A $6,000 TV COMMERCIAL NATIONAL EXPOSURE FOR YOUR PROPERTY
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A O SS N EE TV N
List with us & see your home featured on either TV One Breakfast or TV3 The Paul Henry Show. Reach between 30,000 - 72,000 viewers.”
Property Talk with Anita I’m Anita Dobson - your local Mike Pero Real Estate agent. Welcome to my bi-monthly newsletter which will keep you up to date with the current market. You will find our office located on the corner of Sunnybrae and Porana road, right in the heart of Glenfield.
0800 500 123 www.mikepero.com
Spring is regarded as one of the key periods for the property market with buyers and sellers coming out of their winter hibernation. It tends to start in August and powers into top gear by early October before losing some momentum around the Christmas break. Purely based on long term trends in the balance between listings and sales, the best time to buy property is during the spring and summer months when listings are
Anita Dobson 021 337 093 anita.dobson@mikepero.com *A 15 second TV commercial produced by a professional ‘agency’ elsewhere and played on TV One or TV3 could cost you in excess of $6000+gst. For a limited time only. Conditions apply. Mike Pero Real Estate Ltd Licensed REAA (2008)
Mike Pero Real Estate Ltd Licensed REAA (2008)
SEPT / OCT ‘14
proportionally higher than sales. The best time to sell property is when sales are proportionally higher than listings, which is in autumn and winter. So is spring going to breathe life into the property market? The answer is YES if you live in Auckland. So why is Auckland going to experience an unusual period through the spring and summer months this year? It all comes down to the release by the Auckland Council of the new rateable values in November, which is likely to have a great impact on the property market. In the run up to the November release date, expect to see a regular healthy flow of new listings. However, what I expect we will see is a somewhat subdued level of demand. I believe that buyers will be reticent to actively commit in the market, cautious as to what the Capital Value of their
newly acquired property will show come November. They will be wary of paying too much. Add to this a lacklustre period of sales during autumn and winter and you are likely to see a very slow market by Christmas. However let’s not ignore the proverb “fortune favours the brave” – it’ll be a great market for buyers. If you are thinking of selling, either now in the future, why not give me a call for a no obligation chat. I can sit down with you and talk you through the process of selling your property so when the time comes you have all the answers to ensure you and your family are getting the best possible outcome. If you would like any information please don’t hesitate to give me a call.
Anita
0800 500 123 www.mikepero.com
Mike Pero Real Estate Ltd Licensed REAA (2008)
What’s Happening in the Market? Sales volume in the Auckland region fell by 4.6% compared to July. Most of the region had a fall in sales however Waitakere bucked the trend with a 22% increase.
Median Price Breakdown - August 2014 Outer Auckland
$499,000 $604,000
Rodney District
Manukau City
$570,000 $733,500
Auckland City
Waitakere City
$515,000
North Shore City
Source: REINZ
$751,500
REINZ regional data for the Auckland region for August 2014 has found that the median price trend continues to improve, although the volume trend and days to sell trend are now both falling. The overall trend for the region is steady. The median price increased by $51,050 (+9.1%) compared to August 2013 with Auckland City and Manukau recording strong increases. Compared to July, the region’s median price rose $4,050 (+0.7%) with Auckland City once again recording a large increase along with North Shore. Auckland’s median days to sell eased by two days between July and August, from 32 days in July to 34 days in August. According to REINZ statistics, the median in Birkdale was sitting at $521,500 for the month of August. The median in Glenfield increased by $44,500 compared to August 2013. Glenfield’s August 2014 median was $631,000 with 49 dwellings sold in the area. REINZ Chief Executive, Helen O’Sullivan noted that, “Choice remains limited in the Auckland market with listings slower than usual. Vendor expectations are ahead of buyer willingness to pay in some parts of the market and transactions are talking slightly longer than in months past.”
Thinking Aloud Welcome to spring! From September we’ve got less than 100 days till Christmas – scary stuff! Anyhow what generally happens in the lead up to Christmas is the property market goes into a frenzy. I think that’s a good thing but if you’re selling you’ve got to have your home (or property) stand out from all the others on the market. I maintain the best way to get ahead of the market is make your home stand out in print, online, TV and other mediums. At Mike Pero we do all of the above and we aim to create a demand for your home that prompts interest and eventually brings you the best buyers so you get the best price. I grew the Mike Pero brand by building awareness, predominantly on TV. I figure that a picture paints a thousand words but a moving picture, with sound and a call to action, sells homes! We’re delighted to be the only real estate company to offer a FREE TV Commercial with every property listing. Talk with your nearest agent about how you can take advantage of this offer.
List your home FREE $6,000 with me and I’ll Marketing Package give you a race team jacket FREE
List your home for sale with us and receive a marketing package valued at $6,000* FREE.
Terms and Conditions: You must list your home exclusively with Mike Pero Real Estate for a minimum of 90 days. Competition begins for new listings 1 August for a limited time. Standard real estate commissions and fees apply. One jacket per listing. Mike Pero Real Estate Ltd Licensed REAA (2008)
Contact us today for further information on 0800 500 123
Giving your home the edge this spring Spring is in the air and sellers need to be prepared for a lot more competition in the property market. But if you do some simple things well then you are more likely to stand out from the crowd and get the attention of potential buyers. This can be done in a variety of ways and one of the simplest and most effective ways to do this is to look at your property through the buyers’ eyes.
Professional Photography A picture is worth a thousand words and if a photo is taken professionally then it can add thousands to your sale price. More often than not, the first time someone views your property will either be online or through print. The images presented will give the public an idea of what they can expect to see at the open home and if they don’t paint an inviting picture then they will likely give your property a miss.
De-clutter This is a must before an open home - general clutter can create the illusion that a room is a lot smaller and lacking
storage and this can ultimately be a make-or-break for some buyers. Eliminating personal possessions is also key - buyers need to be able to envision themselves living in the property and this can be hard to do if you have family photos in every room of the house.
The Great Outdoors A well-presented garden can add great value to any home. Your garden comes to life in spring and therefore it’s a great idea to take advantage of new growth by creating an inviting outdoor oasis. Creating this space can be as simple as mowing the lawn, pruning overgrown plants and disposing of any stray branches or leaves. However, you could go a step further and add a splash of colour by planting some shrubs or perennials.