2 minute read
Vitae Glass by Caty Tidwell
Born out of the frustration of traditional bongs, which were too difficult to clean, too big to carry around, and have a fixed singular design, VITAE Glass was created to solve the headaches that bong users face regularly. Being modular in design with wooden accents for that added touch of class, these easily customizable pieces were crafted with cleaning in mind and are quite possibly the most user-friendly and innovative glass to date.
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VITAE is a Latin word meaning LIFE. The name came at a time when CEO Gordon Loi was feeling enlightened through the use of medicinal marijuana and thought it a perfect fit for the glass as these pieces certainly give their users just that, LIFE. He was on the hunt for a name that's not frequently used in the English vocabulary, and after translating several languages, the Latin version leaped out to him.
Gordon Loi was Chinese born, grew up in South Africa, and studied in San Francisco; however, due to immigration issues, he was denied entry into the US right before the company launch on 4/20/2019. Until his immigration status can be changed, Co-founder Martin Ng has taken charge of everything in San Francisco while Loi and another partner manage the manufacturing side of production abroad. This can be difficult at times, but the trio does what they can to make it all work.
Initially designed and engineered in San Francisco, the pieces are now made in China by a small group of artists who were trained by the US Tubes founder and master glassblower himself.
The products are produced under his guidance to meet quality standards, including hammer anddrop tests. Rather than saving money by switching to a larger facility, they decided to stick withtheir small team on the virtue of maintaining quality over quantity.
But their remarkability doesn’t stop there.
With each purchase of VITAE glass, a donation is made to One Tree Planted in an effort to create amore sustainable and greener future. Being environmentally conscious himself, Mr. Loi wantedthe company to represent its name. He considered many charitable organizations, but the onething that he felt everyone on earth could benefit from was counterbalancing the global carbon footprint by planting trees. When asked about this, Gordon stated,
These thoughtfully crafted and eco-conscious pieces are sure to make a statement and helpbreathe life into your home and all of our futures.
For more information on these products, visit vitaeglass.com or follow them on Instagram@vitaeglass.