DECONSTRUCTION ASSIGNMENT THREE by: Michael Kochenburger
DIN
H
Description: As you can see the regular weight Din “H” almost perfectly equal. It’s extremely neutral but it’s even measured qualities makes it perfect for manipulation. The H I created to the left is significantly bolder. It’s also got a taste of perspective to it with it’s thickened and narrowed bar. Not really something you would want to read with but a nice display letter perhaps?
Gill Sans
B
Description: For the Gill Sans “B” I just took all the the points’ handles and brought them back to their relative mother points. This made the curved “B” into a geometric-heavy form. I also played with the inner counter spaces.
Helvetica
P
Description: With the Helvetica “P” I wanted to do something I might actually use in a logo. Say a companies name is “Point” or “Perception Blah-Blah” company. This letter makes it seem like it’s origination from the baseline, like a thought originating and bubbling up to it’s big vision which is the counter space area. Successive letters in the name would have the same slant as the one coming out of the baseline.
Futura
N
Description: The Futura “N” is a tricky letter. In certain ways I actually hate it. The way the points on the original letter comes down farther than itʼs rectangular fellow in the alternate side? Whats up with that? I also found out some other things about this letter by simply rotating it. The deconstructed one to the left I thought was unusually weird looking. All it takes is two iscoceles triangles and a parallelogram to make a pointy and ultimately unsettling “N”
Didot
M
Description: With the Didot “M” it was hard for me to figure out what to do with it. What I ended up doing was setting up one M then copying another, reflecting it and it came out perfectly like what you see. It’s a pretty cool M to me.
Myriad
K
Description: Myriad “K” has got this really weird part where it connects to the vertical bar, it gets narrow and curved. It honestly throughs me off. I thought I accidentally did that when I was transforming it but it turns out thats actually how it is. I don’t like it so I got rid of it. So now all you have is three rectangles of different weights and you can still tell it’s a “K”.
Garamond
Y
Description: Garamond “Y” transformed into a tree looking Y.
E
E
Description: Totally Custom E. Still retains the basic shape of an E, however it is highly stylized. Would you know off hand that its an E, probably not. However, if it was in a word that was similarly stylized I think the brain would make sense of it.