STANDARDS MANUAL
STANDARDS MANUAL
REIGN SUPREME
REIGN
SUPREME
CONTENTS OF our mission logo usage
1-10 1 3-7
color palette
8
typography
9
photography
TABLE
IDENTITY
10
BUSINESS
11-14
letterhead
12
envelopes
13
business cards
14
MARKETING
1 6-28
16-19
digital
20-22
store & merch
23-25
uniforms & facilities
26-28
ELITE
STRENGTH
SPEED
POWER
City Reign basketball organization to perform exceptionally in the arena, workplace and community; provide premier customer service; drive unprecedented community leadership, service and giving; cultivate a spirit of innovation, integrity and teamwork; help our sponsors build their brands and grow their business. Together, we will all Reign Supreme.
1
OUR MISSION
It is the mission of the Kansas
2
PERSEVERANCE
RESILIENCE
INTEGRITY
TEAM
BRAND IDENTITY The Reign identity is comprised of multiple elements that represent the vision, mission, and values of the organization. The logo is the most identifiable element of the identity, and therefore, must be used in its full intent. The logotype is the foundation for the other elements of the logo to sit upon. The spikes symbolize the downtown city skyline and fountains, a king’s crown, and are an abstract take on actual rainfall. All of these elements combine to form a logo that signifies everything the Kansas City Reign representstrength, speed, and power.
3
L O G O U SAG E
LOGO DIMENSIONS
11p7.693 x 9p7.8 [spike element]
0p11.17 12p7.16 x 1p0.402 [Kansas City]
0p11.17
3p1.997
15p0
4
Use all blue logo on light backgrounds where gray values get lost.
Use all white logo on dark backgrounds.
5
L O G O U SAG E
Primary logo to be used across all merchandising and advertising channels.
Do not typically separate type from graphic element (can be done in certain situations, but not common)
L O G O U SAG E
Kansas City
REIGN Do not modify typefaces and ruin everything
Do not stretch or disproportionately scale
6
L O G O U SAG E
Do not rearrange the logo
Do not change the aspect ratio
Do not use on a non-contrasting background
7
C O L O R PA LE T T E
Pantone Cool Gray 10C (50% Screen) C:31 M:26 Y:24 K:9 R:178 G:178 B:180 HEX: #656569
Pantone Cool Gray 10C C:61 M:53 Y:48 K:19 R:101 G:101 B:106 HEX: #656569
Reign Blue C:94 M:89 Y:45 K:63 R:16 G:18 B:50 HEX: #101231
8
FOR USE ON BODY COPY OF LETTERHEAD:
Kelson Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
FOR USE ACROSS PRINT ADVERTISING AND ON BUSINESS CARD COPY:
PLAY REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 PLAY BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Adjustment of typeface will differ across the multiple channels of advertising depending on the particular application
9
T Y PO G R A PH Y
10pt Type / 17pt Leading black ink
PH OTO G R A PH Y
Photography is a vital counterpart to the brand image, so it is of the utmost importance that the photography be of the highest quality and adhere to the standards and guidelines.
DO USE: Detailed and dramatic imagery Other basketball elements Team, individual, and fan images Images that depict power and strength Grayscale, duotone, and HDR images
DO NOT USE: Clip art Photos of former players Photos without basketball content
10
11
BUSINESS IDENTITY
22p6
22p6
8p0
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30p4
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LETTERHEAD
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Sincerely,
25p8
9p0 Michael Jordan Principal Owner
4p0 1407 GRAND BLVD, KANSAS CITY, MO 64106
816.949.7100
11p6.6
4p0
5p11
KCREIGN.COM
4p0
11p6.6
Letterhead is to be printed on: 8.5� x 11� Neenah 95T White Plike Body Copy Specs: 10pt Type 17pt Leading Black ink
(template scaled 40%)
12
1407 GRAND BLVD. KANSAS CITY, MO 64106
12345 COLLEGE BLVD.
JOHNSON COUNTY COMMUNITY COLLEGE OVERLAND PARK, KS 66210-1299
13.68p 8.34p
13
(template scaled 50%)
Use only preprinted official Reign envelopes
5.64p KCREIGN. COM
16p 57p0
6.6p 13.44p
E N V E L O PE S 2.52p
12.42p
20.7p
25.5p
1p0
5.43p x 6.39p
3.3p FRONT 5.43p x 2.43p
3.93p
7.74p x 2.46p
Standard 3.5” x 2”
B U S I N E SS C A R D S
1.5p
10.88p
BACK
10.12p
9.42p
(template scaled 90%)
14
15
MARKETING
16
MARKETING
18
MAGAZINE AD
17 19
PRINT ADVERTISING
MOBILE APP ICON
FACEBOOK COVER IMAGE
21
MOBILE APP
20 22
DIGITAL ADVERTISING
FAN T-SHIRTS
24
STORE INTERIOR
23 25
TEAM STORE & MERCHANDISE
PRACTICE FACILITY
HOME COURT
27
26
UNIFORMS & FACILITIES
PATTERN
28