Miko Awangyudha – 2020 Portfolio

Page 1

The Sparks Selected works

GRAPHIC DESIGN PORTFOLIO by

MIKO AWANGYUDHA

2020


GRAPHIC DESIGN PORTFOLIO by

MIKO AWANGYUDHA


Curriculum Vitae Last updated

March 2021


MiKo Awangyudha 07 March 1997

Bandung

I’m a graphic designer based at Bandung - Jakarta. Passionate in functional design, clean and yet philosopical. Focusing on Branding, Graphic Design, Typography & Illustration. I love doing everythings with my maximum effort; detail, and care. I managed to surpass my limit to beyond expectation capability. I’m a person who love facing new challenges to gain new experiences as well.

01

e.

mikoawangyudha@gmail.com

be.

be.net/Mikoawangyudha

ph.

+6281224664164

in.

Miko Awangyudha


EDUCATION 2015 - 2019

Bandung Institute of Technology / GPA: 3,85 Bachelor of Art (S1), Visual Communication Design Graduate with honors: Cumlaude

ACHIEVEMENTS 2019

2nd Place Champion in Animation Category Industry Creative Festival 2019

2018

Speaker on MBWG ITB 2018 Basic Video Editing Workshop

2018

Speaker on ITB INSIGHT 2017 Graphic Design Team Workshop

2018

Deanlist Student Award 2018 Visual Communication Design 2015

2016

Top 5 Best Performing Student at the first period of Faculty of Art and Design ITB

EXHIBITIONS 2020

SUMONAR FEST 2020 In collaboration with Seeds Motion - 2D Animator

2019

ID Gaga IP Fructuation Insitut Teknologi Bandung

2019

Imaji Primadi Bandung Creative Hub

2018

Masaraya 2018 Gedung Gas Negara - Bandung

02


EXPERIENCES Mar 2020 - Mar 2021

Blibli.com

1 year

Creative Designer

Fulltime

Jakarta, Indonesia

Creating brand identity for Blibli Seller Creating social media content for blibli seller Providing design for online event and campaign materials in various format Work in Seller Activation & Engagement Team

Feb 2021

Traveloka

1 month

Graphic Designer

Freelance

Jakarta, Indonesia (remote)

Creating Key Visual for Traveloka Big Payday 2021 campaign promo Creating collaterals design for Traveloka Good To Go Campaign 2021 Collaborate and managing the team Cooperating with brand marketing manager to make comprehensive key visual and design

Oct 2020 - Feb 2021

Seeds Motion

5 month

Graphic Designer

Freelance

Bandung, Indonesia (remote)

Design and illustrating motion graphic video about credit card and mutual fund Collaborate and managing the team Cooperating with art director to create high quality design

Jun 2020 - Jan 2021

Dua Mata Residence

7 month

Brand & Graphic Designer

Freelance

Cirebon, Indonesia (remote)

Developing brand identity for Dua Mata Residence &Create promotion materials in various format 03


Jun 2020 - Jul 2020

Seeds Motion

1 month

Illustrator & Animator

Freelance

Bandung, Indonesia (remote)

Creating illustrations and 2D cell animation for video mapping festival, SUMONAR FEST 2020

May 2020 - Jun 2020

Seeds Motion

1 month

Illustrator & Animator

Freelance

Bandung, Indonesia (remote)

Creating illustrations for animated music video by Payung Teduh - Renung Creating 2D cell animation assets Cooperating with art director to create good animated music video

Jan 2020

Danone Group

1 month

Illustrator

Freelance

Jakarta, Indonesia (remote)

Creating illustration for AQUA’s new product poster

Nov 2019

Danone Group

1 month

Illustrator

Freelance

Jakarta, Indonesia (remote)

Creating illustration about Ramadhan for AQUA’s product label

Nov 2019

PT Pertamina Training & Consulting (PTC)

1 month

Illustrator

Freelance

Jakarta, Indonesia (remote)

Creating a few Illustrations for 2020 Calendar of Pertamina

04


Nov 2019

Seeds Motion

1 month

Illustrator

Freelance

Bandung, Indonesia

Creating Illustration and 2D Animation for Scuplting the Giant Film

Sept 2019 - Oct 2019

Seeds Motion

1 month

Motion Designer

Freelance

Bandung, Indonesia

Creating motion graphic video for opening IDEAFEST 2019

Aug 2019

Seeds Motion

1 month

Illustrator

Freelance

Bandung, Indonesia

Creating illustration asset for augmented reality

Sept 2018 - Dec 2018

Faculty of Art and Design ITB

1 month

Assistant Lecturer Bandung, Indonesia

Assistant Lecturer for 2D Basic Visual for the First Year Class of Faculty of Art and Design ITB

Jun 2018 - Aug 2018

Seeds Motion

3 month

Motion Designer, Illustrator & Videographer Intern Bandung, Indonesia

Shoting footage documentation video of Garuda Wisnu Kencana statue Creating Illustration for video mapping show of Garuda Wisnu Kencana inauguration Creating animated music video 05


ORGANIZATION Aug 2020 - present

Dsekitarkita Creative Designer

2016 - 2019

Ikatan Pemuda Pemudi Desain Grafis ( IPPDIG ) Head of Documentation - KOMINFO Department

2018

Masaraya: DKV ITB Exhibition Head of Documentation Division & New Media Team

2017

OSKM ITB 2017 Graphic Designer

2017

Aku Masuk ITB 2017 Head of Graphic Design Team

2017

GIANT ITB 2017 Head of Creative Team

2016

Olimpiade KM ITB 2016 Graphic Designer

2016

P3R Semesta Ramadhan 2016 Head of Documentation Team

2016

KONTRAVERSI : FSRD ITB 2015 Exhibition Curratorial Team

SOFTWARE SKILLS Adobe Photoshop

Adobe After Effects

Adobe Lightroom

Adobe Illustrator

Adobe Premiere

Davinci Resolve

Procreate

Logic Pro X

06


SPECIALITIES

LANGUAGE

Branding Photography

Illustration

100 Animation

Videography

Bahasa Indonesia

Motion Graphics

Graphic Design Copywriting

75 English

SOCIAL SKILLS HARDWORKER

TEAMWORK

UH YEAH!

NINJA ASSERTIVENESS

LEADERSHIP

NOT BAD

UH, NO!

07


“ Everyone has been made from particular work, and the desire for that work has been put in every heart

“ Rumi

08


GRAPHIC DESIGN PORTFOLIO by

MIKO AWANGYUDHA


Brand Design Selected works

2020


SELECTED WORKS

2020

|

DUA MATA RESIDENCE

BRAND IDENTITY

Residential Identity: Dua Mata Residence SCOPE

Branding, Identity

ROLE

Art Director / Graphic Designer

CLIENT

PT. Dua Mata Sejahtera

TEAM

Miko Awangyudha Muhammad Alnauval

OBJECTIVE

Creating Brand Identity

that defines a house is more than just a building, it’s home. A place where a life story begins, giving birth to joy and love in every day. SOLUTION

Creating Brand Identity

that represents philosophical value of happiness

and

residential brand.

09

intimate

feel

on


2020

BRAND IDENTITY

10


SELECTED WORKS

|

DUA MATA RESIDENCE

Dua Mata Residence is a residential area

The design of this brand was inspired by the

developed by PT. Dua Mata Sejahtera, located

meaning of home as a place where a life story

in Cirebon, West Java. More than just a building

begins, giving birth to joy and love in every

made by various materials, a house is a

day which is symbolized through a photo

living subject that becomes a place of the

display in a house.

smallest human community, a family.

Process Steps

03

Brief Discussion

Competitor Analysis

Problem Identification

Visual Concept

Visual Exploration

Brand Development


2020

BRAND IDENTITY

Target Audience Before starting the design process, I find out

Based on the research results, the target

more about the target audience regarding

audience for this brand is: Young couples who

their preferences and habits.

come from middle-upper class environment on early state career and family in Cirebon.

Analysis In the research phase on visual identity and

Branding for Real Estate by Lucidpress

visual collateral for the residential industry in

(2020),

Cirebon City, I found that on average, their

customers while making existing customers

visual output only focuses as a marketing

feel at home. It’s both outward- and

tool and does not consider the functional and

inward-facing. Therefore, I feel challenged

aesthetic aspects of the design. According to

to put the philosophical value of happiness

Brand

Identity

attracts

new

and intimate feel to the residential industry.

Visual Concept After finding what the objective I wanted to answer, I created a framework from Leland Maschmeyer to help me create a visual concept for Dua Mata Residence. The big idea of the visual concept is “A Warm Beginning”.

figure 1.1

Framework Concept 04


SELECTED WORKS

|

DUA MATA RESIDENCE

Home is where love resides, memories created, friends and family belong. Happiness never end. i

In the concepting phase, I created a

the many competitors of residential

monologue to define the concept of Dua

brands in Cirebon, not only as a market-

Mata Residence with the premise of "A

ing tool but also to bring the value

Warm Beginning" to distinguish it from

contained in this brand

figure 1.2

Early sketch of Dua Mata Residence

logo development process.

11

figure 1.3

Sketch of Dua Mata Residence pattern

exploration as graphic elements.


2020

BRAND IDENTITY

+

i

About the logo A House as the main object that represents

Photo Frame, as a common object that

residential identity. Here we took the

often found in a house, it’s represents the

house image from children drawing, since

pleasant and meaningful memory of a family

it can resonate the idea of pure happiness.

in a house.

phase 1.0

phase 2.0

phase 3.0

figure 1.4

figure 1.5

Graphic Element configuration

step by step of Dua Mata Residence

logo creation.

12


SELECTED WORKS

i

|

DUA MATA RESIDENCE

On the front side of the business card, I decided to use Spot UV to create a classy look and also give it a distinct texture to the touch.

13


2020

figure 1.6

BRAND IDENTITY

Dua Mata Residence Stationery

14


SELECTED WORKS

|

DUA MATA RESIDENCE

figure 1.7

figure 1.8

15

Spot UV concept on Business Card

Graphic Standard Manual


2020

figure 1.9

BRAND IDENTITY

Brochure

16


SELECTED WORKS

|

DUA MATA RESIDENCE

figure 1.10

figure 1.11

17

Instagram Story Promo

Standing Banner


2020

figure 1.12

BRAND IDENTITY

Social Media Content 18


SELECTED WORKS

2020

|

RUNATALA

BRAND IDENTITY

Musician Brand: Runatala SCOPE

Brand Identity

ROLE

Art Director / Graphic Designer

CLIENT

Runatala

TEAM

Miko Awangyudha Muhammad Alnauval

OBJECTIVE

Creating Brand Identity

that telling story about Music as a friend who becomes a media (container) for the hearts of the listeners SOLUTION

Creating Brand Identity

that respresents feeling of personal, intimate, and warm impression.

19


2020

BRAND IDENTITY

20


SELECTED SELECTED WORKS WORKS

|

RUNATALA

MIKO AWANGYUDHA

Runatala is music that comes as a message

according to the mood of each listener. Runatala

with a broad meaning, to become a media

songs are made as if they were letters sent to

(container) that can representthe hearts of the

their listeners. To give a personal, intimate, and

listeners. More than just music, every Runatala

warm impression, sent from a special person to

musical work also has a new perspective and

a special listener. The design idea of this brand

broad meaning so that it can be interpreted

was inspired by an old correspondence

Process Steps Brief Discussion

21

Competitor Analysis

Brand Development

Visual Concept

Visual Exploration


2020

BRAND IDENTITY

Visual Concept Runatala is present as a "friend" who

Based

on

the

concepts

previously

becomes a media (container) for the hearts of

explained,so I determined a few keywords :

the listeners. To represents Runatala as a

Mail (surat menyurat), Friend, and Heart-

friend, Runatala’s brand is adapted from the

strings that could oversee everything were

concept of an old correspondence (surat

correspondence.

menyurat).

i

The shape of

the letter

adapts to the shape of the postage stamp’s boundaries

i

Fountain Pen and letter as a medium to tell something personal to someone special, namely friends

i

Star as the symbol for heartstrings (sanubari)

22


SELECTED WORKS

|

RUNATALA

figure 2.1

Early sketch of Runatala logo development phase 1.0

Final sketch of Runatala Logo that has been approved by the client.

phase 2.0

Construction

phase 3.0

Final logo of Runatala

23


2020

Star as the symbol for heart-

Sketch of Runatala dove icon

figure 2.2

strings (sanubari)

l

ea

natala

Ru a

New

leased

al

P ikiran

Ta l a 0 1

Re

Runa

natala

n

n P ua Tu a

t

Ru

natala figure 2.3

sed

New Re

P ikiran

Ta l a 0 1

n

n P ua Tu a

Ru

i

BRAND IDENTITY

Final dove icon as stamp for Runatala

24


SELECTED WORKS

|

RUNATALA

figure 2.4

25

Runatala stationery


2020

BRAND IDENTITY

26


SELECTED WORKS

|

RUNATALA

figure 2.5

27

Runatala personnel label


2020

figure 2.6

BRAND IDENTITY

Runatala stamp

02 28


SELECTED WORKS

|

RUNATALA

figure 2.7

29

Social Media Content


2020

figure 2.8

figure 2.9

BRAND IDENTITY

Greetings for feast day and others

Social Media Portrait Content

30


SELECTED WORKS

i

|

RUNATALA

The left side of the postcard contains the lyrics of the song Runatala which were written in handwriting

to

give

a

more

personal impression. An adaptation of the postcard where the left side is generally used to write messages.

figure 2.10

31

Runatala Lyr


2020

i

BRAND IDENTITY

the lower right side is the description of the song title and the year it was released.

ric Video Template

32


SELECTED WORKS

2020

|

KOMUNITAS BLIBLI SELLER

BRAND IDENTITY

E-Commerce : Komunitas Blibli Seller SCOPE

Brand Identity

ROLE

Graphic Designer

CLIENT

Blibli

TEAM

Miko Awangyudha

OBJECTIVE

Creating Brand Identity

that represents the value of Blibli Seller community ; fun, collaboration, and success. SOLUTION

Creating Brand Identity

that respresents excitement, goals and collaboration

33


2020

BRAND IDENTITY

34


SELECTED WORKS

|

KOMUNITAS BLIBLI SELLER

The Blibli Seller Community is a place to

quality services and excellent online selling

gather, discuss and collaborate between

experiences that are also profitable for

blibli and sellers in a fun way to achieve

sellers. The design of the blibli seller com-

common goals; successful selling online.

munity to adapt must look reliable, quality,

Blibli Seller Community aims to provide good

dynamic and functional.

Process Steps Brief Discussion

Visual Exploration 35

Brand Scanning

Competitor Analysis

Brand Development

Problem Identification


2020

BRAND IDENTITY

Target Audience Before starting the design process, I find out

Based on the research results, the target

more about the target audience regarding

audience for this brand is: adult age who

their preferences and habits.

come from middle-upper class environment with a career interest in selling online.

Analysis In the research phase on visual identity and

Therefore, I feel challenged to create a brand

visual collateral for the e-commerce industry

identity with a visual derivative that is not

on the seller's side I found that on average,

only related to the target market, but also

their visual output only focuses as a market-

has a personality that can create an emo-

ing tool which only focuses on pursuing

tional bond with the seller and the func-

engagement on social media and not functional

tional aspects of design as well.

and lacks a clear brand personality.

Brand Essence After finding what the objective I wanted to answer, I created a premise to define the brand essence of Blibli Seller Community.

MEANS a space to gather, discuss and collaborate. Share ideas and knowledge

BELIEF

WANTS

Everyone (seller) can be a High quality and

to achieve common goals

successful seller

36


SELECTED WORKS

|

KOMUNITAS BLIBLI SELLER

figure 3.1

Early sketch of Blibli Seller Community logo development

i

Early logo of Blibli Seller Community, I received feedback that the word blibli must use the original blibli logo.

figure 3.2

Early logo of Blibli Seller Community

i

Final logo of Blibli Seller community, I also added a highlight to the word "seller".

figure 3.3

37

Final logo of Blibli Seller Community


2020

BRAND IDENTITY

COLLABORATION

EXCITEMENT

GOAL

Ruang untuk berkumpul, berdiskusi, dan berkolaborasi

Dengan cara yang menyenangkan

Untuk meraih cita-cita / tujuan bersama

figure 3.4

Early sketch of Runatala logo development

i

The shape of the letter adapts to the shape of the postage stamp’s boundaries

figure 3.5

Early sketch of Runatala logo development i

Fnal logo of Blibli Seller community, saya melakukan penambahan highlight pada kata "seller"

figure 3.6

Early sketch of Runatala logo development

38


SELECTED WORKS

|

KOMUNITAS BLIBLI SELLER

figure 3.7

39

Social media content for Blibli Seller Community


2020

figure 3.8

BRAND IDENTITY

Social media content for Blibli Seller Community

40


SELECTED WORKS

|

KOMUNITAS BLIBLI SELLER

figure 3.9

E-Commerce Virtual Conference Logo

i

E-Commerce

virtual

conference is the first online event held by blibli for blibli sellers to learn, action, strategy and others about selling online. I use this event to implement the new Blibli Seller visual identity holistically figure 3.10

41

Graphic Element exploration intro type face for EVC logo


2020

figure 3.11

BRAND IDENTITY

E-Commerce Virtual Conference social media conditioning

42


SELECTED WORKS

|

KOMUNITAS BLIBLI SELLER

figure 3.12

43

EVC 2021 social media speaker poster


2020

figure 3.13

BRAND IDENTITY

EVC 2020 social media speaker poster on HOPIN website

44


GRAPHIC DESIGN PORTFOLIO by

MIKO AWANGYUDHA


Illustration Selected works

2020


SELECTED WORKS

2020

|

AQUA FESTIVE’S LABEL

ILLUSTRATION

Packaging Design: AQUA Festive’s Label SCOPE

Illustration, Packaging

ROLE

Illustrator

CLIENT

Danone Group

OBJECTIVE

Creating Packaging label

which tells about the pure kindness of the heart as a representation of Aqua's product value. SOLUTION

Creating Illustration about

a small act of helping people to cross the road which is an initiative to help others as a manifestation of pure kindness.

45


2020

ILLUSTRATION

46


SELECTED WORKS

47

|

AQUA FESTIVE’S LABEL


2020

ILLUSTRATION

48


SELECTED WORKS

2020

|

RENUNG

ILLUSTRATION

Lyric Video: Renung - Payung Teduh

SCOPE

Illustration, Animation

ROLE

Illustrator, 2D-Cell Animator ( work under Seeds Motion)

CLIENT

Payung Teduh WATCH ON YOUTUBE

OBJECTIVE

Creating an animated lyric

video that give a feeling of light, fun, asthetic - hand crafted look to resonate the song. SOLUTION

Creating Illustration about

the lyric by adapting the children's drawing style with pencil hatch and crayon brush strokes to give a feeling of personal touch.

49


2020

ILLUSTRATION

50


SELECTED WORKS

| RENUNG

figure 6.1

Song cover artwork for Payung Teduh - Renung

figure 6.2

Song cover artwork on spotify LISTEN ON SPOTIFY

51


2020

ILLUSTRATION

52


SELECTED WORKS

53

| RENUNG


2020

ILLUSTRATION

54


SELECTED WORKS

2020

|

THE TALE OF THE TWO BIRDS

ILLUSTRATION

Wedding Invitation: The Tale of The Two Birds SCOPE

Illustration, Animation

ROLE

Illustrator & Graphic Designer

CLIENT

Shofiya Q. A’yunin & Royyan D.

TEAM

Miko Awangyudha Muhammad Alnauval VISIT WEBSITE

OBJECTIVE

Creating animated wedding

invitation videos that tell about the couple's journey in a unique and inspiring way. SOLUTION

Creating animated wedding

invitation videos by making a story about two birds as an analogy from the love story of Shofiya and Royyan.

55


Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

2020

56

ILLUSTRATION


SELECTED WORKS

57

|

THE TALE OF THE TWO BIRDS


2020

ILLUSTRATION

58


The Sparks Selected works

2020


Thank you for viewing e.

mikoawangyudha@gmail.com

be.

be.net/Mikoawangyudha

ph.

+6281224664164

in.

Miko Awangyudha


The Sparks Selected works

GRAPHIC DESIGN PORTFOLIO by

MIKO AWANGYUDHA

2020


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