STORE COMMUNICATION

Lighting

Natural lighting with warm

Undertones

Clothing displays and product displays are illuminated on top to create focal points for props and signage

Ambience

When inside the store the feeling will be like warm mist on a spring morning. The air light at energizing yet comforting with a warm glow throughout the store.

■ The vision statement of Ralph Lauren is “to inspire the dream of a better life through authenticity and timeless style.” Therefore, the music that is proposed will be artists such as Frank Sinatra, Elvis Pressley, Johnny Cash, etc.

■ Ralph Lauren is a sporty brand that leans into an elegant country style. Having elegant music that portrays ‘Old Hollywood’ and timeless country is the proposed music selection for this store front.

Smell

■ “Lauren” Ralph Lauren is a signature sent for this collection. This smell will be at the main smell when entering the store. The Point of Product display will feature this product on a round platform where the perfume can be accessed on all sides.