PORTFOLIO - graphic design by Mikkel Breck

PORTFOLIO GRAPHIC DESIGN BY MIKKEL BRECK

COMMISSIONED WORK / / C O R P O R AT E & W E B

mytraffic TRAFFIC

The danish postproduction company Pumpkin wanted to devel-

op a new online system for handling all commercials and feature

films for its costumers. In collaboration with the regular staff I sketched the design, functionality and flowchart of the full site.

Afterwards I designed a full identity for the product which were

digital film archive

by PUMPKIN

to be marketed as Traffic. The identity is clear and simple con-

sisting of a strong logo, few cool colors and an icon which both can be used in logo, marketing and as a button on the web-site.

by PUMPKIN

Inspiration for the simple icon design came both from the shape of an eye, the aperture of a camera lens as well as a generic 'play' icon.

Fontbase: Neutra Text Fontbase: FF Max CE Extra Bold Italic Design Delevopment: Logo:

mytraffic

DIGITAL FILM ARCHIVE

my traffic

on mytraffic

PUMPKIN

by PUMPKIN

Fontbase: Norwegian Design Delevopment:

Fontbase: Neutra Text

Fontbase: Sketched by hand Logo:

Logo:

traffic

PUMPKIN

mytraffic

by PUMPKIN

ontraffic

by PUMPKIN

traffic

digital film archive

DIGITAL FILM ARCHIVE

by PUMPKIN

ontraffic

by PUMPKIN

Colorscheme

fades

RGB: 0,71,78

solid colors

RGB: 255,255,255

RGB: 56,56,56

RGB: 0,71,78 CMYK: 92,48,51,47

RGB: 150,169,163 CMYK: 45,23,34,5

80%

60%

40%

20%

RGB: 0,28,15 CMYK: 89,62,75,83

20%

80%

60%

40%

20%

RGB: 0,0,0 RGB: 150,169,174

20%

Symbol

for use in webapp

MY FILMS //newly added RGB: 0,28,45

RGB: 236,236,236

RGB: 0,0,0

ORDER MEDIA COPY

Traffic primary Traffic typeface primary typeface

PlayPlay

play regular play regular

play bold play bold

Logo

development

Graphics

developing icon / symbol

Logo

development

Aperture / Lens / Lensflare

Eye / Arrow / Disk

Graphics

developing icon / symbol

Aperture / Lens / Lensflare

Eye / Arrow / Disk

TRAFFIC - WEBSITE

After designing the Traffic identity I designed all pages for the Traffic website - an online system for handling films and commercials.

The system is very complex with vast amounts of data, a complex backend, a lot of interactive front-end functionality and different permissions according to user account type.

To the left and below are the main page called â&#x20AC;&#x2DC;MyPageâ&#x20AC;&#x2122; where you get an overview of films, orders, lists etc. On the right page are examples of some of the many different page layouts.

by PUMPKIN

LARSEN VFX - WEBSITE

The danish special effects, production and editing company Larsen VFX wanted a new website showcasing all of their work in the fields of commercials and films, in a simple design.

In collaboration with danish designer Morten Knudsen I designed a no-nonsense website in black, grey and white, thereby highlighting all of the beautiful films as best as possible.

PUMPKIN

The danish post-production company Pumpkin needed a new website to go with their new identity. I designed a classy and simple but yet unique website with fullscreen backgrounds, sideways scrolling and a single showreel.

PANDORA - ONLINE APP. BY PUMPKIN

The danish postproduction company Pumpkin was asked to design and develop an simple online film editing tool for Pandoraâ&#x20AC;&#x2122;s many clients.

I assisted with designing different icons for the site and did the layout for some of the pages.

CENTER FOR R I S I KO KO M M U N I K AT I O N

DANISH CENTER FOR RISK COMMUNICATION

CENTER FOR CENTER FOR RAT ISIKO KO O MN M U N I K AT I O N R I S I K O K O M M U N I K I R I S I K O K O M M U N I KAT I O N

OR M M U N I K AT I O N

CENTER FOR

New identity designed for the danish ‘Center for Risikokommunikation’ - a new copenhagen-based organisation working with seminars, blogging, online debating and consulting. I designed the logo, stationery, business cards and a temporary flash site to profile the organisation. Later on I developed a full website

RISKCOM

handling both information on the organisation and a blog section functioning as a forum for online debates on risk communication.

Below are examples of logo design proprosals. To the left and right are the final logotypes.

FOR

C R K C RK

K O M M U N I K AT I O N

CENTER FOR

RISKCOM

R I S I K O K O M M U N I K AT I O N

CENTER FOR R I S I KO KO M M U N I K AT I O N

Ce·Ri·Ko

VIDEN

#132

RO MKM U N I K A T I O N C E N T E R F O R R I S IC KOK

FOR

C R K

K O M M U N I K AT I O N

VIDEN

DIALOG

COER N T E R F O R CENTER F R I S I KO KO M M U N I K AT I O N

OR M M U N I K AT I O N

ANERKENDELSE

RCICESENIN KOK ORM M U N I K AT I O N T ETRE F RO F OR RRI S I KI O UM N IU K ANTII K ON IS KKOOKMOMM AT I O N

CENTER FOR

CRK

CENTER FOR OM U NIIO KCN F OO R KRO I SM KM C OUMN I K A T I O N R I S I K O K O M M UKN I KMAT RRAEI ISTNISTIKOEOIRKNK O M M U N I KAT I O N

C E N T E R F O RR I S I K O

DIALOG ER FOR ANERKENDELSE O KO M M U N I KAT I O N

CENTER FOR

#132

CENTER FOR RISIKO KOMMUNIKATION

Ce·Ri·Ko

Thomas Breck

Se n io rråd give r

Se ni o r rå d g i v e r

VIDEN R I S I K O K O M M U N I K AT I O N DIALOG

ANERKENDELSE VIDEN

DIALOG

C R K VIDEN DIALOG ANERKENDELSE ANERKENDELSE

CENTER FOR

CRK

RSK KOMM

Th om as B reck

RSKCKOMM R K

ANERKENDELSE

RISIKO KOMM.

DIALOG CENTER FOR ANERKENDELSE R I S I K O K O M M U N I K AT I O N VIDEN

DIALOG

CENTER FOR R I S I K O K O M M U N I K AT I O N

CENTER FOR R I S I KO KO M M U N I K AT I O N

RISIKO KOMM.

VIDEN

C R K

#132

C E N T E R F O R R I S I K O K O M M U N I K AT I O N

CENTER FOR R I S I KO KO M M U N I KAT I O N

C RK

#132

VIDEN

DIALOG

ANERKENDELSE

C E N T E R F O R R I S I K O K O M M U N I K AT I O N

#132

C E N T E R F O R R I S I K O K O M M U N I K AT I O N

VIDEN DIALOG ANERKENDELSE

CENTER FOR R I S I KO KO M M U N I KAT I O N

C RK

R #132

C E N T E R F O R R I S I K O K O M M U N I K AT I O N

DANISH CENTER FOR

VIDEN

DIALOG

ANERKENDELSE

R I S K C O M M U N I C AT I O N

VIDEN DIALOG ANERKENDELSE D A N I S H C E N T E R F O R R I S K C O M M U N I C AT I O N

KNOWLEDGE

DIALOGUE

KNOWLEDGE DIALOGUE RECOGNITION

RECOGNITION

CENTER FOR R I S I K O K O M M U N I K AT I O N

DANISH CENTER FOR

R I S K C O M M U N I C AT I O N

DANISH CENTER FOR

R I S K C O M M U N I C AT I O N

D A N I S H C E N T E R F O R R I S K C O M M U N I C AT I O N

THO MAS BRECK

/ Direktør

/ Director

Skt. Gertruds Stræde 5 • 1129 København K tb@risikokommunikation.dk • tlf +45 4015 3246

Skt. Gertruds Stræde 5 • DK-1129 Copenhagen K tb@risikokommunikation.dk • phone +45 4015 3246

risikokommunikation.dk

KNOWLEDGE

DIALOGUE

D A N I S H C E N T E R F O R R I S K C O M M U N I C AT I O N

KNOWLEDGE DIALOGUE RECOGNITION

DIALOGUE

KNOWLEDGE DIALOGUE RECOGNITION

RECOGNITION

DANISH CENTER FOR

R I S K C O M M U N I C AT I O N

VIDEN

DIALOG

ANERKENDELSE

D A N I S H C E N T E R F O R R I S K C O M M U N I C AT I O N

VIDEN DIALOG ANERKENDELSE

VIDEN

DIALOG

ANERKENDELSE KNOWLEDGE

DIALOGUE RECOGNITION

KNOWLEDGE DIALOGUE RECOGNITION

VIDEN DIALOG ANERKENDELSE

CRK - WEBSITE

The organisation wanted an identity that could be layered on top of a specific wordpress template. So the design was adapted to this template. To the left is the frontpage of the site and to the right examples from the site.

I also made a small flash version of the site that could be on the site until the full website was programmed. And example of this is shown on the iPad below.

CENTER FOR R I S I K O K O M M U N I K AT I O N

C RK C E N T E R F O R R I S I KO KO M M U N I KAT I O N

R #132

VIDEN

DIALOG

ANERKENDELSE

VIDEN DIALOG ANERKENDELSE

COMMISSIONED WORK // RECORDS & PR

ORPHEUS - A LESS KNOWN HERO

Danish jazzquartet Orpheus asked for a superheroes style cover for their new release. I organised a low budget photosession and shot a series of action packed photos that after some editing turned into the cover presented here. In the proces I also defined a band logo that they could use in the future.

On the right page are photos from the photo session and the release poster.

NINA BAUN - SOMETHING IS ALWAYS MOVING

Danish jazz vocalist Nina Baun and her band Guma was about to release their debut album â&#x20AC;&#x2DC;Something is always movingâ&#x20AC;&#x2122;. The danish illustrator and designer Katrine Marie Nielsen was asked to do the artwork as well as the photos for the album. I did the graphic layout of all the text, designed the frontcover logo and did all the prepress work.

EXIL - PORNTIP

Cover made for the young jazzquartet Exilâ&#x20AC;&#x2122;s debut album. I made a simple design in black and white with a single red circle in the title. Instead of a booklet I shot a series of pictures in the recording studio and attached them as a deck of cards in a small envelope.

On the right page are examples from the website, the press release and the poster.

. exi l f o ur yo ung m usicians w ith a stro ng and perso nal expressi o n unif ied thro ug h o rig inal co m po sitio ns g ives the m usic an intense nerve w hich dem ands attentio n inspired by the m o der n jazz but co nstantly searching f o r new paths they succeed in m aking bo th the m inim alistic as w ell as the co m plex m usic a unique and interesting experience f o r the listener exil has recently w o n the danish yo ung jazz co m petitio n 2 0 0 7 in jazzho use co penhag en and are no w preparing to participate in the yo ung no rdic jazz co m petitio n and are reco rding their debut reco rd w hich w ill be released this autum n w w w.m yspace.co m /m usicbyexil exil - excels! w itho ut a do ubt this is a g ro up w o rth f o llo w ing ; individually and co llectively. exil is a w inner! - ed thig pen m ikko ettienne saxo pho ne bo thym ann g uitar petter eldh do uble bass m arc lo hr drum s co ntact tel +4 5 2 9 4 7 0 2 5 5 m ail m ail@ exilm usic.co m exilm usic.co m

FLUX - PENINSULATOR

The band Flux wanted something different for their debut album. Since the record label demanded a cover in plastic I decided to do the cover in white plastic with a black sticker which also functioned as a seal.

Inside the booklet I did a small poster with artwork displaying the bandmembers in a collage style with their logo.

Above are hand drawn sketches for the poster and to the right are two examples of posters made for the band.

On the opposite page is the design for the bands demo (which I originally designed the logo for) and the layout for their website.

GREEN CHIMNEYS

Danish

saxophone

player

Martin

For the cover I used a series of atmos-

Stender’s project ‘Green Chimneys’ was

pheric pictures in a simple but judicious

an attempt to use jazzmusic as a kind of

manner and combined them with white

meditation. The record mixed meditative

surfaces and small text set in Courier. On

spoken word with melancholic melodies

the front cover the name of the band is

and soundscapes played by the amazing

sorrounded by leaves giving it a serene

jazzquintet.

yet emotional feel. All the photos where shot by danish photographer Lauge Falkentorp.

COMPETITION PROPOSAL // AWARDED 1. PRICE BY JURY

PIG CITY - COMPETITION PROPOSAL

The Pig City Project is a revolutionary new agriculture concept combining

large tomato and pig production facilities in a new architectural concept. The symbiosis diminishes many of the serious consequences for people, animals and the environment that are normally associated with modern, industrial farming.

FOOD

ECO-SCIENCE

°DENM ARK

The two major contractors behind the project held a student competition for a complete branding of the future company - containing proposal for a new name, a visual identity as well as packaging for the final products.

My proposal was awarded 1. prize by the jury and won the competition.

Developing the main logo

The new name ‘Greenhouse’ and the main logos

LOCATOR BOLD

GREENHOUSE

FO OD

ECO-S C I E NC E

° D E NM AR K

Different logotypes

® ®

FO O D

ECO -S C I E N C E

° D E N M A R K

NEUTRAL

TONE 361 EC K 69-0-100-0 86-175-49

TONE 304 C K 30-0-8-0 190-227-237

TONE 418 C K 33-0-31-75 96-96-77

GENBRUGS-PAP

® 80%

FO O D

60%

40%

ECO -SCI EN CE

80%

60%

° D EN M ARK 40%

PANTONE 3435 EC CMYK 92-48-94-62 RGB 0-57-25

20%

40%

PANTONE 361 EC CMYK 69-0-100-0 RGB 86-175-49

20%

KLIMA

80%

MILJØ

60%

40%

80%

60%

40% PANTONE 314 EC CMYK 82-31-20-4 RGB 0-135-173

20%

40% PANTONE 304 C CMYK 30-0-8-0 RGB 190-227-237

20%

BÆREDYGTIGHED

20%

80%

60%

80%

® 60%

FOOD PANTONE BLACK CMYK 50-40-40-100 RGB 0-0-0

E C O - S40%C I E N C E 20%

° DENM A RK PANTONE 418 C CMYK 33-0-31-75 RGB 96-96-77

40%

20%

PANTONE WHITE CMYK 0-0-0-0 RGB 255-255-255

LYST GENBRUGS-PAP

GRAPHIC IDENTITY

The logo and the identity focuses on the sustainable and climatic aspects of the project as well as refering to the architectural appearence of the production facilities. The recycling symbol is incorperated both in the logo and in the proposal for a labeling of the CO2 neutral products.

The brand portrays a belief in a modern and industrial way of farming by using the modern looking typeface ‘Klavika’ and by highlighting the content with a easily readable font on front of the packaging. The packaging combining the green with a bright blue, creating a new and atypical color combination for meat and vegetable products. When the blue color is used this way, it creates awareness of the climate issues in the Greenhouse project.

NEUTRAL

40%

20%

® FOOD

ECO-S CI EN CE

° D EN M ARK

• All packaging uses QR-codes giving easy access to further info.

DRIVHUS(EFFEKT) GENIALT CYKLUS BÆREDYGTIGHED AFTRYK KLIMA FØDEVARER

Coop A/S Sluseholmen 8B DK-2450 København SV

SUNDKAJ 7 / DK-2100 COPENHAGEN T +45 3915 5600 / M +45 2829 2955 WWW.GREENHOUSE-DENMARK.COM

PAKHUS 47 / SUNDKAJ 7 / DK-2100 COPENHAGEN T +45 3915 5600 / M +45 2829 2955 WWW.GREENHOUSE-DENMARK.COM

Jens Hansen / DIREKTØR

FREMTID GRØN SYMBIOSE CYKLUS GARTNERI GRISE KREDSLØB KØD SYNERGI GÅRD GRØNTSAGER VIDEN FARM DYREVELFÆRD MAD TILLID CYKLUS TOMATER DYR HELHED FORBINDELSE DRIVHUS(EFFEKT) GENIALT CYKLUS BÆREDYGTIGHED AFTRYK KLIMA FØDEVARER FREMTID GRØN SYMBIOSE CYKLUS GARTNERI GRISE KREDSLØB KØD SYNERGI GÅRD GRØNTSAGER VIDEN FARM DYREVELFÆRD MAD TILLID CYKLUS TOMATER DYR HELHED FORBINDELSE DRIVHUS(EFFEKT) GENIALT Coop A/S Sluseholmen 8B CYKLUS BÆREDYGTIGHED DK-2450 København SV AFTRYK KLIMA FØDEVARER

Coop A/S Sluseholmen 8B DK-2450 København SV

PAKHUS 47 / SUNDKAJ 7 / DK-2100 COPENHAGEN T +45 3915 5600 / M +45 2829 2955 WWW.GREENHOUSE-DENMARK.COM

Att: Peter Christensen

PAKHUS 47 / SUNDKAJ 7 / DK-2100 COPENHAGEN T +45 3915 5600 / M +45 2829 2955 WWW.GREENHOUSE-DENMARK.COM

10.02.2011

Coop A/S Sluseholmen 8B DK-2450 København SV

Kære Peter Christensen,

Jens Hansen / DIREKTØR

Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim.

PAKHUS 47 / SUNDKAJ 7 / DK-2100 COPENHAGEN T +45 3915 5600 / M +45 2829 2955 WWW.GREENHOUSE-DENMARK.COM

In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum luctus, magna orci luctus quam, et auctor urna diam sit amet ligula. Sed purus dui, suscipit et, malesuada non, consectetuer in, augue. Proin et sapien. Maecenas aliquam, nibh id aliquet tincidunt, ante neque pulvinar mauris, sit amet fermentum nibh augue mollis risus. Mauris porttitor varius mauris. Vivamus in urna et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida elementum, justo eros pharetra felis, in rhoncus arcu lectus non enim. Phasellus odio tortor, mattis ut, mattis elementum, luctus at, orci.

Venlig Hilsen, Jens Hansen / direktør

SUNDKAJ 7 / DK-2100 COPENHAGEN T +45 3915 5600 / M +45 2829 2955 WWW.GREENHOUSE-DENMARK.COM

Jens Hansen / DIREKTØR

SUNDKAJ 7 / DK-2100 COPENHAGEN PAKHUS 47 / SUNDKAJ 7 / DK-2100 COPENHAGEN T +45 39153915 5600 /5600 M +45/2829 29552829 2955 T +45 M +45 WWW.GREENHOUSE-DENMARK.COM

WWW.GREENHOUSE-DENMARK.COM

BRANDING

Jens Hansen / DIREKTØR PAKHUS 47 / SUNDKAJ 7 / DK-2100 COPENHAGEN T +45 3915 5600 / M +45 2829 2955 WWW.GREENHOUSE-DENMARK.COM

On the left page are examples of branding the production site, tranportation vehicles and merchandise and bags for the visitors center.

On this page are examples of stationary, envelopes, business cards and postcards.

FO O D

ECO -S C I E N C E

°D E N M A R K

FREMTID GRØN SYMBIOSE CYKLUS GARTNERI GRISE KREDSLØB KØD SYNERGI GÅRD GRØNTSAGER VIDEN FARM MAD TILLID CYKLUS TOMATER DYR HELHED FORBINDELSE DRIVHUS(EFFEKT) GENIALT CYKLUS BÆREDYGTIGHED AFTRYK KLIMA FØDEVARER TEKNOLOGI KØD DRIVHUS

PACKAGING FOR THE PORK

DANSKE

Today nearly all meat is wrapped in black plastic trays covered with saran wrap and applied a simple little

SVINEKOTELETTER FRA GRISE, DER HAR

HAFT DET GODT OG HVERKEN BELASTET KLIMA ELLER MILJØ.

sticker. The new GREENHOUSE packaging of pork meat challenges this standard and implement a packagNEUTRAL2

ing that lights up, while still following the packaging standards and can thus easily be implemented in supermarket coolers and industrial package systems. The blue color highlights the climate aspect, and draws attention to the product in the supermarket. The choice of colors and typeface, gives an impression of a modern food product that is sustainable, climate friendly and of the highest quality. The CO2 label acts as a new type of consumer friendly opening mechanism. The packaging is of course 100% sustainable and with the choice of biodegradable bioplastics it can be recycled and reused.

FOOD

ECO-SCIE NCE

°D E NM AR K

INGREDIENSER MAGER OG MØR SVINEKOTELET KG-PRIS 151,50

PAKKEDATO 08.11.11

VÆGT 400g

MINDST HOLDBAR TIL 15.11.11

33,50 kr.

FOOD

ECO-SCIEN CE

°D EN M A R K

Svinekødet fra GREENHOUSE er et resultat af en fuldstændig kompromisløs holdning til klima og fødevarer. Det er kød fra grise, der har haft et godt liv på samme sted fra fødsel til slagtning. Med god plads, motion, særligt udvalgt kost og ingen transport. Hos GREENHOUSE indgår produktionen af svinekød i en komplet gennemtænkt og højteknologisk symbiose med produktionen af grøntsager. Kombinationen af et gartneri og en svinefarm i samme bedrift betyder at ingen ressourcer går til spilde og ingen forurening af hverken miljø eller klima finder sted. Kødet du står med er derfor 100% CO2-neutralt. På grund af vores særlige foderblandinger, der ligeledes produceres i landbrugshuset, hensyn til dyrevelfærd, human slagtning og genanvendelse i alle aspekter af fødevareproduktionen bliver også kødkvaliteten i sin helt egen klasse. Prøv produkterne fra GREENHOUSE og spis det gode svinekød med god samvittighed!

FO O D

ECO -SCIE N CE

° D E N M A R K

PACKAGING FOR THE TOMATOES

The packaging for the tomatoes also have a large top surface where it is clearly communicated to the consumer which product we are dealing with. The recognizable recycable cardboard are also used here, but for the packaging to be easier to stack and ship, and the tomatoes to be better protected in the shopping bag, the top of the package is flat and the shape more angular. In order to maintain a large view of the tomatoes there is a cutout segment in one of the ends. The Greenhouse logo is punch cutted into the end of the packaging and gives a view into the tomatoes at the bottom.

DANSKE ØKOLOGISKE TOMATER

DER OVEN I KØBET

ER DYRKET MED MINDST

MULIG BELASTNING FOR KLIMA & MILJØ. 100% BÆREDYGTIGT FO O D

ECO -S CI E N CE

°D E N M A R K

ØKOLOGISKE TOMATER

NEUTRAL2

Tomaterne er dyrket hos GREENHOUSE, der med en gennemtænkt og højteknologisk produktion kan levere 100% CO2-neutrale fødevarer. Vi har i Danmark en lang tradition for dyrkning af gode danske grøntsager - heriblandt tomater. Men med vores lange mørke vintre har det tidligere krævet meget energi at skaffe friske danske tomater hele året. Ved at producere forskellige fødevarer i én samlet bedrift, kan alle ressourcer udnyttes ned til mindste detalje og genanvendes indenfor bedriften. Derfor er grøntsager fra GREENHOUSE det bæredygtige og klimavenlige valg iblandt de gode danske grøntsager. Og den røde farve og den gode smag er stadig helt i top!

® FO O D

ECO-S C IEN C E

°DE N M ARK

NEUTRAL

BESØG OS!

FREMTIDENS LANDBRUG ER BÆREDYGTIGT GREENHOUSE er ikke kun en landbrugsvirksomhed med fokus på miljø, dyrevelfærd & klima. Det er en helt ny måde at drive landbrug på. I det moderne landbrug er dyrkning af planter og dyrehold blevet skilt ad. GREENHOUSE konceptet bringer dem sammen igen i en symbiose til gavn for klima og miljø. GREENHOUSE kombinerer en nytænkende arkitektur med topmoderne landbrugsteknologi og bringer derved landbruget ud af de traditionelle rammer og ind i fremtiden, hvor alle aspekter omkring kvalitet, forurening og dyrevelfærd er taget i betragtning. Den globale opvarmning er vor tids største miljøproblem. Ifølge klimaforskere kan den ikke blive bremset tilstrækkeligt, hvis landbruget fortsætter med at udlede drivhusgasser som hidtil. Hos GREENHOUSE mener vi, at nøglen til at bringe den alt for høje CO2-udledning fra produktionen af fødevarer ned, er at kombinere ældre generationers idéer om synergi og genanvendelse indenfor den enkelte gård med nytænkning, sammenlægning og højteknologiske produktionsprincipper.

Ved at lægge forskellige produktioner af fødevarer sammen i højteknologiske landbrugshuse med gennemtænkt arkitektur og moderne miljøanlæg, kan man opnå en 100% CO2-neutral produktion, uden at gå på kompromis med fødevarernes kvalitet.

The brochure is intended as a supplement to the package and should be available by the Greenhouse

Tendensen går i landbruget mod færre, men større bedrifter, som i højere grad end tidligere kun producerer én fødevarer i store mængder. Dette skaber problemer med spildprodukter, sygdomme og stress for dyrene.

products in the supermarket. The story behind Greenhouse is elaborate and not seen before in Denmark.

Alle disse aspekter er taget med i overvejelserne hos GREENHOUSE. Her ligger svineproduktion og gartneri under samme tag, og netop kombinationen af de to bedrifter, gør at ingen ressourcer går til spilde, og der ikke bruges unødig energi. Derfor kan du med god samvittighed vælge produkter fra GREENHOUSE når du handler.

Scan QR-koden med din mobiltelefon, for at finde mere information om hvordan du kan besøge fremtidens landbrug! Hos GREENHOUSE står vi altid klar til at vise vores unikke landbrugskoncept – hvad enten det er de endeløse rækker af økologiske og bæredygtige tomater, de søde grise som ligger i halmen eller det højteknologiske miljøanlæg, som sørger for at ingen ressourcer går til spilde.

E CO -S C I E N C E

SVINEKOTELETTER

NEUTRAL2

HAFT DET GODT OG HVERKEN BELASTET KLIMA ELLER MILJØ. FOOD

ECO-S CIENCE

NEUTRAL

° D ENM AR K

INGREDIENSER MAGER OG MØR SVINEKOTELET KG-PRIS 151,50

PAKKEDATO 08.11.11

VÆGT 400g

MINDST HOLDBAR TIL 15.11.11

33,50 kr.

presentation on the booklet contained a general text on the Greenhouse concept as well as two short texts on tomatoes and pork. Since the folder has a more informative character than the packaging it is kept in a more stylish and simple design that has a higher degree of reliability to it.

° D E N M A R K

DANSKE FRA GRISE, DER HAR

Therefore, it is important that consumers are encouraged to learn about the story behind the products. My

WWW.GREENHOUSE-DENMARK.COM

F O O D

BROCHURE WITH INFORMATION ON GREENHOUSE PRODUCTS

Tomaterne fra GREENHOUSE er altid røde og modne, men tanken bag er grøn.

Det er den, fordi der er taget skånsomt hånd om de danske, økologiske dyrkningsprincipper med vægt på naturlig bestøvning, ingen brug af sprøjtegifte og derved ingen forurening af miljøet til følge. Tomaterne er dyrket hos GREENHOUSE, der med en gennemtænkt og højteknologisk produktion kan levere 100% CO2-neutrale fødevarer.

To highlight the products as much as possible, the meat products should be presented in a separate section of the cooling disk surrounded by green cardboard with the Greenhouse logo on it. This creates a sharp

Vi har i Danmark en lang tradition for dyrkning af gode danske grøntsager - heriblandt tomater. Men med vores lange mørke vintre har det tidligere krævet meget energi at skaffe friske danske tomater hele året. Ved at producere forskellige fødevarer i én samlet bedrift, kan alle ressourcer udnyttes ned til mindste detalje og genanvendes indenfor bedriften. Derfor er grøntsager fra GREENHOUSE det bæredygtige og klimavenlige valg iblandt de gode danske grøntsager. Og den røde farve og den gode smag er stadig helt i top!

APPEARENCE IN THE SUPERMARKETS

contrast to the blue trays, and makes the products easily recognizable. ® FO O D

ECO -S C I E NC E

°D E NM AR K

DANSKE ØKOLOGISKE

CHERRYTOMATER DER OVEN I KØBET ER DYRKET MED MINDST

MULIG BELASTNING FOR KLIMA & MILJØ.

DANSK MØRT

SVINEKØD FRA GRISE, DER HAR HAFT DET GODT

OG HVERKEN BELASTET

KLIMA ELLER MILJØ. 2

NEUTRAL

Tomaterne fra GREENHOUSE er altid røde og modne, men tanken bag er grøn. Det er den, fordi der er taget skånsomt hånd om de danske, økologiske dyrkningsprincipper med vægt på naturlig bestøvning, ingen brug af sprøjtegifte og derved ingen forurening af miljøet til følge. Tomaterne er dyrket hos GREENHOUSE, der med en gennemtænkt og højteknologisk produktion kan levere 100% CO2-neutrale fødevarer. Derfor er grøntsager fra GREENHOUSE det bæredygtige og klimavenlige valg iblandt de gode danske grøntsager. Og den røde farve og den gode smag er stadig helt i top!

Prøv produkterne fra GREENHOUSE og spis det gode svinekød med god samvittighed!

POSTERS & MARKETING The marketing material uses the same clear messaging as the packaging. The text on the two posters says:

‘Danish organic cherry tomatoes that is grown with the least possible impact on climate and environment.’

‘Danish tender pork from pigs that had a good life and didn’t strain the climate nor the environment.’

CONTACT +45 2636 1643 MIKKEL@BRECK.DK