Uniqlo x Off-White brand collaboration book - Millie Wright by milliewright0

A UNIQLO X OFF - WHITE COLLABORATION

Millie Wright

4-5 INTRODUCTION 8-9 OFF WHITE INTRO 10 OFF WHITE CONSUMER PROFILE 11 OFF WHITE SOCIAL MEDIA STRATEGY 16-17 UNIQLO INTRO 18-19 UNIQLO BRANDING 20 UNIQLO PROMOTION 21 UNIQLO SUSTAINABILITY 22-23 UNIQLO CONSUMER 26 COLLABORATION INTRO 27 LOGO DESIGN 28-29 T SHIRT DESIGN 30-31 TARGET CONSUMER 32-34 PROMOTION AND PACKAGING 35 - STORE DISPLAY 36-37 CONCLUSION 38-39 IMAGE REFERENCES 40-41 REFERENCES

A UNIQLO X OFF - WHITE COLLABORATION

CONTENTS

3 FIGURE 1 FIGURE 2

INTRODUCTION INTRODUCTION

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. (Smithson, 2015). Branding is crucial to businesses as it is what makes them memorable to the consumer, through having clear brand values and identity it allows a business to be perceived the way they want by consumers. Brand values and identity are two key factors in ensuring customers are engaging well with the brand. The values of a brand consist of the promises they make to the consumer, they are the set values they communicate outwardly to gain and build customer loyalty. For example, my chosen fast fashion brand; Uniqlo have set brand values that include providing its consumers with an inspiration to dress casually. “UNIQLO believes that everyone can benefit from simple, well-designed clothes. Because if all people can look and feel better every day, then maybe the world can be a little better too”. (Roll, 2019) The brand believes strongly in sustainability and have multiple measures in place to support this which they are very transparent about, for example since September 2019 all Uniqlo stores globally sell environmentally friendly shopping bags made from recycled paper. Uniqlo also have a recycling program where customers can bring unwanted clothing into Uniqlo stores where they are then donated to people in need such as refugees and disaster victims. Off-white’s values are about the brand being able to bring luxury and streetwear together to create a perfect balance, to provide die hard “hype beasts” with a streetwear label they can collect but also provide fans of luxury fashion to buy into something on trend. Brand identity is how a brand projects themselves to consumers. Brand identifiers are the visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in consumers’ minds. (Tarver, 2019) Uniqlo’s main brand identifiers surround its simplistic and essential garments. Despite its name being Uniqlo, meaning ‘unique clothing’ the clothes sold are not unique, the brand pride themselves on providing consumers with functional, versatile garments. A distinctive feature of Uniqlo’s identity is that they focus on not only fashion but also technology, Tadashi Yanai, Uniqlo CEO is known for saying “Uniqlo is not a fashion company, it’s a technology company.” They have a passion for innovation which is why I chose the brand for this project as it is important to be innovative and have fresh ideas.

“OFF

- WHITE” 6

“OFF-WHITE™” My chosen designer brand, Off-White™ are also innovative, led by Virgil Abloh who have degrees in both architecture and civil engineering, a background which he says allows him to look at fashion from a different perspective. Abloh’s past in architecture allows him to see fashion in a new way. When branding it is key to understand the culture you want your product to be part of, Off-White is targeted as young, fashion conscious individuals and fans of streetwear, Virgil Abloh, founder of OffWhite is quoted saying the brand is a “young brand embracing the now in a sophisticated manner”. I think buy collaborating with Uniqlo who are a brand that also focus on providing sophisticated young millennials with ‘life wear’ clothing, it is described by many as the Gap for millennials, it would create a good combination. Both of my chosen brands have taken part is many collaborations throughout their time, Uniqlo collaborations include, Jil Sanders, JW Anderson and Kaws, whereas Off-White have collaborated with a range of brands such as Champion, Selfridges and Ikea. I believe the brand would collaborate well together due to their similar values of putting the consumer first and creating wearable products, I plan to lead with Uniqlo and integrate Off-White’s luxury streetwear feel into the functionality off Uniqlo garments.

8 FIGURE 3

Off-White was founded in 2013 by Virgil Abloh, originally named Pyrex vision where Abloh took deadstock from brands such as Ralph Lauren and Champion and screen printed “Pyrex” onto the garments to re brand and reimagine them. The original design aesthetic of Off-White was to centre around diagonal lines and the iconography of American cities and white arrows, plain labels and industrial packaging with the signature zip tie. (Tiffany, 2018a). According to Vox.com (2018) Off -white benefits from high fashions desperation to regain youth appeal. The main focus of Off-White is expensive, luxury streetwear, primarily t-shirts, hoodies and sneakers with bold, signature designs. It can be said that both Virgil Abloh and Off-White benefit from larger trends such as bold logos and hip-hop remerging as a popular music genre. Off-White is well known for having “everything in quotes”, Virgil Abloh states that everything is ironic and coded. The fanbase of Off-White strong, die hard streetwear fans and ‘hypebeasts’, “Off-White’s signature diagonal stripes and ironic quotation marks are, for hypebeasts and the starobsessed, as coded and class-aware as interlocking L.V. monograms are to another generation.” (Tiffany, 2018b). Abloh describes his brand as the grey area between black and white, mixing both streetwear with the luxury market. “Abloh is a major icon across the streetwear and music scene, cultivating a sort of avant-garde and cult apparel that merges streetwear culture with premium fashion, like reaching a common ground between the two extremes. The brand name itself has an echoing take – it is defined as the grey colour zone in between black and white. The creative is experimenting with getting a classic silhouette to a fresh direction, something that caters for the young millennial generation.”(Lee, 2018)

9 FIGURE 4

OFF-WHITE CONSUMER The target consumer of Off-White is in my opinion Gen Z/ young millennials. I would say they are fashion forward individuals who like to keep up with trends and have a good knowledge of the fashion industry, young adults who are aware of the issues in the world and are strong in their beliefs and values. They are aware of the issues caused by the fashion industry and make a conscious effort to shop sustainably. Although Off-White is predominantly a streetwear brand, it has begun to branch out of the streetwear realm, Virgil Abloh is even quoted saying streetwear is “going to die” in the 2020s. “You wear clothes in the street, so everything’s streetwear. You can wear a couture gown down the street and that turns it into streetwear.” (Kim Jones 2020). According to Dazed, if what Abloh says about streetwear dying, his millennial and Gen Z audience will follow whatever changes the brand make due to them being such die-hard fans. think the functionality of Uniqlo will combine well with the streetwear feel that Off-White has.

“ OFF

WHITE™ ” Off-White are heavy users of social media to market their products, the brand currently has 9.9 million Instagram followers, with Virgil Abloh following behind with 5.1 million. Due to Abloh having many A list celebrities as friends, from Kanye West and the Kardashians to rappers like Skepta and supermodels like Gigi Hadid the brand is constantly being promoted on their social media accounts. “Celebrity is influence, influence is power, and the digital realm provides an everexpanding series of platforms from which to wield it.” (Delistraty, 2017) Although Virgil Abloh states Off-White is a sustainable brand, a study from Goodonyou (Rauturier, 2019) states that the sustainability measures of the brand are poor. “The brand fails to publish sufficient relevant information about its environmental policies.” I believe therefore by collaborating with Uniqlo, a brand that is very transparent about how sustainable they are, it will enable Off-White to demonstrate its sustainability.

FIGURE 5

11 FIGURE 6-9

UNI QLO 14 FIGURE 21

Uniqlo is a Japanese clothing company founded in 1949, initially the company was a textiles manufacturer however transitioned into an apparel brand in the 1980s when the first store opened in June 1984, in Tokyo. Since opening in 1984 Uniqlo now have over 2196 stores worldwide, with over 800 in Japan alone. There are currently 13 Uniqlo stores in the UK, meaning it is not overly popular and still somewhat exclusive, I think that by collaborating with a luxury brand such as off-White which is popular it will bring a new audience to the brand. Uniqlo’s ethos is to provide its consumers with high quality, functional clothing, by focusing on technology and developing clothing that is more than something customers can wear. A quote by Tadashi Yanai, CEO of Uniqlo is that “Uniqlo is more than just a clothing brand but a way of thinking, a steady consciousness of constant change, diversity and the challenging of conversations.” The name Uniqlo derives from “Unique Clothing Warehouse” which was the original name of the company but was shortened when Tadashi Yanai took over the company from his father in 1972. Some argue that ‘unique’ is not a way to describe the brand at all, I would agree as the garments to an unknowing eye seem basic and very standard though when learning about the brand I have discovered how much thought and innovation goes into the creation and design of the clothes the brand is in fact unlike any other.

Uniqlo has always been a successful brand, between 1984 and 1998 Uniqlo had opened more than 300 stores across Japan however a problem that Uniqlo initially encountered was that consumers had the wrong perception of what the brand was, due to the brand beginning as a warehouse/manufacturer people had the assumption that they sold cheap, low quality products. This perception changed when the flagship store was opened in Harajuku, Tokyo in 1998, where people could see and feel the garments in person. Today, Uniqlo has stores in over 15 countries and owner Tadashi Yanai is the richest person in Japan. Unlike Off-White, Uniqlo is not trend driven, it focuses on staples and does them well, rather than producing fast fashion copies from the runways, they stick to creating versatile and simple basic pieces that are essentials in everyday wardrobes.

16 FIGURE 10-12 FIGURES 4-8

17 FIGURE 13

UNIQLO

A unique factor of Uniqlo is its innovative take on fabrics, the brand actually hire Japanese textiles specialists to develop high tech fabrics for Uniqlo, the most notable innovative is HeatTech, which is a specialist fabric developed that turns moisture into heat, the fabric then contains air pockets that retain the heat. Due to its thin and comfortable feel, over 130 million HeatTech garments were sold in 2012. Another key factor of Uniqlo’s branding is their LifeWear range, which is a “blend between casual and sportswear” (Roll, 2019) LifeWear is made with UV cut material in order to prevent up to 90% of the consumers technologies being affected by UV rays. All of Uniqlo’s innovative fabric designs have been copyrighted, this gives the brand n advantage over its competitors as they cannot use the exact fabrics.

Uniqlo has always been a successful brand, between 1984 and 1998 Uniqlo had opened more than 300 stores across Japan however a problem that Uniqlo initially encountered was that consumers had the wrong perception of what the brand was, due to the brand beginning as a warehouse/ manufacturer people had the assumption that they sold cheap, low quality products. This perception changed when the flagship store was opened in Harajuku, Tokyo in 1998, where people could see and feel the garments in person. Today, Uniqlo has stores in over 15 countries and owner Tadashi Yanai is the richest person in Japan. Unlike Off-White, Uniqlo is not trend driven, it focuses on staples and does them well, rather than producing fast fashion copies from the runways, they stick to creating versatile and simple basic pieces that are essentials in everyday wardrobes.

FIGURE 14

UNIQLO

In terms of marketing and promotion, Uniqlo initially relied on traditional forms of outbound marketing such as tv ads and flyers, however in today’s digital age where everyone owns a smartphone and uses some form of social media they have transitioned into using inbound marketing tactics such as website content and social media marketing campaigns. Due to us currently being amidst the 4th industrial revolution and technology use continuing to rise rapidly, with new forms appearing such as machine intelligence and VR systems, I think using technology as a way to market and keep up with the zeitgeist is crucial when considering how I plan to market my brand collaboration. Uniqlo are currently running a partnership with the app Tik Tok, the premise is a campaign to promote the brands graphic t-shirts. The competition “#UTPlayYourWorld asks for users to share a video of them wearing a t-shirt form the UT collection, the winner of the competition will get their video played on all of Uniqlo’s social media channels and also have it played across Uniqlo stores globally. It is said that Tik Tok is one of the fastest growing social media platforms in the world, with 500 million monthly users world-wide, putting it ahead of Snapchat. It is used largely in Asian countries where it has had the same reach in under three years than Instagram had in six. (Mohsin, 2019). I believe by partnering with a social media platform such as Tik Tok, it opens the consumer audience and provides the users of Tik Tok, who are predominantly gen z to discover Uniqlo, who’s current consumer are young millennials to reach a new demographic. Therefore, this is something I will definitely use in the promotion of my collaboration.

UNIQLO

One of the main reasons I decided to choose Uniqlo as my fast fashion brand is its sustainability measures. The brand is very transparent about their efforts to combat the effects of the fashion industry on climate change. they have several measures in place to reduce the effect they have on pollution, these include; Reducing single use plastics by removing the use of plastic in all packaging and stores, including hangers and bags, also selling eco-bags to reduce the use of traditional plastic shopping bags. Uniqlo have a recycling programme created to minimise the waste of clothing, it works by allowing customers to bring unwanted items they no longer wear into stores and then distributing the items to people in need, such as disaster victims and refugees. Any clothing unable to be warn is recycled into pellets for fuel. as of August 2019, Uniqlo has: •Collected 90.79 million items from 22 countries •Donated 36.57 million items across 72 countries

FIGURE 15

21 FIGURE 16

UNIQLO

Uniqlo is described by many as “the Gap of millennials” due to it being compared throughout its time to American store Gap. Uniqlo’s current target consumer are young millennials aged between 18-30. The clothing is laidback and casual and perfect for individuals who are fashion conscious yet need practicality. The price point is suitable for millennials as it is well priced at an average fast fashion price, consumers know that buying Uniqlo products gives them good quality at an affordable price. Consumers are both male and female with fast paced lifestyles. According to Marketing91 Uniqlo “targets the people who are looking for trendy clothes which are casual and laidback. Uniqlo apparels are not only limited to higher income people. The good quality and affordability indicate the good value for consumers. This strategy has broadened the target market because all the consumers are looking for quality clothes which are yet affordable.” (Bhasin, 2019).

I think that by collaborating with Off-White, who attract a slightly younger, Gen Z audience it will broaden Uniqlo’s target market and provide the brand with a new, fresh consumer perspective. I think these brands should collaborate because they both have similar values and brand identities. Both brands are relatively new, Off-White being 7 years old and Uniqlo being 36 which is still relatively young for a fashion brand that has had so much success since it began. A key element of both brands is comfort, as Off-Whites best-selling products are hoodies, sweatshirts and sneakers and Uniqlo’s entire philosophy is creating comfortable yet chic and practical clothing for the modern-day millennial. The collaboration will cater to the needs of busy gen z consumers who look for comfort and movement in their clothes, but also spend money on buying into designer brands. Therefore the quality and durability of the items will be of high expectation.

When designing the logo for my collaboration I began by brainstorming different ideas that incorporated the aesthetics of both brands to create a logo that is bold enough to stand out on its own but also ensure the consumer can easily distinguish which brands are part of the collaboration. I experimented by using the signature fonts of both brands, “Helvetica” for Off-White and “D-Din alternate” for Uniqlo, and brought features from one logo into another, for example combining the quotation marks that Off-White are known for with the square aesthetic of Uniqlo. The colours I used were black and red as these are colours distinctive to both brands anyway therefore, I thought it would work well. The logo I eventually chose was the Off-White logo combined with the Japanese writing, this is my personal favourite as I think it is bold and eye catching and will look good on the t-shirts that are the main feature of the collaboration.

26 FIGURE 20

BRAINSTORM

LOGO

FINAL CHOSEN LOGO

DESIGNS For my collaboration I have decided to create a range of t-shirts with unique designs that encapsulate the styles and aesthetics of both brands. I have chosen a range of T-shirts as I think this will allow both brands to expand their target market, for example by selling unique t-shirts that appeal to Gen Z, it will provide Uniqlo with a younger target consumer and by Off-White selling T-shirts that are cheaper than the average Off-White product it will allow fans we can’t afford to splurge on the usual products to buy into the brand. Uniqlo currently have a range called Uniqlo UT which is their graphic t-shirt range, the range has many collaborations with different pop culture phenomenon’s such as Fortnite, Lego and Marvel. Uniqlo have also previously collaborated with brand such as Kaws and artists like Keith haring to create T-shirt designs which have proven successful. The designs will include the functionality and quality of Uniqlo products and the streetwear and bold aesthetic of Off-White products. The t-shirts will range in colours from black, white to red as they are bold and represent the aestethics of both brands.

“A graphic print is more than just a graphic print. It’s an expression of who you are. Where you’ve been. What you love. you’ll always find a design that expresses exactly how you feel. That’s the UT philosophy.” (Uniqlo, 2020).

TARGET CONSUMER The target consumer for this collaboration will be Gen Z shoppers, due to the range being t-shirts I do not feel a need to gender the items therefore anyone and everyone can wear and style them in their own individual way. The consumer will be aged roughly 15-20 and be very fashionable and interested in fashion and be conscious about how they portray themselves and be very individual. They will have very strong values such as how we protect the environment and will be more open to purchasing products from brands that are sustainable and extremely transparent. They will have strong values and ideas. Comfort is key to the consumer and an effortless style part of their aesthetic. As the collaboration is with Off-White, they will be fans of streetwear and luxury streetwear brands, but by fusing it with Uniqlo they will be more open to purchasing a garment at an affordable price. The collaboration will allow Gen Z consumers to buy into Off-White and feel part of the community but also have designs unique enough to allow them to express their individuality. I also think that due to the products being t-shirts it gives the consumer freedom to style them in a multitude of different ways, two people could purchase the same product, but this does not mean they will look the same.

PROMOTION AND PACKAGING The promotion of the collaboration will be very social media centric, as gen z spend the most time on social media and have grown up in a digital world. “Catering to Gen Z’s online expectations by providing consumer-generated content is crucial for retailers, because not only do these teens respond extremely well to wordof-mouth, but they actively participate in it as well” (salesfloor, 2017). Tik Tok and Instagram will be the main social media channels used due to them being increasingly popular among gen z. Consumers will also be asked to hashtag the collaboration #UNIQLOXOFFWHITE when they post about the collection. This hashtag will be included on all promotional packaging and social media posts. The packaging will be unique to the collaboration, with eco-friendly bags that Uniqlo stores already use, the hangers will also not be made from plastic.

In 2018 Uniqlo launched ‘Uniqlo IQ’ which runs as part of the Uniqlo mobile app, the app allows customers to shop and browse products all on their smartphone device. Uniqlo IQ is a digital concierge, although only available in Japan I believe it is something that would work well in terms of promoting this collaboration. Products are ranked hourly, meaning results vary at every interaction. Once the consumer is ready to purchase, it can do so online or receive directions to the closest Uniqlo store where their product of choice is in stock. This process would work well for an exciting new collaboration as stock may sell out quickly, customers can then keep up to date and know when they can purchase. As the target consumer for this collaboration are Gen Z, the products will not be priced at luxury prices as I want it to be accessible to everyone. The purpose of the collaboration between these brands is to create a product that allows consumers to buy into a luxury brand, in this case Off-White. All t-shirts will be priced the same at around the £20 mark, this is more expensive than any other Uniqlo t-shirt which are usually prices around £9-£12 however as it is part of the Off-White brand I believe it should be at a higher price point whilst still remaining affordable.

#UNIQLOXOFFWHITE

EXample of store display I believe it is important that all aspects of the collaboration are ethical and sustainable, from the designs to the packaging. As the collaboration will be sold within Uniqlo stores, which have already replaced plastic packaging with eco-friendly substitutes there were different choices of packaging. I have designed a bag made from the materials used for Uniqloâ&#x20AC;&#x2122;s current eco-friendly shopping bags, this bag will be branded with the collaboration logo, meaning the customer will also have a reusable bag that is part of the brand collaboration

CONCLUSION Before beginning to research on both Uniqlo and Off-White I knew very little about either brand, I have enjoyed learning about what makes up the aesthetic and ethos of both of these hugely popular and successful brands. Prior to this module I had only heard of Uniqlo and knew very little about the brand, by researching I have developed a strong understanding of the brand and have very much enjoyed creating pieces of work that co-inside with Uniqloâ&#x20AC;&#x2122;s aesthetic and visuals. I believed they were like any other fast fashion company but have learnt they have solid values and measures in place when it comes to sustainability and the welfare of their workers, from the factories to the shop floors. I can confidently say I have a wealth of knowledge surrounding Uniqlo and have thoroughly enjoyed focusing my work on this brand.

Throughout this module I have learnt a number of new skills and techniques that I believe I will carry forward with me throughout the rest of my time on the course and also as I progress into industry. This module has most definitely allowed me to develop my photoshop skills as I had previously not been as adventurous or creative with the software, I took the time to create edits and learn different tools available on the software and have discovered that digital image and editing is one of my strong points ad is something that I enjoy greatly. I have definitely been on a journey with my skills and believe I have found a niche that I enjoy now and have found that working digitally is my strong point. I also believe that my researching skills have benefitted greatly during this module, throughout this module we were asked to research not only both of our chosen brands but also the current climate of the menswear market, this level of research was a step up from our previous module and it has allowed me to learn the ways that I research best and improve my researching techniques to be able to curate a solid research file.

IMAGE REFERENCES

https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F12%2Funiqlo-ut-fortnite-collaboration-collection-lookbook-08.jpg?quality=95&w=1170&cbr=1&q=90&fit=max

Figure 1 https://straatosphere.com/wp-content/uploads/2015/03/Streetwear-terminology-streetwear-community-highxtar-1024x564. jpg

figure 13 https://www.telegraph.co.uk/content/dam/news/2019/10/21/TELEMMGLPICT000212475305_trans%2B%2BpVlberWd9EgFPZtcLiMQfy2dmClwgbjjulYfPTELibA.jpeg

figure 2 https://static.highsnobiety.com/thumbor/DquBUmVmxztA_SQd5-d2IX0t7zo=/fit-in/960x640/smart/static.highsnobiety.com/ wp-content/uploads/2018/10/25175257/hype-bubble-streetwear-bubble-burst-12.jpg

figure 14 https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.gq.com%2Fstory%2Funiqlo-heattech&psig=AOvVaw1LtXDO4IeDFFL7poYvq9Gb&ust=1588016006562000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCIC_0eHqhukCFQAAAAAdAAAAABAI

Figure 3

figure 15 https://d1bile9su2eskg.cloudfront.net/wp-content/uploads/sites/24/2019/12/image9.png

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figure 16 https://images.squarespace-cdn.com/content/v1/5b42bbc1cc8fed9842d324d7/1579034636946-D6FDFPYV8FYEJ37YHO7M/ke17ZwdGBToddI8pDm48kLkXF2pIyv_F2eUT9F60jBl7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0iyqMbMesKd95J-X4EagrgU9L3Sa3U8cogeb0tjXbfawd0urKshkc5MgdBeJmALQKw/TikTok_MJP_278-copy. jpg?format=1500w

figure 4 https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F6%2Ffiles%2F2019%2F08%2Foff-white-fall-winter-editorial-collection-pieces-16.jpg?q=75&w=800&cbr=1&fit=max figure 5 https://i.pinimg.com/originals/95/ca/7f/95ca7f650d70188e38da2c8138ceaef5.jpg

figure 17 https://pmcwwd.files.wordpress.com/2019/08/uniqlo_lifewear-magazine_cover.jpg

Figure 6 https://nssdata.s3.amazonaws.com/images/galleries/17768/cover-virgil-filtri-copy.jpg

figure 18 https://blogs.ubc.ca/sotzeyong/files/2013/10/3464_1uniqlo_portraits_squares.jpg

Figure 7 https://media.gq.com/photos/59a6f2f8d823707cfac229c9/master/w_2067,h_2756,c_limit/asap-rocky-off-white.jpg

figure 19 https://www.retaildetail.eu/sites/default/files/styles/news/public/news/3036745-poster-p-2-jj-uniqlo-hires-wk-superstar.jpg?itok=LWEOR_EU figure 20 https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F01%2FOFF-WHITE-pre-spring-2019-editorial-collectiondrop-13.jpg?quality=95&w=1170&cbr=1&q=90&fit=max

figure 8 https://i.pinimg.com/originals/0a/6b/22/0a6b22e80aff19300b2342b94059ee93.jpg figure 9 https://static.highsnobiety.com/thumbor/YjfED68Zbh3suJiTgQs2bXNAPw8=/fit-in/1333x2000/smart/static.highsnobiety.com/ wp-content/uploads/2019/08/13102505/Brand_Pages_MSS20_Paris_OffWhite_EvaAlDesnudo_AT1I1048-2-2.jpg figure 10 -12 https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2018%2F01%2Funiqlo-jw-anderson-spring-summer-2018-editorial-004.jpg?quality=95&w=1170&cbr=1&q=90&fit=max https://i.pinimg.com/originals/59/3c/f4/593cf4c84c5fc3b671674f55bc281ea1.jpg

figure 21 https://i.pinimg.com/originals/36/aa/2e/36aa2e789d2cd554f5f7a14df9e5613f.jpg Figure 22 https://i.theones2watch.com/wp-content/latest/2019/04/TO2WApr19_-_NoStringsAttached2_web-1600_02.jpg

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