
One Color Negative R_000 G_000 B_000
Here are the primary usages of the G-Star Raw Denim mark.
Primary Color R_240
C_5
G_244
M_2
B_244
Y_2 K_0
One Color Positive R_255 G_255 B_255
One Color Negative R_000 G_000 B_000
When necessary the usage of the G-Star Raw mark can also be used horizontally.
Clear space is the area surrounding the signature that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement “X�, which will always be the hieght and width of the G.
Improper Use of Mark Don’t apply gradient Don’t use different color for mark Don’t fill any colors in mark icon Don’t resize width and height of the mark Don’t resize width and height of the icon Don’t apply outline to mark
Antitled Book
Primary Typeface Antitled
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UWXYZ 1234567890&(*)$@!% Antitled Medium
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UWXYZ 1234567890&(*)$@!% Antitled Demi Caps
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UWXYZ 1234567890&(*)$@!%
Sabon Roman
Secondary Typeface Sabon
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UWXYZ 1234567890&(*)$@!% Sabon Small Caps & Oldstyle Figures
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UWXYZ 1234567890&(*)$@!%
Color Palette
R_19
R_240
G_41
G_244
B_51
B_244
C_35
C_5
M_0
M_2
Y_0
Y_2
K_95
K_0
HEX
HEX
132933
F0F4F4
Heirarchy
Poster Campaign