Playstation 2011 by Mike Cathro

P L x Y S TtT I c s

2011 x c t s

xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxcts xctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct sxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsx ctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxc tsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxctsxct

LA Noire Available on PS3 Exclusive Content First XCTS

Sony’s Game business consists of game consoles and software offered by Sony Computer Entertainment Inc. (SCE). Game business sales and operating revenue declined 18.0% year on year, to ¥1,053.1 billion. Overall hardware sales decreased, mainly due to the impact of the appreciation of the yen against the U.S. dollar and the euro, in addition to a decrease in unit sales of PlayStation®2 (PS2). Despite an increase in sales of software for PLAYSTATION®3 (PS3TM), overall sales of software declined as a result of the appreciation of the yen against the U.S. dollar and the euro, as well as the decline in PS2™ software sales. The business posted an operating loss of ¥58.5 billion, an improvement of ¥66.1 billion. The decrease in operating loss was due to an improvement in the operating performance of the PS3™ business as a result of hardware cost reductions and increased software sales despite the impact of the decrease in sales in the PS2™ business.

x c t s x c t s x c t s

xc 1 ts

xc ts

LEADER BOtRD

Kazuo Hirai Executive VP

Howard Stringer CEO President of Sony Entertainment

ridge-raceR Lv. 25 Currently Playing - Super Stardust HD

western_warrior Lv. 18 Currently Playing - Battlefield 3

T T

WELCO ME TO P LAYS TATION I am addressing you all today at a significant turning point in the history of Sony. The fiscal year ended March 31, 2011 (fiscal year 2010) saw unprecedented economic turmoil the likes of which we could not have imagined just one year earlier. The global economic crisis, combined with the pronounced strength of the yen, significantly impaired the health of our operating resultsâ&#x20AC;&#x201D;and those of many other companiesâ&#x20AC;&#x201D;with a speed and ferocity that were unparalleled in recent history. This impact put us in an unsettling financial situation and gave me, and many of you, rightful cause for concern. Despite the challenging nature of the past fiscal year, the global economic crisis has presented us with an opportunity to re-position ourselves to take on our competitors and be poised to capitalize when the economy turns around. Before I discuss that, however, I would like to mention some of the highlights of fiscal year 2011, which demonstrate what Sony is capable of achieving even in adverse economic situations and serve as beacons of inspiration during these tough times. As the president of Playstation we aim to challenge these times and still roll out the best quality we can.

-Kazuo Hirai x c t s x c t s x c t s

xc 3 ts

xc ts

x c t s x c t s x c t s

“We aim for perfection with the considerTtion for creating something completely stunning “ xc 5 ts

X Howard Stringer President of Sony Entertainment Production

The Networked Products & Services Group is comprised of Sony Computer Entertainment, VAIO personal comput- ers, mobile products including Walkman® digital music players, and Sony Media Software and Services, which is developing a common service platform across Sony products. It also includes a new incubation group tasked to develop new products and services. The mandate of this group is to accelerate innovation of our networked products and services to deliver new and exciting user experiences to our customers in part by maximizing the coordination and integration between the PlayStation® and consumer electronics busi- nesses. Integral to this process is the utilization and expansion of the PlayStation® Network service platform. Kaz Hirai, concurrent President of Sony Computer Entertainment, will bring his experience with both networked products and network services as he leads this strategically important group. To support these two new business groups in terms of software development and manufacturing, procurement and logistics operations, we have created two cross company platforms.

Hiroshi Yoshioka CEO Executive Chief Officer samuraiwarrior59 Lv. 12 Currently Playing - Tekken 6

xc ts

xc 7 ts

TO P OF TH s IR GAM E

x c t s x c t s x c t s

T Insomniac Games Multi-skilled second party developer who has been working on the Ratchet & Clank

Hideo Kojima A long term partner of Sony and Playstation. He is the mastermind behind the Metal Gear Solid franchise and has brought to every one of our consoles so far.

S Media Molecule Play, create, share. This is the Cambridge based studio that brought you this idea of play through their multimillion selling LittleBigPlanet series.

C Guerilla Games This Dutch developer has been hard at work on the Killzone franchise for the best part of the past six years.

X Naughty Dog One of the single most talented developers around. Recently responsible for megahit Uncharted 3: Drakeâ&#x20AC;&#x2122;s Deception but has previously worked on past Playstation exclusives such as Crash Bandicoot and Jak & Daxter.

I N T R O D UCIN G O UR WO R LD C L A S S S TUD IO S

xc ts

Portal 2 Available on Playstation 3 (TM) XCTS

ABOVE AND BEY xND X X

xc 9 ts

B R IN G ING THE BE ST TO O UR CO N SOLE With 47.9 million consoles sold in 2010 we were determined Playstation 3 saw the release of our strongest line-up of titles in the consoles lifetime. 2011 we were determined Playstation 3 saw the release of our strongest line-up of titles in the consoles lifetime. An abundance of first party exclusive content that rival platfroms could not match. Games such as Uncharted 3: Drakeâ&#x20AC;&#x2122;s Deception, Killzone 3, LittleBigPlanet 2 and Infamous 2 all broke one million sales in their first month on the market. We continue to see an exciting raft of titles being developed for our platform, with intention to cater for those who love to play

x c t s x c t s x c t s

xc ts

“Great games take you to anXther world, immerse you in its surroundings and never let go.“

x c t s x c t s x c t s

games as well as those who casually find themselves playing now and again. As well as other great titles such as Gran Turismo 5, God of War III and Modnation Racers entering our Greatest Hits range. Our library was further bolstered by high performing third party titles such as Call of Duty: Modern Warfare 3, Assassins’ Creed: Revelations and Batman: Arkham City, which were all mass unit sellers over the course of the end of 2011. In contrast, we saw the likes of Singstar Dance, Medieval Moves: Deadmund’s Quest and other casually aimed productions such as Disney Universe and Cars 2.

X Ken Levine Director of Bioshock Infinite and Head of Irrational Games

xc 11 ts

Exclusive third party support from Valve for Portal 2 and exclusive DLC in such games as Warner’s Mortal Kombat demonstrated Playstation 3 was the one place to get the best content around.

We nearly doubled the PLAYSTATION®3 (PS3™) installed base over the year, while also reducing the cost of the hardware. As of June 2009, PlayStation®Network had more than 24 million registered accounts worldwide, through which more than 450 million pieces of content have been downloaded, and more than 500 game titles, nearly 1,900 movies and more than 9,400 episodes of TV shows can be enjoyed. Through this progress, we have built the foundation for what we hope will become a robust and successful business. Blu-ray DiscTM has become the standard next-generation optical disc format, which was good news not only for Sony and the industry as a whole, but for millions of movie lovers around the world. The number of Blu-ray Disc-compatible players including players, recorders, and PS3™ is growing sharply, with by far the largest overall share coming from Sony.

xc ts

M tKE YOUR MOVE IMMERSE YOURSELF IN THE ASTONISHING The Playstation 3 has become the highest selling home console in the European and Japanese territories this year. This fantastic achievement has come since the launch of the Playstation Slim and the addition of new services, peripherals and experiences being brought to the console. Last Christmas saw the introduction of the Playstation Move controller which provides users with unmatched interactive experiences, with big selling software in the form of Eyepet & Friends, Playstation Move Heroes and extending experiences such as Killzone 3 and Resistance 3. The peripheral has now sold over 5 millions units worldwide.The Playstation Move Sharpshooter, which was compatible with House of the Dead: Overkill, SOCOM 4

and Dead Space Extraction HD, sold over 2 million units, Time Crisis: Razing Storm, sold an impressive 1.2 million in its relatively short time being available on the market. We also aim to provide a varied wealth of content for Playstationâ&#x201E;˘ Move. This statement was reinforced with games such as Child of Eden, Heavy Rain: Move Edition and Singstar Dance. Next year will see our peripheral grow even further within the market, opening up a whole new expanse of different experiences. Games such as Sorcery and Tiger Woods PGA Golf 2013 with other heavyweight franchises like Bioshock Infinite and Counter Strike: Global Offensive proving Playstation Move can bring extra experiences to our console.

x c t s x c t s x c t s xc 13 ts

Fight Night Champion Available on Playstation 3 (TM) XCTS

W s RLDS APART Y OU A G A INST T HE W ORLD 2011 saw the Playstation Network grow in strength and numbers. We now have an online community of 59 million users and hope to expand this number even further in the next twelve months. Of all the open online accounts worldwide, most activity is generated from European users with this market generating a lot of the $780 million revenue the service made in the past year. Service exclusives like Infamous: Festival of Blood, the Playstation Networkâ&#x20AC;&#x2122;s highest grossing title, Okabu and Joe Danger prove that our service is fertile ground for orginal and big selling titles. Our community is strong and this is reflected the best in our unique interactive space, Playstation Home. In 2011 Playstation Home saw an increase of 72% in overall

users, this can attributed to the successful relaunch of the service which has now left its beta stage and been completely redesigned. Top online games over the course of 2011 have been CaWW: Black Ops, which saw impressive numbers of online traffic playing, and a staggering $500,000 generated from downloadable content. The franchise has always been a top performer in the online space on our console. Killzone 3, Crysis 2, DiRT 3 and LittleBigPlanet 2 have all had impressive numbers. We have also seen a strong attatch rate to exclusive mass multiplayer online games such as DC Universe Online on our console. By November 2011 we saw an impressive 120,000 players join the game with 78% of them playing the full ÂŁ9.99 subscription fee. These figures demonstrate that an MMO genre game can work on consoles and as a brand, we aim to continue and build on this positive reaction.

x c t s x c t s x c t s

xc 15 ts

Killzone 3 Available on Playstation 3 (TM) XCTS

xc ts

2011

25m

2010

2009

A notable example is the Sony-created PlayStation®Network, which has been operational since the November 2006 launch of PS3™ and is used by 24 million customers. And this is only the beginning. Going forward, we will expand these network services to a variety of Sony consumer electronics products.

s s s

15m

Call Of Duty: Modern Warfare 3 10 million

2008

10m

Battlefield 3 3 million

I have always been enthusiastic about hardware. Sony, as you all know, has a long and proud history of developing groundbreaking hardware that has excited customers and first created and then enhanced our brand. However, customers now expect product interconnectivity and the convenience that networking can provide, and we believe that we are uniquely positioned to make great, innovative hardware with these capabilities. As a result, I am now equally as enthusiastic about networks as I am about hardware. Our networked products and services will differentiate us and make Sony products more valuable to the consumer, and will also provide more reasons for consumers to buy and use many Sony products together, with an interoperable Sony solution. The switch from making pure hardware to making networked products where the software and user experience are as important as the hardware itself is not a short-term effort. We are connecting more and more of our product groups to the network and to each other, and developing networked content, as well as the software that ties everything together.

20m

x c t s x c t s x c t s

Uncharted 3: Drake’s Deception 2.5 million

Our diverse content libraries and redoubled focus on the development of software and user interfaces will bring differentiation and additional value to our products, and will help make our vision of a networked world a reality. S Figures of Playstation Network Users 2008-2011 xc 17 ts

Featuring Assassins’ Creed: Revelations Available on Playstation 3 (TM)

S Titles with Largest Online Traffic

xc ts

HOME c R AWAY

FIFA 2012 Available on Playstation 3 (TM) XCTS

xc 19 ts

P LAYING HOM E OR AWAY October 2008 saw the release of PSP-3000, a new model for the PSP® handheld entertainment system that enables users to enjoy games and other entertainment content with greater detail and also features a built-in microphone. In January 2010, SCE unveiled a series of vibrant, glossy-finish color options for customers in Japan and elsewhere in Asia called “carnival colors,” likening the PSP- 3000’s glittery and fun-filled mystique to that of a carnival. Together with the three popular original colors, this brings the total number of color options available for PSP® to seven. Capitalizing on the launch of PSP-3000, SCE further enhanced its online services for PSP®. SCE established a service available to users on PlayStation®Network whereby

x c t s x c t s x c t s

xc ts

“Playstation Portable brought console pCwer to the hands of the masses.“ x c t s x c t s x c t s PSP® users can access the Internet directly, rather than having to go through a PS3TM or a PC, enabling PSP® users to download games from PlayStation®Store. As a consequence, PSP® users can now access PlayStation®Network whether they are at home or on the go, allowing them to more easily enjoy the world of PlayStation®. Worldwide sales of PSP® surpassed 14 million units in fiscal year 2008, while cumulative global sales have exceeded 51.6 million units, underscoring the expanding presence of PSP®. Going forward, we will continue to expand software titles while at the same time promoting PSP® by enhancing linkage with PS3™. In this way, we will expand options for utilizing the platform, from playing games to browsing the Internet and enjoying music and video content. C Phil Spencer Former Head of Sony Computer Entertainment Europe

xc 21 ts

The PSP E-1000 was released earlier in 2011 as an entry level budget console with a younger target audience in mind, bundled

with some of best and best recieved titles on the system such as Loco Roco 2, Jak & Daxter: The Lost Frontier, Ratchet & Clank: Size Matters and Burnout Legends. Since September it has sold a respectable 7,945 units worldwide. October 2008 saw the release of PSP-3000, a new model for the PSP® handheld entertainment system that enables users to enjoy games and other entertainment content with greater detail and also features a built-in microphone. In January 2009, SCE unveiled a series of vibrant, glossy-finish color options for customers in Japan and elsewhere in Asia called “carnival colors,” likening the PSP- 3000’s glittery and fun filled mystique to that of a carnival. Together with the three popular original colors, this brings the total number of color options available for PSP® to seven. Capitalizing on the launch of PSP-3000, SCE further enhanced its online services for PSP®. In addition, SCE

established a service available to users on PlayStation®Network whereby PSP® users can access the Internet directly, rather than having to go through a PS3™ or a PC, enabling PSP® users to download games from PlayStation®Store. As a consequence, PSP® users can now access PlayStation®Network whether they are at home or on the go, allowing them to more easily enjoy the world of PlayStation®. Worldwide sales of PSP® surpassed 14 million units in fiscal year 2010, while cumulative global sales have exceeded 51.6 million units, underscoring the expanding presence of PSP®. Going forward, we will continue to expand software titles while at the same time promoting PSP® by enhancing linkage with PS3™. In this way, we will expand options for utilizing the platform, from playing games to browsing the Internet and enjoying music and video content.

xc ts

PERS x NAL BEST

xc 23 ts

SETTING A NEW LAP RECORD For a console that was realeased over 11 years ago, the Playstation 2â&#x201E;˘ has been a considerable on going success that fails to go out quietly. In a year which saw the hardware sell competitively against newer machines, the PS2â&#x201E;˘ is a long way from being inobscure. In 2011, the hardware sales came to 500,068 units which brings its lifetime hardware sales into the region of 155 million units sold. This has been spurred on by the accessible price at which the system retails at, the latest slimest incarnation of the popular machine and the integration of its services and capabilities into the recent Sony Bravia KDL22 Model. It is an affordable system with an impressively susbstancial library of games, which boasts

DiRT 3 Available on Playstation 3 (TM) XCTS

x c t s x c t s x c t s

xc ts

x c t s x c t s x c t s some of the greatest titles in history, to play which are relatively low cost. 2011 saw 10,670 units in software sold worldwide, bringing in over $5 million in sales, not as successful as five years ago but still is arguably impressive in the kind of market it is centred in. A steady stream of new software titles bolstering its lineup of software titles is crucial to SCE’s efforts to promote the PS3™, PSP® and PS2 ™ platforms. In fiscal year 2008, SCE and third-party software developers released an extensive range of hit titles. PS3™ titles including Metal Gear Solid 4 Guns of the Patriots (Konami Digital Entertainment Co., Ltd.) and SCE offerings GRAN TURISMO 5 Prologue™, Killzone®2, LittleBigPlanet™ and Resistance 2™ sold well in Japan, the United States, Europe and Asia. Sales of PSP® titles including Monster Hunter Portable 2nd G (Capcom Co., Ltd.), DISSIDIA FINAL FANTASY (SQUARE ENIX CO., LTD.) and SCE’s God of War®: Chains of Olympus contributed to the growth of that platform. While reinforcing in-house software development, SCE is also supporting the capabilities of third-party software developers producing titles for PlayStation® by expanding and reinforcing software development tools, thereby increasing the efficiency of development efforts. To further enhance the development environment for PS3™ titles, in March 2011 SCE introduced a moderately priced new reference tool that will contribute to the efforts of software developers to reduce costs, as well as attract a wider range of developers. An exciting collection of new titles developed by SCE and by third-party developers is expected in fiscal year 2012. Going forward, Sony will continue to enhance the PS3™, PSP® and PS2™ platforms and at the same time offer new user experiences that integrate network services and a variety of content.

xc 25 ts

“It’s a great console with a diverse and eXciting library of titles to discover.“

10m

15m

20m

2008

2009

2010

2011

X Peter Moore Director of EA Sports

X Figures of Playstation 3 Hardware Sales 2008-2011

Featuring Ico enhanced in HD on Playstation 3 (TM)

xc ts

T T

Ico & Shadow of the Collossus Collection Available on Playstation 3 (TM) XCTS

TH 3 NKING BIG The next twelve months are very important to our brand. We have a major worldwide platform launch as well as some key exclusive and multi-platform title hitting the market. Twisted Metal, Sly 4: Thieves in Time and Naughty Dogâ&#x20AC;&#x2122;s next project, The Last of Us are all scheduled for release before the end of the year. Playstation Vita, with its multi touch OLED display, rear touch pad and dual analogue sticks will finally be available for the whole world to enjoy, allowing you to play home console quality experiences on the go. It will feature one our strongest launch line-ups in the brandâ&#x20AC;&#x2122;s history, from home console matching eperiences like Marvel vs. Capcom 3, Uncharted: Golden Abyss and Modnation Racers: Road Trip to unique and facinating titles like Lumines: Electronic Symphony, Escape Plan and Little Deviants.

x c t s x c t s x c t s

xc ts

t t t Playstation 3 16 million

Playstation Vita 9 million

Playstation 2 4 million

x c t s x c t s x c t s

For the new handheld we have an array of the gaming industryâ&#x20AC;&#x2122;s biggest developers and publishers on board. From the likes of EA and Activision to Rockstar, Irrational Games and Capcom, as well as all our own first party studios like Evolution Studios, creators of Motorstorm, Studio Japan, BigBig Studios and Studio Cambridge. The Playstation Network will be going through a major rehaul to improve and refine the multitude of services we currently offer. More content will frequently grace the store. Many of your favourite games will see exclusive online expansions and content arriving throughout the year, and with the arrival of PSVita, everything will become easier to use and more accessible. Many new features and games will be hitting Playstation 3 in the coming months, many of which can not be elborated upon, but trust us when we say 2012 is going to a celebratory year for our home console, and every owner will be proud they invested in us.

â&#x20AC;&#x153;QuTlity. This is what we believe sets us apart from the competition."

T Projected Playstation Hardware Sales 2012

T Kazou Hirai Chief Executive Playstation Worldwide

xc 28 ts

xc ts

x c t s