media kit 2015 2016
WELCOME ABOUT THE CW P R I N T R AT E S C O N T R A C T R AT E S MARKETPLACE PRE-PRINTS ONLINE MOBILE D I G I TA L SPECIAL EDITIONS CAMPUS DISTRIBUTION CAMERA READY ADS ROP DIMENSIONS POLICIES P U B L I C AT I O N D AT E S C O N TA C T I N F O
-
01 02 04 05 06 07 08 09 10 11 12 13 14 15 16 17
welcome
1
The management staff would like to welcome you to The Crimson White Media Group’s 2015-16 Media Kit. Here you will find various products and services we offer in order to help your business effectively reach the largest consumer group in the Tuscaloosa and Northport markets: the students. We believe that our success is defined by the success of our customers. We, as the management staff, are here to assist in any of your advertising strategy needs. Emanuel Adelson, our Advertising Manager, supervises the entire advertising staff, including the assurance that your advertising needs are met. The Territory Manager is Dee Griffin. She assists the account executives in their territories to ensure that we are providing top-notch customer service to our clients. Michael Lollar is the Special Projects Manager, who oversees all sales of digital, broadcast and transit for the CW. Mille Eiborg is the Creative Services Manager whose job it is to oversee the total design process to guarantee the effectiveness of all advertisements created in-house. We hope you are as excited as we are about helping your business reach new heights of exposure to the student population!
(From left to right) Michael Lollar, Special Projects Manager; Dee Griffin, Territory Manager; Emanuel Adelson, Ad Manager; Mille Eiborg, Creative Services Manager
2
about the cw The Crimson White has served as the official student newspaper of The University of Alabama since 1894. Starting fall 2015, The Crimson White will publish two days per week — Mondays and Thursdays, with special publications running during the Fall and Spring terms, excluding campus holidays. UA students control all areas of The Crimson White, from planning to editing to production. Students come from all majors, and everyone is encouraged to participate.
UA AUDIENCE · Students: 36,155
· Faculty/Staff: 6,034
· Males: 16,282 (45%) · In State: 49% · Undergrads: 30,754
· Females: 19,873 (55%) · Out of State: 51% · Grads: 4,870
During the Fall and Spring terms, 11,000 issues of The Crimson White are printed and delivered 2 days a week to 155 locations around campus, as well as throughout Tuscaloosa and Northport. Readers of The Crimson White share a love for UA and the city of Tuscaloosa and are one of the most mobile, open-minded demographics today. They also have a high level of expendable income compared to other demographics and make their purchasing decisions on the go.
U A I M PA C T · In 2012-2013, students had a total impact of $813.6 millon · UA impact on metro exceeds $1.651 billion · Home football games have had a total impact of $127.7 million in 2012-2013
The Crimson White offers a very unique advertising platform. Because of the wide array of people, students, faculty, and staff that frequent the campus, reaching the audience that best suits your brand is simple, direct, and effective. Here at the Capstone, we have people from all different backgrounds, lifestyles, races, and beliefs; a huge variety that rarely can be reached through the same platform. 2% Asian-American
49% from Alabama
12% African-American
33% belong to a Greek organization. UA has the largest fraternity and sorority community in the nation 47.1% out-of-state 3.8% international students
3% Hispanic-American
81% Caucasian
Sources: The University of Alabama 2009-2014 Economic Impact, Samuel Addy & Ahmad Ijae; The University of Alabama Demographics
about the cw 70
8
I n c e l e b r a t i o n o f 110 y e a r s o f T h e C r i m s o n W h i t e a t U A
J U N E 1 8,
1895
I n c e l e b r a t i o n o f 110 y e a r s o f T h e C r i m s o n W h i t e a t U A
3
117
S E P T E M B E R 1 7,
1957
I n c e l e b r a t i o n o f 110 y e a r s o f T h e C r i m s o n W h i t e a t U A
F E B R U A R Y 9,
2004
THURSDAY, OCTOBER 9, 20 2014 VOLUME M 1 21 2 1 | IISSUE S UE 3 SS 9 121 39
8
SERVING THE UNIVERSITY OF ALABAMA SINCE 1894
Dance Alabama! Jam
7 Research Funding
13 Women’s Golf
Dance Alabama! is known for its student-produced, highly choreographed shows, but the organization doesn’t cater solely to dance majors. Anyone interested in stepping up their moves is welcome to attend their monthly dance jam.
The Student Government Association is set to distribute $2,000 this month through its Undergraduate Research Grant. The deadline to apply for funding is Wednesday.
The women’s golf team will travel to Chapel Hill, North Carolina, for the Ruth’s Chris Tar Heel Invitational. “It’s a really fair test of golf,” coach Mic Potter said of the upcoming tournament.
CULTURE | CLUB SPORTS
Club sports teams plan for protest
SPORTS | FOOTBALL
Club athletes call logos ‘frankly embarassing’ After loss, Crimson Tide looks to bounce back against Arkansas
By Mary Catherine Hodges and Reed O’Mara | CW Staff
While most students at The University of Alabama were getting ready to go out and enjoy their Friday, the presidents and members of the club sports teams crowded together in the middle of an apartment living room on the night of Oct. 3. These members of the different club teams don’t typically interact outside of their respective sports, but Friday night ... it’s a real slap was different. “We’re trying in the face ... to be a unified group and come together as all – Matthew Schick – 23 clubs to show the University that we don’t like the changes that are happening,” Matthew Schick, president of the club rugby team, said. Club players are uniting to protest the new legislation from UA Licensing stipulating club sports at the University can no longer display any Alabama trademark logo on their uniforms. “On an officer level it’s a real slap in the face, because on a day-today basis we’re working with the University,” Schick said. “A unanimous decision was made amongst the various club teams to take a civil, respectable approach to SEE SPORTS PAGE 11
By Sean Landry | Assistant Sports Editor
Minutes after the upset loss to the Ole Miss Rebels, the leaders of the Alabama football team stood in a dimly lit clearing outside the visitor’s locker room of Vaught-Hemingway Stadium in Oxford, Mississippi. While the celebration of one of the biggest wins in Ole Miss history roared a few blocks away and students carried goalposts away from the stadium as a makeshift trophy, Alabama quarterback Blake Sims was already thinking about the next game. “Our leaders need to hold their heads up high and just show everybody that we’re still here,” Sims said over the jeers from the few remaining Ole Miss fans. “We still have the opportunity to win a national championship.” This Saturday, Alabama will have its first opportunity to get back on track to the College Football Playoff when it travels SEE FOOTBALL PAGE 12
Coach Nick Saban takes a moment to survey Bryant-Denny Stadium before the game versus Southern Miss on Sept. 13, 2014. CW / Pete Pajor
the best part of your university tour? 44,000 square feet of awesomeness. INSIDE briefs 2
news
3
opinions
4
culture
8
sports
10
CONTACT email editor@cw.ua.edu website cw.ua.edu
@TheCrimsonWhite
4
print rates O P E N R AT E S * Size full page 3/4 page 1/2 page H 1/2 page V 1/4 page 1/8 page H 1/8 page V 1/16 page H 1/16 page V strip H strip V
Inches 51 40 25.5 25.5 12.75 6.375 6.375 3.1875 3.1875 5.3 12.75
C A M P U S R AT E S
Total $1,313.76 $1,030.40 $656.88 $656.88 $328.44 $164.22 $164.22 $82.11 $82.11 $136.53 $328.44
Size full page 3/4 page 1/2 page H 1/2 page V 1/4 page 1/8 page H 1/8 page V 1/16 page H 1/16 page V strip H strip V
Inches 51 40 25.5 25.5 12.75 6.375 6.375 3.1875 3.1875 5.3 12.75
Total $1,182.18 $927.20 $591.09 $591.09 $295.55 $147.77 $147.77 $73.89 $73.89 $122.85 $295.55
*National advertising will be billed at open rate. All rates are net.
F R O N T PA G E
WEDNESDAY JULY 1, 2015
VOLUME 122 | ISSUE 6 Serving The University of Alabama since 1894
Tuscaloosa hosts seve ral events for Fourth See page of July s 10, 12
Now you can advertise your business on the CW front page! This 4 column inches x 1.325 inches strip is full of color and up front and center for only $500 per edition. Check with you CW advertising representative for availability. All front page advertising designs must be approved by the CW advertising manager.
CW / Layton Dudley
www.lib.ua.ed u
WELCOM TO THE UNIVERSITY ELIB RARIES!
DEADLINES
--Electronic resour --Course related ces available 24 hours/ 7 days --Research and software on all library computers a week, on or off campus
reference help: INSIDE briefs 2 in person or via phone, email, news 3 opinio text, or twitte ns 4 culture 8 r sports 9 CONTACT email editor@ cw.ua.edu
website
cw.ua.edu
@TheCrimsonW
hite
To run on:
Reserve space by:
Artwork due by:
Monday
Thursday, 4 pm
Friday, 4 pm
Thursday
Tuesday, 4pm
Wednesday, 4 pm
COLOR R AT E S Adding color to your ad is a great way to make it stand out. We offer full process color which is charged at a flat rate.
Flat Rate
Size
$350 $262 $175 $95 $60 $30 $95 $95
full page 3/4 page 1/2 page 1/4 page 1/8 page 1/16 page Strip H Strip V
CONTRACT rates Contract rates are available and can lock you in to a lower, discounted rate. New for fall 2015, advertisers can now fulfill contracts based on inches or by total dollars spent during the contract term*. So your advertising dollars spent on any print, onlie, mobile or social media count toward fulfillment. Contracts are available on a semester or annual basis. *Excludes Crimson Ride transit & WVUA FM radio.
SEMESTER CONTRACTS Inches 105 180 350 515 710 900 1,100 1,320
Expenditure $2,433.90 $3,942.00 $7,304.50 $10,217.60 $13,348.00 $16,227.00 $18,700.00 $21,423.60
% off OR 10 15 19 23 27 30 34 37
ANNUAL CONTRACTS Inches 210 365 530 750 1,125 1,525 1,685 1,800 2,005
Expenditure $4,706.10 $7,708.80 $10,647.70 $14,295.00 $20,576.25 $26,321.50 $27,785.65 $27,828.00 $29,433.40
% off OR 13 18 22 26 29 33 36 40 43
C O N T R A C T R AT E C A L C U L AT O R S E M E S T E R
A N N U A L
5
6
marketplace CLASSIFIEDS Buy just one, or mix and match for a more creative ad display; the options are endless. The classifieds page is a hot spot for readers looking to buy. What better place to target than the page where the buyer goes to find you?
C L A S S I F I E D R AT E $8.15 per column inch
MARKETPLACE
Public Intoxication? Minor in Possession? Driving Under Influence?
Randal S. Ford, Esq. (205) 759-3232
1x3 ..... $24.45 1x5 ..... $40.75
$15.00 per 1x3 ad for 8 consecutive publication
Birmingham & Atlanta
Downtown Loft
2 bedroom, 1 bath Brick Walls and Hardwood Floors
Right beside Chuck’s on Greensboro $940/month
Private & Shared Rides
Clear your arrest record!
Erase a past mistake and take advantage of Alabama’s Expungement Law.
8 D AY S P E C I A L
TIRE D of university housing?
Need a ride to the Airport?
www.tuscaloosacourt.com
“No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers. ”
POPULAR SIZES
TODAY’SDIVERSIONS
Trinitas Legal Grou p (205) 326-2211 *No representation is made that the quality of the legal services to be performe d is greater than the quality of legal services performed by other lawyers.
Crown Transportation (205) 758-3875
(205)657-3900 or (205)752-9020
Crownlimo10@yahoo. com
Fall 2015 Young Professional House for Rent! Live in a house with other professional students. All inclusive: - Maid Service - Flat Screens - Internet - U-verse 300 Cable $595 per bedroom Call (205) 556-2242 www.rentalAL.com
Like New Townhouse 2 Blocks from Strip 3 Bedrooms 3.5 Baths 1414 13th St. Sublease $750/Room Campus Properties 205-345-8861
Fall Leasing 3 remaining houses for rent Call (205) 752-2202 www.whitworthRE.co m
HOROSCOPES
RATES: $1.25 for the first 5 words, $0.25 for every addition al word, A border around your ad is an additional $0.50 per ad DISCOUNTS: 5% off for 4 issues; 10% off for 8 issues; 15% off for 16 issues DEADLINES: Classified line ad deadline is the previous business day by 4:00 p.m.
SUDOKU
Today’s Birthday (03/25/15). Crazy dreams come true year. Ask yourself, this of calm. You gain stability to play with?” Make“What do I want to learn? Who do I want Strengt your objective in mind. hen foundations and. Keep Libra (Sept. 23-Oct. 22) -favors planning andbold promises and requests. Springtime help. Your build from there. Friends Today is an 8 -- Your journey deeds make a lasting ation. A partnership flowers April. Confirm now fororganiz impression on someone.can could deviate in unexpected directio in ns. Stick to basic explorations. Explain the need inspection after Octoberan’s adventure after June. Prepare for Cancer (June 21-July for frugality to a loved your portfolio and edit youreclipses (10/13 & 10/27). Refine eases. Take time to 22) -- Today is a 6 -- The pressure The more you work, the more you one. earn. Don’t over-extend. recharg online e. Hold on to what you have. Save up for something you presence. Declare your Postpone financia love. To get the advantage, want. l check discuss the ion. day’s Peacefu rating: easiest day, 0 the most challeng l introspection Scorpio (Oct. 10 is the soothes, like harmony and ing. 23-Nov. 21) -- Today is a become reality. A practica hot tea. A group dream can with paperw 7 -- Follow through l friend comes up with a Aries (March 21-April 19) ork and administrative tasks. idea. radical -Today foundat Build is a 7 -- You become ions. Keep your partner’ strong even more practica s interests at heart. others to particip Reconsider a change at job gets done with l. Inspire home. An older fun, ease and velocity ate and the Leo (July 23-Aug. 22) -- Today is a 7 -- Many has practica message. Appeal tomore hands make advice. A beneficial development arises person the heart. Listen for what. Focus on the light work. Take differing tastes into from an unexpectedl account. Unexpected direction. and address that. Utilize benefits arise in a collabor private connections. others want grease ative effort. Apply some to a practical task. Take elbow Sagittarius (Nov. 22-Dec Taurus (April 20-May 20) care of a . bit 21) private. Ignore distractions. of business in with an old -- Today is an 8 -- Reconn -- Today is a 9 -- Keep a budget and on time. friend. Change ect job on a pleasant surprise and Do background research ifdirection to expand your territory. rewarded. Your efforts Provide get Virgo (Aug. 23-Sept. 22) -- Today purchasing, to buy solid quality. are in demand. Get coachin is a 7 -- Good professional Don’t get deceived by false expert. Don’t get sidetrac g from an news reveals claims. Sell stuff you’re options. Your Use your secret power. ked. Imagine the perfect moment. Review prioritienew no is there for you. longer using. Play a new game. s to ensure that family you don’t waste time unnecessarily. Hugs Caprico are more important than rn (Dec. 22-Jan. 19) -- Today Gemini (May 21-June 20) especially with the person chores, at work provide -- Today is a 9 -- Imagine 9 -- Revelations who spurred you on. Appreci future. Ask deep questio new options. Repleniissha supplies your someone. ns. Insight comes after ate financial leak, and . Plug a periods don’t spend on frills. You’re gaining points. A wise partner knows what to do. Let what’s possible now. Wear practical shoes. people know
PUZZLES The Sudoku & Crossword located on the classifieds page of each newspaper are favorites among students, faculty, and staff. The extended amount of time spent concentrating on this section by each reader means extended exposure for your brand. When their mind needs a rest from all that solving, make sure you are there.
PUZZLE SPONSORSHIP
Sudoku ..... $30/day Crossword ..... $30/day
*8 day minimum
2x3
pre-prints
7
PRE-PRINTED INSERTS PPI’s are free-standing inserts placed in the centerfold of The Crimson White. Great for specials and coupons, these loose inserts are sure to capture the attention of your audience and drive sales.
PPI Rate ..... $50 per thousand Quantity .................. 11,000 Max Size ........ 11.5” x 13” Min Size ........ 8.5” x 11” Min weight ....... 60 lb paper Ship pre-printed materials to: The Tuscaloosa News 315 28th Ave Tuscaloosa, AL 35401
PRINT + INSERT Includes the printing, delivery, and inserting of all pieces. An additional $3.90 per thousand will be added for folds and perforation.
STICKY NOTES Get noticed! Notes are applied to the front page and must be removed to read front page news content. Contact your CW ad rep for availability.
3”x3”
Post-It Rate: $120 per thousand Quantity : 11,000 Enjoy 10% OFF an ROP Ad in The CW the same day your Post-It runs! Each Post-It, per semester, purchased after the 1st will receive a 10% discount
The prices below include production and delivery to The Crimson White’s print vendor.
Quantity .......................... 11,000 Print Rate ..... $63.90 per thousand Insertion Rate ..... $50 per thousand
F YO 4 9 SIT ER E 18 V I N INC S EU TH MA ino ING LABA V el P stro’s R A el d SE afa Pino, Cahe R 6 del or in t ave a ael Raf o advis orce, g his r ilde o-t Air F ay on as g W g an nd tay efends Cub re Mo servin ary d eon s it u
t D er lect rience the mil r and 11 tay Wild vyweigh e a a n exp der in old W U.S. . C e a Deo BC he ip in turday 5 a le g the n to th h W 01 his pions on Sa urin fectio d m 0, 2 m 2 e e a a 1 3 h e c t d n ch ingh with g E a is d e in t h N t U 3 in -based stop a D Birm 33-0 fter go ane a spo n is IEL Y, J SUE a He kouts h Berm y. S San inghaml make bama olark DF DA AN ES 22 | I noc ce wit anuar irm y wil of Ala he C k K N B r n 1 C A J D a A tou pan sity at t dist rne in WE UME | TR com Univer ne 16, as they ost e L TS Stiv VO The day, Ju Studio l also h OR SP ce ues r an wil
8
T
Dan hey offe Hall tate. T ss and ition. s the nce cla to aud a y d it n a ortu opp
r a i il h
8
online advertising The Crimson White’s website serves not only the student body, but faculty, staff, parents, and alumni as a source of information for what is going on at UA. The site is updated frequently with the print edition, as well as exclusive online-only content. On average, the site receives over 116,000 visits a month, with over 198,000 page views. The Crimson White’s Twitter feed has over 42,000 followers, and has over 12,720 likes on Facebook, with tweets and posts directing the followers to the site.
cw.ua.edu O N L I N E R AT E S LEADERBOARDS
M E D I U M R E C TA N G L E
The very first ads viewers see when visiting cw.ua.edu, leaderboards offer instant exposure.
Large and in charge, the medium rectangle is our biggest online ad space. Located directly below our social media feed, the medium rectangle is a great resource for reaching our vast social network.
$12 per 1,000 impressions 728 pixels x 90 pixels
$10 per 1,000 impressions 300 pixels x 250 pixels
mobile
9
C O M I N G FA L L 2 0 1 5
A new mobile partnership with USA Today that helps the University of Alabama student keep tabs on national headlines, local news, and events around campus.
Available for download fall of 2015.
Contact your Crimson White advertising representative for more information
10
digital & media TWITTER ADS · Packages available · Over 42,000 Twitter followers · Contact us for more information @TheCrimsonWhite
RADIO · Tax deductable and UA’s official game day station for traffic and weather updates · 30 second radio spots · The Univerity’s #1 radio station
CRIMSON RIDE · Banner ads on 42 buses, which transport over 1.9 million riders per year · Rail Sign Advertisements: large, medium, and small · Bus Handles: Dual-sided advertisement handles As Special Projects Manager, I oversee all non-traditional advertising components for The Crimson White. We at The Crimson White strive to provide exemplary services for our clients to help grow their businesses through new and innovative ways. -Michael Lollar
SPECIAL PROJECTS MANAGER Michael Lollar osmspecialprojects@gmail.com 205-317-7992
special editions HORIZONS
BAMA LIFE
B I D D AY S E C T I O N
G A M E D AY
First Year Orientation Guide · Horizons is mailed to the permanent address of all the freshman and transfer students · Focuses on Tuscaloosa, the UA campus, and upcoming student events · Horizons is a great way to establish your brand into upcoming students’ minds · Ranked nationally as “Best Back to School Guide” by the College Newspapers Business and Advertising Manager Association, 2012
A Special Keepsake · Included in one of the first papers of the year, this section is a must see for every young woman going through Sorority Recruitment here at UA, as well as many of their friends and family members · This section has a long shelf life and is often a keepsake for the 2,000 Freshman Greek girls and their families
The Official UA Magazine · Bama Life is the University’s Official Back-ToSchool Magazine · Get in on your chance to promote your company to all the UA students as they arrive back on campus · This magazine includes stories on summer events, what’s new on campus, and much more
A Fall Weekend Favorite · Distributed on the Thursday before all football games as a supplement in The Crimson White · Highlights pregame, players, coaches, and gameday stats · A must-read for all campus faculty and staff, not to mention the 100,000+ visitors on these gameday weekends · Remains on the stand for 4 days and distributed to every RV park on gameday
the Un iversit y of
alaba ma A lpha
Alpha Chi Ome ga
Zeta Tau
Alpha
a Del ta Labmd Sigma Sigma Delta Tau
Pi Bet a Phi
Phi Mu Gamma
Ch
i
Gamm a
A
appa
Kappa
Delta Zeta
Delta Gamm a
a T het
Del t Delt a
a Delta
Kappa
O m e ga
K
elta
lpha
1
D
1.indd
15_a00
ta
Kap pa
Featuring
s_0709
Phi e B
AND OTHER TUSCALOOSA ARTISTS AND ARTISANS
i Alpha P h
TRES JACKSON EXECUTIVE CHEF OF EPIPHANY
Bid Day 2014
official program inside
Horizon
Alpha
Alpha Omicron Pi
OWNER OF GRACE ABERDEAN HABITAT ALCHEMY
Druid City Arts Festival
YOUR G
Chi
Alpha Gamma Delta
JAMIE CICATIELLO
BO
NALS L TOANFDIBEYOND L A B T FOO PUS FROMUIDE TO CAM
Delta
Delta Pi
2015
S N O EM Z D I E W R “ HO YZ” ll e | fa gazin n ma tatio rien o A U the
adve
rtoria
l supp
lemen
DCA
t to
F_COVE
C O M I N G I N FA L L 2 0 1 5 , BE ON THE LOOKOUT FOR OUR N E W FA S H I O N , F I T N E S S A N D WELL BEING MAGAZINE “ALICE” 7/8/15
8:30
PM
11
R.ind
d 1
3/26/15
2:19
PM
12
campus DISTribution
NEWSSTAND LOCATIONS ON CAMPUS
The Crimson White is published Mondays and Thursdays, with 11,000 copies each day, and distributed to over 155 newsstands, on and off campus, in the Tuscaloosa and Northport markets.
camera-ready ads CAMERA READY AD SUBMISSION
13
Camera-ready ads are any ads designed and created by the advertiser and sent to our creative services department, finished and ready to be placed in the paper. A finished ad is a PDF in the correct size, resolution (300 dpi), and color (CMYK), with any supporting documents included, fonts embedded, and images in high resolution.
M AT E R I A L R E P R O D U C T I O N
Color and grayscale images should be saved at a minimum of 200 p.p.i. Line art images should be saved at a minimum of 600 p.p.i.
ELECTRONIC MEDIA
Electronic files in PDF format are preferred. The Crimson White accepts files from Adobe InDesign, Illustrator, Photoshop, and Acrobat. Electronic files may be sent as an email attachment to cwcreativeservices@gmail.com. The Crimson White also accepts electronic files on CD or thumb drives. Include all support files such as artwork, fonts, photos, logos or other images. Questions concerning electronic delivery and compatibility issues can be directed to (205) 348-2456.
PDFS
PDFs should be produced using Acrobat Distiller. Preferred Acrobat Distiller settings are available upon request. All colors must be converted to CMYK or to grayscale (for b/w ads) before PDFs are created. All fonts must be embedded. Digital files created with PDF Writer or other short-cut applications are not acceptable.
FONTS
The Crimson White uses strictly Adobe PostScript and OpenType fonts. Other types of fonts, including TrueType, Correct output of outline or third party cannot be guaranteed. All fonts must be included when sending electronic files in their native format. Questions concerning compatibility issues can be directed to (205) 348-2456.
COLUMN INCH CONVERSION
Below are the conversions from Columns to standard inches when running an ROP ad in the newspaper. Build your ad in standard inches, not Column inches!
COLUMNS
S TA N D A R D I N .
1................2.28” 2................4.68” 3................7.08” 4................9.50” Remember: When converting sizes, change only the first number. For instance, a 4x12.75 ad would be built as a 9.5” x 12.75” document.
IN-HOUSE DESIGN S P E C I F I C AT I O N S To ensure your ultimate satisfaction with ads built by The Crimson White creative staff, please include any high-resolution logos at 300 dpi or as .eps files. Please make sure that all picture files are in CMYK format and big enough to be used in your ad without appearing pixelated. If you have any questions on how to make your document camera-ready, please feel free to contact our creative services department by email or phone.
14
rop ad dimensions F U L L PA G E 4x12.75 9.50” x 12.75” 3 / 4 PA G E 4x10 9.50” x 10” 1 / 2 PA G E H O R I Z O N TA L 4x6.375 9.50” x 6.375” 1 / 4 PA G E 2x6.375 4.68” x 6.375”
1 / 8 PA G E H O R I Z O N TA L 2x3.1875 4.68” x 3.1875”
VERTICAL STRIP 1x12.75 2.28” x 12.75” 1 / 2 PA G E V E R T I C A L 2x12.75 4.68” x 12.75” 1 / 8 PA G E V E R T I C A L 1x6.375 2.28” x 6.375” H O R I Z O N TA L S T R I P 4x1.325 9.50” x 1.325”
policies N AT I O N A L + C L A S S I F I E D S 1. All advertising rates are net (non-commissionable).
ALA-SCAN + DIS-COVER ALA-SCAN, a network of Alabama newspapers with a combined circulation of more than 850,000, is one of the largest, most successful state-wide classified line ad services in the nation. DIS-COVER is a statewide classified display ad in 112 daily and weekly newspapers across Alabama with a combined circulation of more than 725,000. For rate and placement info, call 205-348-7355.
CLASSIFIED POLICY 1. All classified advertising must be pre-paid, unless the advertiser has established credit with The Crimson White Advertising Department. 2. Names, addresses, and phone numbers are required from advertisers 3. NO abbreviations 4. The Crimson White has the right to reject any classified ad and is not responsible for errors in the ad that are not caught and changed after the first run.
BILLING POLICIES 1. All advertising is payable in advance unless the advertiser has first established credit with The Crimson White. New accounts desiring credit must submit a credit application and have it approved by the Credit/Billing Manager before credit can be extended. 2. Pre-payment is required on all newspaper advertising until credit can be established by the Credit/Billing Manager. 3. Advertisers will receive statements monthly for all advertising. Invoices are available upon request. 4. Accounts having a balance of more than 30 days past due will be charged 1.5% on the unpaid balance. Accounts unpaid after 60 days will be refused advertising until the past due balance is paid in full. (A minimum of one semester of pre-payment will be required to reinstate good credit standing) 5. All advertiser’s orders are subject to the terms and provisions of the current rate card. Orders not reflecting the current rate cards and provisions will be adjusted to the terms and provisions of the rate card.
ADVERTISING POLICIES 1. The Crimson White reserves the right to reject any copy at its sole discretion. Commercial advertisements that discriminate on the basis of race, color, handicap, age, or sex will not be accepted. Commercial advertisements that contain false or misleading statements will be rejected. 2. The Crimson White does not guarantee ad position; however, requests will be honored when possible. 3. Display advertisements cancelled after deadline will ne subject to a full charge of space and copy. 4. Make-goods or credit adjustments will be made for the portion of the ad in error. The Crimson White is not liable for slight changed or typographical errors that do not change the intent of the advertisement. It is the responsibility of the advertiser to notify The Crimson White of significant errors within 10 business days of the publication of the advertisement. The Crimson White will be responsible for the first run of the error only, it is the advertiser’s responsibility to notify The Crimson White of the error before the ad is run a second time. 5. The advertiser and/or agency assumes liability for all content (including text and illustrations) of advertisements printed and also assumes responsibility for any claims arising therefore made against The Crimson White. 6. The Crimson White reserves the right to insert above any copy the word “Advertisement” and to border any advertisement. 7. The Crimson White reserves the right to revise its advertising rates, at any time within thirty (30) days written notice. 8. All questions relative to charges should be directed to The Crimson White Associate Director, Advertising Manager, or Credit/Billing Manager. 9. The contract becomes effective on the date it is signed and it is not retroactive to any date prior to signing. It is the advertiser’s responsibility to use all advertising within the agreement. Advertisers will be charged the difference in rates should the agreement not be met.
15
16
publication dates AUGUST 2015
NOVEMBER 2015
S
M
T
W
Th
F
Sa
2
3
4
5
6
7
8
9
1
S
M
T
Sa
S
M
T
W
8
9
10 11 12 13 14
7
8
9
10 11 12 13
1
10 11 12 13 14 15
3
4
Th 5
F 6
7
15 16 17 18 19 20 21
16 17 18 19 20 21 22
22 23 24 25 26 27 28
23 24 25 26 27 28 29
29 30
30 31
SEPTEMBER 2015
2
3
4
F 5
Sa 6
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29
DECEMBER 2015
MARCH 2016
M
T 1
W
Th
Sa
S
M
T
W
Th
Sa
S
M
T
W
Th
6
7
8
9
10 11 12
6
7
8
9
10 11 12
6
7
8
9
10 11 12
3
4
5
1
2
3
F
1
Th
S
2
F
2
W
FEBRUARY 2016
4
5
13 14 15 16 17 18 19
13 14 15 16 17 18 19
20 21 22 23 24 25 26
20 21 22 23 24 25 26
27 28 29 30 31
27 28 29 30
2
3
4
Sa 5
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
JANUARY 2016
OCTOBER 2015
1
F
APRIL 2016
S
M
T
W
Th
F
Sa
S
M
T
W
Th
F
Sa
S
M
T
W
Th
F
Sa
4
5
6
7
8
9
10
3
4
5
6
7
8
9
3
4
5
6
7
8
9
1
2
3
1
2
10 11 12 13 14 15 16
11 12 13 14 15 16 17
17 18 19 20 21 22 23
18 19 20 21 22 23 24
24 25 26 27 28 29 30
25 26 27 28 29 30 31
1
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
REGULAR EDITION
SPECIAL EDITION
*Publication dates are subject to change
2
G A M E D AY
*
contact info ZONE 4
ZONE 5
ZONE 6
Krista Thurston cwzone4@gmail.com 205-556-4730
Grant Edgeworth cwzone5@gmail.com 205-242-8149
Patrick Rainey cwzone6@gmail.com 334-740-9608
ZONE 7
ZONE 8
ZONE A
Marissa Gancyco cwzone7@gmail.com 205-999-8514
Amanda Hydrick cwzone8@gmail.com 214-356-1916
Garret Henke cwzoneA@gmail.com 205-936-3040
17
ADVERTISING MANAGER
T E R R I T O RY M A N A G E R
Emanuel Adelson cwadmanager@gmail.com 205-223-5578
Dee Griffin territorymanager1@gmail.com 334-349-2473
C R E AT I V E S E R V I C E S M A N A G E R
SPECIAL PROJECTS MANAGER
Mille Eiborg Olaussen cwcreativemanager@gmail.com 205-614-1457
Michael Lollar osmspecialprojects@gmail.com 205-317-7992
A S S I S TA N T D I R E C T O R , A D V E R T I S I N G
CREDIT/BILLING MANAGER
Brian Giles 205-348-2456
Amy Sullivan 205-348-8037
Main Phone: 205-348-7845 Address: Box 870170 414 Campus Drive East Tuscaloosa, AL 35487
THE OFFICE OF STUDENT MEDIA
The University of Alabama is an Equal Opportunity Institution
Media Kit Design by Mille Eiborg. Cover photo by Hanna Curlette