MEDIA KIT 2018
In a media landscape offering resources and unique storytelling for every population imaginable, CANCER WELLNESS EMERGES AS A NEW, ENLIGHTENED LIFESTYLE MAGAZINE FOR THOSE AFFECTED BY CANCER. Aimed at a sophisticated cadre of readers including medical professionals, major research institutions, support networks, as well as fighters and survivors, Cancer Wellness delivers cutting-edge content and resources in one place. Based in Chicago, but with a national reach, Cancer Wellness’ unique mix of HEALTH, WELLNESS, BEAUTY, ENTERTAINMENT, AND MEDICAL COVERAGE provides all the essentials for an ever-growing community to thrive with and beyond the scope of cancer.
TARGET AUDIENCE
CANCER PATIENTS Our most important and relevant readers are the men and women afflicted with cancer. Issue distribution through support networks and cancer concierge services guarantee our issues are seen by the potential audience most in need of our information. DOCTORS Whether they distribute issues to their current patients, keep copies in waiting rooms, or appear within our pages to share new research on clinical trials, doctors will be a constant set of eyes for each issue of Cancer Wellness. NURSE NAVIGATORS These professional registered nurses serve as patient advocates and provide emotional support and community resources (such as copies of Cancer Wellness magazine) to help patients stay on track with their treatment and greatly improve their quality of life. MAJOR MEDICAL INSTITUTIONS With extensive coverage of charity fund-raisers, research studies, and medical professionals working on the forefront of contemporary cancer treatments, our connections to local and national major medical institutions is a key factor in shaping Cancer Wellness’ content direction and advertising goals.
OUR BRAND PARTNERS
DISTRIBUTION
4,000
COPIES TO BE PRINTED, INITIALLY.
DIRECT MAIL WAITING ROOM subscription services
TARGETTING READERS Cancer Wellness is distributed to those affected by cancer, the waiting rooms they sit in, the healthcare professionals who care for them or their loved one, and the cancer research institutions searching for cures. University of Chicago Northwestern University Rush University Hospital Alexian Brothers Advocate Health Presence Health DIGITAL DISTRIBUTION NEWSSTAND retail market companies
HOSPITALS EVENTS/ CONFERENCES
MARKETING
FULL-SERVICE CUSTOM PUBLISHING • • •
Custom print and digital design services Custom print and digital advertorial services Photography for special events
DIGITAL ADVERTISING • CANCER concierge CANCER WELLNESS’S CAYLEI VOGELZANG HELPS READERS SOLVE THEIR TRAVEL QUESTIONS
I want to plan a vacation for my husband, who is fighting cancer, and the rest of my family. The thought of traveling too far or doing anything strenuous stresses me out. I want us all to be able to relax and have fun, but worry that his health concerns and finding accessible options will make the trip too stressful and expensive. We live in the midwest what could we do that would be afford
• •
EVENTS & PROMOTION • •
A PRINT, DIGITAL & MOBILE PLATFORM
Online advertising on cancerwellnessmagaine.com Email marketing, E-newsletter Social media campaigns for readers on our Facebook, Instagram, and Twitter platforms
Mesothelioma Race for Justice Event sponsorships and co-branding
EDITORIAL CALENDAR
Cancer Wellness is a new publication based in Chicago, but with a national and international editorial scope for sophisticated readers affected by cancer. With every article, our meticulous team of writers, editors, and photographers guide readers through the latest and greatest news and resources about thriving with and beyond the scope of cancer. Our content includes:
SPOTLIGHT Join a community of cancer fighters, survivors, and their support networks as they navigate every step of the medical progress in this ongoing, four-section feature. HEALTH & WELLNESS From nutritional, simple-to-make recipes to life-changing wellness retreats and advice from a leading oncologist, our Health & Wellness stories aim to help readers align their physical and mental well being. BEAUTY & FASHION Discover the brightest trends and techniques for maintaining one’s sense of personal style and self-care in the face of a diagnosis. AROUND TOWN We’re on the scene, covering the best parties, fund-raisers, and events focused on increasing awareness and funds for cancer research and initiatives. Here, we’ll also spotlight some of our favorite charities working to improve the health and wellness of those affected by cancer. TRAVEL Our robust travel section proves vacations are not just for the healthy. Regular features include the newest and most exciting destinations catering to former and current cancer patients, postcards from survivors, and tips and tricks from our resident cancer concierge. INNOVATIONS & RESEARCH From long-form profiles on leading oncologists to the latest groundbreaking developments of ongoing clinical trials, Innovations & Research gives readers insight into the people and places working to stop the growth of cancer, for good. FINANCE Cancer affects not only one’s health but their financial well-being, too. Each issue, we’ll dig into the planning, resources, and new technology tackling the financial burdens and consequences of a significant medical diagnosis. Upcoming Issues: Winter 2018: Talc
COMPETITORS
Cancer Wellness’ potential competitors include longrunning publications focused on the cancer community. CANCER WELLNESS SETS ITSELF APART BY FOCUSING ON MORE SOPHISTICATED LIFESTYLE COMPONENTS WITHIN ITS PAGES, SUCH AS LUXURY TRAVEL, REFINED HEALTH & WELLNESS PRACTICES, AND FINANCIAL PLANNING.
Our deeper dives into groundbreaking medical initiatives from the top research institutions in the country provide unparalleled access to the world of cancer for survivors, support networks, and medical professionals. Competitors include: • Coping with Cancer • Cancer Today • CONQUER
Cancer Wellness is: UNIQUE ∙ ENLIGHTENED ∙ CHIC
ADVERTISING & SPONSORSHIP
BECOME A PARTNER: If you believe your brand aligns with Cancer Wellness and its mission to deliver cutting-edge, cancer-centric content, inquire for more information about advertising and sponsorship opportunities.
PRINT 7.5
FULL BLEED
FULL BLEED
PRODUCTION QUESTIONS, CONTACT:
FULL BLEED 1/2 PAGE (H)
FULL PAGE
1/2 PAGE (V)
FULL BLEED
2-PAGE SPREAD
FULL BLEED
Kelsi Lockhart klockhart@cancerwellnessmagazine.com
1/3 PAGE (V)
DIGITAL
LEADERBOARD
A WELLNESS FOCUSED COMMUNITY BELLY BAND
BLOW-IN CARD
BUTTON
9.5
MEET THE TEAM CAYLEI VOGELZANG Editor in Chief cvogelzang@cancerwellnessmagazine.com BRITTANY JULIOUS Editorial Director/Main Media Contact bjulious@cancerwellnessmagazine.com KELSI LOCKHART Managing Editor klockhart@cancerwellnessmagazine.com ALISON CASSITY Staff Writer/Editor acassity@cancerwellnessmagazine.com MIRELA STEFANESCU Staff Writer mstefanescu@cancerwellnessmagazine.com NICHOLAS VOGELZANG Publisher VISION LIVE INC. Creative Team
401 North Michigan Avenue, Suite 350 Chicago, IL 60611 312.466.1669
Launching Summer 2018 w:
http://cancerwellnessmagazine.com
ig:
facebook.com/Cancer-Wellness-Magazine
tw:
http://instagram.com/cancerwellmag
fb:
http://twitter.com/cancerwellmag