the Millionaireasia club Millionaireasia is an invitation-only VIP club for Asia’s most affluent and influential spenders and investors. This prestigious audience is deeply engaged through targeted events, print and digital media. The brand launched in 2005 and is operating in 9 countries across the region –Singapore, Malaysia, Indonesia, India, Vietnam, Japan, Taiwan, Hong Kong and China. Millionaireasia is produced in Hong Kong by INFO/NATION, the leading market intelligence company for high net worth individuals in Greater China. INFO/NATION conducts extensive research to identify Hong Kong’s most influential business leaders and to understand their inspirations, interests and passions.
Asia’s most qualified audience of high and ultra high net worth individuals
The Members Millionaireasia draws upon the demographic and psychographic information gathered by the INFO/NATION research team to ensure the membership base is continually refined to encompass the most desirable target audience.
Member Profile Heads of listed companies: CEOs, chairmen, directors and presidents of locally-listed companies with a minimum turnover of USD$25 million Professionals: Partners or owners of professional practices such as solicitors, accountants, selected doctors and architects Heads of privately-owned companies: Founders and owners of privately-held companies with a minimum turnover of USD$20 million
Membership is strictly invitation-only and reserved for Hong Kong’s top 10,000 affluent and influential business leaders
Our dedicated research team ensures a constantly updated membership base
A deep understanding of the interests and passions of every club member Gender
Age
Male
Female
84%
16%
Under 30
7%
29%
Position
■ MD, President, VP ■ Owner, Founder
3% 12% 19%
■ Other Professional (Doctor, lawyer, accountant etc.)
■ Other
45-55
Over 55
48%
16%
Interests
■ CEO, Chairman
30-45
23%
43%
Art Fashion Fine dining Wine & champagne Fine jewellery & timepieces Luxury cars Yachts & luxury boating Private aviation Local property Overseas property Wealth management/investments
47% 55% 89% 63% 54% 61% 33% 19% 74% 62% 68%
Events Millionaireasia ensures the perfect guest list for every event, based on an in-depth understanding of our members’ interests and passions. These events give partners the chance to build powerful links with a targeted audience, driving valuable new business and strengthening existing relations.
Event Opportunities Co-branded: Join a Millionaireasia event as a sponsor. Complimentary brands are brought together with a targeted audience. Recent example: Millionaireasia Gentlemen’s Evening (including OSIM, Ballantine’s whisky, KEF, Yadua private island in Fiji). Bespoke: Millionaireasia creates a tailored event especially for the partner, based on their specific needs and objectives. Recent examples: The Hong Kong launch of the Aston Martin One-77, EFG Private Bank Market Outlook event. Investment Summit: Millionaireasia’s quarterly Investment Summit engages 100+ active investors looking for the next big opportunity. Recent partners: Banyan Tree, Walton Land Investment, ONE Energy, Art Futures, Agile Property Holdings. VIP Guest Invitation: Millionaireasia can guarantee attendance of high quality, targeted guests at partner’s events. Recent partners: Bally, Jaeger-Le Coultre, Forevermark.
Millionaireasia Magazine Millionaireasia magazine is hand-delivered to members four times a year. The glossy publication’s strong editorial direction and award-winning design make it a powerful tool for engaging with members. Packed with bespoke content written by top international journalists, the magazine features exclusive interviews with key global business leaders and luminaries, insightful investment stories, high end fashion shoots and much more.
Departments Invitations:
Investment:
Coverage of the latest member events.
Alternative investment advice.
Insiders:
Inspiration:
Interviews and profiles.
Spending inspiration.
Rates + specifications Millionaireasia MAGAZINE 2013 Publishing Date Material Deadline
March
June
September
December
mid February
mid May
mid August
mid November
FULL PAGE
2x 35,100
Insertion / HK$ 4x 3x 31,200 33,200
Full Page ROP
1x 39,000
Right Hand Page
44,800
40,400
38,200
35,900
Premium Position (IBC, Opposite Contents, Editors Note, etc.)
46,800
42,200
39,800
37,500
OBC
54,600
49,100
46,400
43,700
DOUBLE PAGE SPREAD
INSErTION / HK$ 4x 3x 56,200 59,700
DPS ROP
1x 70,200
2x 63,200
Premium Position (Before Contents)
91,300
82,200
77,600
73,000
IFC (1st DPS)
98,900
89,000
84,000
79,100
HIGH IMPACT
INSErTION / HK$ 1x 123,500
“Z” Cover DPS IFC Gatefold (4x full page)
134,800
fASHION shoot package
editorial package
6-8 page fashion shoot published in the magazine Exceptional locations (yacht/ private jet...) Products highly visible and referenced in the magazine 1 x full page (early RHP) advert Exclusivity in product category Package price HK$65,000
Access to Millionaireasia editorial & design team 2 page editorial feature / interview / brand story 1 full-page full-colour advert in Millionaireasia Package price HK$55,000
- Regional rates available for up to 7 local editions of Millionaireasia magazine
POSITION
Full Page / Inside Front Cover / Back Cover Inside Front Cover Spread / DPS (Spread)
TRIM SIZE W x H (mm)
FILE FORMATS Illustrator CS3 files, Vector based EPS files, Tiff files or PDF X/1-A All image files must be at least 300dpi at the actual size and all fonts must be outlined Colour Mode: CMYK(SWOP) Files must be submitted on CD-ROM with a colour proof
205 x 287 (mm) 410 x 574 (mm)
BLEED SIZE W x H (mm) 215 x 297 (mm) 520 x 584 (mm)
Millionaireasia Online www.millionaire-asia.com
Website The Millionaireasia website is updated with fresh, compelling content every day. Open to non-members as well as members, the site also features videos and photographs from recent events as well as behind-the-scenes snapshots into the world of Millionaireasia. monthly rate / HK$ Banner - Bespoke placement Banner - Homepage Sidebar - Bespoke placement Sidebar - Homepage
16,000 24,000 13,000 21,000
Banner size Homepage 350 (w) x 46 (h) pixels SIdebar 220(w) x 170 (h) pixels
E-newsletter The inside track on luxury living delivered directly to the inboxes of our Millionaireasia members, every month.
The inside track on luxury living, direct to Millionaireasia Hong Kong members.
Aff airs
Visit website | Contact us
SPOTLIGHT
HK$
Banner advertisement Guangzhou; where to stay, eat and play on a business trip
28,000
Read More >
REVIEW REVIEW
EVENT
BAnner size From Ming-style villas in China to chic London apartments, the latest PIE+S event was a huge success. Read More >
For frequent travelers, a lightweight suitcase is non-negotiable. Millionaireasia trials the new Rimowa Salsa Pearl Rose collection.
Read More >
REVIEW TRAVEL
EDITOR’S PICK
Michael Roux brings his three Michelin starred food to Caprice at the Four Seasons, from Nov 13-17th. Read More >
420 (w) x 56 (h) pixels To be supplied in jpeg format with a maximum file size of 30k
Millionaireasia previews Tiger’s Nest, a luxurious new ski lodge in Les 4 Vallées, Switzerland.
Read More >
Electronic Direct Mail Partners can connect directly with members through the Millionaireasia eDM service, mailed directly to member inboxes. A cost effective, highly trackable form of direct, targeted promotion. 1x 2x eDM (per broadcast)
44,000
38,000
HK$ 4x 30,000
16F Chao’s Building | 143-145 Bonham Strand | Sheung Wan | Hong Kong Tel +852 3620 3157 | Fax +852 2522 3068 info@millionaire-asia.com l www.millionaire-asia.com