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ForexBull Wild Card Entry into the World Forex Market
FOREXBULL OVERVIEW ForexBull (“ForexBull”) was founded by a group of experienced individuals that have years of accumulated knowledge in forex industries and technologies. We are a Spot Forex Brokerage company, “Contract for Difference”, or CFD, broker agency. It is an “execution-only” Forex (No Dealing Desk foreign exchange) company that provides a variety of trading solutions. These options are simple enough for amateurs and sophisticated enough for even the most experienced traders.
ACCOUNT SERVICES AT A GLANCE Contests
Enter to win cash prizes and more with live demo contests for trader awards and prizes
Forex Bull was created to…. Until FOREXBULL, online Forex traders faced a myriad of common problems such as faulty customer support and delays in trade executions. FOREXBULL is designed to avoid these common problems. Our innovations ensure a better, faster trading experience at lower costs, including outstanding customer support.
ZERO Spread Account
Raw spreads with ZERO markups resulting in low cost trading based on interbank spreads
Our Electronic Communications Networks (“ECN”) provides instant access to competitive trading options for everyone involved with Forex trading including: hedge fund managers, banks, corporate clients, and private traders.
Bonus Offerings
We ensure successful trading with the best tools in the industry, refined trading platform options, tight spreads, and fast trade execution. Our ECN Forex trading model offers you more opportunities on a competitive field than any other firm. WeON ensure our trading channels are transparent – all terms and conditions are explained upfront giving you clear expectations and knowledge that you are trading in a reputable arena. Our trading model also offers far more control for the traders we work with.
Affiliate Program
We offer a No Dealing Desk option with “straight through processing.” That means that customers’ orders are sent immediately to different leading Forex banks and financial institutions, ensuring that trades go quickly, with no extended waiting time. This also ensures that there is no “middle man” which decreases the chance of a conflict of interest or increased prices. ICONIC BRAND AND REPUTATION – Our vision is to become the largest and most honest online Forex broker in the world while maintaining our values:
Receive a 100% deposit bonus or a $50 no-deposit bonus upon account setup and activation
Earnings up to $15 per lot through auto or manual rebate systems
DEMONSTRATED TRACK RECORD OF PERFORMANCE
The promotion of ethics and integrity in the industry; Offer the most flexible and innovative solutions in the industry; and Ensure the best possible service with the most transparent trading options available.
In its early inception, ForexBull has already grown monthly site visits to the millions and there are currently 400 active users on the account
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MISSION STATEMENT AND VALUES
VALUES Until FOREXBULL, online Forex traders faced a myriad of common problems including faulty customer support and delays in the execution of trades. FOREXBULL avoids these common problems. Due to our innovations, we can ensure a better, faster trading experience at lower costs, including outstanding customer support. Our Electronic Communications Networks – or ECN – provides quick and easy access to competitive trading options for everyone involved with Forex trading – hedge fund managers, banks, corporate clients, and private traders.
MISSION STATEMENT We ensure successful trading with the best tools in the industry, refined trading platform options, tight spreads, and fast trade execution. Our ECN Forex trading model offers you more opportunities on a competitive field than any other firm. We ensure our trading channels are transparent – all terms and conditions are explained upfront giving you clear expectations and knowledge that you are trading in a reputable arena. Our trading model also offers far more control for the traders we work with.
CORE PURPOSE ForexBull enables clients to become high-performance traders and ensure a long-term relationship through outstanding client responsiveness. ForexBull also believes that high-quality technology and customer support drive better outcomes that provide the very best trading wisdom. We firmly believe that service matters.
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FOREXBULL IN ACTION
TRADING PLATFORM
Compatible with any operating system with real-time, one click trading
TRADING PLATFORM CHANNELS
iOS
Android
ForexBull provides a state-of-the art learning center to teach customers the most integral strategies to help understand the forex markets.
FULLY INTEGRATED TRADING PLATFORM ForexBull’s combined learning center, client support and sophisticated trading platforms are designed for all mediums all for an outstanding, groundbreaking user experience.
Personal Trading
$50
100%
ForexBull is a leader in customer support with agents available via phone, live chat or email.
Desktop (Windows, Mac)
ForexBull Promotions No Deposit Bonus Deposit Bonus
REMARKABLE CLIENT SUPPORT
FOREXBULL LEARNING CENTER
Institutional Trading / Hedge Funds
Beginning Traders
TRADING RESULTS Efficient, automated reporting of trading results through statement processing
Trade Confirms
Account Statements
Reporting page 4
GLOBAL OUTREACH OF CUSTOMERS ForexBull operates in major cities around the world – the Asian Pacific, South America, and the UK, to name a few. Most of these are new emerging markets. ForexBull is not just online either with physical offices around the world so customers can enjoy a face-to-face experience.
UNEQUALED COVERAGE AROUND THE WORLD >90% OF VISITS IN DEVELOPED NATIONS Percent of Site Visits:
88%
Site Visit Exposure Scale:
Asia and Africa
6%
Americas
4%
Europe and Rest of World
GLOBAL COVERAGE, EXPERIENCE AND INDUSTRY INTELLIGENCE PRESENTS UNIQUE OPPORTUNITY FOR ACCELERATED GROWTH
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STATE-OF-THE-ART TRADING PLATFORM ForexBull has invested significant resources and capital in the development of a robust suite of tech-enabled solutions and processes. The Company’s unique approach to offer technology solutions that meet all type’s of traders from beginners to professional, full-time traders. New entrants into the industry are principally focused on the development of end-user applications that empower the trader, but do not provide the same focus on all type of traders. ForexBull is the only provider that offers all constituents a superior user experience and real-time information parity.
FOREXBULL’S INNOVATIVE TRADING PLATFORM FOREXBULL MT4
FOREXBULL WEBTRADER
FOREXBULL MOBILE
Highly Innovative MetaTrader 4 Platform
Smooth WebTrader Navigation and Charting
Native Apps to Trade on the Go!
KEY FEATURES OF FOREXBULL’S TECHNOLOGY PLATFORM Superior User Experience
Tools make trading and trade execution easier Reliable and straightforward
Information Parity
Seamless integration – the same information and equal access available to all constituencies Unmatched visibility – provides trader autonomy
Transparency Across Network
ForexBull can operate throughout the entire financial network
Connectivity Across All Platforms
Flexibility for users to decide how to best trade with multi-channel synchronization Consistent user experience with real-time access across all channels (e.g. WebTrader, mobile app, ForexBull MT4)
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BEST IN CLASS STANDARDS ForexBull defines trading excellence more broadly as its intrinsic responsibility to consistently deliver the highest level of trade execution, reliability and consistency within a transparent framework of clearly published and measurable standards that exceed legal or regulatory requirements.
DISCIPLINED APPROACH TO ESTABLISH, MEASURE AND ENFORCE STANDARDS DEFINITION
(Single set of quantifiable standards, detailed in operating manual and trading platform)
MEASUREMENT
(Weekly and monthly service level and key metrics reporting)
ENFORCEMENT
(Routine audits of operations, trades, offices and records by quality assurance experts)
FOREXBULL’S FOCUSED APPROACH TO TRADING What Will You Trade?
Access to 1000+ trading products and financial instruments, including 70 currency pairs ForexBull provides an access to various financial markets around the world
All Techniques and Strategies
Striving for securing your future, ForexBull removes limitations on profits and allows all trading styles Strategies include: hedging, arbitrage, EA trading, news trading and high volume scalping
Exceptional Trading Conditions
ForexBull uses some of the lowest spreads and commissions in the industry ForexBull maintains no requotes, delays or interventions with a number of user-friendly platform options
Wonderful Selection of Accounts
Different accounts that provide the perfect user experience depending on your trading style Easy onboarding: we created accounts that are appealing for both beginners and experienced traders
IMPROVEMENT
(Forex Bull utilizes multiple points of feedback to improve processes, service and customer satisfaction)
KEY SERVICE METRICS OVERALL SERVICE
99.5% TRADE RECORD
99.9% PERFORMANCE
99.9%
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FOREXBULL BY THE NUMBERS FOREXBULL’S COMMITMENT TO EXCELLENCE AND UNPARALLELED USER EXPERIENCE FULLY INTEGRATED FINANCIAL MARKETS
TRADING AND FINANCIAL MARKET STANDARDS
TOP TIER LIQUIDITY PROVIDERS ForexBull has partnerships with different liquidity providers and continues to offer the best opportunities, even during volatile market conditions.
Foreign Exchange Trading
Commodity Trading
24 / 5 Energy Trading
Precious Metals Trading
Stock Trading
Index Trading
Remarkable Client Support
Reliable, Consistent Payment Gateway Partners
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FLEXIBLE ACCOUNT TYPES TO CATER TO ALL CLIENTS ForexBull’s target market is individuals aging above 21 years old whose cash or liquid investments fall between $50,000 and $500,000. Thus, ForexBull has designed a platform that will cater to all customers around the globe. ForexBull offers three district account types that allows for customer flexibility.
FOREXBULL’S THREE DISTINCT ACCOUNT TYPES MICRO ACCOUNT
Base Currency Options Contract Size: 1 lot = 1,000 Lot Restriction of 100 Lots Per Ticket Minimum Deposit: $5 Hedging Allowed
STANDARD ACCOUNT
Base Currency Options Contract Size: 1 lot = 100,000 Lot Restriction of 50 Lots Per Ticket Minimum Deposit: $5 Hedging Allowed
ECN ACCOUNT
Base Currency Options Contract Size: 1 lot = 100,000 Lot Restriction of 50 Lots Per Ticket Minimum Deposit: $100 Hedging Allowed
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INDUSTRY OVERVIEW AND OPPORTUNITY
INDUSTRY SYNOPSIS The foreign exchange (“FX or FOREX”) market is where exchange rates are determined. Exchange rates are the mechanisms by which world currencies are tied together in the global marketplace, providing the price of one currency in terms of another. An exchange rate is the relative price of two currencies. According to the Bank for International Settlements, foreign-exchange trading increased to an average of $5.3 trillion a day. This averages out to $220 billion per hour. The foreign exchange market largely consists of institutional investors, corporations, governments, banks, as well as currency speculators. Roughly 90% of this volume is generated by currency speculators capitalizing on intra-day price movements.
MARKET OPPORTUNITY Greenfield Opportunity: +$1 trillion White Space Opportunity: ~$703 billion
Significant market opportunity exists for the base business (assuming no expansion) Unparalleled market opportunity exists for white space and greenfield opportunity
Base Business: ~$49 billion
INDUSTRY TRENDS AND GROWTH Due to international trading, including trade in both finished and unfinished products and services, the commercial market for foreign currencies will remain active and increase the size of trading on the forex market. Presently, almost two-thirds of all forex trading activity can be seen in just three principal trading centers. In order of overall importance and trading volume, the centers are London, New York and Tokyo. Start trading more than 10,000 global markets and profit from award-winning technology, expert help, and support. Gain access to 1000+ trading products and financial instruments including 70 currency pairs with ForexBull.
Influential Factors in Forex Market Communication
Access to Information
Globalization
International Investments
Risk Management and Volatility
Advanced Systems
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COMPETITIVE LANDSCAPE OVERVIEW
CURRENT, DIRECT COMPETITION
NEW MARKET / GLOBAL COMPETITION
COMPETITION OVERVIEW Company Name
Years
Traffic (Monthly)
Forex.com
9 years
1.7 million
FXCM
6 years
1.2 million
FxPro
10 years
1.1 million
Less than 1 year
0.4 million
ForexBull
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MARKET OPPORTUNITY EXECUTION The Forex Exchange Market is open 7 Days a week and is the world’s largest trading market with an average of $5.3 Trillion turnover everyday (as per data of April 2016). There are many noted players in the field and the latest WILD CARD ENTRY is ForexBull. In the short duration of six months ForexBull has achieved targets which others have taken at least 3 years to achieve.
OPPORTUNITY OVERVIEW The foreign exchange market is the largest, most liquid market in the world. The foreign exchange market’s deep liquidity is beneficial to traders as it allows them to enter and exit the market instantaneously. According to the Bank for International Settlements, foreign-exchange trading increased to an average of $5.3 trillion a day. This averages out to $220 billion per hour. The foreign exchange market is largely made up of institutional investors, corporations, governments, banks, and currency speculators. Roughly 90% of this volume is generated by currency speculators capitalizing on intraday price movements.
EXECUTION STRATEGY ForexBull has developed a five-pronged strategy to capture market share and increase the userbase: 1
3
Target New Geographic Markets
Open Additional Offshore Offices
5
2
Expand Digital Marketing Presence
4
Offer New ECNs
New Marketing / Promotions Campaigns Every Thursday
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INDUSTRY PARTICIPANTS The foreign exchange market consists of two tiers: the interbank or wholesale market, and the client or retail market. Participants include banks and nonbank foreign exchange dealers, individuals and firms conducting commercial and investment transactions, speculators and arbitragers, central banks and treasuries, and foreign exchange brokers.
INDUSTRY PARTICIPANTS Governments and Central Banks: Probably the most influential participants involved in the forex market are central banks and federal governments. Banks and other Financial Institutions: Banks, in general, act as dealers in that they are willing to buy/sell a currency at the bid/ask price. One way that banks make a profit on the forex market is by exchanging currency at a higher price than they paid to obtain it. Since the forex market is a world-wide market, it is common to see different banks with slightly different exchange rates for the same currency. Hedgers: Some of the biggest clients of these banks are international businesses. Whether a business is selling to an international client or buying from an international supplier, it will inevitably need to deal with the volatility of fluctuating exchange rates. Speculators: Instead of hedging against changes in exchange rates or exchanging currency to fund international transactions, speculators attempt to make money by taking advantage of fluctuating exchange-rate levels. Retail Participants: Though retail participants do not have a major role in deciding the trend, they are some of the major players in whatever trends take shape eventually. Traders: Short-term system followers with a wide range of skill, knowledge, resources and commitment. Risk takers. Corporations: Long-term players who seek profit protection through treasury management and are active hedgers.
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SUCCESSFUL PROMOTIONAL CAMPAIGNS ForexBull has developed several different promotional campaigns that have made a significant impact on expanding the current userbase and increased exposure in emerging markets
PROMOTIONAL TOOLS CREATE ENTICING USER EXPERIENCE
100% DEPOSIT BONUS
$50 NO DEPOSIT BONUS
Free Forex Deposit bonus is the first thing a new trader can get when signing up with a great forex broker. Forex broker bonuses are unique, but generally are an additional allowance. Some ‘resources’ added to a normal trading model The main goal of forex broker promotions, including bonuses, always makes trading more appealing to clients
The $50 No Deposit Bonus Program specifically for new clients of ForexBull This bonus offers clients the chance to try the trading markets in a real environment, without having to use their own funds
ACCOUNT RECOVERY BONUS
If a trader loses the funds, they can request additional funds in the form of credit by sending an email to ForexBull. ForexBull will reload the account so the trader can trade and recover the loss. We offer 30% Loss Recovery bonus to continue trading with ForexBull.
FOREXBULL RAZOR CONTEST
ForexBull contest for demo accounts An open contest account with subsequent parameters set for a contest account Right after satisfying the present conditions, the prize funds and profit acquired in trading on them can be withdrawn at any time via any hassle-free method
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STRATEGIC ROADMAP The ForexBull trading platform stands for precise attention to detail and commitment to superior global trading. ForexBull has made significant progress in development and has a detailed strategic roadmap for product development and execution, which is outlined below.
SIGNIFICANT COMPANY DEVELOPMENT IN A SHORT TIMEFRAME Commencement of ForexBull development
2016
7th position in top 100 forex platforms with Alex Rank 72,000
Dedicated mobile platform launched
Mar 2017
Site went live along with the MetaTrader 4 platform
May 2017
1000 live accounts
SELECTED CLIENT TESTIMONIALS “ForexBull has very high standards. I’ve successfully learned how to be a better forex trader.” –ForexBull client, London “I wanted to call out your wonderful team... Seamless communication and customer support.” –ForexBull client, Hong Kong “I love the interface and ease of trading on all channels whether that be on-the-go with my iPhone or at my desk.” –ForexBull client, London
Commencement of fundraising for $5 million
Oct 2017 ForexBull YouTube channel started with 72,000 views
May 2018: Addition of 25,000 pages of knowledge bank to support new clients, intermediaries, and advanced traders
Nov 2017 April 2018: New payment gateways to be introduced / PSPS with Vanatu
BRAND DESCRIPTORS
Aug 2018
Target of 30 billion processed orders per month
PRODUCT DEVELOPMENT
Established Reliability
Professionalism Efficient Flexible Premium Responsive Consistency Service Global Trustworthiness Valuable Innovation Peace of Mind page 15
EXPERIENCED MANAGEMENT TEAM
FOREXBULL SENIOR MANAGEMENT Mr. G Ramana Reddy President and Chief Executive Officer
Dr. Pawan EVP and Chief Operating Officer
Sasha Stanisavljevic SVP, Human Capital and Organizational Development
Krishna S.A Chief Marketing Officer
Satyanarayana Raju Chief Technical Officer
Sudheer Vutuku VP, Product & Service
PROVEN MANAGEMENT TEAM WITH SIGNIFICANT BENCH STRENGTH Senior management team averages more than 32 years of combined relevant industry experience Key members of the team are widely recognized as thought leaders in the financial market industry Successfully executing on a long-term strategic plan to accelerate revenue growth and drive enhanced profitability Key members of the team have advanced degrees with significant experience growing large enterprises
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SCALABLE AND CENTRALIZED INFRASTRUCTURE ForexBull has made significant investments in systems and infrastructure to centralize trading and back office functions to support the Company’s scalability and continued growth while maintaining consistent levels of service throughout the organization.
KEY ELEMENTS OF FOREXBULL’S TECHNOLOGY INFRASTRUCTURE
RELIABLE
LIQUID
Centralized system with access to the foreign exchange market Guaranteed direct market access Suitable instruments that assist in the analysis
Direct access to real time data from the market’s different liquidity vendors Guaranteed corporate access to forex liquidity Variety of liquidity providers, including the CHF Clearing and the LMAX Exchange
Scalable technology Reliable network
BACK OFFICE
DOCUMENTED AND TESTED STANDARDS
Centralized finance, customer care, account management and data management teams Streamlined reporting and customer service Finalized licenses and capital requirements as well as strong access to liquidity
Client trust and satisfaction
Core element of maintaining centralized consistency throughout entire organization Institutionalized best practices applied uniformly Compliance through routine, objective audits
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STRATEGIC PARTNERSHIPS WILL DRIVE USERS AND SCALE ForexBull offers its partners various forms of cooperation to increase online presence and users
STRATEGIC PARTNERSHIPS OVERVIEW Investment Project Run projects attracting investments to Forex to increase your profit manifold. Earn the major part of the spread and turnover of your investment project. Webmaster For websites dedicated to finance, register as a Webmaster to get a substantial income from your website - regardless of traffic. Educational Project ForexBull can boost education project revenue up to 100%. By partnering with us, you become a licensed ForexBull training center. Exchanger Exchangers are projects specialized in electronic currency exchange. With ForexBull you can induce an inflow of new customers. And, providing services such as depositing and withdrawing funds from ForexBull accounts (via local transfer), exchangers can increase their turnover. Blogger Embed a link in your blog and attract new customers to ForexBull. As people trade, you receive between 1.5 to 5.3 points from each of their trades. Forex Signal Provider Sellers of Forex signals can try the Forex Signal Provider by ForexBull. With this partnership, you earn stable profits by placing marketing materials on your web resource while referring customers. Advisors Seller If you provide Forex expert advisors, you may receive extra profit by signing up for the Advisors Seller project. Here, you receive marketing materials from ForexBull and you can add expert advisors on sale to the ForexBull online shop. CPA Affiliate Program The CPA project is a new partnership available from ForexBull. Geared towards those who appreciate simplicity, it is ideal for webmasters, search engine optimization specialists, and internet marketers.
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CLEAR PATH FOR CONTINUED GROWTH AND ENHANCED PROFITABILITY Management has developed a detailed, actionable strategic plan to drive user and revenue growth in 2017 and beyond, reaching approximately $30 million in daily revenue and 20 million active users.
INVESTMENT IN MARKETING AND TECHNOLOGY CREATES SCALE – INCREASING USERS WILL DRIVE SIGNIFICANT MARGIN EXPANSION
Execute Strategic Acquisitions
Potential Upside
Continue Geographic Expansion
New ECNs
Expand into New Markets
2017 Users 400 ~$353
Develop Offshore Offices
Exchanges in Different Open new offshore Countries offices and hire further
Increase penetration in new countries and offer services
business development employees
Expand Digital Market Offer additional ECNs Efforts Roll out comprehensive digital marketing presence to expand brand and increase userbase
2022 ~$353 Users million20
million
2020F
Revenue Per Day ~$30m
million 2020F
Baseline industry growth driven by attractive underlying market dynamics page 19
FOREXBULL – A COMPELLING INVESTMENT OPPORTUNITY
1
OUTSTANDING BRAND AND REPUTATION
2
UNMATCHED RELIABILITY, EXECUTION AND CONSISTENCY
3
FULLY INTEGRATED, GLOBAL REACH
4
STATE-OF-THE-ART TECHNOLOGY MODEL
5
SCALABLE AND CENTRALIZED INFRASTRUCTURE
6
TOP TIER LIQUIDITY PROVIDERS
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