Cycle Line - Typographic Specifications by Michael Thomas

CYCLE LINE

Typographic Specifications ON YER’ BIKE

Cenotaph

Streets Jubilee

Gardens Frutiger LT Std Family: Weight: 55 Roman Size: 7 pt Baseline Shift: 4 pt off its path Add an extra pt if the road has two paths. Indent: 4 pt from London start of path Aquarium Adjust indent if in conflict with other map element. Colour: C=52 M=43 Y=41 K=7

Westminster Bridge

Small Parks & Lakes Family: Frutiger LT Std Weight: 46 Light Italic Houses of Size: 17.52 pt Parliament Colour: C=52 M=43 Y=41 K=7

Stations

e Ro

e d er

Belv

Westminster Big Ben

London Eye

b ankm e

Weight: 67 Bold Condensed Size: 20.02 ptWestminster Abbey Tracking: 200 AllDeans Caps Yard C=58 M=49 Colour: Y=47 K=15

Victoria Em

Horse Guards Road

t ee Str a i Neighbourhoods r to Vic Family: Frutiger LT Std

Smith St reet

Parliament Square

Great

Scotland Yard

Stree

Street

Tothill Street

Family: Frutiger LT Std Weight: 46 Light Italic Size: 17.52 pt Colour: C=52 M=43 Y=41 K=7

HM Treasury

Millbank

Large Parks & Rivers

Foreign Office

Whitehall

The Home Office

Vil lie

Ministry of Defence

Roa

Road

Horse Guards Parade

Cabinet Office

St James’s Park

Family: Frutiger LT Std Weight: 65 Bold Royal Size: 7 pt Festival Leading: 8 pt Hall Ranged Left Colour: C=52 M=43 Y=41 K=7 Position name centrally over building directly Shell next to marker. Center

York

Downing Street

en Old Que

National Theatre

Lam beth Palace Road

a iteh

Hungerford Bridge

ce Pla

Banqueting House

ST JAMES’S St James’s Park

TYPOGRAPHIC SPECIFICATIONS

Embankment

Borough Wide Map

Ministry of Defence

Guards Memorial

CYCLE LINE SPECIFICATIONS

Attractions Wh

Gu ar d

Institute of Contempory Arts

Ho rse

Trafalgar Cr Square av er Nelsons Column n St re Nor et thum berl and Ave nu e Admiralty Arch

l ehal Whit

e ac er r T se ou nH o The Royal rlt Ca Society

dg Bri

itute of ntempory Arts

e Str nt ge

Charing Cross

ll Pa

Cleopatras Needle

National Portrait Gallery

ll Ma

c Pla

lo o ter Wa

National Gallery

es’s e

toria

d an

r St

Due to the vast quantity of information held within maps and the strong hierarchy that is achieved through typography, colour and weights, both of letters and strokes, the specifications for the borough W wide map shall be broken at up into typographic and noner lo typographic o(e.g. Route markers, Ro ad buildings, parks, etc.) aspects. In the examples the main map will remain the same for both the handheld maps and the hub. Although there is an increase in size from the A2 map to the A1 hub, the size of the map only increases slightly and therefore to fit more Waterloo comfortably on the plane the size of all features on the map shall increase also. Therefore these features will remain locked in the A2 sized map and just increase slightly in size when applied to the larger medium.

SOUTH BANK

Family: Frutiger LT Std St Weight: Thomas 65 Bold Hospital Size: 11.97 pt

Leading: 13.17 pt Ranged Left Colour: C=52 M=43 Y=41 K=7

Lambeth North

CYCLE LINE SPECIFICATIONS

Borough Wide Map

Cenotaph

ce Fran

The Home Office

Westminster

Background Westminster Bridge

Em ia

Rivers/Lakes Fill Colour: C=10 M=0 Y=0 K=1 Border Width: 0.5 pt Colour: C=20 M=0 Y=0 K=6 London Aquarium

Waterloo

Big Ben C=13 Fill Colour: M=41 Y=29 K=0

r to Vic

Westminster

Ro ad

Victoria Em

Horse Guards Road

Tothill Street

Grea

Petty

b ankm e

Guards Museum

ellington rracks

Paths

eet

en Str Stroke Width: 2 pt Fill Colour: C=13 Old Que Parliament M=41 Y=29 K=0 Colour: C=4 M=3 Y=2 K=0 Square Border Width: 0.5 pt Border: 0.5 pt t ee St James’s Colour: C=19 Y=1 M=27 K=0Park Colour: C=19 Str Y=1 M=27 K=0 ia

Millbank

Walk rdcage

Foreign Office

Whitehall

Parks

Shell Center

er lo o

Gardens

Downing Street

HM Treasury

rs Vil lie

Ministry of Defence

Cabinet Office

Colour: C=27 M=20 Y=20 K=0 Border Width: 0.25 pt Border Colour: C=37 London Eye Y=29 M=28 K=0 Jubilee

Roa

all

St James’s Park

W at

Buildings

Banqueting House

ST JAMES’S

SOUTH BANK

Hall

York

National Theatre

Stroke Width: 2.5 pt Colour: C=4 M=3 Y=2 K=0 Hungerford Border: 0.5 pt Bridge Colour: C=17 Y=12 Royal M=13 K=0 Festival

Houses of

St Thomas Hospital

th Palace Road

ce Pla

Busy/A-Roads

Road

Guards Memorial

Marlsbourough House

Ministry of Defence

Horse Guards Parade

Due to the simple diagrammatic nature of the Cycle Line maps it is quite simple to create specifications that could be applied elsewhere should the scheme be applied to a different city.

Embankment

e Ro

Gu ar d

nd A venu

Cleopatras Needle

e d er

Ho rse

l hal hite

St re

Belv

Institute of Contempory Arts

l ehal Whit

Admiralty Arch

Cr av e

n ba

dg Bri

all

Nelsons Column Nor thum berl a

o rlo

ee Str nt ge

all ll M

Square

c Pla

te Wa

Stroke Width: 2 pt Stroke Width: 2.5 pt Colour: C=4 M=3 Y=2 K=0 Various National Colours Gallery Border: 0.5 pt See Cycle Line colour scheme in a couple of pages NationalCharing Colour:Cross C=17 Y=12 Portrait M=13 K=0 Gallery Trafalgar

e ac er r eT s ou nH The Royal to l r Ca Society

Institute of Contempory Arts

Minor Roads St

il kv

ll M Pa

c Sa

Stroke Width: 2 pt Colour: C=37 M=29 Y=28 K=0 Border: 0.5 pt Colour: C=17 Y=12 M=13 K=0

nd ra

Cycle Lines

Recommended Cycle Roads

St James’s Square

NON-TYPOGRAPHIC SPECIFICATIONS nt

Picadilly Circus

3 Lambeth

CYCLE LINE SPECIFICATIONS

London Wide Map

COVERING MORE OF CENTRAL LONDON

Busy/A-Roads Stroke Width: 1.5 pt Colour: C=4 M=3 Y=2 K=0 Border: 0.5 pt Colour: C=17 Y=12 M=13 K=0

Cycle Lines Stroke Width: 2.5 pt Various Colours See Cycle Line colour scheme in a couple of pages

Parks Fill Colour: C=13 M=41 Y=29 K=0 Border Width: 0.5 pt Colour: C=19 Y=1 M=27 K=0

As there are no specific ‘on’ or ‘off’ points along the Cycle Lines, the specific stations become somewhat redundant in the mapping. With no stations or station names to fit in the routes can be much more free in terms of their layout on the map. The key locations now become where two routes cross and where the routes pass and are relative to in terms of real-geography. This way someone can plan their route to the exact location and even foresee any potential shortcuts avoiding a busy junction or unnecessary station.

Rivers/Lakes

Parks

Neighbourhoods

Boroughs

Family: Frutiger LT Std Weight: 46 Light Italic Size: 9 pt Leading: 9.9 pt Ranged Left Colour: C=52 M=43 Y=41 K=7

Family: Frutiger LT Std Weight: 65 Bold Size: 10 pt Leading: 11 pt Ranged Left Colour: C=37 M=29 Y=28 K=0

Family: Frutiger LT Std Weight: 67 Bold Condensed Size: 14 pt Leading: 15.4 pt Tracking: 200 All Caps Ranged Left Colour: C=58 M=49 Y=47 K=15

Fill Colour: C=10 M=0 Y=0 K=1 Border Width: 0.5 pt Colour: C=20 M=0 Y=0 K=6

CYCLE LINE SPECIFICATIONS

Other Editions Map SHOWING OTHER AVAILABLE MAPS

Main Roads Stroke Width: 0.5 pt Colour: C=4 M=3 Y=2 K=0

River Fill Colour: C=10 M=0 Y=0 K=1 Border Width: 0.25 pt Border Colour: C=20 M=0 Y=0 K=6

Parks

As each map can only cover a certain area in quality detail, numerous maps will be required to cover all of London. It is important, therefore, to show what other maps are available particularly covering the immediate neighbours of the particular handheld map. Therefore a diagram showing these other maps will appear on all handheld maps to show users the other potential coverage for longer journeys.

Fill Colour: C=13 M=41 Y=29 K=0 Border Width: 0.25 pt Border Colour: C=19 Y=1 M=27 K=0

Main Map Border Stroke Width: 2.5 pt Colour: C=37 M=29 Y=28 K=0

Other Map Borders Boroughs

Map Edition

Family: Frutiger LT Std Weight: 67 Bold Condensed Size: 9 pt Leading: 9.9 pt Tracking: 200 All Caps Ranged Left Colour: C=58 M=49 Y=47 K=15

Family: Frutiger LT Std Weight:55 Roman Size: 7 pt Colour: C=52 M=43 Y=41 K=7 ‘O’: Superscript Superscript is to highlight the edition number but not be confused with the word ‘no’.

Stroke Width: 2.5 pt Colour: C=37 M=29 Y=28 K=0 Opacity: 50%

CYCLE LINE SPECIFICATIONS

Cycle Line Colours FOR ALL MAPS AND ROUTE DOTS

Victoria Line

District Line

Jubilee Line

Colour: C=66 M=6 Y=0 K=0

Colour: C=84 M=18 Y=88 K=4

Colour: C=40 M=29 Y=28 K=0

Piccadilly Line

Bakerloo Line

Overground Line

Colour: C=83 M=73 Y=4 K=0

Colour: C=23 M=60 Y=99 K=8

Colour: C=0 M=53 Y=86 K=0

Central Line

Hammersmith & City Line

Northern Line

Colour: C=0 M=88 Y=81 K=0

Colour: C=0 M=41 Y=8 K=0

Circle Line

Metropolitan Line

Colour: C=1 M=13 Y=96 K=0

Colour: C=38 M=100 Y=25 K=4

Colour: C=67 M=63 Y=61 K=53

The system being based on peoples prior knowledge of the underground system and network of tube lines the colour scheme obviously had to remain the same so it would be instantly recognizable. However being in a different context to the rest of the undergrounds bold colour scheme of dazzling whites and bold blues it became appropriate to soften the colours slightly. This allowed the different Cycle Lines to blend into the over ground, urban environment along with the rest of the Cycle Line colour scheme and infrastructure comfortably.

CYCLE LINE SPECIFICATIONS

Basic Directional Signs FOR THE SIMPLEST ASPECT OF SIGNAGE

Measurements in x-height Because these signs shall be attached to walls and signposts already there, they will inevitably be placed at different heights and distances from the users on the road. To counteract this, their measurements shall be given relative to the

The basic directional signage is the simplest form of signage in the Cycle Line system. Being used only on direct routes their function is quite simply to keep the cyclist on track either on long stretches of a single road or at a very basic turning. Therefore the only information required is the current route demonstrated by the colour of the dots, the direction the route is heading in shown by the letter (E for

signs x-height in order for them to be easily re-sized depending on their location in order to appear optically the same for cyclists on the road. The dimensions can be used to make the sign proportionally accurate no matter what the situation is.

∕3 -x

∕2 -x

1-sw

∕11 -x

Eastbound etc.) and the direction to proceed in shown by the point on the arrow, either left, right or upright for straight on (Demonstrated below). By keeping these signs as small as possible it is hoped to be able to implement this entirely new infrastructure in the street with as little contribution to street clutter as possible. All other directional signage will follow this aim and be kept as minimal as possible.

1-sw 1-x

Examples Of The Arrows Pointing In Different Directions

∕2 -x

1-x

∕2 -x

Direction Family: Frutiger LT Std Weight: 65 Bold Colour: C=0 Y=0 M=0 K=0

1-x

CYCLE LINE SPECIFICATIONS

Single Tier Signs

SIGNS WITH A LITTLE ADDITIONAL INFORMATION

Overshoot

Border Width

Due to the shape of the Route Dots they have been given a slight overshoot beyond the additional ½-x above the Cap height and below the baseline. To fit in with the rest of the typography this has been calculated by comparing the ‘X’ of Frutiger to the ‘O’ of the same height within the previously prescribed guides giving the whole sign a better sense of optical balance.

To keep a balanced feel within the sign the boarder of the sign is of an equal width to the cross of the bold ‘t’ at the size of the typeface being used.

1-sw

∕ -x

∕3 -x

∕ -x 1∕11 -x

1 11

∕ -x

1 11

Sometimes a little more information is required from the signage. For instance when off-route any signage pointing towards the nearest route the location where it will be joined will be fairly important to stop someone overshooting or just missing their location. The same goes for when there is an opportunity to shortcut across part of a Line, missing out a busy junction for instance. The location where it will

be re-joined will be fairly important to stop someone overshooting or just missing their location. Also, all attractions are already well signposted on the roads however there will be some locations where the benefit of travelling by cycle will open new shortcuts or routes, these will be simply demonstrated with the same layout but different information as shown below. 1-x

1-sw 1-x

to Victoria

∕ -x

1-x

∕ -x

Direction

Means

Destination

Family: Frutiger LT Std Weight: 65 Bold Colour: C=0 Y=0 M=0 K=0

Family: Frutiger LT Std Weight: 56 Italic Colour: C=37 Y=49 M=47 K=15

Family: Frutiger LT Std Weight: 65 Bold Colour: C=58 Y=49 M=47 K=15

Attraction Signage (Right) Has the same layout structure however round icons will replace the Route Dots and their positioning may be reversed.

CYCLE LINE SPECIFICATIONS

Two-Tier Signage TYPE & GRID SPECIFICATIONS

∕3 -x

1-sw

∕2 -x

Sometimes even more information is required to be displayed on the signage, either for a more complex route description or just because of a long street or area name. In such instances another line will be added to the sign which will be based on the grids of the single-tier ones but with a couple of alterations to keep the sign looking balanced.

∕2 -x

1-sw 1-x

x Shortcut to Victoria ∕2 -x

1-x

½-x Spacing

∕2 -x

1-x 1 ∕2 -x

∕2 -x

1-x

Method

Destination

Means

Family: Frutiger LT Std Weight: 56 Italic Colour: C=37 Y=49 M=47 K=15

Family: Frutiger LT Std Weight: 65 Bold Colour: C=58 Y=49 M=47 K=15

Family: Frutiger LT Std Weight: 56 Italic Colour: C=37 Y=49 M=47 K=15

The directional dots are to act as oversized letters within the typography of the signs. Therefore they are set with the same word spacing, and in order to get the most out of the space on the sign this has been slightly reduced to half the x-height, whilst also allowing for the overshoot.

CYCLE LINE SPECIFICATIONS

Adapted Street Signs ADAPTING CURRENT SIGNAGE

2.67 mm 48.08 mm

34.47 mm 2.67 mm 72.77 mm

68.91 mm 24.81 mm

20.51 mm

2.67 mm 2.67 mm 72.77 mm 22.83 mm 41.35 mm

ORANGE STREET WC2

In addition to the rest of the signage the famous London Street signs will also be adapted to compliment the system. Modified with coloured dots to show when that part of a street is on a Cycle Line they will easily and subtly be adapted again without contributing any further to the ever increasing amount of street furniture cluttering our streets.

CITY OF WESTMINSTER Heading 1

Heading 2

Rule

Family: Univers LT Std Weight: 67 Bold Condensed Size: 263.35 pt Leading: 316.02 Measure: 500.1 mm Ranged Left All Caps Street Name Colour: C=0 Y=0 M=0 K=100 Postcode Colour: C=21 Y=100 M=19 K=12

Family: Univers LT Std Weight: 67 Bold Condensed Size: 116.19 pt Ranged Left All Caps Colour: C=21 Y=100 M=19 K=12

Size: 14 pt Width: 589.925 mm Colour: C=0 Y=0 M=0 K=100

CYCLE LINE SPECIFICATIONS The handheld map is double sided, with the main, borough map (specified earlier) on the front with quite simply the title in the bottom right corner next to a brief description

Handheld Map

of the system both of which act as the front and back of the map respectively when folded closed with a section of the map doubling up as image for the top half of the covers.

FRONT WITH BOROUGH MAP Co-ordinates 1 Family: Frutiger LT Std Weight: 65 Bold Size: 24 pt Ranged : Centre All Caps Colour: C=8 Y=5 M=6 K=0

Cycle Line Family: Frutiger LT Std Weight: 65 Bold Size: 24 pt Ranged Left All Caps Colour: C=37 Y=29 M=28 K=0

Heading 1

Heading 2

Lists

Co-ordinates 2

Borough

Postcode

Family: Frutiger LT Std Weight: 65 Bold Size: 18 pt Ranged Left Colour: C=52 M=43 Y=41 K=7

Family: Frutiger LT Std Weight: 55 Roman Size: 14 pt Leading: 16.8 pt Ranged Left Measure: 54 mm Colour: C=37 Y=29 M=28 K=0

Family: Frutiger LT Std Weight: 55 Roman Size: 14 pt Leading: 16.8 pt Ranged Right Measure: 10.5 mm All Caps Colour: C=37 Y=29 M=28 K=0

Family: Frutiger LT Std Weight: 65 Bold Size: 24 pt 2 Column Measure All Caps Colour: C=52 M=43 Y=41 K=7

Family: Frutiger LT Std Weight: 65 Bold Size: 24 pt 2 Column Measure Ranged Left All Caps Colour: C=37 Y=29 M=28 K=0

Family: Frutiger LT Std Weight: 65 Bold Size: 90 pt 2 Column Measure Ranged Left Colour: C=52 M=43 Y=41 K=7

Rule & Border Weight: 2.5 pt Colour: C=52 M=43 Y=41 K=7

CYCLE LINE SPECIFICATIONS

Handheld Map FRONT - GRID SPECIFICATION

Head Margin 3 mm

Left Margin 3 mm

Gutter 6 mm

Fold Lines Every 140 mm

Baseline 16.8 pt Starting at top of page

Right Margin 3 mm

Due to the amount of folding required with an A2 hand held map, in order to keep everything aligned when both fully folded and out flat, the gutter has to be twice the width of the margin to account for the crease space. Co-ordinate Edge 6 mm Columns 64 mm measure

Fold Line 296.9 mm

Bleed 4 mm

Left Margin 3 mm

CYCLE LINE SPECIFICATIONS

Handheld Map

BACK WITH LARGE LONDON MAP

Heading 1 Family: Frutiger LT Std Weight: 65 Bold Size: 30 pt Ranged Left Colour: C=52 M=43 Y=41 K=7

Heading 2 Family: Frutiger LT Std Weight: 65 Bold Size: 20 pt Ranged Left Colour: C=52 M=43 Y=41 K=7

Body Text Family: Frutiger LT Std Weight: 55 Roman Size: 14 pt Leading: 16.8 pt Ranged Left Measure: 2 Columns Colour: C=37 Y=29 M=28 K=0

Because of the issues surrounding the folding of the handheld map, and the implications of them on the grid structure, it had to be tweaked for the back. The column of body text on the right sits much left comfortably with as small a margin as the title on the front. The long stream of ragged right text had little space to breath rather than the title that barely filled its measure allowing it to remain comfortable in such a small space. Therefore the margin has been extended to the width of the co-ordinates edge, twice as wide across to 6 mm. The small list at the left of the front page was too small and not in a natural form for reading so this affect was somewhat marginalized. On the back however the problem has been avoided by placing another map in the first few columns.

Disclaimer Rule & Borders

Body Highlight

Heading 3

Weight: 2.5 pt Colour: C=52 M=43 Y=41 K=7

Family: Frutiger LT Std Weight: 46 Light Italic Size: 14 pt Leading: 16.8 pt Measure: 2 Columns Colour: C=37 Y=29 M=28 K=0

Family: Frutiger LT Std Weight: 65 Bold Size: 14 pt Ranged Left Measure: 2 Columns Colour: C=52 M=43 Y=41 K=7

Family: Frutiger LT Std Weight: 46 Light Italic Size: 11 pt Leading: 13.2 pt Ranged Left Measure: 2 Columns Colour: C=37 Y=29 M=28 K=0

CYCLE LINE SPECIFICATIONS

Handheld Map

Baseline Grid 16.8 pt Starting at top of page

BACK - GRID SPECIFICATION

Bleed 4 mm Head Margin 3 mm

Left Margin 3 mm

Gutter 6 mm

Fold Lines Every 140 mm

Body Text Column 127 mm measure

Right Margin 6 mm Regular Columns 64 mm measure

Horizontal Fold Line 296.9 mm Condensed Body Text Section Column 57 mm measure

Bottom Margin 3 mm

Cycle Line

Heading 1

Family: Frutiger LT Std Weight: 65 Bold Size: 58 pt Ranged Left All Caps Colour: C=37 Y=29 M=28 K=0

Family: Frutiger LT Std Weight: 65 Bold Size: 218 pt Ranged Left Colour: C=56 Y=48 M=43 K=11

CYCLE LINE SPECIFICATIONS

Orientation Hubs TYPOGRAPHIC SPECIFICATIONS

Borough

Co-ordinates 1

Family: Frutiger LT Std Weight: 65 Bold Size: 58 pt Ranged Left All Caps Colour: C=56 Y=48 M=43 K=11

Family: Frutiger LT Std Weight: 65 Bold Size: 24 pt Ranged Centre Colour: C=8 Y=5 M=6 K=0

Heading 2 Family: Frutiger LT Std Weight: 65 Bold Size: 20 pt Ranged Left Colour: C=47 Y=38 M=37 K=2

Postcode Family: Frutiger LT Std Weight: 65 Bold Size: 58 pt Ranged Left All Caps Colour: C=37 Y=29 M=28 K=0

Boroughs 2

Key & Attractions

Family: Frutiger LT Std Weight: 65 Bold Size: 58 pt Leading: 69.6 pt Colour: C=47 Y=38 M=37 K=2

It is worth pointing out that due to the limited space and often elaborate naming of various parts and features of London I have adapted the Oxford house style for overcoming the needed contractions and abbreviations. Only if the name is stopped prematurely is a period used, if it uses the beginning and last letters it is to be omitted.

Attractions Lists Family: Frutiger LT Std Weight: 55 Roman Size: 16 pt Leading: 19.2 pt Ranged Left 1 Column Measure Colour: C=47 Y=38 M=37 K=2

Co-ordinates 1 Family: Frutiger LT Std Weight: 65 Bold Size: 24 pt Ranged: Centre All Caps Colour: C=8 Y=5 M=6 K=0

Co-ordinates 2 Rule Weight:4 pt 1-5 Column Measure Colour: C=27 M=20 Y=20 K=0

With the quick reference guides the lists shall be ranged according to the direction they are pointing,. for an example see the diagram.

Heading 2 Notes Family: Frutiger LT Std Weight: 46 Light Italic Size: 20 pt Colour: C=47 Y=38 M=37 K=2

Family: Frutiger LT Std Weight: 55 Roman Size: 16 pt Leading: 19.2 pt Ranged Right 1 Column Measure All Caps Colour: C=47 Y=38 M=37 K=2

Family: Frutiger LT Std Weight: 55 Roman Size: 58 pt Leading: 69.6 pt Colour: C=47 Y=38 M=37 K=2

General Directions Family: Frutiger LT Std Weight: 46 Light Italic Size: 58 pt Leading: 69.6 pt Colour: C=47 Y=38 M=37 K=2

Baseline Grid 19.2 pt Starting at 19.2 pt from top of page

CYCLE LINE SPECIFICATIONS

Orientation Hubs

Bleed 4 mm

GRID SPECIFICATIONS

Gutter 5 mm Head Margin 10 mm Left Margin 3 mm

Columns 68 mm

Mounted & Freestanding

CYCLE LINE

St James’s Park

Right Margin 10 mm

WESTMINSTER W1

As there is inevitably going to be a wide range of different locations that the hubs will be placed, there is a need to have both freestanding (Below) and wall mounted (Below Left & Far Left) in case there isn’t a wall on which it can be mounted. In the case of the freestanding hubs they will quite simply extend, in colour, down to the floor in order to keep some continuity and not be over elaborate or require extensive fittings.

D H A C K N E Y

C A M D E N I S L I N G T O N

B R E N T

T O W E R

H A M L E T S

M A R LY B O N E T H E

C I T Y

K E N S I N G T O N W E S T M I N S T E R HA M M E R S M I T H S O U T H WA R K C H E L S E A

F U L H A M

VICTORIA KENSINGTON Buckingham Pl Green Park & West

Places of Interest Admiralty Arch C1 Banqueting House D2 Buckingham Palace A3 Cenotaph D3 County Hall (Former) E3 Downing Street C/D3 The Forign Office D3 Guards Memorial C3 HM’s Treasury C3 The Home Office B4 Horse Guards Parade C2 Houses of Parliament D4 Inst. of Con. Arts C2 Hungerford Bridge E2 Jubilee Gardens E3 London Eye E3 Marlbourgh House B2 National Gallery C1 Nat. Portrait Gallery D1 National Theatre F2 Queen Victoria Mem. A3 The Ritz A2 Royal Mews A4 The Royal Society C2 Royal Festival Hall E2 St Thomas Hospital E4 Scotland Yard B4

Cycle Lines E1 A1 E4 B3 A4 B4 B2 A4 A3 D1 A1 D3 C5 C5 C2 C5 D5 E4 F5 D4 A1 C4 D1 B2 A4 B4

L A M B E T H City of Westminster

London Wide Map (left top)

Directly Left & Right

Westminster is a London borough occupying much of the central area of

Help plan longer journeys using your knowledge

Just in need of a quick point in the right direction? Use the quick references in the bottom left and right corners for what features and areas of the city are in the direction directly to the left or right of the hubs.

London including most of the West End. It is located to the west of and L E W I S H A Mfrom the infamous London Tube Map. Link up W A N D S adjoining W O R T H the ancient City of London, directly to the east of the Royal Borough journeys the same way you would using the tube of Kensington and Chelsea, and its southern boundary is the River Thames. It is an Inner London borough and was created in 1965 when Greater London was established. At its creation Westminster was awarded city status, which had been previously held by the smaller Metropolitan Borough of Westminster. Aside from a number of large parks and open spaces, the density of the district is high. Many sites thought of as being in London are actually in Westminster, including Buckingham Palace, the Houses of Parliament, and 10 Downing Street. The city is divided into a number of localities including the ancient political district of Westminster around the Palace of Westminster. The information contained on these maps has been gathered from different sources and cannot be guaranteed to be fully correct. Published March 2011.

only travel without the unpleasant, stuffy and overcrowded underground carriages. All routes are on designated cycle lanes making traversing the city quick, easy and most importantly safe.

Useful Contacts London Cycling Campaign London Travel Info London Streets Barclays Cycle Hire London Underground

Main Roads Shell Center F2 Adam Street Trafalgar Square C1 Albemarle Street Victoria Tower Grdns D5 Belvedere Road Wellington Barracks A4 Birdcage Walk Westminster Cath. D4 Buckingham Gate Westminster Abbey A5 Buckingham Pl Road Carlton Hs Terrace Tube Stations Castle Lane Constitution Hill Charing Cross D1 Cravern Street Embankment D1 Dover Street Green Park A1 Downing Street Lambeth North F4 Great Smith Street Piccadilly Circus B1 Great Porter Streeet St James Park C4 Horse Guard Road Victoria A1 Horseferry Road Waterloo F3 Lambeth Bridge Westminster D3 Lambeth Palace Road Lambeth Road Neighbourhoods Millbank Old Bond Street Lambeth F4 Old Queen Street Soho A1 Nothumberland Ave. South Bank F2 Pall Mall St James’s B/C3 Palace Street Westminster D4 Petty France

0207 234 9310 0843 222 1234 0845 305 1234 0845 026 3630 0845 330 9880

Piccadilly Regent Street Sackville Street St James’s Square St James’s Street Sandy Place Strand Tothill Street Thirleby Street Trafalgar Square Vauxhall Bridge Rd Victoria Embankment Victoria Street Villiers Streeet Waterloo Road Waterloo Bridge Westminster Bridge Whitehall Whitehall Place York Road

A2 B1 A1 B2 A2 E1 E1 C4 B5 C1 A5 D2 B4 D2 F2 E1 D3 D3 D2 E3

Bakerloo Central Circle District Hammersmith & City Jubilee Metropolitan Northern Overground Piccadilly Victoria Waterloo & City Other Cycle Routes Scenic Cycle Routes Park Paths Main Roads Notable Buildings Parks Rivers/Lakes Cycle Line Hubs Tube Stations National Rail River Services Airport Information Center Hospital

LAMBETH THE CITY Whithall Waterloo East & North

Bottom Margin 10 mm

CYCLE LINE SPECIFICATIONS

Large Signage 1 Cycle Line

5 Boroughs 2

Family: Frutiger LT Std Weight: 65 Bold Size: 48 pt Ranged Left All Caps Colour: C=37 Y=29 M=28 K=0

Family: Frutiger LT Std Weight: 65 Bold Size: 60 pt Leading: 72 Ranged Left All Caps Colour: C=56 Y=48 M=43 K=11

2 Street Family: Frutiger LT Std Weight: 65 Bold Size: 144 pt Ranged Left Colour: C=56 Y=48 M=43 K=11

3 Borough 1 Family: Frutiger LT Std Weight: 65 Bold Size: 48 pt Ranged Left All Caps Colour: C=56 Y=48 M=43 K=11

1 2 34

6 Attractions Family: Frutiger LT Std Weight: 55 Roman Size: 60 pt Leading: 72 Ranged Left Colour: C=56 Y=48 M=43 K=11

5 6 7 9

4 Postcode Family: Frutiger LT Std Weight: 65 Bold Size: 48 pt Ranged Left All Caps Colour: C=37 Y=29 M=28 K=0

TYPOGRAPHIC SPECIFICATIONS

Ranged Right List Having the right hand turn list as ranging right rather than left like the rest a clearer distinction is automatically drawn due to the shape formed by the words making the clarity of the sign even stronger.

So, if pointing right, all specifications are ranged right, as with the example below

7 General Direction 1

8 General Direction 2

Family: Frutiger LT Std Weight: 46 Light Italic Size: 60 pt Leading: 72 Ranged Left Colour: C=56 Y=48 M=43 K=11

Family: Frutiger LT Std Weight: 46 Light Italic Size: 60 pt Leading: 72 Ranged Right Colour: C=56 Y=48 M=43 K=11

9 ‘Towards’ Family: Frutiger LT Std Weight: 45 Light Size: 36 pt Leading: 43.2 Ranged Left Colour: C=56 Y=48 M=43 K=11

CYCLE LINE SPECIFICATIONS

Width 275 mm

Large Signage GRID STRUCTURES

Height 2133.6 mm

Left Margin 30 mm

Baseline Grid

Grid Structure

The baseline is set to the same graduation as the lists of locations as these are the most abundant blocks of text on the sign. In a similar vein, in the header of the sign (Cycle Line, Street and Borough) it is the street that sits comfortably on the same grid with the two sub-headers leaded to sit comfortably around it and the sign itself.

Due to the simple layout of information on this kind of signage beyond the baseline grid it is kept down to just one column with equal margins. All the information is either ranged left or right, and is broken up in a vertical manner so no conflicts are able to occur despite this sample layout.

Right Margin 30 mm

Head Margin 30 mm

Baseline Grid 72 pt Starting at head margin

CYCLE LINE SPECIFICATIONS

Frutiger ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,/\;!@£$%^&*()_-=+[]{}

Hambugefontsive Hambugefontsive Hambugefontsive Hambugefontsive Hambugefontsive Hambugefontsive Hambugefontsive

65 Bold

Cycle Line Typeface TO BE USED ACROSS THE WHOLE SYSTEM

Frutiger was chosen as Cycle Lines typeface as it fulfilled all of the needed criteria perfectly. From the clarity aspect, for the signage in the street which needs to be read from afar and whilst travelling, a sans-serif was the obvious choice. However beyond this it became apparent that one from the humanist category would be best suited, the more explicit variations on stroke widths emphasising the difference between letters giving increased legibility. Upon realizing the wide range of

Il Il g g

66 Bold Italic 67 Bold Condensed 55 Roman 56 Roman Italic 45 Light

collateral supporting the system it also became clear that the required typeface needs to be highly versatile. Frutigers family is large enough to cater the needs of large street signage to the intricacies of cartographic typography with a range reaching from Ultra Black to Light Condensed. This allows the brand to remain legible across all media and sizes working as well as any sans-serif typeface for body text as well as large body type.

There are specific intricacies within the typeface that were prerequisites for a highly legible transit system typeface.

Clear distinctions between certain Caps and lowercases through Cap and ascender heights demonstrated by comparing Frutiger to the similar humanist Gill Sans’ Cap ‘I’ and lower case ‘l’.

Also avoiding the somewhat overly decorative double storey lower case ‘g’ and similar elaborate glyphs. Again, Frutiger on the left and Gill Sans on the right.

46 Light Italic

CYCLE LINE SPECIFICATIONS

How the letters lay out

Westminster OOoxX How the icons lay out in the same grid

Westminster

Icons

Icon Layout (Left)

FOR USE WITH MAPPING AND SIGNAGE

To ensure the icons sit comfortably with the typeface they are layered out with the same leading and tracking as the type and placed at the same size as the capital ‘O’, with its overextension above the caps line and below the baseline to give the circles the same optical weight as the erst of the text.

In order to further aid users understanding of the mapping and signage as series of icons have been developed to highlight key facilities in the city. They are either adapted from already familiar iconography so the ameninities they represent is instantly recognisable but they still fit in with Cycle Lines visual language or they have developed with the use of Frutiger to fit in even more succinctly, most notably in the information ‘i’ which was drawn from an image of Frutiger serif italic.

Icon Design (Below) Familiar icons are placed in Cycle Lines circular container to add to recognizability and keep close to the brand imagery.

The final result

Westminster

Cycle Line Hub

Information Centre

Underground

Hospital

National Rail

Riverboat Services

Airport

Disabled Services

Directional Arrows

CYCLE LINE SPECIFICATIONS

Implementation Guide TYPOGRAPHIC SPECIFICATIONS

1 2 3

5 6 11

9 10

1 Running Headline

5 Body Text

9 Excerpt Heading

Family: Frutiger LT Std Weight: 65 Bold Size: 10 pt Leading: 12 pt 3 Column Measure Ranged Right All Caps Colour: C= Y= M= K=

Family: Frutiger LT Std Weight: 55 Roman Size: 10 pt Leading: 12 pt 3 Column Measure Ranged Left Colour: C=58 Y=49 M=47 K=15

Family: Frutiger LT Std Weight: 65 Bold Size: 10 pt Leading: 12 pt 2 Column Measure Ranged Left Colour: C=58 Y=49 M=47 K=15

2 Heading 1

6 Body Paragraph

10 Excerpt Body

Family: Frutiger LT Std Weight: 65 Bold Size: 38 pt 6 Column Measure Ranged Right Colour: C=58 Y=49 M=47 K=15

4.233 mm Indent but not on first line. 2 Column Measure

Family: Frutiger LT Std Weight: 45 Light Size: 9 pt Leading: 10.8 pt 2 Column Measure Ranged Left First line aligned to baseline grid Colour: C=58 Y=49 M=47 K=15

3 Heading 2 7

Family: Frutiger LT Std Weight: 65 Bold Size: 16 pt 6 Column Measure Ranged Right All Caps Colour: C=45 Y=37 M=47 K=2

7 Folio Family: Frutiger LT Std Weight: 45 Light Size: 14 pt 1 Column Measure Ranged Right Colour: C=58 Y=49 M=47 K=15

8 Excerpt Paragraph First Line aligned to baseline grid 2 Column measure

11 Excerpt Heading Note Family: Frutiger LT Std Weight: 46 Light Italic Size: 10 pt Ranged Left Colour: C=58 Y=49 M=47 K=15

4 Rule Width: 1 pt Colour: C=46 Y=36 M=36 K=2

CYCLE LINE SPECIFICATIONS

Implementation Guide GRID SPECIFICATIONS

Left Margin

Columns

Gutter

Body Text Columns

Right Margin

17.5 mm

18.05 mm

5 mm

Measure: 65.5 mm

12.5 mm

Head Margin

CYCLE LINE PROPOSAL AND IMPLEMENTATION GUIDE

12.5 mm

Orientation Hubs THE MAIN POINT OF CONTACT

Hub Location Showing the current street, neighbourhood, postcode and the Cycle Lines that run through it.

Borough wide map Showing the local area in high detail. The map reaches as far as a reasonable cycle jorney but not so far as any specific details may be forgotton.

The Hubs will act as orientation and information points both on- and off route. As mentioned these will feature at all notable points of interest, tube stations, near extensive bike racks and anywhere else where someone is likely to start or end a journey. The main feature will be the street map, with a radius of a few miles allowing the user to plan any short, off-route sections of journey to an obscure location such as a personal residence. It will also highlight the exact location of any nearby features, offer ideas of areas to go and explore, show near by ‘changes’ or just find ones exact location if slightly lost.

This will be complimented by the large scale map to get the user pointed in the right direction for longer journeys or again locate scienic areas or changes. As well as mapping the Hubs will offer more localized information. Immediate location information such as exactly where it is, routes its on, postcode (as another point of quick reference). It will also have a brief description of the area and its history, as well as notable local features, quick ‘left-or-right’ directions for immediately nearby attractions so those nearby need not fully dismount and consult the street map.

Hang Line 33.02 mm Due to the volume of information this may have to be broken from time to time.

Baseline Grid 12 pt Starting at 12.7 pt

London wide map Quick Reference To give a quick pointer as to what features are down the road to the left or right of the hub.

To give a wider perspecticve on the Cycle Lines across London for planning much longer journeys.

Local Information A brief description of the local area and what it has to offer nearby, as well as more general information to do with the Cycle Line system and cycling in the city.

Bottom Margin 12.5 mm

CYCLE LINE SPECIFICATIONS

Print Specifications SIGNAGE & HUBS

Wall Signs As the process is simply applied to sheets of metal, the sheets can then be used as normal and easily affixed to walls.

The signage shall be made using the process of vitreous enamelling. This process of firing colour on to sheet metal is perfect due to its versatility, easy maintenance, and fantastic longevity and resistance to vandalism and graffiti. Graphics can be screen printed onto a sheet of steel before the firing process gives the wide range of colours exceptional colour

stability. The metal than be applied throughout the city, being easily affixed to signposts and walls. This is quite a specialist process but is provided by A J Wells & Sons who have worked with various sectors within TfL and councils all over the country, examples of which is on the left hand side of the page.

Sign Posts The sheets could also be attached to preexisting signposts to integrate with other traffic signage.

Freestanding Signs The enamelled sheets could also be built into a larger fitting such as a freestanding mini-linth on the side of a road if there is more information than on the previous two signs.

The Finish (right) The process results in very attractive bold colouring, highlighting the strength of the typography and imagery as well as a very appealing texture, the strength of which is dependant on the heating and can therefore be adjusted to needs. For this signage however I would suggest selecting a smoother finish with just a hint of the processâ&#x20AC;&#x2122; trademark texture in order to just hint at the process used.

CYCLE LINE SPECIFICATIONS

Print Specifications HANDHELD MAP

The handheld map shall A2 sized so as not to be too large to hold when folded up and easily to carried when folded up. It needs to be of a slightly heavier weight in order to withstand the repeated folding and unfolding.

Printing Process

Stock

Finishing

The map shall be printed with simple process colours. A white spot colour would be good to highlight the details on the icons, however the large increase in price for just a few small dots does not pay off enough to warrant inclusion. The icons shall remain clear enough regardless of this so they shall be left to use the colour of the stock. It shall be printed using lithography in order to cater for the inevitably large print run for free cross-city maps. This will also be able to best take advantage of the CMYK printing process keeping costs to a reasonable level.

The stock used shall be a 140gsm coated stock in white, because of the small but essential amount of white needed in the designs it would be very expensive to get the extra spot for such a small quantity of ink. Therefore a more reasonable idea would be to print a processed grey background on the white stock to allow the white to come through.

The only finishing required beyond cropping down the original size of the supplied stock is the folding down to its smallest size for easy transportation and display.

CYCLE LINE SPECIFICATIONS

Print Specifications IMPLEMENTATION GUIDE & SPECIFICATIONS

The implementation guide as well as this booklet itself are constructed in the same manner in order to retain a sense of brand continuity.

Both A4, they are the perfect size to discuss both the concepts and more technical aspects of the project without becoming overwhelming in their presentation.

Print Process

Stock

Covers

Binding

Again, the print process of the guides shall be lithography, again using the four colour process with no additional spot colours. This will be a much shorter print run however, the implementation guide being used primarily as a promotional material for those with the power to implement such a scheme, city councils or influential figures for instance. This also defines why, despite the lower print run, that lithography be used over digital printing. In order to convince these figures the much more pleasant finish from using lithography rather than the cheaper digital printing, will in fact pay off sufficiently to warrant using the process.

These guide need be nowhere near as versatile as the maps, having to endure repeated folding, and therefore a lower weighted stock will be perfect. The booklets will be using a 75gsm white for the inside with a thicker stock for the covers. They will be laid out in landscape A4,not only mirroring the style of the handheld map and allowing the layout a little more flexibility when highlighted the diagrammatic aspects of the Cycle Line infrastructure the signage of which is often wider than it is tall, lending itself to the landscape layout.

In order to support all of the inner pages and binding as well as preventing the booklet form becoming easily damaged, the covers will need to be considerably thicker. It shall therefore be using Canford Cards A1 Azure Blue 300gsm available from Coyler. co.uk, the sheets will be cropped down to A4 before being printed on and finally layered up to two ply, totalling 600gsm.

The guides being in landscape and not comprising of more than 30 pages rules a large portion of binding methods out straight away. Therefore both booklets shall be ring bound in order to give a clean and stylish finish at little cost.

CYCLE LINE

Specifications ON YER’ BIKE