test by Miki Bong

RE:IMAGINE SELECTED WORKS OF MIKI B ONG

CONTENTS 01./

The Sound of Minimalism L A M P D E S I G N , PA C K A G I N G

02./ Living in Video R E B R A N D I N G , A P P L I C AT I O N S

03./ Purloined People P R I N T, A P P L I C AT I O N S

04./ Infusion of Youth PA C K A G I N G

05./ Type in Motion TYPOGRAPHY CONVENTION

06./ Breathe Deep P H A R M A C E U T I C A L PA C K A G I N G

07./ Culture Cohesion TYPOGRAPHY BOOK

08.1/ What Dreams May Come TYPOGRAPHY BOOK

08.1/ Worth a Second Cup TYPOGRAPHY BOOK

08.1/ Romper Room TYPOGRAPHY BOOK

08.1/ The Fairest of Them All TYPOGRAPHY BOOK

09./ Hodgepodge MISCELLANEOUS PROJECTS

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

K L I P S C H L A M P A N D PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

RE:IMAGINE

Reimagine design to solve problems. Keeping in mind that every thing that you can think of has been done before, so is there any more originality? Like Paul Rand said, â&#x20AC;&#x153;Don`t try to be original, just try to be good.â&#x20AC;? That is not to say that origi-

00./

nality is not possible because it is, but good design is possible as well. In order to reimagine, it is important to know what has come before, and what can be done now. Every project here is built with great imagination, looking at it with new eyes. Design has to have its own voice and work as a tool of persuasion. It can change people`s behavior and their point of view. So, reimagine is not just a word, it is a way of thinking.

CLASS

Senior Portfolio INSTRUCTOR

Mary Scott PROJECT

Portfolio KEYWORDS

Sophisticated Modern High-End Minimalist Simplicity

K L I P S C H L A M P A N D PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

THE SOUND OF MINIMALISM Objective

Klipsch has always been a trusted brand

for speakers and other audio equipment. It is known for quality that knows no compromise. As one of the first

U.S. loudspeaker companies, Klipsch contines to be the

01./

high-performance brand of choice for audiophiles and home theater around the world. Imagine if Klipsch were to create a lamp. What would the lamp feel and look like? Solution

Focus on what Klipsch values the most,

quality as well as simplicity. Taking that approach, the design of the lamp will have a distinctly modern look to it. As Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”

CLASS

Packaging 3 INSTRUCTOR

Tom McNulty PROJECT

Klipsch Lamp KEYWORDS

Sophisticated Modern High-End Minimalist Simplicity

K L I P S C H L A M P A N D PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

MOOD BOARD

K L I P S C H L A M P A N D PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

K L I P S C H L A M P A N D PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

K L I P S C H L A M P A N D PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

K L I P S C H L A M P A N D PA C K A G I N G

PA G E 0 1 4 - 0 1 5

I N S T R U C TOR _ TOM MC N U LT Y

RE:IMAGINE

TERM SPRING 2011

INSTRUCTOR _TODD HEDGPETH

SELECTED WORKS of MIKI B ONG

LIVING IN VIDEO Objective

Blockbuster used to be the leader in the

field of video and video disk rental. What distinguished

Blockbuster from the rest of its competitors was the wide range of movie selection it provided. But then came

02./

Netflix, Redbox, Hulu Plus, Amazon video-on-demand iTunes, and took much of their business away. Solution

Design something modern, fresh, and also

unique. Combine reality with imagination, just like what films do. I decided to use a soft and rounded typeface, Omnes, to convey the friendliness and approachable side of the brand. Illustrations are merged with real pictures to show the playfulness of Blockbuster.

CLASS

Identity 2 INSTRUCTOR

Todd Hedgpeth PROJECT

Blockbuster KEYWORDS

Exciting Creative Fresh Fun Creative

BLOCKBUSTER REBRANDING

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

INSTRUCTOR _TODD HEDGPETH

SELECTED WORKS of MIKI B ONG

MOOD BOARD

BLOCKBUSTER REBRANDING

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

INSTRUCTOR _TODD HEDGPETH

SELECTED WORKS of MIKI B ONG

BLOCKBUSTER REBRANDING

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

INSTRUCTOR _TODD HEDGPETH

SELECTED WORKS of MIKI B ONG

BLOCKBUSTER REBRANDING

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

PRIMARY COLOR PALET TE

PA N T O N E 2 7 4 6 C

PA N T O N E 1 2 8 C

SECONDARY COLOR PALET TE

PA N T O N E 5 6 3 C

PA N T O N E 8 3 2 1 C

PA N T O N E 7 4 0 9 C

PA N T O N E 2 6 5 5 C

PA N T O N E 2 1 4 C

PA N T O N E 7 3 0 C

TERM SPRING 2011

INSTRUCTOR _TODD HEDGPETH

SELECTED WORKS of MIKI B ONG

BLOCKBUSTER REBRANDING

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

INSTRUCTOR _TODD HEDGPETH

SELECTED WORKS of MIKI B ONG

BLOCKBUSTER REBRANDING

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

INSTRUCTOR _TODD HEDGPETH

SELECTED WORKS of MIKI B ONG

BLOCKBUSTER REBRANDING

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

INSTRUCTOR _TODD HEDGPETH

SELECTED WORKS of MIKI B ONG

BLOCKBUSTER REBRANDING

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _TOM SIEU

SELECTED WORKS of MIKI B ONG

PURLOINED PEOPLE Objective

Many people out there aren`t really aware of

the danger of identity theft and how much trouble they will get in when their identity is stolen. Research says, â&#x20AC;&#x153;Every 79 seconds, a thief steals someone`s identity,

03./

opens accounts in the victim`s name, and goes on a buying spree.â&#x20AC;? (CBSnews.com) These can happen anywhere in records, mail, ATM, and robbery. Even though it can be recovered, it is expensive and time-consuming to fix. Some identity thefts lead to a more serious problem like collateral damage on their credit reports. Solution

Inform the audience to the importance of

security for their information through a campaign. This campaign included posters, hand-outs with important information, and there would be free software for people to protect their information, especially when they`re going on the internet. The approach of the design was light since the subject matter is serious so we didn`t want to frighten people. We created icons to notify the security of the server.

CLASS

Print 2 INSTRUCTOR

Tom Sieu PROJECT

Identity Theft KEYWORDS

Fun Modern Exciting Informative

IDENTITY THEFT

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _TOM SIEU

SELECTED WORKS of MIKI B ONG

MOOD BOARD

IDENTITY THEFT

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _TOM SIEU

SELECTED WORKS of MIKI B ONG

IDENTITY THEFT

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _TOM SIEU

SELECTED WORKS of MIKI B ONG

IDENTITY THEFT

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

SELECTED WORKS of MIKI B ONG

K L I P S C H L A M P PA C K A G I N G & D E S I G N

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _TOM SIEU

SELECTED WORKS of MIKI B ONG

IDENTITY THEFT

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _TOM SIEU

SELECTED WORKS of MIKI B ONG

IDENTITY THEFT

HOLY IDENTITY THEFt, BATMAN! YOU JUST GOT HACKED. Don't worry, we're

Bond, JAMES BOND. even this famous spy can be hacked. Don't worry, we're

SECURING YOUR PERSONAL INFORMATION and IDENTITY. ONIT.COM

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _TOM SIEU

SELECTED WORKS of MIKI B ONG

IDENTITY THEFT

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ PA U L K A G I W A D A

SELECTED WORKS of MIKI B ONG

INFUSION OF YOUTH Objective

Bigelow is a family business started by Ruth

Bigelow around 1950s. She`s very passionate with what she does. With that said, I wanted to expand the established target audience to include a younger generation.

04./

Solution

Persuade the youth market through a sepa-

rate line. The young consumers` interest in tea is driven by many aspects and great marketing. They will also try tea for the health reasons, they are more apt to be persuaded by great packaging and innovative â&#x20AC;&#x153;hipâ&#x20AC;? versions of traditional tea packaging. The container of the tea bags will be different. Hand-drawn designs are used over bright backgrounds.

CLASS

Packaging 2 INSTRUCTOR

Paul Kagiwada PROJECT

Bigelow packaging KEYWORDS

Contemporary Refreshing Price-conscious Exciting Fun

B I G E L O W PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ PA U L K A G I W A D A

SELECTED WORKS of MIKI B ONG

MOOD BOARD

B I G E L O W PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ PA U L K A G I W A D A

SELECTED WORKS of MIKI B ONG

B I G E L O W PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ PA U L K A G I W A D A

SELECTED WORKS of MIKI B ONG

B I G E L O W PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ PA U L K A G I W A D A

SELECTED WORKS of MIKI B ONG

B I G E L O W PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ PA U L K A G I W A D A

SELECTED WORKS of MIKI B ONG

B I G E L O W PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ A R I E L G R EY

SELECTED WORKS of MIKI B ONG

TYPE IN MOTION Objective

To hold a typography convention to attract

designers, artists, and others. The purpose of this event is to introduce, educate, and inspire them to kinetic typography. Typography can be as expressive as the de-

05./

signer wants it be. Even though it`s just about arranging a block of text, it can be set in many different ways. Kinetic typography is there to enhance the power of words so it causes an immediate reaction from the readers. Solution

Using typography to express an idea. This

typography is presented in a manner intended to convey or evoke a particular idea or emotion. there is an experimental book, a schedule book, and a poster for the event. Kinetic typography is introduced by using dynamic layout.

CLASS

Typography 3 INSTRUCTOR

Ariel Grey PROJECT

Typography Convention KEYWORDS

Fun Dynamic Provocative Exciting

T Y P O G R A P HY C O N V E N T I O N

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ A R I E L G R EY

SELECTED WORKS of MIKI B ONG

typography 3

MOOD BOARD

T Y P O G R A P HY C O N V E N T I O N

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ A R I E L G R EY

SELECTED WORKS of MIKI B ONG

T Y P O G R A P HY C O N V E N T I O N

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ A R I E L G R EY

SELECTED WORKS of MIKI B ONG

T Y P O G R A P HY C O N V E N T I O N

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ A R I E L G R EY

SELECTED WORKS of MIKI B ONG

T Y P O G R A P HY C O N V E N T I O N

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ A R I E L G R EY

SELECTED WORKS of MIKI B ONG

T Y P O G R A P HY C O N V E N T I O N

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 0

I N S T R U C T O R _ A R I E L G R EY

SELECTED WORKS of MIKI B ONG

T Y P O G R A P HY C O N V E N T I O N

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

BREATHE DEEP Objective

Medicine needs to communicate a lot of

information in a very limited space. This is crucial espeically for people who suffer from asthma. Immediacy is needed. And from research, customers want the packag-

06./

ing to be as simple and discreet as possible. Solution

Use straightforward design without too much

distraction from the main information. The typography and hierarchy are enforced through colors and numbering. The color is based on the severity of the asthma. Everything has to be clear in the first place so the consumers won`t get confused with which one to take.

CLASS

Packaging 3 INSTRUCTOR

Tom McNulty PROJECT

Pharmaceutical Packaging KEYWORDS

Clean Airy Modern Friendly Easy to read

P H A R M A C E U T I C A L PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

MOOD BOARD

P H A R M A C E U T I C A L PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

P H A R M A C E U T I C A L PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

P H A R M A C E U T I C A L PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

P H A R M A C E U T I C A L PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

P H A R M A C E U T I C A L PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C TOR _ TOM MC N U LT Y

SELECTED WORKS of MIKI B ONG

P H A R M A C E U T I C A L PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _CAROLINA DE BARTOLO

SELECTED WORKS of MIKI B ONG

WHAT DREAMS MAY COME Objective

There is no question that sleep is an impor-

tant part of our daily lives. But for many, it`s not taken seriously enough. The goal was to help people under-

stand the nature, mechanisms, and functions of sleep.

07./

The objection was to show complex levels of the sleeping brain. Sleeping is like a journey. When we sleep, we travel the distance from molecules all the way to the brain. There are many interesting facts that will educate the readers about the pattern of the brain when we sleep. Solution

Show an overlay of images as well as ty-

pography. This one represents the state when we are dreaming. It is a collection of vague and unclear images on top of each other. I used transparent paper to create different depths of field. There will be pages with many negative space and others will be filed with text type.

CLASS

Typography 4 INSTRUCTOR

Carolina de Bartolo PROJECT

Survival Themed Book KEYWORDS

Soft Dreamy Peaceful Informative Educational

NEUROSCIENCE OF SLEEP

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _CAROLINA DE BARTOLO

SELECTED WORKS of MIKI B ONG

MOOD BOARD

NEUROSCIENCE OF SLEEP

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _CAROLINA DE BARTOLO

SELECTED WORKS of MIKI B ONG

NEUROSCIENCE OF SLEEP

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _CAROLINA DE BARTOLO

SELECTED WORKS of MIKI B ONG

NEUROSCIENCE OF SLEEP

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

f dream function differ markedly in their articulation of the

ocus of what is beneficial about dreaming. Researchers have taken abroad perspective, hypothesizing dreaming facilitates

erm adaptation (e.g., species survival). In contrast, some

rs have identified immediate and transient dream effects

awakening attentional flexibility). Also, theories of the dream

re usually presented as though all dreams fulfill a common

Perhaps dreaming is a sufficiently uniform phenomenon to

istently some function (or functions), but, by abandoning strict

ns about highly general dream effects, the contrasting effects

t dream types – for example, nightmares versus night terrors,

ye movement (REM) dreams versus non-REM (NREM) dreams

o been fruitfully considered. Contrasting conceptions of the

ocus and uniformity of dream effects became important when

the efficacy of REM sleep research protocols during the past

ry. Although researchers originally posited an isomorphism

EM sleep and dreaming, it is now widely acknowledged that

n some form occurs elsewhere in the sleep cycle, most notably

ep onset and stage 2 NREM sleep. The implications of these

ns remain controversial. Even though dreaming occurs during

p, it is still unclear whether dreams reported upon awakening

sleep are qualitatively or merely quantitatively different from

rted upon awakening from NREM sleep. If REM dreams are y different from NREM dreams, comparison of consequences

d NREM sleep deprivation may help to establish the contrasting

f REM and NREM dreams. On the other hand, if NREM dreams

omewhat more intense but of the same basic type as REM

the

psy-

functions

l’dreaming

MOREOVER, EVEN IF THE DIFFERENCES BETWEEN REM AND NREM DREAMS WERE CLEARLY BEING ESTABLISHED,

AND

REM

SLEEP

PHYSIOLOGY

be weakly

COULD CONFIDENTLY BE REGARDED AS A USEFUL

y compar-

INDEX OF REM DREAMING, THE USE OF REM SLEEP

effects

RESEARCH

NREM

rivation.

FUNCTION

PROTOCOLS WOULD

LEAVE

STUDIES

DREAM

UNRESOLVED AN

EVEN

MORE BASIC ISSUE, THE PSYCHOLOGICAL FUNCTION OF REM DREAMING IS NOT REDUCIBLE OT THE

PHYSIOLOGICAL

T E R M FA L L 2 0 1 1

FUNCTION

REM

SLEEP.

INSTRUCTOR _CAROLINA DE BARTOLO

SELECTED WORKS of MIKI B ONG

NEUROSCIENCE OF SLEEP

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _CAROLINA DE BARTOLO

SELECTED WORKS of MIKI B ONG

NEUROSCIENCE OF SLEEP

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

HOME BRAND

Inspire and encourage

To create several lines of

To design affordable

consumers to embrace a

coexisting products from

products for young pro-

conscious way of life.

around the world.

fessional or post grads.

TA R G E T A U D I E N C E

25-45 Families

20-50 Families

25-40, Young professional

PRODUCTS

Kitchen, Home

Culinary

Home, Electronics

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PRIVATE BRAND

Create a classy, sexy and

To create an enjoyable

Design products that

To design a product line

playful product line for

environment for men to

will respect and inspire

that`s comparable in

most romantic needs.

relax and drink coffee.

the children to learn.

quality to luxury beauty.

TA R G E T A U D I E N C E

25-40, Young professional

25-40, Male

3-6, Kids

25-35, Female

PRODUCTS

Home, Electronics

Cafe, Food

Toys

Skincare

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

CULTURE COHESION Objective

The objective is to create several lines of

coexisting products that exude the excitement of the

flavors and cultures from around the world. The products would promote mixing the product lines in order to

08.1/

create new recipes for the family. Solution

They were designed in a way so there was

cohesion between the various lines by the consistency of elements such as in the layout or color palate. The design elements will be pulled from the particular culture which the product is from to provide visual cues to the audience.

GROUP

David Scott Paul Capili Collin Fry Naomi Hoag Sandra Schachemayer CLASS

Packaging 4 INSTRUCTOR

Michael Osborne PROJECT

JCPenney KEYWORDS

Soft Dreamy Peaceful Informative Educational

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

MOOD BOARD

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

REER T : IM M AFA G ILNLE2 0 1 1

SI N E LSETCRTUECDT O WRO _ RM K SI Co fHM A IEKL I OBSOBN OG RNE

SELECTED WORKS of MIKI B ONG

WORTH A SECOND CUP Objective

There will always be men who have to wait

for women while they shop. A coffee shop inside JCPenney (JCP) department store is important to be a stop for men to read, watch sports, and as well as drink.

08.2/

Solution

Create an enjoyable environment for men to

relax while the rest of the family continues shopping. This will encourage men to visit JCP whether they are single of shopping with their families because they will know that there`s a place to get some down too. The audience of the cafe will of course include women, however the main target will specifically be men. Therefore the design will appeal to men and the aesthetic will reflect that.

GROUP

David Scott Paul Capili Collin Fry Naomi Hoag Sandra Schachemayer CLASS

Packaging 4 INSTRUCTOR

Michael Osborne PROJECT

JCPenney KEYWORDS

Soft Dreamy Peaceful Informative Educational

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

MOOD BOARD

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

ROMPER ROOM Objective

There`s so much distraction right now: video

games, internet, etc. It`s important for the kids to go

back to the basics and do something that will inspire them and encourage their creativity.

08.3/

Solution

Design products that will respect the intel-

ligence of children and inspire learning. The fun, eyecatching design will attract the children`s attention and they will be more willing to accompany parents to their trips to JCP. (talk about color, shapes, decision)

GROUP

David Scott Paul Capili Collin Fry Naomi Hoag Sandra Schachemayer CLASS

Packaging 4 INSTRUCTOR

Michael Osborne PROJECT

JCPenney KEYWORDS

Soft Dreamy Peaceful Informative Educational

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

MOOD BOARD

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

REER T : IM M AFA G ILNLE2 0 1 1

IS N E LS E TC RT UECDT O WRO_ RM K SI Co H f M AE IK L IOBSO BN OG RNE

SELECTED WORKS of MIKI B ONG

THE FAIREST OF THEM ALL Objective

There`s so much distraction right now: video

games, internet, etc. It`s important for the kids to go

back to the basics and do something that will inspire them and encourage their creativity.

08.3/

Solution

Design products that will respect the intel-

GROUP

David Scott Paul Capili Collin Fry Naomi Hoag Sandra Schachemayer CLASS

Packaging 4 INSTRUCTOR

Michael Osborne PROJECT

JCPenney KEYWORDS

Soft Dreamy Peaceful Informative Educational

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

MOOD BOARD

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

w hisper

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

L E T T E R I N G B Y S A N D R A S C H A C H E R M EY E R

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M FA L L 2 0 1 1

INSTRUCTOR _MICHAEL OSB ORNE

SELECTED WORKS of MIKI B ONG

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M VA R I O U S S E M E S T E R

I N S T R U C TOR _ VA R IOU S I N S T R U C TOR S

SELECTED WORKS of MIKI B ONG

HODGEPODGE Objective

This is a collection of many other projects

I`ve done at the Academy of Art. This includes branding, posters, and other assignments. Every project had its own challenge and really pushed me to grow as a

09./

designer.

CLASS

Various INSTRUCTOR

Various PROJECT

Various

VA R IOU S P R OJ EC T S

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M VA R I O U S S E M E S T E R

I N S T R U C TOR _ VA R IOU S I N S T R U C TOR S

SELECTED WORKS of MIKI B ONG

VA R IOU S P R OJ EC T S

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

autismspeaks

TIME TRAVELER

URBAN OUTFITTERS

T E R M VA R I O U S S E M E S T E R

I N S T R U C TOR _ VA R IOU S I N S T R U C TOR S

SELECTED WORKS of MIKI B ONG

autismspeaks

TIME TRAVELER

URBAN URB OUTFIT OUTFI TTERS

VA R IOU S P R OJ EC T S

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

T E R M VA R I O U S S E M E S T E R

I N S T R U C TOR _ VA R IOU S I N S T R U C TOR S

SELECTED WORKS of MIKI B ONG

VA R IOU S P R OJ EC T S

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2011

I N S T R U C T O R _ T R OY A L D E R S

SELECTED WORKS of MIKI B ONG

E N V I R O N M E N TA L N E W S PA P E R

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2010

INSTRUCTOR _CHRISTINE GEORGE

SELECTED WORKS of MIKI B ONG

PA S TA S A U C E A N D PA C K A G I N G

PA G E 0 1 4 - 0 1 5

RE:IMAGINE

TERM SPRING 2010

INSTRUCTOR _JENNIE HINCHCLIFF

SELECTED WORKS of MIKI B ONG

B OOK ARTS

PA G E 0 1 4 - 0 1 5

Book design copyright ÂŠ 2012 by Miki Bong. Published by Miki Bong for Graphic Design Senior Portfolio, instructed by Mary Scott in Spring 2012 at the Academy of Art University, San Francisco, CA. All rights reserved. No part of this book may be reproduced in any form without written permission from the designer (me).

DESIGNER

INSTRUCTOR

Miki Bong

Mary Scott

C O N TA C T

T Y P E FA C E S

415.632.8716

Requiem, Trade Gothic

PA P E R

mikibong23@gmail.com

WEBSITE

PHOTOGRAPHY

mikibong.com

Miki Bong

PRINTING & BINDING

Alvin Domingo

Blurb.com

David Scott

PA P E R

CAMERA

Canon T2i

HODGEPODGE Graphic design has been my dream for quite a

while. Having the opportunity to come to San Francisco to pursue my study is one of the things I`ve never thought would ever happen. Through all of these courses, I`ve lost courage, regained it again, lost it again and been in this loop continuously. Even though I have come to the end of these studies, I know this is just the beginning. There`s still so much room to learn, grow, and get inspired. I want to take this chance to thank people who have been with me since the beginning, and people I have met along the way: To my parents: Arianto Wibowo and Lim Njun Ngo who always believe in me. I can`t thank you enough for this opportunity that I have had. To my sister, Winny Bong who`s just a phone call away and is always there for me through my darkest times. To my friends who`s sticking with me and made my journey so much more enjoyable: Luis Zurita, Yoska Anugrah, Tanya Mendiola, Sandra Schachermeyer, Alvin Domingo, Jacob Fraga, Camilla Moen, Eric Raymond, Nonny Pravitasari, and White Lee. To my teachers: Mary Scott, David Hake, Scot Crisp, Tom McNulty, Michael Osborne, Laura Milton, Carolina de Bartolo, and Tom Sieu.