Sold. Guaranteed.
Or we’ll halve our fee! *
Property Talk with Mike Pero Kapiti
0800 000 525 mikepero.com
We have hit the halfway mark for 2015 and the wintery weather has well and truly kicked in and therefore it’s a great time of year to see what the seasonal market has to offer. House prices continue to steadily increase across the country when compared with 2014 figures and while the Auckland property market continues to be the topic of conversation, it was noted by REINZ that the country’s smaller regions were experiencing volume or price gains, with some regions experiencing both.
*Conditions and normal listing criteria apply – for more information speak to an agent or representative of Mike Pero Real Estate. Some centres in New Zealand may not be included in this promotion.
Mike Pero Real Estate Kapiti (04) 902 7800 345 Kapiti Rd, Paraparaumu Beach Paul Scrimshaw 027 586 6697
Pauliene van Strien 022 675 0549
Sue Thompson 027 695 9479
Mike Pero Real Estate Ltd Licensed REAA (2008)
According to REINZ June statistics, sales eased by 7.0% compared to Mike Pero Real Estate Ltd Licensed REAA (2008)
May, however had increased by 29.2% compared to June 2014. The national median price for June 2015 was sitting at $450,000 which is an increase of $23,000 (+5.4%) compared to June 2014. Winter has arrived and it’s a time of year when many of us prefer to stay rugged up indoors and this is generally reflected in the property market with lower listing figures often recorded. However, this doesn’t mean it’s a bad time of year to sell, in fact many sellers often benefit from lower competition and serious buyers who are willing to brave the cold in an effort to secure their dream home. Despite lowered competition it’s
JUNE / JULY ‘15 important to remain ahead of the game with advertising. It’s an essential tool that will ensure your property is presented to the largest possible audience in an effort to boost interest and to find those must-have buyers for your property. Take a look inside our newsletter to read more about the added advantages of advertising. If you are thinking about buying or selling in the near future then we would love to assist you in this process. Feel free to call us on 0800 000 525. Best wishes,
Paul, Pauline and Sue
0800 000 525 www.mikepero.com
Mike Pero Real Estate Ltd Licensed REAA (2008)
What’s Happening in the Market? Compared to June 2014, the residential median price rose by $5,000 (+1%) across the Wellington region with prices increasing by 21% in Southern Wellington, 18% in Pukerua Bay/Tawa and by 10% in Upper Hutt but falling by 4.8% in Otaki/ Paekakariki. Median Price Breakdown - June 2015 Otaki / Paekakariki
$333,000 $438,500
Pukerua Bay / Tawa
$550,000
Southern Wellington
$575,000
Western Wellington
$550,000
Eastern Wellington
$488,500
Central Wellington
$480,000
Northern Wellington Hutt Valley Upper Hutt
$347,650 $330,850
Source: REINZ
REINZ June 2015 regional data for the Wellington region has found that trend in the median price continues to ease, although the volume trend is now improving. The days to sell trend continues to fall, with the overall trend for the Wellington region now steady. Sales volume rose by 24% across the region compared to June 2014 with residential sales increasing by 75% in Upper Hutt, 52% in Hutt Valley, 41% in Western Wellington and 11.4% in Otaki/Paekakariki. The region’s number of days to sell eased by six days compared to May, from 38 days in May to 44 days in June. Residential dwellings in the Otaki/Paekakariki area took an avergae of 50 days to sell. According to June 2015 REINZ statistics, the median sale price in Paraparaumu was $351,750 with 28 dwellings sold in the area over an average of 34 days. The median sale price in Waikanae was $385,000 with 25 dwellings sold, 6 of which were section sales while the median sale price in Raumati remained fairly steady at $375,000 with 7 dwellings sold in the area. REINZ Regional Director Euon Murrell noted that “With the winter months now upon us we are starting to see the usual decline in sales in the region. The seasonal effect with regard to listings coming to the market seems to be more severe than in previous years.”
Thinking Aloud Hello again and welcome to winter! If we were to compare the sales of the past two years against those of say 25 years ago then it would become obvious that the usual seasonal cyclic sale is somewhat different. In fact the Christchurch and Auckland home sales just keep on climbing like there’s no tomorrow. In April this year a staggering 2759 properties sold in Auckland at an average of $720,000. Now I do appreciate that Auckland is only part of New Zealand (I don’t live there) but wow! Who would have ever thought numbers would grow so fast. I recall when I started Mike Pero Mortgages funding Auckland properties for our buyers at around $70-90,000! Hindsight is a great thing. Which brings me on to the subject of property investment. It’s one sure way to build equity, in case you hadn’t noticed. If you’ve got surplus equity in your home, you’re in your 30s 40s or 50s then what a great way to build a nest egg. Grab a book on the subject and consider it as an option. The new convention centre in Auckland has the green light so that will be huge for New Zealand and will bring in millions of additional tourists and potentially millions of dollars a year. The football under 20s is underway so I’ll go and watch a game or two. Talk soon.
How much will it cost to sell your home? The Mike Pero Real Estate Commission app lets you find out the commission fee you’ll pay when selling your home. You can also compare our fee with other major brands. Available for iOS and Android devices.
www.mikepero.com/commissionapp
The Additional Advantages of Advertising Contrary to popular belief, winter is still a great time to sell your home and typically involves serious buyers and lowered competition. However, just because there are fewer listings on the market doesn’t mean you should skimp on advertising.
Pero Real Estate you get a free TV marketing package however it’s important to incorporate all facets of marketing to let those must-have buyers know about your property. These are the buyers that have been in the market for a while and will have put offers in, but missed out on other properties. They are the buyers that must-have your property and are generally prepared to pay more for your property than buyers who have just entered the market.
Some people believe that real estate agents already charge too much without the additional expense of marketing – but it’s important to view marketing as an investment in profits as opposed to an added cost.
Marketing your property is about casting the biggest net possible to capture as many must-have buyers as you can. By investing $3000 or $4000 dollars on advertising, you could potentially add $30,000 or $40,000 to the sale price of your home. Regardless of the state of the market, you still need to invest in marketing. Your home will be on the market in competition, not in isolation, and therefore you need to out-market your competition to ensure maximum exposure for your property.
A lot of sellers believe that the best and only way to market their property is on the internet because it reaches millions, is measurable and cost effective. However, listing your property on the internet alone can be compared to installing a billboard on a highway - the majority of people will see it, however you are missing those taking the back roads. If you are serious about selling your home then you will want to reach as many serious buyers as possible and this includes reaching those people that take the back roads. This is done by advertising through as many mediums as possible and these include the internet, print, radio, flyers and signboards. By listing with Mike