THE YOUTUBE TRAFFIC LOOPHOLE: HOW TO GET YOUR VIDEOS RANKED AT THE TOP OF GOOGLE By: Jeff Farley
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Contents: The YouTube Traffic Loophole: How to Get Your Videos Ranked at the Top of Google……………………………………………………………….1 Introduction………………………………………………………………….4 Step 1: What Are You Going to Sell?.............................................................8 Step 2: What Keywords Are You Going to Target?.....................................10 Step 3: Creating Your Video……………………………………………….22 Step 4: Ranking Your Video in Google……………………………………26 Conclusion…………………………………………………………………32
INTRODUCTION My name is Jeff Farley, & I have been marketing online since 2008. In that time, not only have I made money in a variety of different ways, but I have also seen a lot of trends come and go. In fact, some of those trends were quite profitable for me. If you’ve been doing this as long as I have, you will remember the days of “Bum Marketing.” I would write a bunch of articles on Ezines, and get conversions as a result, $1000 to $1500 a month. That gave me some savings which I was able to use to spend on ads with the 800 lb. gorilla in the internet world, Google Adwords. As a result, I was able to add an extra zero to that $1000-$1500 a month Both methods went out the window a long time ago for me and almost every other affiliate out there. After months (and even years) of trying to play cat & mouse with Google, trying to sneak back in to their almighty advertising platform, for the last year or so, I’ve hardly even thought about trying to get back in What about search engine optimization? Yes, it’s still a viable way of making money. But it’s definitely much harder than it used to be. Google has gotten a lot better at detecting the strategies that affiliates were using to “game the system.” If you’re aiming to rank for a profitable keyword, you’re going to have to either spend a lot of time or money, and I suspect you don’t want to do either. I know I don’t Now, does that mean that the enormous organic search world of Google is dead to you, the affiliate marketer? Hardly! You just have to think beyond
your mini affiliate site, but the good news is, you don’t have to look too far. In fact, you only need to look to the website with the 3rd highest amount of traffic in the world. And that site is……
The Google search engine LOVES YouTube. And why wouldn’t it? After all, the company owns this giant video platform. They bring in countless dollars from all of the ads they place on YouTube videos. So as a marketer, you don’t have to deal with nearly as many SEO hassles as you to if you are trying to rank for an affiliate site. On-page optimization is a breeze. You don’t have to constantly check your video on Copyscape to make sure it doesn’t violate Google’s “duplicate content” penalty. Want to send a ton of backlinks to a YouTube video to get it ranked quickly, but you’re worried you’ll be penalized the same way you would be if you did this for a website? Don’t sweat it! Fire away! The same rules do not apply to YouTube videos And maybe the best part of all this is ranking speed. You often have to wait weeks (if not months) to see your websites rank in Google. This is not the
case with YouTube. You can rank quite quickly. And on the subject of speed, developing a YouTube video is much faster than developing a full website (no matter how skilled you are at web design) Now that I’ve hopefully convinced you that YouTube videos are the way to go in SEO, let’s look at what you need to do to get a video ranked so that you can have some more money in your pocket!!!
THE METHOD FOR MAKING MONEY OFF YOUTUBE VIDEOS
Step 1: What are you going to sell? Perhaps you are already making money as an affiliate marketer, and don’t need any advice on what products to market and how to find them. If so, congratulations! However, I still think you can benefit from my perspective. I’d bet the rest of you are struggling with what to sell. I know I was when I got started But then I stumbled upon a concept from a woman named Alexis Dawes, and that is the concept of the desperate buyer. I go after customers who need a solution RIGHT NOW and are willing to pay what they need to in order to get it fixed. They don't have time to mine through web forums, trying to find some free nugget of information. No, these folks essentially have their credit card in hand, ready to buy You need to be the one to give them that solution Alexis Dawes unlocked the key to this method for success when she sold an ebook on how to get a checking account, even if you are on ChexSystems. If you're not familiar with this, a person who overdraws their checking
account and never puts funds back in to make the account balance positive will eventually get placed on ChexSystems, making it very difficult to get a new checking account elsewhere Can you imagine how hard it would be to not having a checking account? And can you see how badly someone who was in this situation would want to fix it, even if they had to spend some money to find out the information to do so? I should know. I hate to admit it, but that was me in 2007. For months, I had to pay my bills with a money order. Sometimes, I would just send cash, praying it would arrive okay If you’d like to learn more about Dawes’ “desperate buyers” strategy, it’s outlined here in her ebook “Desperate Buyers Only.” I also want you to make a list of problems you think people have, and the types of products that solve those issues
Step 2: What keywords are you going to target?
My business strategy is pretty simple. I don’t target keyword phrases like “how to lose 10 pounds in a week.” In fact, I couldn’t care less about them Nothing wrong with going after keyword phrases, if you choose to go that route. But I’m all about finding “warm” buyers. Again, those who have their credit card in hand, ready to buy. That’s why I only target keywords related to product names. Why? Because I know they are ready to buy, or at least thinking about it. If not, why would they be searching for that product? They just need a little encouraging, and that is where I come into the picture. I reassure them in my copy that this product will fix their problem, and that they should by it Let’s use the example of a customer who wants to lose weight. The person searching for a product like Truth About Abs is much more likely to buy than a person searching for something like “how to get ripped abs.” First of all, the person searching for “how to get ripped abs” might be looking for a free solution. And secondly, let’s say that person reads on a site that The Truth About Abs is the best product to make this happen. Well, they might end up doing another search to see what other people are saying about Truth About Abs. They may very well end up buying that product, but chances are, they are not going to come back to your site to do it ***Please note…. a small number of products do not allow you to use their product name via the search engines. If they find out you are using their
product name in your SEO campaigns, they may refuse to pay you. If you have any questions, consult your affiliate manager As far as which keyword phrases to target, I primarily target the actual product name. But there are some other related phrases you can target as well. So if I was promoting Truth About Abs I would target the following phrases other than the obvious one, Truth About Abs: -Truth About Abs review -Buy Truth About Abs -Purchase Truth About Abs -Truth About Abs scam -Truth About Abs cost -Truth About Abs does it work -Truth About Abs scam
Of course, to target a product name to make commissions off that offer, you have to be signed up with a network that has that offer. The network that most affiliate marketers start with is Clickbank. This network mainly offers software products and ebooks. There are also a number of other CPA (cost per action) networks out there that will pay you for what’s essentially a lead. Many of these are known as “email submits” where the customer simply enters their email address and is entered to win, among other things, a free gift card, or iPad, or LED TV. The conversion rates are very good on these, but the downside is that the payout is very low, usually about $1.25. I generally stay away from such low paying offers. The other downside is
that these offers are almost always for well-known product names. It’s going to be very difficult for you to rank on page one of Google for iPad. I’d stick with higher paying offers In addition to Clickbank, here are some of the CPA networks I would recommend that you sign up for: -Peerfly (very respected, trusted network) -Markethealth -Sellhealth -Profit Kings Media -Point Click Track -Ads4Dough -Convert2Media -MaxBounty Another great affiliate network to take advantage of here is the Amazon Associates network. Amazon products convert very well because they’re products that people are already looking to buy. Your job is just to get a site (or, in our case, a YouTube video) with YOUR affiliate link to that product out in front of them! There are a couple of drawbacks to Amazon products. First, the competition can be fierce, so don’t try and rank a YouTube video for the keyword “Sony 4K TV” and think it’ll be easy. But there are thousands of products out there that aren’t quite so competitive, so don’t let this scare you away from promoting Amazon stuff. The other drawback is that the payouts are not as high as many other affiliate offers. Then again,
the conversion rates for Amazon products tend to be higher than traditional affiliate offers And on the topic of commissions, there is one big benefit to Amazon products that I would like to share. Let’s say you are promoting a Cuisinart product, and a customer buys it from your affiliate link. Well, for anything else that they buy on Amazon for the next 24 hours, you get commission on that as well!!!! I once had a guy tell me he made a commission off a $100,000 diamond ring someone bought off Amazon!!!!! And that was because the customer originally landed on his page that was promoting a telephone! So now that we know where to look for products to sell, we still need to answer the question of “what product to promote?” In addition to using the “desperate buyer” factor, there are also a couple of other metrics you can use. When going through the offers on a CPA network, look for the EPC (earnings per click) and, if it’s available, the conversion rate (which will usually be shown as “CR”). It’s how much users earn for every 100 times they’re affiliate link has been linked. So, for instance, if Product A has an EPC of $8.70, for every 100 clicks that have been sent to Product A, users have made an average of $8.70. This gives you a general idea of how the product is converting if the CR is not available. It also can give you a bit of an idea of how much traffic the offer gets. You may see a product with a HUGE payout, but if you see a “N/A” in the EPC column, chances are it doesn’t get a lot of searches (at least not on that network).
Here’s an idea of what I’m talking about, using data from the Point Click Track network:
I have circled in red the offer with the best EPC, iContact. But I still want some more information on how many people are searching for this product. If no one is searching for it, then it doesn’t make much sense to put the work in to get a YouTube video on the product ranked high in Google. (At least
not at first. Once you’ve started making some money, you could reinvest your profits, and build an army of YouTube videos for a bunch of different products. Imagine if you had 200 videos bringing in $5 a day!!!!!) To find out how many searches a product gets per month, we will go to the Google Keyword Planner, formerly known as the Google Keyword Tool. This will give us a rough estimate of how many searches per month a particular keyword gets Let’s look up iContact:
This keyword gets 27,100 searches per month. That is definitely enough searches to be very profitable if you were to get your video to page one of Google! (Ignore the competition column; that only deals with Adwords pay per click (PPC) However, we don’t have a winner just yet. We want to make sure the competition in the organic search listings of Google isn’t too tough. So let’s type in iContact into Google and see what comes up:
As you can see, there are a lot of major authority sites like Facebook, Twitter, and Wikipedia that are occupying the first page of Google for this keyword. Unless you have a very good SEO budget, I would stay away from this keyword. (As a general rule, I stay away from product keywords that are relatively well-known in the marketplace)
The other thing we have to worry about is, how many backlinks are pointing to these sites. If it’s a huge number, then we should ignore this product keyword because it’s probably going to take a lot of very good (i.e., expensive) backlinks to rank for it Let’s examine the backlink profile for icontact.com, which comes up first in the search rankings. To do this, I will go to a site called ahrefs.com:
As you can see, this URL has 13 MILLION backlinks pointing to it. Best for us to just move on
Remember, when in doubt, you can always email your affiliate manager and ask them which offers get the most traffic and which convert the best After scrolling through Point Click Track’s offer sheet, I found a product that intrigued me. It’s called 100 Day Loans UK. It gets 3,600 searches per month, and its’ EPC is $3.45. Definitely profitable
Now let’s check Google to see the competition on page one. We’ll do this by specifically searching in the UK, so we go to google.co.uk:
Well, I’m not seeing a tremendous amount of competition from huge authority sites, so I think we have a winner! Especially considering there are no other YouTube videos on page one! What if there are already YouTube videos on page one of Google? Well for now, I would recommend trying a different keyword. But if it’s a keyword you have your heart set on, then you need to determine how difficult it is going to be to outrank these videos. Let’s see how many backlinks this video has pointing to it. To figure this out, we will go back to ahrefs.com
I’m going to see what the results are for the keyword “Plimsleur,” a popular language program that gets 40,500 searches per month!!!!
As you can see, there is a YouTube video for this keyword on page one. Let’s check it’s backlink profile in Ahrefs:
Only 12 backlinks!!!! That is great news!!!! Definitely a keyword you could work with So now that we have some ideas for products to promote, let’s move on
Step 3: Creating Your Video
Before you get started, please know that your video needs to be at least a minute long, preferably two minutes or longer. You are going to have a very hard time ranking your video on page one of Google if it’s shorter than one minute Don’t know what you should say in your video? Want to learn the exact outline I use to narrate my videos to maximize conversions for ANY offer I’m promoting??? Then click here You may be wondering if you are going to face a big challenge in creating a YouTube video. Don’t worry!!!! It’s very easy!!! All you need are four things: -A cheap microphone (I got one for around $14 at Best Buy) -Microsoft Word (or a similar system for creating text) -Go to Screencast-o-matic.com (it’s free! No account needed) -YouTube account The first step is the figure out what you are going to show on your video. I keep mine as simple as possible, and that means bringing up Microsoft Word, inserting a picture of the product I am promoting, and a link to the product:
Now, notice the link we are sending the visitor to. I have gone and shortened my affiliate link. It would normally be http://pointclicktrack.com/click/track/p/9258/c/63855/s1/. That is way too long, and just looks funny to the user. That’s why I take advantage of a URL shortener like bitly.com
As you can see, I have pasted my affiliate link in the box at the top of the screen. I will then hit “shorten.”
This will give me a shortened link:
It’s now time to create the video. I use Screenomatic.com. As I mentioned earlier, it is free. A lot of people use Jing, but the problem with that program is that you can’t directly publish to YouTube unless you have the Pro version. Screencast-o-matic will guide you through the process
As I mentioned when you bought the course, I am giving you the opportunity to have ME make your video for you! I will choose the graphics, narrate the script, pick the title, description and tags, and even upload it to your account for you (if you wish). Click here if you are interested
Step 4: Ranking Your Video in Google
The information I am about to share with you really is the most important part of this course. Knowing which products to promote, and how to create videos is essential, of course, but you could have the greatest video for the greatest converting offer ever, but if no one sees it, you won’t make any money The key to getting your YouTube video ranked in Google is really the same as getting any site ranked, and that is backlinks!!!! But this is especially true for videos, because, like I mentioned earlier, the same “spam” policies Google has in place for your regular sites do not apply to YouTube videos. If you send 1 million links to your website in a week, it’s going to get slapped so far down in the rankings that it will never be seen again. Send that many to Google? Much different story So what type of backlinks do you need to build, and how many? Well, I would say as many as you can afford. Now you don’t have to build a ton of backlinks to rank for many product-related keywords. But for more popular keywords, I’d say build as many as you can. But for this training, I will show you what’s needed to get the average product-related keyword with decent search volume to the top of Google I’m going to start by having a Fiverr.com user create a link wheel for me. So essentially, the person who performs the Fiverr gig is going to put my YouTube link on a bunch of different websites, but they’re also going to link
a lot of those sites together, so that each will get more “link juice.” It’s also going to be quite varied, so the whole thing will look natural Here’s a great Fiverr gig for making this happen: http://fiverr.com/crorkservice/create-75-pr3-to-pr8-seo-llnkwheel-and-2000social-bookmarks-great-for-youtube
This gig has more than 6600 positive votes!!! An outstanding service provided here by crorkservice
We’re not done yet with backlinks though. We are now going to create some backlinks from .EDU & .GOV sites. These type of backlinks are very powerful because Google gives them a lot of weight. I’ll recommend another great, highly ranked gig:
http://fiverr.com/stormchaser/create-50-edu-and-gov-links-to-your-website
Here’s a step that is not essential, but can speed up the ranking process (which, by the way, usually takes about a month or so). This optional step will get your video a ton of backlinks. You’ll be using a service called Scrapebox. It’s an automated software program that automatically posts to sites all over the world. And the great thing about it is, you can easily let it run for hours in the background on your computer. I’m not going to give a tutorial on Scrapebox here, but you can find lots of information on how it
works by doing a Google or YouTube search. Scrapebox is normally $97, but you can get a $45 discount here: http://kingwarrior.co/scrapeboxdiscount So far, we’ve talked about how to get ranked in Google, the #1 search engine in the world. But what about the #2 search engine? And no, I am not talking about Bing/Yahoo. No, the #2 search engine is YouTube itself! And what better place to have your video show up in the search results than YouTube itself? In order to make this happen, we need to look at two more Fiverr packages. The first is to buy some high retention views. Notice the words “high retention.” This is important because this means the majority of your view will be watched. Google and YouTube can obviously track this, and if they see someone clicked on your video right away and then immediately went elsewhere, you won’t see any benefit Here’s a good high retention view service to use: http://fiverr.com/facebook_book/add-20000-high-retention-youtube-views-in-5-days
We also need to get some likes, but that number needs to be much lower than the number of high retention views because most people that view a video don’t hit the like button. I also want a Fiverr service that will give me some manual comments. This helps add some “social proof” Here’s a good one here: http://fiverr.com/feelfreeme/100-youtube-likes-and-20custom-comments-for-your-yt-video-in-1-day
At this point, you’ve completed the process. As I mentioned earlier, it will take about a month for your video to be ranked, depending on the competition. You may need to repeat these steps to get your video to where you want it to be, but don’t give up! Once you get a video ranked and you start making money, scale things up!!!! The potential to make money off many different affiliate offers is limitless
CONCLUSION: One final word: please promise me you will perform the steps I have laid out in this guide. Don’t just read this guide and let it sit on your computer’s hard drive. I honestly can’t think of a better source of cheap traffic than YouTube And don’t forget, it’s still not too late to pick up your copy of YouTube Clicks & Conversion mastery and my Done-For-You YouTube Video Creation Service! Click here to check out YouTube Clicks & Conversion Mastery Click here to check out my Done-For-You YouTube Video Creation Service